Rehabs UK

What Rehabs UK does

Rehabs UK is a Norwich-based, independently operated addiction treatment referral service that matches individuals and families with appropriate rehabilitation providers through a network of CQC-registered clinics across the United Kingdom. The company was founded and is led by Lester Morse, who has over 30 years of experience in addiction recovery; the business traces its origins to East Coast Recovery (established 2008) and was rebranded to Rehabs UK in 2021 as it pivoted from operating a residential rehab to an advisory and referral model. Its service portfolio centres on a free, no-obligation assessment by trained Treatment Advisors, after which clients are matched to residential rehab, outpatient programmes, home detox, online therapy, face-to-face therapy (Norwich, Bury St Edmunds, Cambridgeshire), intervention services, family support and an ongoing aftercare programme that includes a weekly online recovery group and WhatsApp community. The Altered Attitudes Podcast and a regularly updated blog covering addiction statistics, treatment options and policy serve as the flagship content assets.

Under the surface, Rehabs UK does not operate a proprietary technology platform. Its technical footprint consists of standard digital marketing and CRM tooling: Zoho Sales IQ (with the Zobot live-chat bot) for visitor engagement, Google Analytics and Tag Manager for traffic and conversion tracking, Facebook/Meta Pixel for paid social audience targeting, and Bing Ads for paid search. No AI/ML systems, no APIs, no SDKs and no third-party model integrations are evidenced. The company's products are advisory and clinical in nature rather than software-based, and its data assets appear limited to standard web analytics rather than a proprietary training or outcome dataset.

Rehabs UK monetises exclusively through an affiliate/referral revenue model, earning commissions from partnered CQC-registered clinics and treatment providers when clients are placed. End consumers receive the assessment, matching and aftercare services at no additional cost, with treatment costs paid directly to the rehab facility; insurance billing is facilitated through major UK private health insurers (Bupa, Cigna, Standard Life, Aviva, AXA, Zurich). The go-to-market is sales-led and consumer-facing, relying on inbound calls, SMS, live chat, paid search, paid social, SEO and the podcast to generate leads, with NHS/GP and family-driven word-of-mouth as secondary referral sources. The company is a private limited company (Rehabs UK Ltd), founder-owned, with a small team (11–50 employees) and no disclosed external funding.

Name

Rehabs UK

Legal name

Rehabs UK Ltd

Website

https://rehabsuk.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Rehabs UK is a Norwich-based independent addiction treatment referral service that connects individuals and families with CQC-registered rehab clinics across the UK, earning referral fees from partnered treatment providers.

Ownership category

akta.pro rank

Product category

Addiction Treatment Referral Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Residential Mental Health and Substance Abuse Facilities (623220), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment referrals
• Rehab referral services
• Substance abuse treatment
• Alcohol detox services
• Behavioral addiction support

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Referral Fees from Treatment Providers: Rehabs UK acts as an intermediary referral company connecting individuals to private rehab clinics and treatment providers. The company earns referral fees or commissions from partnered treatment facilities when clients are placed. This model enables clients to access treatment at no additional cost beyond what they would pay directly, while the company monetises through volume-based referral arrangements with clinics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Rehabs UK is an independent addiction treatment referral service that matches individuals and families struggling with substance use and behavioural addictions to suitable treatment providers within a network of CQC-registered clinics. The company provides free assessments, treatment matching, family support, aftercare programmes, and direct therapy services (online and face-to-face), monetising through referral fees paid by partner clinics.

Product overview

Rehabs UK is an independent addiction treatment referral service that matches individuals and families with appropriate rehabilitation providers through a network of CQC-registered clinics. The company offers a comprehensive portfolio of services including free assessments, intervention, various therapy modalities (Cognitive Behavioural Therapy, Person-Centred Therapy, Psychodynamic Therapy, EMDR Trauma Therapy), and structured programmes including the 12-Step Programme and Non-12-Step alternatives. Support extends through online and face-to-face therapy, family support services, and an aftercare programme featuring weekly online recovery groups and WhatsApp support. The company also produces the Altered Attitudes Podcast as an educational resource for the addiction recovery community.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clients who participate in counselling/therapy as part of addiction treatment are more than twice as likely to maintain long-term recovery
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CQC Registered ClinicscoreStrategic or Co-development PartnerRehabs UK partners with a network of Care Quality Commission (CQC) registered clinics across the UK. The partnership involves an in-house accountability system considering budget, location, and treatment philosophy to match clients with the most suitable facility. Rehabs UK self-regulates to remain impartial when providing treatment recommendations, ensuring clients receive high-quality care at facilities with proven track records.
• FAVOR UK (Faces and Voices of Recovery UK)minorStrategic or Co-development PartnerFAVOR UK is a recovery advocacy organisation led by Annmarie Ward. Rehabs UK has featured Annmarie Ward on the Altered Attitudes Podcast to discuss topics including the Right to Recovery Bill, addiction treatment rights, and the ethics of treatment provision. The relationship is primarily content collaboration and advocacy alignment.
• Insurance Providers (Bupa, Cigna, Standard Life, Aviva, AXA, Zurich)coreOthersRehabs UK works with all major UK insurance providers including Bupa, Cigna, Standard Life, Aviva, AXA, and Zurich. These partnerships allow clients to use private health insurance to fund addiction treatment, reducing out-of-pocket costs. Treatment advisors assist clients in exploring insurance coverage and identifying facilities that accept their specific plan.
• Alcoholics Anonymous (AA), Narcotics Anonymous (NA), Cocaine Anonymous (CA)minorOthersRehabs UK maintains informational relationships with mutual support groups including Alcoholics Anonymous, Narcotics Anonymous, and Cocaine Anonymous. Links to meeting finders for these organisations are provided on the Rehabs UK website. These groups are referenced as part of aftercare and ongoing recovery support pathways for clients.
• Non 12-Step Residential ClinicminorChannel Partner/ Reseller/ DistributorLauren Howlett, admissions lead support worker at a non 12-step residential clinic, is quoted on the Rehabs UK website praising the quality of referrals from Scott and Rehabs UK. The clinic receives client referrals from Rehabs UK and recommends the service to prospective clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• The Recovery Village: Multi-site US addiction treatment provider expanding digital content, telehealth, and referral funnels. Comparable referral-and-content-led acquisition model with growing international reach; competes for English-speaking inbound UK clients.

Direct peers

• UKAT (UK Addiction Treatment Centres): UK-wide addiction treatment referral and advisory service operating a comparable free-assessment, multi-clinic placement model across CQC-registered partners. Closest direct analogue to Rehabs UK's referral-and-matching proposition and target customer (individuals and families seeking UK rehab).
• Rehab Guide: UK online addiction referral resource connecting individuals to treatment providers and intervention services. Comparable digital-first referral model targeting the same UK self-funder audience.
• Addiction Helper: UK addiction referral service providing free assessments and placement into residential and outpatient rehab providers. Competes head-to-head for the same self-funded and family-referred inbound demand and uses similar content/SEO-led acquisition.
• Help4Addiction: UK-based addiction treatment referral intermediary offering free advice, assessments, and placement across a partner clinic network. Direct competitor for the same UK rehab-funnel traffic.
• UK Rehab: UK-focused rehab referral and information service offering placement into residential addiction treatment. Overlaps directly in service proposition and target geography.

Broad incumbents

• The Kusnacht Practice: Premium Swiss residential addiction and mental health treatment provider with established UK referral traffic. Comparable on substance-use treatment category but at the premium end; competes for the same affluent self-/family-funded cohort.
• Castle Craig: Long-established UK residential addiction rehab operator with own marketing channels and international patient pipeline. Comparable on category and target patient, but operates as a provider rather than intermediary.
• Delamere: UK private residential addiction treatment provider offering inpatient programmes and aftercare. Competes both as a downstream referral destination and via its own direct consumer acquisition, posing disintermediation risk.
• Priory Group: Largest UK private inpatient and outpatient addiction/mental health provider, operating its own residential clinics and direct-to-consumer funnels. Represents both a downstream partner and a disintermediation threat to Rehabs UK's referral model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@altered_attitudes/videos
• Facebookfacebook.com/rehabsuk
• LinkedInlinkedin.com/company/rehabs-uk
• Xx.com/RehabsUk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehabs UK