Seaforth
Seaforth is a Central London real estate developer specialising in upcycling heritage and iconic buildings into sustainable Grade A workspace for institutional investors and blue-chip tenants. It operates via an FCA-regulated subsidiary and in March 2026 diversified into aerospace and defence coatings via the Indestructible Paint acquisition.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Seaforth does
Seaforth Land Holdings Limited is a Central London-focused real estate development and investment firm founded in 2015, headquartered at 29-31 Saffron Hill, London. The company specialises in the upcycling and adaptive reuse of existing iconic and heritage-protected buildings - including Grade II listed and Brutalist-era stock such as Space House, 8 Bleeding Heart Yard, Spitalfields House, The Wingate, and 20-23 Greville Street - rather than demolition and new construction. Its technical approach centres on preserving embodied carbon while delivering modern, sustainable workspace, with Space House targeting BREEAM Outstanding certification and positioning as the UK's first listed BREEAM Outstanding building, alongside EPC B, Fitwell 2*, WiredScore Platinum, and NABERS 4* ratings across the portfolio. Buildings feature fully electric operations, smart facilities, daylight harvesting, and (for 8 Bleeding Heart Yard) cross-laminated timber extensions.
The firm operates a hybrid business model spanning real estate development (one-time gains via value-add acquisitions and renovations), asset management (recurring fees managed through the FCA-regulated subsidiary SL Advisors Limited, FRN: 783824), and co-investment partnerships (notably with BC Partners Real Estate, including a £165M Soho acquisition). Seaforth serves two principal customer sets: institutional investors such as sovereign wealth funds and pension funds seeking exposure to Central London real estate, and blue-chip corporate and creative-industry tenants - including Julius Baer (UK HQ at Greville Street), QA (Spitalfields House), and Marugame Udon (Spitalfields House). Distribution is exclusively direct, restricted by regulation to professional, institutional or qualified investors.
In March 2026 Seaforth extended beyond its real estate franchise via the acquisition of Indestructible Paint, a UK-based manufacturer of high-performance aerospace, defence and industrial coatings. The combined group is led by Founder & CEO Tyler E. Goodwin (ex-JPMorgan Global Real Assets, ex-CEO Lodha UK), Chairman Kurt Roeloffs (ex-Global CIO Deutsche Bank RREEF, $65bn AUM oversight), Non-Executive Director Stephen S.S. Wong, CFO John Baker, Head of Asset Management Jon Allgood, and VP Investments Anna Kharchenko. The company is privately held with no disclosed funding rounds and operates with 1-10 employees.
Seaforth firmographics
Firmographics- Name
- Seaforth
- Legal name
- Seaforth Land Holdings Limited
- Website
- https://seaforthland.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seaforth is a Central London real estate developer specialising in upcycling heritage and iconic buildings into sustainable Grade A workspace for institutional investors and blue-chip tenants. It operates via an FCA-regulated subsidiary and in March 2026 diversified into aerospace and defence coatings via the Indestructible Paint acquisition.
- Ownership category
- akta.pro rank
Seaforth industry classification
Industry- Product category
- Commercial Real Estate Development
- NAICS
- Real Estate and Rental and Leasing (53), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
Keywords
Where Seaforth is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Seaforth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Real Estate Development: Seaforth develops commercial office properties in Central London for lease to corporate tenants. Revenue is generated through property appreciation, rental income, and capital gains on development projects. The firm focuses on value-add acquisitions and renovations of underutilized properties.
- Asset Management: John Baker as CFO oversees fund structures and investment management. The firm manages assets on behalf of institutional investors including sovereign wealth funds and pension funds, likely earning management fees and performance fees.
