Cassidy Preschool

What Cassidy Preschool does

Cassidy Preschool is a licensed non-profit early-childhood education provider operating a single campus at 2122 Wilshire Blvd., Santa Monica, CA. Founded in 2009, the school serves families with children from infancy through developmental kindergarten (ages 0-6+) under California Community Care Facility license 197416670. Its core offering is a four-tier sequential curriculum: Blueberry (2+ years), Raspberry (3+ years), Blackberry (4+ years), and Strawberry Developmental Kindergarten (5+ years), built on a play-based, developmentally appropriate pedagogical approach emphasizing social-emotional development alongside early academics.

The school's product portfolio extends beyond the four core tiers into adjacent revenue streams: Early Drop-Off (8:15 a.m. start) and Stay & Play (2-4 p.m.) for extended-day needs, an After-School Enrichment catalog (sports, pottery, cooking, music, theater), and two Parent & Me offerings — Little Gatherings (Monday sessions) and Baby & Little Berries Music (Wednesday sessions) — targeting the under-2 segment. The business model is direct-to-consumer recurring monthly subscription tuition billed locally, with no disclosed enterprise or B2B channels. Go-to-market relies entirely on organic digital presence (website, Facebook, Instagram) and on-campus tour scheduling via an Acuity Scheduling integration; no paid acquisition, institutional sales motion, or multi-location expansion is in evidence.

Name

Cassidy Preschool

Legal name

Cassidy Preschool

Website

https://cassidypreschool.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Cassidy Preschool is a licensed non-profit preschool in Santa Monica, CA, offering play-based developmental programs for children ages 0-6+ across four sequential class levels, plus extended care, enrichment classes, and Parent & Me offerings for local families.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

General Preschools (Play-Based) (EDACABAA)

akta.pro secondary industries

Infant & Toddler Developmental Enrichment (Sensory, Motor, Language) (EDACAGAK), Part-Time / Drop-In Preschools (EDACABAN)

Keywords

• Early childhood education
• Preschool programs
• Developmental kindergarten
• Parent and me classes
• Infant toddler care

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Preschool Tuition: Monthly tuition for full-day and part-day preschool programs. Blueberry Class offers full day (9-2) and part day (9-12) options with 2-day, 3-day, and 5-day enrollment choices. Extended hours available for additional fees.
2. Enrichment Classes: After-school enrichment programs including sports, pottery, cooking, music, and theater offered from 2:00 to 4:00 p.m. Parent-child classes such as Little Gatherings and Baby & Little Berries Music programs available at various times.
3. Extended Care Programs: Early Drop-Off program starting at 8:15 a.m. and Stay & Play program extending from 2-4 p.m. for families requiring additional care beyond standard school hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cassidy Preschool provides developmentally appropriate early childhood education through four age-based preschool classes (Blueberry 2+, Raspberry 3+, Blackberry 4+, Strawberry Developmental Kindergarten 5+), complemented by extended care programs (Early Drop-Off and Stay & Play), after-school enrichment classes (sports, pottery, cooking, music, theater), and Parent & Me offerings (Little Gatherings, Baby & Little Berries Music) at its single Santa Monica, California campus.

Product overview

Cassidy Preschool is a developmental preschool in Santa Monica, CA, offering a unified portfolio of early childhood education programs designed for children from infancy through kindergarten age (0-6 years). The core program consists of four sequential class levels—Blueberry (2+ years), Raspberry (3+ years), Blackberry (4+ years), and Strawberry Developmental Kindergarten (5+ years)—each building on developmental milestones in a play-based, nurturing environment. Add-on programs include Early Drop-Off (starting 8:15 a.m.), Stay & Play afternoon care (2-4 p.m.), and After-School Enrichment Classes (sports, pottery, cooking, music, theater). Parent & Me offerings include Little Gatherings on Mondays and Baby & Little Berries Music on Wednesdays, providing early engagement opportunities for families with infants and toddlers.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueberry Class

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KinderCare Learning Companies: Largest private early childhood education provider in the U.S., operating thousands of community-based child care centers. Directly comparable core curriculum (infant through Pre-K) but at national chain scale rather than single-site nonprofit.
• Bright Horizons Family Solutions: Large publicly traded operator of employer-sponsored child care and preschools across the U.S. and globally. Comparable to Cassidy in the early-childhood core offering, but at vastly greater scale and a fundamentally different enterprise/corporate-purchaser GTM.

Direct peers

• Primrose Schools: Franchised network of accredited private preschools serving infants through Pre-K with a Balanced Learning curriculum. Closest comparable to Cassidy's play-based, developmentally structured, tuition-driven preschool model — Cassidy's program philosophy maps directly onto Primrose's.
• Chesterbrook Academy: Private preschool and elementary school chain serving infants through grade 6 with a developmental, age-tiered curriculum and extended care options. Comparable program structure and parent demographic to Cassidy.
• Guidepost Montessori: Growing national network of Montessori-inspired schools serving infants through elementary. Comparable to Cassidy on age range, tuition-based private model, and developmental whole-child philosophy, though anchored in a distinct Montessori method.
• The Goddard School: Franchised private preschool system for infants through Pre-K emphasizing play-based learning and proprietary curriculum. Direct comparable to Cassidy's developmental, play-based, age-tiered (2+, 3+, 4+, 5+) approach with a similar tuition/extended-care revenue mix.
• Crème de la Crème: Upscale private preschool chain offering infant care through Pre-K with enrichment (art, music, language, STEM) add-ons. Direct comparable to Cassidy's tuition-plus-enrichment revenue model and affluent-parent target demographic.
• Apple Montessori Schools: Regional Montessori preschool and elementary operator on the East Coast with infant through elementary programs and enrichment add-ons. Comparable to Cassidy on age-tiered programs, extended care, and tuition model.

Regional players

• Stratford School: California-based private school operator with preschool through 8th-grade programs. Highly relevant regional peer given overlapping California private-school market, similar age-tiered curriculum, and preschool tuition model.

Emerging players

• Wonder Years Academy: Smaller, multi-site private preschool operator with play-based, developmentally appropriate programs for infants through Pre-K. Comparable in scale tier and curriculum philosophy to Cassidy, though operating multiple locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CassidyPreschool
• Instagraminstagram.com/cassidypreschool
• LinkedInlinkedin.com/company/cassidy-preschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassidy Preschool