Figure8

What Figure8 does

Figure8 BV is a privately held Belgian digital agency founded in 2008 and headquartered in Gent, Belgium. The firm designs and develops custom websites, web applications, and Shopify-based e-commerce webshops for Belgian small and medium-sized enterprises, federations, organizations, and selected premium retailers. Its named clients include Universiteit Gent (UCT language institute), Belgische Keurslagers, Karate Vlaanderen, the international artist Arne Quinze, Trevi, Lampe & Debusseré, Mr Watchley, and Viswaren Bonnet. The co-founders are Frederik Heyninck (back-end and front-end development) and Simon Hellin (UI/UX), both serving as zaakvoerder; Kobe Eeckhout is the third named front-end developer.

The company's technology stack centers on the Statamic CMS for content-driven websites, Shopify for e-commerce storefronts, and custom web applications built via API integrations that connect third-party systems (Modix for auto inventory, CRM and ERP packages, LinkedIn job distribution, and payment providers). Differentiation rests on integration and workflow automation work — for example, replacing fax-based ordering with an online platform for Viswaren Bonnet, automating Modix car publishing for Lampe & Debusseré, and allowing Excel-driven course catalog updates for UGent's UCT. Additional services include payment integration modules and post-launch support packages.

The business is predominantly project-based professional services with custom quote pricing ('Ontvang onze richtprijzen'), supplemented by a recurring revenue layer from three-tier support packs (Standard, Plus, VIP) sold as credit hours. Distribution relies on direct consultative selling — free in-person meetings at the Gent office, online calls, or onsite visits — with lead capture through a quote-request form, WhatsApp, and case-study-driven referrals. Marketing is portfolio-led via the figure8.be website and light organic social presence on LinkedIn, Facebook, and Instagram. Figure8 has no external funding, no parent company, and no subsidiaries; it operates only in Belgium.

Name

Figure8

Legal name

Figure8 BV

Website

https://figure8.be

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Figure8 BV is a small Belgian digital agency based in Gent that designs and develops custom websites, web applications, and Shopify webshops for Belgian SMEs, federations, and organizations. It also offers post-launch support packages and API-based workflow integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website Design & Development: Custom website design and development services for SMEs and organizations. Process includes analysis, wireframes, graphic design, development, content input, and go-live.
2. Webshop Development (Shopify): Setup and configuration of Shopify webshops including theme setup, payment providers, and delivery integrations. Support for both starting and advanced webshops.
3. Web Application Development: Custom web application development and software integration services. Includes workflow optimization and automation solutions.
4. Support Packages: Post-delivery support with three support packs (Standard, Plus, VIP) offering credits for ongoing maintenance. Standard support responds within 3 business days, VIP within 24 hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Figure8 is a Belgian digital agency that designs and builds custom websites (using Statamic CMS), develops custom web applications with software integrations via APIs, and sets up Shopify-based webshops. The agency serves businesses and organizations in Belgium, with a focus on long-term partnerships and post-launch support packages.

Product overview

Figure8 is a digital agency offering three core services: custom website development, web application development with software integrations, and Shopify-based webshop development. The agency uses Statamic as their CMS platform of choice for websites. Their web applications connect different software packages via APIs to automate workflows. Additional services include support packs and payment integrations. The portfolio includes projects for Belgian Keurslagers (B2B extranet platform), Arne Quinze (artist website), Karate Vlaanderen (sports organization with club finder), Lampe & Debusseré (auto dealer with Modix integration), Mr Watchley (Shopify watch retailer), and Universiteit Gent (language course platform).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom website design and development for businesses and organizations. Websites meet current technical specifications, align with client branding, and are optimized for usability and user experience. Built primarily with the Statamic CMS platform.
• Web Application Development Custom web application development that optimizes workflows by integrating different software packages (CRM, ERP, invoicing, inventory, LinkedIn) via APIs. Applications are accessible online from any device and automate repetitive tasks.
• Shopify Webshop Development Setup, configuration, and design of Shopify-based e-commerce webshops including theme setup, payment provider configuration, and shipping/delivery integrations. Supports both new and advanced webshops.
• Support Packs Post-launch recurring support with three tiers (Standard, Plus, VIP) using a credits system for half-hour sessions. Standard support responds within 3 business days; VIP support responds within 24 hours during business days.

Quantifiable outcome

• Replaced fax-based ordering with online platform for Viswaren Bonnet
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Branding PartnersminorStrategic or Co-development PartnerPartners who excel in branding, content creation, and online marketing. When clients need services beyond Figure8's three core offerings (websites, web applications, webshops), they refer to these partners.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Intracto: Netherlands-based digital agency with a Belgian presence that offers web development, e-commerce (Shopify/Magento), and custom web application/integration work for SMEs and enterprises. Directly overlaps with Figure8's three core service categories and competes for the same Belgian and Benelux client base.
• Wijs: Belgian digital agency delivering web development, custom web applications, and Shopify-led e-commerce projects for Belgian SMEs and organizations. Closely matches Figure8's focused three-service model and Belgian-only geographic scope.
• Lemento: Belgian web agency providing custom websites, web applications, and e-commerce builds, with similar consultative sales approach and concentration on Flemish SMEs. Comparable in size, service mix, and go-to-market to Figure8.

Broad incumbents

• Inetum (formerly Gfi): European IT services group with a Belgian footprint offering custom web development, integrations, and digital platform services. Comparable on technical execution and integration scope, though typically targeting larger and longer engagements than Figure8.
• Accenture Interactive Belgium: Accenture's experience agency in Belgium delivering website, e-commerce, and custom digital application engagements as part of broader customer-experience transformations. Overlaps with Figure8 on website and integration work but typically at much larger enterprise deal sizes.
• Emakina: Largest Belgian digital agency group offering a broad portfolio spanning web, e-commerce, CRM, branding, content, and digital transformation. Overlaps with Figure8 on website, webshop, and web application delivery but serves a much wider market including large enterprise accounts.
• Deloitte Digital Belgium: The digital consulting arm of Deloitte in Belgium, offering web platforms, e-commerce, and integration projects to mid-market and enterprise clients as part of a wider transformation portfolio. Competes for the same Belgian organizations at the larger end of Figure8's pipeline.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/figure8.be
• LinkedInlinkedin.com/company/figure8
• Instagraminstagram.com/figure8.be

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figure8