- Co-Investment Partnerships: Seaforth enters co-investment arrangements with institutional partners such as BC Partners Real Estate for property acquisitions, sharing capital deployment and returns.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Seaforth product offering
Product offeringCore offering
Seaforth is a Central London real estate development and investment firm that acquires, revitalizes, and operates commercial office properties through adaptive reuse and sympathetic restoration of existing iconic and heritage buildings. The firm specializes in the "Creative Core" segment — underserved, characterful properties in London's City Fringe — upgrading them to modern sustainability standards (BREEAM Outstanding, EPC A/B, NABERS 4*, Fitwell 2*, WiredScore Platinum) for lease to blue-chip corporate tenants and creative industry occupiers. It co-invests alongside institutional capital partners and manages investment structures through its FCA-regulated subsidiary SL Advisors Limited.
Product overview
Seaforth Land is a Central London-focused real estate development company that specializes in revitalizing and upcycling existing iconic buildings. Their portfolio includes commercial office spaces across Central London: 8 Bleeding Heart Yard (Farringdon), Spitalfields House (Spitalfields), The Wingate (modernist building from 1958), Space House (Grade II listed Brutalist building), and 20-23 Greville Street. The company exclusively focuses on retrofitting London properties rather than new development, targeting the 'Creative Core' real estate segment - adaptive reuse buildings for creative industries and progressive tenants. Their projects are designed to meet high sustainability standards including BREEAM Outstanding certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Space House London's only prime Grade A Brutalist office space located at 1 Kemble Street, an architectural masterpiece being sympathetically restored to set a vision for the future of the workplace. Designed to be the UK's first listed BREEAM Outstanding building, featuring the largest cycle storage in London, daylight harvesting technology, and fully electric smart facilities, targeting blue-chip corporate tenants.
- 8 Bleeding Heart Yard A contemporary workplace in Farringdon, London, featuring unexpected and intelligent design offering inspiring spaces for progressive tenants. The building delivers warm, highly functional spaces providing an enriching environment for innovation and diversity of thinking, with cross-laminated timber top-floor infills and minimum 35% recycled metal façade.
- Spitalfields House A dynamic higher education hub at the cusp between the City of London and Spitalfields, home to leading education provider QA (running operations and classes) and street-level restaurant Marugame Udon. Targets education and F&B occupiers seeking a City Fringe location.
- The Wingate A modernist office and leisure building constructed in 1958 by renowned architects Sir John Burnet, Tait and Partners, considered an exemplar modernist building then and today, part of Seaforth's upcycled Central London portfolio.
- 20-23 Greville Street A disused building transformed by Seaforth into BREEAM 'very good', EPC A rated, Grade A office space, leased to Julius Baer as its new UK headquarters. Demonstrates Seaforth's value-add development capability delivered with RED Construction as build partner.
Quantifiable outcome
- Reduced environmental impact through embodied carbon conservation across all 4 developments
- +2 more outcomes
Companies that use Seaforth
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Seaforth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seaforth partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, minor and core.
- Julius BaerflagshipJulius Baer leased the renovated 20-23 Greville Street building as their new UK headquarters. The project, delivered by Seaforth, achieved BREEAM 'very good', EPC A rated, Grade A office space.
- Henley Business School / University of ReadingminorSeaforth's Operations Manager Farrah LaBorde engaged with Summer School Programs at Henley Business School and University of Reading as part of diversity and inclusion initiatives.
- Mayor's Fund for London - Access AspirationminorSeaforth partners with Access Aspiration, a Mayor's Fund for London program providing careers support for 16-24 year old young Londoners from low-income and underrepresented backgrounds. Seaforth offers insight days and work experience opportunities.
- RED ConstructioncoreRED Construction was selected to deliver the Edwardian-inspired value-add development at Greville Street in Central London for Seaforth Land. RED Construction has expertise in high-quality fit-out and refurbishment projects.
- BC Partners Real EstatecoreBC Partners Real Estate and Seaforth Land co-invested to acquire a prime Soho property in Central London. This strategic partnership combines BC Partners' institutional capital with Seaforth's development and asset management expertise.
