Deacon Engineers
Deacon Engineers (now MAD3 Engineering) is a Perth-based multidisciplinary engineering consultancy delivering civil, structural, mechanical, and electrical engineering services to mining, infrastructure, rail, oil and gas, and land development clients across Australia.
- Company typePrivate
- Founded2009
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Deacon Engineers does
Deacon Engineers is a Perth, Australia-based professional engineering consultancy that now operates under the MAD3 Engineering brand following its merger with McDowall Affleck. The firm delivers multidisciplinary engineering services spanning civil, structural, mechanical, and electrical and control systems engineering, with additional offerings in land development, project management, and design registration. Headquartered in Burswood with a secondary office in Rivervale, the firm operates as a privately held entity established in 2009 with 11-50 employees and serves clients Australia-wide.
The company's underlying technology is traditional professional engineering practice rather than software or AI: design, tendering, and superintendence services for infrastructure construction, temporary works, mining haul roads, drainage solutions, balance of plant for wind farms, crushing and bulk materials handling plants, and fixed-plant asset integrity assessments. Notable technical work includes fatigue-life evaluations and life-extension engineering on industrial equipment such as reclaimer slew gears, seawater surge vessel refurbishments, and condition surveys on locomotive depots and salt dump bridges. The value proposition centers on a multidisciplinary team delivering turn-key definition, design, and drafting under one roof.
Revenue mechanics are project-based professional services fees, with a quote-based engagement model typical of engineering consultancies. The go-to-market is enterprise field sales targeting infrastructure, mining, resources, rail, oil and gas, and land development sectors, acquired through direct client engagement, office presence, website inquiry forms, phone outreach, and email. Named enterprise clients and engagements include Juceda Investments (land development), Dampier Salt Ltd (salt production infrastructure), and undisclosed mining, rail, and oil and gas clients; pricing is not publicly disclosed.
Deacon Engineers firmographics
Firmographics- Name
- Deacon Engineers
- Legal name
- MAD3 Engineering
- Website
- https://deaconengineers.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deacon Engineers (now MAD3 Engineering) is a Perth-based multidisciplinary engineering consultancy delivering civil, structural, mechanical, and electrical engineering services to mining, infrastructure, rail, oil and gas, and land development clients across Australia.
- Ownership category
- akta.pro rank
Deacon Engineers industry classification
Industry- Product category
- Engineering Services
- NAICS
- Engineering Services (541330), Architectural, Engineering, and Related Services (5413), Engineering Services (54133), Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Civil & Structural Engineering Consulting (BPAHAIAA)
- akta.pro secondary industries
- Project Management & Owner’s Engineering / Technical Consultancy (Spec Writing, Bid Support, Site Support) (IMAJAGAO), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Deacon Engineers is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Deacon Engineers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Engineering Consulting Services: Project-based professional engineering services including design, tendering, superintendence, and project management for civil, structural, mechanical, and electrical engineering projects. Revenue is generated through consulting fees for design and drafting services, fixed plant and equipment asset support, integrity assessments, and fatigue life evaluations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Deacon Engineers product offering
Product offeringCore offering
Deacon Engineers (now operating as MAD3 Engineering) is a professional engineering services firm that designs and delivers civil, structural, mechanical, and electrical and control systems engineering solutions for infrastructure, mining, and land development projects across Australia. The firm provides turn-key design, tendering, superintendence, and project management services, along with fixed plant and equipment asset support including integrity assessments and fatigue life evaluations.
Product overview
MAD3 Engineering (formerly McDowall Affleck and Deacon Engineers) offers a unified suite of professional engineering services rather than a software product. The portfolio consists of six integrated service lines: Civil Engineering, Structural Engineering, Mechanical Engineering, Land Development, Project Management, and Design Registration. These services are delivered collaboratively as a multidisciplinary team to provide turn-key, definition, design, and drafting services across mining, infrastructure, and land development sectors Australia-wide.
Differentiator
Problem solved
Functional benefit
Products and services
- Civil Engineering Professional civil engineering services covering temporary works, mining haul roads, drainage solutions, and balance of plant for wind farms, delivered to enterprise clients in infrastructure and construction sectors.
- Structural Engineering Structural engineering services for major infrastructure construction support and temporary works industry projects, delivered to enterprise clients across Australia.
- Mechanical Engineering Mechanical engineering services including crushing and bulk materials handling plants and equipment, fixed plant and equipment asset support, integrity assessments, and fatigue life evaluations for life extension.
