ASEM

What ASEM does

ASEM S.r.l. con Socio Unico is an Italian industrial automation company founded in 1979 by Renzo Guerra and headquartered in Artegna (Udine), Italy. The company designs and manufactures a complete range of Industrial PCs (Panel, Ultra-compact, Compact, Box, Arm/VESA, and Rack mounting), industrial monitors, operator panels, IIoT gateways, remote assistance routers, and controllers/I/O modules, built on Intel x86 and ARM Cortex platforms. Software offerings center on FactoryTalk Optix (a collaborative cloud-based HMI and Edge Computing platform co-developed with Rockwell Automation), Premium HMI, UBIQUITY (remote access), UNIQO, and CODESYS SoftPLC integration. ASEM is one of the few European firms controlling the full Industry 4.0 technology stack in-house — hardware, firmware, software, mechanics, PCB assembly, and testing — across an 8,450 sqm facility currently being expanded by an additional 3,500 sqm. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications, supports 21 CFR Part 11 compliance, and serves customers in steel, automotive, packaging, healthcare, food and beverage, plastics, environmental, and regulated manufacturing sectors.

ASEM has operated as a wholly-owned subsidiary of Rockwell Automation Inc. since April 30, 2020, while retaining its own management, brand, and sales organization. The company employs approximately 250 staff, with 30% in R&D across four Italian sites (Artegna, Lissone, Verona, Bologna). Revenue derives from hardware sales of configurable IPCs and panels, token-based runtime licensing for FactoryTalk Optix (XS through Unlimited tiers), annual subscriptions for the Pro tier, professional services delivered through the ASEM League certified system integrator program (16 partners across Italy and San Marino in Sprinter/Runner/Racer tiers), and managed technical support. Go-to-market combines direct enterprise sales in Italy with channel partner sales in the DACH region (active since 2010) and global distribution leverage through Rockwell Automation's network in 80+ countries. Pricing is quote-based, with the FactoryTalk Optix Studio Standard edition offered free and the Pro edition priced as an annual subscription.

The customer base is concentrated in European industrial automation and machine builder/OEM segments, with named case studies spanning steel, automotive, packaging, healthcare, food and beverage, plastics, environmental, and cosmetics/beverage verticals. Product development continues at a steady cadence, with FactoryTalk Optix v1.7 released in February 2026, the ASEM 6300x-SW2 Raptor Lake platform launched in 2024, Windows 11 IoT Enterprise 2024 LTSC support rolled out in 2024, and ongoing software platform enhancements. ASEM's strategic positioning combines proprietary full-stack industrial computing capability with the global reach of its Rockwell Automation parent, targeting Industry 4.0, IIoT, and edge computing use cases across European enterprise manufacturing customers.

Name

ASEM

Legal name

ASEM S.r.l. con Socio Unico

Website

https://asem.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

ASEM, an Italian industrial automation firm founded in 1979 and now a wholly-owned Rockwell Automation subsidiary, designs Industrial PCs, operator panels, HMI software (FactoryTalk Optix, Premium HMI), and IIoT gateways for European machine builders and industrial automation customers.

Ownership category

akta.pro rank

Product category

Industrial Automation Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Computers (3571), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Panel PCs & HMI Terminals (HDACALAE)

akta.pro secondary industries

Industrial Embedded Computers (Box PCs) (HDACALAF), Rugged Mini PCs & Fanless Edge Computers (HDACALAG), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), SCADA/HMI Platforms (IMAGABAB), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Industrial PCs
• HMI software
• Operator panels
• IIoT gateways
• Factory automation

Headquarters

HQ city

Artegna

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Sales: Sale of industrial PCs (Panel, Box, Compact, Rack mounting), industrial monitors, operator panels, IIoT gateways, controllers, remote assistance routers, and accessories. Products based on Intel x86 and ARM platforms with high configurability and customization options.
2. Software Licenses: Token-based licensing model for FactoryTalk Optix Runtime with Standard (free) and Pro (annual subscription) versions. License sizes range from XS (5 tokens) to Unlimited. Premium HMI, UBIQUITY, and other software platforms available as separate licenses.
3. System Integrator Partner Program: ASEM League partner program providing technical qualification, marketing support, and business referrals to certified system integrators who deploy ASEM solutions. Partners receive tiered benefits based on commitment level.
4. Technical Support Services: Hardware and software technical support including Help Desk service, repair services (PLS return process), software assistance for Premium HMI, Codesys, Ubiquity, QStudio, FactoryTalk Optix, and spare parts management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ASEM designs, manufactures, and sells a complete range of Industrial PCs (IPCs), industrial monitors, and operator panels along with proprietary HMI, remote assistance, and IIoT software platforms (FactoryTalk Optix, UBIQUITY, Premium HMI, UNIQO, CODESYS SoftPLC). The offering combines configurable fanless hardware for harsh industrial environments with cloud-based and on-premise software for visualization, edge computing, and remote support, sold primarily to industrial automation customers, machine builders, and OEMs.