- SL Advisors LimitedcoreSL Advisors Limited is a subsidiary of Seaforth Land Holdings Limited, authorized and regulated by the Financial Conduct Authority (FRN: 783824). It serves as the regulated entity for investment management activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Seaforth competitors and assessment
Company assessmentDirect peers
- Workspace Group: Provider of flexible, design-led office space across Central London, primarily through repositioning existing buildings. Highly comparable in targeting creative and SME occupiers in characterful City Fringe locations.
- Shaftesbury Capital: London real estate investment trust focused on the West End, with restaurants, leisure, and offices in characterful, mixed-use buildings. Comparable in targeting distinctive, heritage-led buildings in the same submarkets Seaforth operates in.
- Stanhope: Private London real estate developer and investor focused on large-scale mixed-use and commercial schemes. Comparable institutional-grade development expertise and Central London focus, though at materially larger deal sizes.
- Helical: London-focused office developer and investor with a portfolio concentrated in the City and West End. Comparable mid-cap, value-add, refurbishment-led investment approach targeting professional occupiers.
- Derwent London: FTSE 250 REIT specializing in creative, design-led office space in Central London's 'village' districts — the same Creative Core submarket Seaforth targets. Both focus on repositioning/upgrading existing buildings rather than speculative ground-up development.
- Great Portland Estates (GPE): Central London office specialist with a focus on repositioning and refurbishing existing stock. Directly comparable customer base (professional services, creative occupiers) and a similar value-add/refurbishment investment thesis in London's West End and City Fringe.
- Brockton Capital: London-based private real estate investment firm focused on value-add and opportunistic Central London office and mixed-use opportunities. Closely comparable investment strategy, scale, and institutional LP base to Seaforth's development platform.
Broad incumbents
- British Land: Large UK REIT with a significant Central London office portfolio (Broadgate, Paddington Central). Overlaps with Seaforth's institutional occupier target market but at much greater scale and with ground-up development alongside refurbishment.
- Tishman Speyer: Global real estate investor and developer with a meaningful London office portfolio. Comparable institutional capital base and Central London focus, though operating at global scale across multiple asset classes and geographies.
- Land Securities: UK's largest REIT with a major London office and mixed-use portfolio. A broad incumbent competing for the same blue-chip corporate tenants (e.g., financial services HQs) that Seaforth leases to, though via a larger, more diversified platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seaforth social profiles
Digital presenceSeaforth compliance and trust
Trust signalCompliance2 records
Seaforth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seaforth leadership team
Management profileNumber of profiles
Profiles6 records
Seaforth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Seaforth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seaforth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seaforth
What does Seaforth do?
Seaforth is a Central London real estate development and investment firm that acquires, revitalizes, and operates commercial office properties through adaptive reuse and sympathetic restoration of existing iconic and heritage buildings. The firm specializes in the "Creative Core" segment — underserved, characterful properties in London's City Fringe — upgrading them to modern sustainability standards (BREEAM Outstanding, EPC A/B, NABERS 4*, Fitwell 2*, WiredScore Platinum) for lease to blue-chip corporate tenants and creative industry occupiers. It co-invests alongside institutional capital partners and manages investment structures through its FCA-regulated subsidiary SL Advisors Limited.
Is Seaforth a public or private company?
Seaforth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seaforth founded?
Seaforth was founded in 2015. It employs 1 to 10 people.
Where is Seaforth based?
Seaforth is headquartered in London, United Kingdom, in the Europe region.
How does Seaforth make money?
Three revenue lines are on record. Real Estate Development is the primary driver. The others are asset Management and co-Investment Partnerships.
Who are Seaforth's main competitors?
Direct peers on record are Workspace Group, Shaftesbury Capital, Stanhope, Helical, Derwent London, Great Portland Estates (GPE) and Brockton Capital. Broad incumbents are British Land, Tishman Speyer and Land Securities.
Does Seaforth have an API?
No public API is recorded for Seaforth.
What industry is Seaforth in?
Seaforth's product category is Commercial Real Estate Development. Its primary akta.pro industry code is BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its NAICS code is 53 and its SIC code is 6532.