Smokefree.gov

Public Health Tobacco Cessation Servicessmokefree.gov

Smokefree.gov is a community welfare body that helps the public to quit smoking.

Company typePrivate
Founded-
HeadquartersBethesda, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Smokefree.gov does

Smokefree.gov encourages the general public or someone in the general public to stop smoking. It is a part of the community's department of health and human services initiatives to lower smoking rates, especially among particular populations. The science of harm reduction and quitting smoking is advanced by their collaboration with other nonprofits, advocacy, and governmental groups. Additionally, they encourage the creation of substitute goods and techniques that can lessen the health hazards currently faced by users and aid in their complete cessation of smoking.

Smokefree.gov firmographics

Firmographics

Name: Smokefree.gov
Legal name: National Cancer Institute
Website: https://smokefree.gov
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Smokefree.gov is a community welfare body that helps the public to quit smoking.
Ownership category
akta.pro rank

Smokefree.gov industry classification

Industry

Product category: Public Health Tobacco Cessation Services
akta.pro primary industry: Smoking Cessation & Nicotine Replacement Therapy (NRT) (HLAIADAH)
akta.pro secondary industries: Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges) (CRADAMAI), Nicotine Replacement Therapy (NRT) Consumer Products Manufacturing & Brands (CRADAJAJ)

Keywords

Smoking cessation services
Tobacco cessation programs
Public health resources
Vaping quit support
Nicotine addiction tools

Where Smokefree.gov is headquartered

Location

Headquarters

HQ city: Bethesda
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Smokefree.gov business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Government Funding: Smokefree.gov is funded entirely by the U.S. federal government through the National Cancer Institute (NCI), part of the National Institutes of Health (NIH), and operates as part of the U.S. Department of Health and Human Services' efforts to reduce smoking rates in the United States. All services are provided free of charge to users.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	All services are provided at no cost to users

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Smokefree.gov product offering

Product offering

Core offering

Smokefree.gov is a free, federally funded tobacco cessation platform operated by the National Cancer Institute. It delivers evidence-based smoking and vaping cessation support through web tools, SMS text messaging programs, mobile apps, phone quitlines, and live chat counseling to help U.S. tobacco users quit. The platform serves general adults, teenagers, and military Veterans through tailored sub-sites.

Product overview

Smokefree.gov is a multi-channel tobacco cessation platform operated by the National Cancer Institute (NCI), offering free quit-smoking resources through a family of products. The core Smokefree.gov website (https://smokefree.gov) provides comprehensive quit-smoking tools including SmokefreeTXT (text messaging program), the quitSTART smartphone app, LiveHelp chat counseling, interactive quit plan builder, and access to national/state quitlines. Specialized sub-brands include Smokefree Teen (https://teen.smokefree.gov) targeting youth with vaping-specific resources like the Vaping Reality Check quiz, and SmokefreeVET (https://veterans.smokefree.gov) providing Veterans Affairs-affiliated tools including the SmokefreeVET text program, Quit VET Quitline, and Stay Quit Coach app. The platform also offers targeted sub-products including Practice Quit (skill-building text program), Depression Quiz, Nicotine Addiction Quiz, and SmokefreeVET en español for Spanish-speaking Veterans. All resources are free, evidence-informed, and delivered through web, mobile app, SMS, and phone channels.

Differentiator

Problem solved

Functional benefit

Brands

SmokefreeTXT: A mobile text messaging service designed for people across the United States who are ready to quit smoking. Users can text QUIT to 47848 to receive 6-8 weeks of daily support.
quitSTART App
SmokefreeVET

Products and services

Smokefree.gov Website A comprehensive tobacco cessation web platform providing free quit-smoking and vaping tools, information, counseling access, and support resources for adults in the United States.
SmokefreeTXT A mobile text messaging service that delivers daily supportive messages, tips, and encouragement to help users quit smoking over a 6 to 8 week program. Accessed by texting QUIT to shortcode 47848.
quitSTART App A free smartphone application that helps users track cravings, understand smoking patterns, and provides tailored tips, inspiration, and challenges to become smokefree.
NCI LiveHelp Chat Real-time chat counseling service connecting users with National Cancer Institute information specialists for immediate quit-smoking support, available in English and Spanish.
Smokefree Teen A teen-specific version of the Smokefree platform with resources tailored to young people quitting vaping or smoking, including interactive assessment tools and personalized quit planning.
SmokefreeVET A Veteran-specific tobacco cessation resource offering specialized tools including the SmokefreeVET text program, the Quit VET Quitline (1-855-QUIT-VET), and NRT guidance, delivered in partnership with the VA.
State and National Quitlines Telephone counseling services including 1-800-QUIT-NOW (routes to state-specific quitlines) and 1-877-44U-QUIT (provides access to NCI-trained counselors). All services are free and anonymous.
Quit VET Quitline A dedicated quitline (1-855-QUIT-VET) providing individualized support for Veterans enrolled in VA healthcare, with scheduled follow-up counseling calls and culturally competent staff.
Stay Quit Coach App A mobile application developed by the VA to help Veterans maintain their quit status after stopping tobacco use.
Practice Quit Program A text messaging program that helps users build skills and confidence for quitting by practicing not smoking for 1, 3, or 5 day periods.