Product overview

ASEM offers a comprehensive industrial automation product portfolio organized as hardware platforms combined with software solutions. The hardware portfolio includes Industrial PCs (Panel IPCs, Ultra-compact IPCs, Compact IPCs, Box IPCs, Arm/VESA IPCs, Rack IPCs), Industrial Monitors (Panel and Arm/VESA mounting), and Operator Panels (OptixPanel, UNIQO, Premium HMI, Web-based, and bare panels). Supporting hardware includes Remote Assistance Routers (UBIQUITY), IIoT Gateways, Controllers and I/O modules, and accessories (Smart UPS, TPM, RVL, mass storage, expansion boards). The software portfolio centers on FactoryTalk Optix (cloud-based HMI/Edge Computing platform), UBIQUITY (remote access), Premium HMI (visualization), Premium HMI Mobile, Premium HMI IIoT Cloud Connector, and CODESYS (SoftPLC/SoftMotion). ASEM also offers Real-Time Solutions combining PAC hardware with CODESYS for industrial control. All products are designed for the Industry 4.0 era with OPC UA, MQTT, and cloud connectivity as core enabling technologies.

Differentiator

Problem solved

Functional benefit

Brands

• UBIQUITY: Remote Access platform for safe, intuitive and flexible remote support of automation systems.
• Premium HMI
• UNIQO
• FactoryTalk Optix
• OptixPanel

Products and services

• Industrial PCs Complete range of fanless industrial PCs including Panel IPCs (7"-24" integrated LCD), Ultra-compact IPCs, Compact IPCs, Box IPCs, Arm/VESA mounting IPCs, and 19" 4U Rack mounting IPCs, all based on Intel CPUs from Atom to Xeon platforms with high configurability and expandability. Targeted at industrial automation customers and OEMs.
• Industrial Monitors Robust industrial monitors with integrated LCD displays featuring IP66 protection (panel monitors) and IP65 protection (arm/VESA mounting). Includes RVL technology for DVI-D and USB 2.0 signal transmission up to 100 meters. Available in 8.4" to 24" LCD sizes for industrial automation applications.
• OptixPanel Operator Panels

Quantifiable outcome

• Fanless operation 0-50°C without mechanical ventilation
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Advanced Semiconductor Academy of Malaysia (ASEM)minorStrategic or Co-development Partner · 6 February 2026IIT Madras Global Research Foundation partnership with Advanced Semiconductor Academy of Malaysia (ASEM) for joint certification programs, student exchange, and semiconductor research. Note: This is a different ASEM entity - the Malaysian semiconductor training institution.
• Rockwell Automation Inc.coreStrategic or Co-development Partner · 30 April 2020Rockwell Automation S.r.l. (subsidiary of Rockwell Automation Inc., Milwaukee, Wisconsin) acquired 100% of ASEM shares on April 30, 2020. ASEM operates independently with current management and sales organization while leveraging Rockwell's global distribution network. Rockwell Automation employs over 23,000 people, serves customers in over 80 countries, with 2019 sales of $6.7 billion.
• ASEM League System IntegratorscoreImplementation/ SI/ Consulting PartnerPartnership program for certified system integrators including Alping Italia, CONTECH, DevIBrain, Elettrosistemi, Espertia, Eureka System, Euroquadri, Faventia Automation, Infraservice, Reon/Tecnoil, Siatek, Sitem, SRD Engineering, STUPIRE, Teambyte, and Zorzan Sistemi. Partners provide FactoryTalk Optix development, conversion, training, and UBIQUITY integration services.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnv5UkVBQgh3HhEA1qiqxFw
• LinkedInlinkedin.com/company/asem-s-p-a-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEM