Smokefree.gov
Smokefree.gov is a community welfare body that helps the public to quit smoking.
- Company typePrivate
- Founded-
- HeadquartersBethesda, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Smokefree.gov does
Smokefree.gov encourages the general public or someone in the general public to stop smoking. It is a part of the community's department of health and human services initiatives to lower smoking rates, especially among particular populations. The science of harm reduction and quitting smoking is advanced by their collaboration with other nonprofits, advocacy, and governmental groups. Additionally, they encourage the creation of substitute goods and techniques that can lessen the health hazards currently faced by users and aid in their complete cessation of smoking.
Smokefree.gov firmographics
Firmographics- Name
- Smokefree.gov
- Legal name
- National Cancer Institute
- Website
- https://smokefree.gov
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Smokefree.gov is a community welfare body that helps the public to quit smoking.
- Ownership category
- akta.pro rank
Smokefree.gov industry classification
Industry- Product category
- Public Health Tobacco Cessation Services
- akta.pro primary industry
- Smoking Cessation & Nicotine Replacement Therapy (NRT) (HLAIADAH)
- akta.pro secondary industries
- Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges) (CRADAMAI), Nicotine Replacement Therapy (NRT) Consumer Products Manufacturing & Brands (CRADAJAJ)
Keywords
Where Smokefree.gov is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smokefree.gov business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Government Funding: Smokefree.gov is funded entirely by the U.S. federal government through the National Cancer Institute (NCI), part of the National Institutes of Health (NIH), and operates as part of the U.S. Department of Health and Human Services' efforts to reduce smoking rates in the United States. All services are provided free of charge to users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | All services are provided at no cost to users |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Smokefree.gov product offering
Product offeringCore offering
Smokefree.gov is a free, federally funded tobacco cessation platform operated by the National Cancer Institute. It delivers evidence-based smoking and vaping cessation support through web tools, SMS text messaging programs, mobile apps, phone quitlines, and live chat counseling to help U.S. tobacco users quit. The platform serves general adults, teenagers, and military Veterans through tailored sub-sites.
Product overview
Smokefree.gov is a multi-channel tobacco cessation platform operated by the National Cancer Institute (NCI), offering free quit-smoking resources through a family of products. The core Smokefree.gov website (https://smokefree.gov) provides comprehensive quit-smoking tools including SmokefreeTXT (text messaging program), the quitSTART smartphone app, LiveHelp chat counseling, interactive quit plan builder, and access to national/state quitlines. Specialized sub-brands include Smokefree Teen (https://teen.smokefree.gov) targeting youth with vaping-specific resources like the Vaping Reality Check quiz, and SmokefreeVET (https://veterans.smokefree.gov) providing Veterans Affairs-affiliated tools including the SmokefreeVET text program, Quit VET Quitline, and Stay Quit Coach app. The platform also offers targeted sub-products including Practice Quit (skill-building text program), Depression Quiz, Nicotine Addiction Quiz, and SmokefreeVET en español for Spanish-speaking Veterans. All resources are free, evidence-informed, and delivered through web, mobile app, SMS, and phone channels.
Differentiator
Problem solved
Functional benefit
Brands
- SmokefreeTXT: A mobile text messaging service designed for people across the United States who are ready to quit smoking. Users can text QUIT to 47848 to receive 6-8 weeks of daily support.
- quitSTART App
- SmokefreeVET
Products and services
- Smokefree.gov Website A comprehensive tobacco cessation web platform providing free quit-smoking and vaping tools, information, counseling access, and support resources for adults in the United States.
- SmokefreeTXT A mobile text messaging service that delivers daily supportive messages, tips, and encouragement to help users quit smoking over a 6 to 8 week program. Accessed by texting QUIT to shortcode 47848.
- quitSTART App A free smartphone application that helps users track cravings, understand smoking patterns, and provides tailored tips, inspiration, and challenges to become smokefree.
- NCI LiveHelp Chat Real-time chat counseling service connecting users with National Cancer Institute information specialists for immediate quit-smoking support, available in English and Spanish.
- Smokefree Teen A teen-specific version of the Smokefree platform with resources tailored to young people quitting vaping or smoking, including interactive assessment tools and personalized quit planning.
- SmokefreeVET A Veteran-specific tobacco cessation resource offering specialized tools including the SmokefreeVET text program, the Quit VET Quitline (1-855-QUIT-VET), and NRT guidance, delivered in partnership with the VA.
- State and National Quitlines Telephone counseling services including 1-800-QUIT-NOW (routes to state-specific quitlines) and 1-877-44U-QUIT (provides access to NCI-trained counselors). All services are free and anonymous.
- Quit VET Quitline A dedicated quitline (1-855-QUIT-VET) providing individualized support for Veterans enrolled in VA healthcare, with scheduled follow-up counseling calls and culturally competent staff.
- Stay Quit Coach App A mobile application developed by the VA to help Veterans maintain their quit status after stopping tobacco use.
- Practice Quit Program A text messaging program that helps users build skills and confidence for quitting by practicing not smoking for 1, 3, or 5 day periods.