- Land Development Land development engineering services for residential and commercial subdivisions, including servicing reports and structure plan preparation for property developers and investment groups.
- Project Management Comprehensive project management solutions from concept to completion, including design, tendering, and superintendence services delivered to enterprise clients across multiple sectors.
- Design Registration Professional design registration services for engineering projects, supporting enterprise clients with regulatory and compliance design needs.
Quantifiable outcome
- 38-lot development delivered with childcare centre site fast-tracked to meet early delivery requirements
Companies that use Deacon Engineers
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Deacon Engineers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deacon Engineers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Key Suppliers and PartnersminorMAD3 Engineering collaborates with key suppliers and partners to deliver quality turn-key, definition, design, and drafting services. The specific names of these partners are not disclosed in the source material.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Deacon Engineers competitors and assessment
Company assessmentDirect peers
- Aurecon: Australian-headquartered multidisciplinary engineering consultancy delivering civil, structural, mechanical, and electrical advisory and design across infrastructure, mining, and land development — directly comparable service mix to MAD3 Engineering.
- Engenium: Australian engineering consultancy specialising in mining, resources, and infrastructure with mechanical, structural, and project management capabilities — directly comparable in size, scope, and end-market to MAD3.
- GHD: Australia-originated professional engineering services firm covering civil, structural, mechanical, and electrical scopes across mining, transport, water, and property — closely aligned to MAD3's multidisciplinary model and customer segments.
- Calibre Group: Australia-based engineering and project services firm with strong mining and resources exposure delivering mechanical, structural, and project management — closely comparable to MAD3's mining-focused mechanical and integrity work.
- BG&E Engineering: Australian engineering consultancy with strong civil and structural engineering practice serving infrastructure, mining, and land development markets — comparable size and scope to MAD3.
Broad incumbents
- AECOM Australia: Global infrastructure consulting firm with a large Australian practice spanning civil, structural, mechanical, and project management services — direct overlap with MAD3's service lines at significantly greater scale.
- Jacobs Australia: Global engineering and professional services firm with Australian operations delivering civil, structural, mechanical, and project advisory to mining, rail, and infrastructure clients — a key competitor for larger integrated mandates.
- WSP Australia: Global engineering consultancy with substantial Australian operations across civil, structural, mechanical, and electrical disciplines — a larger incumbent competing for the same mining, transport, and land development mandates.
- Arup Australia: Global engineering consultancy with Australian offices delivering structural, civil, mechanical, and electrical design across infrastructure and resources — comparable multidisciplinary positioning at the higher end of the market.
- Stantec Australia: Global engineering, architecture, and project management firm with Australian operations across infrastructure, mining, and land development — overlaps directly with MAD3's service portfolio and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Deacon Engineers social profiles
Digital presenceDeacon Engineers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deacon Engineers leadership team
Management profileNumber of profiles
Deacon Engineers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deacon Engineers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deacon Engineers
What does Deacon Engineers do?
Deacon Engineers (now operating as MAD3 Engineering) is a professional engineering services firm that designs and delivers civil, structural, mechanical, and electrical and control systems engineering solutions for infrastructure, mining, and land development projects across Australia. The firm provides turn-key design, tendering, superintendence, and project management services, along with fixed plant and equipment asset support including integrity assessments and fatigue life evaluations.
Is Deacon Engineers a public or private company?
Deacon Engineers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deacon Engineers founded?
Deacon Engineers was founded in 2009. It employs 11 to 50 people.
Where is Deacon Engineers based?
Deacon Engineers is headquartered in Perth, Australia, in the Oceania region.
How does Deacon Engineers make money?
One revenue line is on record: engineering Consulting Services.
Who are Deacon Engineers's main competitors?
Direct peers on record are Aurecon, Engenium, GHD, Calibre Group and BG&E Engineering. Broad incumbents are AECOM Australia, Jacobs Australia, WSP Australia, Arup Australia and Stantec Australia.
Does Deacon Engineers have an API?
No public API is recorded for Deacon Engineers.
What industry is Deacon Engineers in?
Deacon Engineers's product category is Engineering Services. Its primary akta.pro industry code is BPAHAIAA, Civil & Structural Engineering Consulting, with a secondary code of IMAJAGAO, Project Management & Owner’s Engineering / Technical Consultancy (Spec Writing, Bid Support, Site Support). Its NAICS code is 541330 and its SIC code is 8711.