Quantifiable outcome

Nicotine replacement therapy (NRT) can double a smoker's chances of quitting for good when used as directed
+2 more outcomes

Companies that use Smokefree.gov

Customer profile

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Smokefree.gov technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Smokefree.gov partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

U.S. Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerSmokefreeVET is a partnership between the Department of Veterans Affairs and NCI's Smokefree.gov initiative. This partnership created a dedicated text messaging program (SmokefreeVET) and website subdomain (veterans.smokefree.gov) specifically designed to help Veterans who receive VA healthcare quit tobacco. The VA Quitline (1-855-QUIT-VET) is staffed by counselors familiar with military culture and the VA health system.
National Cancer Institute (NCI)coreOthersThe National Cancer Institute, part of the National Institutes of Health (NIH), maintains and funds Smokefree.gov through its Tobacco Control Research Branch. NCI provides the scientific foundation, ongoing content development, and operational support for the platform.
U.S. Department of Health and Human Services (HHS)coreOthersSmokefree.gov is part of the U.S. Department of Health and Human Services' efforts to reduce smoking rates in the United States. HHS provides overarching strategic direction and aligns Smokefree.gov with broader national public health objectives.
State Quitlines NetworkcoreChannel Partner/ Reseller/ DistributorSmokefree.gov integrates with state-based quitlines across the United States. The 1-800-QUIT-NOW number routes callers to their state-specific quitline services, creating a nationwide network of localized cessation support. State quitlines provide monthly utilization data reported through the Smokefree.gov Cessation Services Data portal.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Smokefree.gov competitors and assessment

Company assessment

Direct peers

Truth Initiative: Largest U.S. nonprofit public-health organization dedicated to tobacco control; operates 'This is Quitting' text-based vaping cessation program serving youth and young adults — directly comparable as a free, evidence-based cessation platform targeting overlapping populations.
American Lung Association: National nonprofit providing free smoking cessation resources including the Lung HelpLine and Freedom From Smoking program — competes for the same general-adult quitter audience and is a co-stakeholder in state quitline funding.
American Cancer Society: Operates the National Cancer Information Center (1-800-227-2345) and cessation resources; sister organization to NCI in cancer control with overlapping cessation support offerings.
EX Program: Operated by Truth Initiative and offered through employers and health plans; provides free digital cessation coaching and NRT. Highly comparable as a multi-channel cessation platform with employer/payer distribution — and is the closest digital-therapeutic counterpart to Smokefree.gov.
BeTobaccoFree.gov (CDC): HHS/CDC counterpart cessation resource that overlaps significantly in mission, content, and target audience; serves as an intra-government peer within the same federal tobacco-control ecosystem.
National Jewish Health Quitline: Operates one of the largest state quitlines and provides telephonic cessation counseling — directly comparable phone-based cessation delivery channel that competes for the same state and federal contracts.

Emerging players

Pelago (formerly Quit Genius): Digital cessation clinic combining AI-driven behavioral coaching with pharmacotherapy (NRT, prescription cessation meds); targets employers and health plans with outcome-based contracts — represents the next-generation commercial model Smokefree.gov does not compete on.
2Morrow Health: Digital therapeutic company offering evidence-based mobile smoking, vaping, and opioid cessation programs to employers, health plans, and states — directly comparable in modality but commercial in revenue model.
Carrot (Pivot): While primarily a fertility benefits platform, Carrot expanded into tobacco/nicotine cessation coaching for employer benefits — represents the broader employer-sponsored cessation category that is increasingly pulling users away from free public resources.

Broad incumbents

Nicorette / Nicoderm (Haleon / GSK Consumer Healthcare): Leading over-the-counter NRT manufacturer and brand owner (gum, lozenges, patches); Smokefree.gov directly recommends these products but cannot sell them — making Haleon/GSK a key adjacent value-capture player in the cessation funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Smokefree.gov financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Smokefree.gov leadership team

Management profile

Number of profiles

Smokefree.gov subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Smokefree.gov funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Smokefree.gov M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smokefree.gov

What does Smokefree.gov do?

Is Smokefree.gov a public or private company?

Smokefree.gov is a private company. It is classified as state government owned and is currently operating.

When was Smokefree.gov founded?

Smokefree.gov was founded in -1. It employs 51 to 100 people.

Where is Smokefree.gov based?

Smokefree.gov is headquartered in Bethesda, United States, in the North America region.

How does Smokefree.gov make money?

One revenue line is on record: government Funding.

Who are Smokefree.gov's main competitors?

Direct peers on record are Truth Initiative, American Lung Association, American Cancer Society, EX Program, BeTobaccoFree.gov (CDC) and National Jewish Health Quitline. Emerging players are Pelago (formerly Quit Genius), 2Morrow Health and Carrot (Pivot). Nicorette / Nicoderm (Haleon / GSK Consumer Healthcare) is listed as a broad incumbent.

Does Smokefree.gov have an API?

No public API is recorded for Smokefree.gov.

What industry is Smokefree.gov in?

Smokefree.gov's product category is Public Health Tobacco Cessation Services. Its primary akta.pro industry code is HLAIADAH, Smoking Cessation & Nicotine Replacement Therapy (NRT), with a secondary code of CRADAMAI, Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges).