Barbara Gisel Design
- Company typePrivate
- Founded1975
- HeadquartersHaverford, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Barbara Gisel Design does
Barbara Gisel Design is a full-service interior design firm founded in 1975 by Barbara Gisel and headquartered in Haverford, Pennsylvania, on Philadelphia's Main Line. The firm delivers interior design services across residential, commercial, and hospitality project types, with a credentialed team of 15 staff including registered architects, senior interior designers, and WELL accredited professionals. Named engagements span luxury hospitality (Archer Hotel NYC), media (Conde Nast), and food and beverage (Charlie Palmer, Cru Uncorked, Kaiyo), positioning the firm at the high end of the boutique design segment.
The business is a privately held professional services practice with no parent company and no disclosed funding rounds. Revenue is generated through project-based professional services fees on bespoke commissions, with a go-to-market model built on founder and senior-designer reputation, press visibility in luxury publications, and direct client referrals rather than sales-led outbound motion. The firm has built adjacent specification partnerships with Benjamin Moore and Galbraith & Paul (both 2018) to extend its specification influence on projects.
The service offering has expanded beyond core interior design into custom wall coverings, landscape architecture/design, and exterior styling, allowing integrated indoor-outdoor project delivery. Project work has extended internationally, with active engagements in Europe and South America alongside the U.S. base. The firm retains a small, principal-led delivery structure that is typical of high-end boutique design practices where founder involvement drives client selection.
Barbara Gisel Design firmographics
Firmographics- Name
- Barbara Gisel Design
- Legal name
- BGD ltd
- Website
- https://bgdltd.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Barbara Gisel Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Residential Landscape Design (HSAIABAA)
Keywords
Where Barbara Gisel Design is headquartered
LocationHeadquarters
- HQ city
- Haverford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barbara Gisel Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Interior Design Services: Full-service interior design firm providing residential, commercial, and hospitality design services. Revenue is generated through project-based design fees for custom interior design engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Barbara Gisel Design product offering
Product offeringCore offering
Barbara Gisel Design is a full-service interior design firm providing residential, commercial, and hospitality design services. The firm delivers custom interior design engagements including corporate offices, innovation centers, hotels, restaurants, and luxury homes, with a focus on refined aesthetics, wellness considerations, sustainable materials, and the 'form follows function' principle. Services are acquired primarily through reputation, press coverage, and direct client inquiries.
Product overview
Barbara Gisel Design (BGD) is a full service interior design firm offering comprehensive design services across three primary sectors: residential, commercial/corporate, and hospitality. The company operates as a single unified design practice rather than a platform-plus-modules architecture. Residential services include custom home design, kitchen and bathroom design, landscape design, and exterior styling across multiple geographic markets. Commercial offerings encompass corporate office design, innovation centers, research and development facilities, and specialized styling services. Hospitality design includes hotel and restaurant interiors. BGD employs a staff of 15 including two registered architects, seven senior interior designers, and two certified WELL accredited professionals. The firm was founded in 1975 by Barbara Gisel and serves clients throughout the United States, Europe, and South America.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Interior Design Residential interior design services creating cultured and functional home spaces that reflect client purpose and emphasize functionality, covering new construction, renovations, kitchen, bathroom, powder rooms, exterior styling, and landscape integration. Targeted at affluent homeowners with primary residences, vacation homes, and family properties.
- Commercial Interior Design Commercial interior design services for corporate offices, innovation centers, research and development facilities, and corporate styling engagements, designed to convey company culture, brand identity, and innovation capabilities.
- Hospitality Interior Design Hospitality interior design services for boutique hotels and restaurants, including hotel lobby design and full-service restaurant interiors that reflect hospitality clients' brand identity and create memorable guest experiences.
- Wall Covering Design Services Custom wall covering design services for commercial projects, including brainstorming, conceptualization, and design for large wall spaces within corporate offices.
- Landscape Design Services Landscape design services integrating outdoor spaces with home design, including stone walls, gravel roads, pergolas, pools, and garden areas.
- Exterior Styling Services Outdoor space planning and exterior styling for residential properties, including dining areas, entertainment spaces, and children's play areas.
Companies that use Barbara Gisel Design
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Barbara Gisel Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barbara Gisel Design partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Galbraith & PaulminorBGD team visited Galbraith & Paul's studio workshop in Manayunk, Philadelphia - one of the last hand-printed fabric workshops in the United States. BGD uses Galbraith & Paul fabrics and wallcoverings in their interior design projects, creating custom designs for clients.
- Benjamin MooreminorBGD featured Benjamin Moore's Paint Color Trends for 2019 in their blog, showcasing how their team incorporated Benjamin Moore's paint color trends. This indicates an ongoing collaborative relationship where BGD specifies Benjamin Moore products in their projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Barbara Gisel Design competitors and assessment
Company assessmentDirect peers
- Rockwell Group: David Rockwell's multidisciplinary design firm with strong hospitality, entertainment, and high-end residential interiors practice; comparable as a full-service design firm working at the intersection of residential, commercial, and hospitality.
- Yabu Pushelberg: Globally recognized interior design firm delivering luxury hospitality, residential, and retail projects; closely aligned with BGD in segment breadth and premium positioning.
- Pembrooke & Ives: NYC boutique interior design firm serving luxury residential, hospitality, and yacht/commercial clients; directly comparable boutique model serving affluent clientele.
- Peter Marino Architect: Premier luxury interior design firm serving ultra-high-net-worth residential, hospitality, and retail clients globally; directly comparable in service mix, luxury positioning, and brand-led business model.
- TenBerke (formerly Deborah Berke Partners): Architecture and interior design firm with practices across residential, hospitality, and cultural projects; comparable as a boutique, principal-led firm working at the high end of interior design.
- Victoria Hagan Interiors: High-end interior design practice serving luxury residential and select commercial clients; comparable boutique model, luxury clientele, and brand-led go-to-market.
- Studio Sofield: Boutique interior design practice led by William Sofield serving luxury residential and hospitality clients; closely comparable in size, brand-led positioning, and high-end segment mix.
- Cullman & Kravis: Long-established NYC interiors firm serving luxury residential and corporate clients; comparable boutique scale and luxury positioning.
Broad incumbents
- Perkins&Will: Global architecture and design firm with interiors practices across workplace, healthcare, and hospitality; broader incumbent serving some of the same enterprise and institutional clients.
- Gensler: Global architecture and design firm with large workplace, hospitality, and residential practices; broader incumbent with overlapping capabilities but at materially larger scale and different delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Barbara Gisel Design social profiles
Digital presenceBarbara Gisel Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barbara Gisel Design leadership team
Management profileNumber of profiles
Profiles1 record
Barbara Gisel Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barbara Gisel Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barbara Gisel Design
What does Barbara Gisel Design do?
Barbara Gisel Design is a full-service interior design firm providing residential, commercial, and hospitality design services. The firm delivers custom interior design engagements including corporate offices, innovation centers, hotels, restaurants, and luxury homes, with a focus on refined aesthetics, wellness considerations, sustainable materials, and the 'form follows function' principle. Services are acquired primarily through reputation, press coverage, and direct client inquiries.
Is Barbara Gisel Design a public or private company?
Barbara Gisel Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barbara Gisel Design founded?
Barbara Gisel Design was founded in 1975. It employs 11 to 50 people.
Where is Barbara Gisel Design based?
Barbara Gisel Design is headquartered in Haverford, United States, in the North America region.
How does Barbara Gisel Design make money?
One revenue line is on record: interior Design Services.
Who are Barbara Gisel Design's main competitors?
Direct peers on record are Rockwell Group, Yabu Pushelberg, Pembrooke & Ives, Peter Marino Architect, TenBerke (formerly Deborah Berke Partners), Victoria Hagan Interiors, Studio Sofield and Cullman & Kravis. Broad incumbents are Perkins&Will and Gensler.
Does Barbara Gisel Design have an API?
No public API is recorded for Barbara Gisel Design.
What industry is Barbara Gisel Design in?
Barbara Gisel Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAIABAA, Residential Landscape Design. Its NAICS code is 541410.