Last Lap.

What Last Lap. does

Last Lap (legal name: Lastlap) is a privately held, full-service events, marketing, and communication agency founded in 1994 and headquartered at Calle La Granja 22 in Alcobendas, Madrid, Spain. The company designs, plans, strategizes, and executes a broad portfolio of event types for B2B corporate clients, including corporate events, sports events, cultural events, promotional activations, training events, virtual, hybrid, and digital events, galas and award ceremonies, incentive programs, esports tournaments, and social events. Its website self-positions it as 'the leading events agency in the market,' emphasizing brand experience creation and emotional audience engagement, though no external rankings, awards, or named customer logos are disclosed in the available source material.

The agency's business model is classic professional services: revenue is generated on a project basis through custom event design and execution engagements sold via direct sales (phone and website inquiries) to corporate clients. Pricing is not publicly disclosed and is understood to be quote-based, varying by event type, scale, and complexity. The go-to-market is enterprise-field-sales in nature, with no self-serve, productized, or recurring SaaS-like offering. The firm maintains brand presence on Twitter, Instagram, YouTube, and LinkedIn and offers a website newsletter for mid-funnel engagement.

On technology and operations, Last Lap has no proprietary platform, API, SDK, or disclosed technical stack; it operates as a creative services firm whose deliverable is the event itself rather than software. The company is independently owned with no disclosed parent, institutional investors, or funding history, and it has no disclosed management team, patents, certifications, or regulatory actions. Headcount is stated at 11-50 employees, and the operating footprint is regional, focused on the Madrid market, with a limited English-language website indicating tentative internationalization rather than established cross-border delivery.

Name

Last Lap.

Legal name

Lastlap

Website

https://lastlap.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Last Lap is a privately held Spanish events, marketing, and communication agency founded in 1994, based in Alcobendas, Madrid. It designs and executes corporate, sports, cultural, virtual, hybrid, and esports events for B2B clients on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Business Service Centers (56143)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Event management services
• Corporate event planning
• Brand experience design
• Marketing communication agency
• Event production agency

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Events and Marketing Services: Last Lap generates revenue through professional services fees for designing, planning, and executing events and brand experiences. This includes corporate events, sports events, cultural events, promotional activities, training events, virtual events, hybrid events, galas, award ceremonies, incentive programs, and e-sports events. Revenue is project-based and likely varies by event scope, complexity, and client requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Last Lap is a full-service events, marketing, and communication agency that designs, plans, strategizes, and executes brand experiences and events across multiple formats for corporate clients in Spain. Its core services cover corporate events, sports events, cultural events, promotional actions, training events, virtual events, hybrid events, social events, galas and award ceremonies, incentive programs, and e-sports events. The agency also provides strategic event design and planning plus customized specific actions tailored to client needs.

Product overview

Last Lap is a full-service events, marketing, and communication agency offering a comprehensive portfolio of event types including corporate events, sports events, cultural events, promotional events, virtual events, hybrid events, digital events, galas and award ceremonies, incentive programs, esports events, training events, and social events. The agency also provides strategic design and planning services along with custom action-specific solutions. The company positions itself as a leader in brand experience creation and emotional content development for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events (Eventos Corporativos) Planning and execution of corporate events including conferences, meetings, and business gatherings for B2B clients.
• Sports Events (Eventos Deportivos) Organization and management of sports events and competitions for corporate clients and brands.
• Cultural Events (Eventos Culturales) Planning and execution of cultural events for brands, institutions, and organizations.
• Promotional Events (Eventos Promocionales) Promotional and brand activation event services for marketing campaigns and product launches.
• Virtual Events (Eventos Virtuales) Hosting and management of virtual events designed for online-only audiences.
• Hybrid Events (Eventos Híbridos) End-to-end production of hybrid events that combine in-person and virtual participation and content delivery.
• Galas and Award Ceremonies (Galas y Entrega de Premios) Organization of gala events and award ceremonies for corporate and institutional clients.
• Incentive Programs (Programas de Incentivo) Design and execution of employee incentive and motivation event programs.
• E-Sports Events (E-Sports) Organization of esports events and gaming tournaments for brands and sponsors.
• Training Events (Eventos Formativos) Planning of training and educational events for corporate learning and development initiatives.
• Strategic Event Design and Planning (Diseño y Planificación Estratégica) Strategic design, planning, and consulting services for events, sold as a standalone creative and planning engagement for corporate clients.
• Social and Digital Events (Eventos Sociales / Digitales) Planning of social events, celebrations, private gatherings, and digital online experience creation for corporate clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AtresmediaminorOthersLast Lap links to Atresmedia's whistleblowing channel (atresmedia.canaldenuncia.app) on their website footer, suggesting some operational or corporate relationship with the Atresmedia media group. The nature of this relationship is not explicitly detailed beyond the shared compliance infrastructure.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Grupo Pacífico: Spanish corporate events and communication agency headquartered in Madrid offering corporate events, congresses, incentives, and brand experiences, directly comparable to Last Lap in geography, service portfolio, and B2B client focus.
• ATPI Griffinstone: Corporate travel and events management provider offering event design, production, and incentive programs to corporate clients; comparable service portfolio to Last Lap with broader travel-integration capabilities.
• Thinking Heads: Spanish-headquartered speakers bureau, events, and content agency producing corporate events, conferences, and communication campaigns; directly comparable as a Spain-based B2B event and communication services peer of similar scale.

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events management firm with strategic meetings management, event design, and hybrid event capabilities; comparable as a B2B events services peer operating at significantly larger scale.
• CWT Meetings & Events: Corporate meetings, events, and travel management division of CWT serving global enterprise clients; directly comparable in the corporate events and MICE service category, with deeper enterprise infrastructure.
• WPP (Ogilvy PR / Brand Experience): Global marketing services holding group whose Ogilvy and Brand Experience networks deliver corporate events, experiential marketing, and communication campaigns; comparable as a broad incumbent offering overlapping event and communication services at significantly larger scale.
• Live Nation Entertainment: Global live entertainment company producing concerts, festivals, and corporate events at scale; comparable on the live event production and experience-creation axis, though focused on larger-format and consumer-facing events.
• MCI Group: Global association, meetings, and events agency offering corporate events, congresses, and brand experiences across multiple geographies; larger-scale incumbent with overlapping MICE service lines that competes for the same multinational event mandates Last Lap targets.
• Encore Global: Global event production and venue services company providing audio-visual, staging, and event technology for corporate events; comparable as an event production peer with greater scale and technology integration.

Emerging players

• Eventbrite: Event management and ticketing technology platform enabling event creation, registration, and promotion; comparable as an event-industry peer where Last Lap competes, but representing the technology-enabled layer that could disrupt pure services agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LastLap_ES
• YouTubeyoutube.com/channel/UCLJXL46DgjyJySBBHUzbsIQ
• LinkedInlinkedin.com/company/lastlap
• Instagraminstagram.com/lastlap_es/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Last Lap.