Quantifiable outcome
- Nicotine replacement therapy (NRT) can double a smoker's chances of quitting for good when used as directed
- +2 more outcomes
Companies that use Smokefree.gov
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Smokefree.gov technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Smokefree.gov partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- U.S. Department of Veterans Affairs (VA)coreSmokefreeVET is a partnership between the Department of Veterans Affairs and NCI's Smokefree.gov initiative. This partnership created a dedicated text messaging program (SmokefreeVET) and website subdomain (veterans.smokefree.gov) specifically designed to help Veterans who receive VA healthcare quit tobacco. The VA Quitline (1-855-QUIT-VET) is staffed by counselors familiar with military culture and the VA health system.
- National Cancer Institute (NCI)coreThe National Cancer Institute, part of the National Institutes of Health (NIH), maintains and funds Smokefree.gov through its Tobacco Control Research Branch. NCI provides the scientific foundation, ongoing content development, and operational support for the platform.
- U.S. Department of Health and Human Services (HHS)coreSmokefree.gov is part of the U.S. Department of Health and Human Services' efforts to reduce smoking rates in the United States. HHS provides overarching strategic direction and aligns Smokefree.gov with broader national public health objectives.
- State Quitlines NetworkcoreSmokefree.gov integrates with state-based quitlines across the United States. The 1-800-QUIT-NOW number routes callers to their state-specific quitline services, creating a nationwide network of localized cessation support. State quitlines provide monthly utilization data reported through the Smokefree.gov Cessation Services Data portal.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Smokefree.gov competitors and assessment
Company assessmentDirect peers
- Truth Initiative: Largest U.S. nonprofit public-health organization dedicated to tobacco control; operates 'This is Quitting' text-based vaping cessation program serving youth and young adults — directly comparable as a free, evidence-based cessation platform targeting overlapping populations.
- American Lung Association: National nonprofit providing free smoking cessation resources including the Lung HelpLine and Freedom From Smoking program — competes for the same general-adult quitter audience and is a co-stakeholder in state quitline funding.
- American Cancer Society: Operates the National Cancer Information Center (1-800-227-2345) and cessation resources; sister organization to NCI in cancer control with overlapping cessation support offerings.
- EX Program: Operated by Truth Initiative and offered through employers and health plans; provides free digital cessation coaching and NRT. Highly comparable as a multi-channel cessation platform with employer/payer distribution — and is the closest digital-therapeutic counterpart to Smokefree.gov.
- BeTobaccoFree.gov (CDC): HHS/CDC counterpart cessation resource that overlaps significantly in mission, content, and target audience; serves as an intra-government peer within the same federal tobacco-control ecosystem.
- National Jewish Health Quitline: Operates one of the largest state quitlines and provides telephonic cessation counseling — directly comparable phone-based cessation delivery channel that competes for the same state and federal contracts.
Emerging players
- Pelago (formerly Quit Genius): Digital cessation clinic combining AI-driven behavioral coaching with pharmacotherapy (NRT, prescription cessation meds); targets employers and health plans with outcome-based contracts — represents the next-generation commercial model Smokefree.gov does not compete on.
- 2Morrow Health: Digital therapeutic company offering evidence-based mobile smoking, vaping, and opioid cessation programs to employers, health plans, and states — directly comparable in modality but commercial in revenue model.
- Carrot (Pivot): While primarily a fertility benefits platform, Carrot expanded into tobacco/nicotine cessation coaching for employer benefits — represents the broader employer-sponsored cessation category that is increasingly pulling users away from free public resources.
Broad incumbents
- Nicorette / Nicoderm (Haleon / GSK Consumer Healthcare): Leading over-the-counter NRT manufacturer and brand owner (gum, lozenges, patches); Smokefree.gov directly recommends these products but cannot sell them — making Haleon/GSK a key adjacent value-capture player in the cessation funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smokefree.gov social profiles
Digital presenceSmokefree.gov financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smokefree.gov leadership team
Management profileNumber of profiles
Smokefree.gov subsidiaries and ownership
Company hierarchySubsidiaries2 records
Smokefree.gov funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smokefree.gov M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smokefree.gov
What does Smokefree.gov do?
Smokefree.gov is a free, federally funded tobacco cessation platform operated by the National Cancer Institute. It delivers evidence-based smoking and vaping cessation support through web tools, SMS text messaging programs, mobile apps, phone quitlines, and live chat counseling to help U.S. tobacco users quit. The platform serves general adults, teenagers, and military Veterans through tailored sub-sites.
Is Smokefree.gov a public or private company?
Smokefree.gov is a private company. It is classified as state government owned and is currently operating.
When was Smokefree.gov founded?
Smokefree.gov was founded in -1. It employs 51 to 100 people.
Where is Smokefree.gov based?
Smokefree.gov is headquartered in Bethesda, United States, in the North America region.
How does Smokefree.gov make money?
One revenue line is on record: government Funding.
Who are Smokefree.gov's main competitors?
Direct peers on record are Truth Initiative, American Lung Association, American Cancer Society, EX Program, BeTobaccoFree.gov (CDC) and National Jewish Health Quitline. Emerging players are Pelago (formerly Quit Genius), 2Morrow Health and Carrot (Pivot). Nicorette / Nicoderm (Haleon / GSK Consumer Healthcare) is listed as a broad incumbent.
Does Smokefree.gov have an API?
No public API is recorded for Smokefree.gov.
What industry is Smokefree.gov in?
Smokefree.gov's product category is Public Health Tobacco Cessation Services. Its primary akta.pro industry code is HLAIADAH, Smoking Cessation & Nicotine Replacement Therapy (NRT), with a secondary code of CRADAMAI, Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges).