Goodwill North Florida

What Goodwill North Florida does

Goodwill Industries of North Florida (d/b/a Goodwill of North Florida) is a privately held, non-profit charitable organization headquartered at 5150 Timuquana Road, Jacksonville, FL. Founded circa 1940 and operating for more than 80 years, the organization employs 501-1,000 staff and serves a 14-county North Florida territory covering Duval, Clay, St. Johns, Nassau, Putnam, Flagler, Baker, Union, Bradford, Alachua, Columbia, Hamilton, Gilchrist, and Suwannee counties. Its mission is removing barriers to employment through job training, education, and career-placement services delivered to job seekers facing employment barriers including disabilities, prior incarceration, veteran status, and limited formal education.

The organization's revenue model is a hybrid of three streams: (1) retail sales of donated goods through a network of thrift storefronts plus shopgoodwill.com/jacksonville e-commerce, (2) monetary donations collected via the Do-Gooders program, home pick-ups, and hosted drives from a base of more than 500,000 annual donors, and (3) B2B services including temporary staffing through GoodwillTemps, facilities maintenance, commercial landscaping via Landscape Consultants, Inc., intern placement, and the AbilityOne federal pathway. The organization states that 90 cents of every dollar earned is reinvested directly into mission programming.

Core service offerings are organized around three pillars: career services (GoodCareers Centers, GoodwillTemps, AbilityOne placements, internships), adult education (A-STEP, GoodTrades vocational training), and youth programs (Take Stock in Children across four counties, MYLAC, MYAWP, TeensWork Alachua, Adam Thayer Scholarship). A separate social enterprise, The Corner at Debs Store, operates as the only affordable, sustainable grocery in Jacksonville's Historic Eastside food desert. Technology footprint is minimal and explicitly described as "not applicable" for a non-tech organization; there are no disclosed patents, AI/ML capabilities, APIs, or proprietary technology platforms. Governance is independent under a Board of Directors and Leadership Team, with no parent company, venture capital, or public-market backing.

Name

Goodwill North Florida

Legal name

Goodwill Industries of North Florida

Website

https://goodwilljax.org

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Goodwill Industries of North Florida is a Jacksonville-based non-profit operating a 14-county retail thrift and donation network that funds workforce training, job placement, and youth education programs for job seekers and underserved communities in North Florida.

Ownership category

akta.pro rank

Product category

Nonprofit Workforce Development Services

NAICS

Vocational Rehabilitation Services (6243), Educational Services (611)

SIC

Services-Help Supply Services (7363), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Asset Recovery, Surplus & Decommissioning Services (EUAIANAD)

akta.pro secondary industries

Donation Pickup & Reuse Hauling (HSAKALAI), Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Workforce development services
• Job training programs
• Thrift retail stores
• Nonprofit employment services
• Career placement assistance

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Sales of Donated Goods: The organization collects donated goods from the community and generates revenue by selling these items at their retail stores and online through shopgoodwill.com. Ninety cents of every dollar earned goes directly into funding job training and placement services.
2. Donations: The organization accepts financial donations from the public, including a 'Do-Gooders' donor program. Home pick-up services and hosted donation drives also support donation collection.
3. Business Services: Provides workforce services to businesses including staffing through GoodwillTemps, facilities maintenance services, and internship placement for businesses.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Goodwill of North Florida collects donated goods and monetary contributions from the community and resells those items through thrift retail storefronts and the shopgoodwill.com/jacksonville online marketplace, channeling the proceeds (90 cents of every dollar) into no-cost workforce development services. Core mission offerings include job placement through GoodCareers Centers, temporary staffing via GoodwillTemps, adult education (A-STEP, GoodTrades), youth mentorship and scholarship programs (Take Stock in Children, MYLAC, MYAWP, TeensWork Alachua), and paid business services (commercial landscaping, facilities maintenance, and intern placement).

Product overview

Goodwill of North Florida operates a multi-service non-profit organization focused on removing barriers to employment through training, education, and career placement. The organization functions as a platform-plus-programs model combining retail operations selling donated goods with workforce development services. Core employment services include GoodCareers Centers for job placement and GoodwillTemps for temporary staffing. Education offerings span adult career training through the A-STEP Program and GoodTrades trades training, plus youth programs including Take Stock in Children, MYLAC, MYAWP, and TeensWork Alachua. Social enterprises include The Corner at Debs Store (affordable grocery), business services (landscape, facilities maintenance, intern placement), and retail/donation operations. Ninety cents of every dollar earned goes directly into funding these mission programs serving fourteen counties in North Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• GoodCareers Centers Career centers providing free job placement services, resume assistance, and employment resources to community members seeking work across the 14-county service area.
• GoodwillTemps Temporary staffing and employment placement service connecting job seekers with temporary and permanent positions at local employer clients in North Florida.
• A-STEP Program for Working Adults Adult education and workforce training program designed to help working adults advance their careers through education and skill development.
• GoodTrades Vocational training program focused on trade skills and technical careers for participants in the A-STEP program.
• Take Stock in Children Youth mentorship and scholarship program operating across multiple Florida counties including Duval, Putnam, Suwannee, and Madison.
• Mayor's Young Leaders Advisory Council (MYLAC) Youth leadership development program connecting young people with city leadership and career opportunities through the Jacksonville Mayor's Office.
• Mayor's Youth at Work Partnership (MYAWP) Summer employment partnership program connecting Jacksonville youth with job opportunities through the Mayor's Office.
• TeensWork Alachua (TWA) Summer employment portal and program for teens in Alachua County providing work experience opportunities.
• AbilityOne Career Opportunities Career placement program for individuals with disabilities operated through the AbilityOne government contract program.
• Landscape Consultants, Inc. Commercial landscaping services offered as a business solution to local North Florida employers under Goodwill's Business Services line.
• Facilities Maintenance Services Commercial facilities maintenance and janitorial services sold to business clients in North Florida.
• Interns for Businesses Workforce placement service connecting businesses with qualified interns sourced from Goodwill training programs.
• The Corner at Debs Store Affordable, sustainable grocery store serving Jacksonville's Historic Eastside neighborhood as a social enterprise addressing local food desert conditions.
• Retail Store Operations Thrift retail storefronts and online marketplace selling donated goods to the public, generating revenue that funds Goodwill's mission programs.
• Donation Services Acceptance of gently used item donations, home pick-up services, hosted donation drives, and financial donations to support workforce development programs.

Quantifiable outcome

• 90 cents of every dollar earned goes directly into mission services
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Duval County GovernmentcoreStrategic or Co-development PartnerPartnership with Duval County government for TSIC (Take Stock in Children) program serving Duval County students.
• Putnam CountycoreStrategic or Co-development PartnerCounty-level partnership for Take Stock in Children program serving Putnam County students.
• Suwannee CountycoreStrategic or Co-development PartnerCounty-level partnership for Take Stock in Children program serving Suwannee County students.
• Madison CountycoreStrategic or Co-development PartnerCounty-level partnership for Take Stock in Children program serving Madison County students.
• City of Jacksonville - Mayor's OfficecoreStrategic or Co-development PartnerPartnership with the Mayor's Office for Mayor's Young Leaders Advisory Council (MYLAC) and Mayor's Youth at Work Partnership (MYAWP) workforce development initiatives for youth.
• Alachua County - TeensWorkcoreStrategic or Co-development PartnerTeensWork Alachua (TWA) program partnership providing summer employment opportunities for youth in Alachua County.
• AbilityOnecoreStrategic or Co-development PartnerCareer opportunities program through AbilityOne providing employment pathways for individuals with disabilities.
• Landscape Consultants, Inc.minorChannel Partner/ Reseller/ DistributorBusiness services client providing facilities maintenance and landscape services.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Savers / Value Village: Largest for-profit thrift operator that purchases donated goods in bulk from non-profit partners (including many Goodwills) and resells them. Operates in the same donation/reuse retail category but as a commercial scale player.
• Adecco Group: Global staffing and workforce solutions firm that competes directly with GoodwillTemps on temporary and permanent placement contracts with regional employers across Florida.
• Goodwill Industries International: Parent network and brand owner for the 150+ regional Goodwill affiliates in North America. Operates the same donation-driven retail and workforce development model and provides the ShopGoodwill.com platform used by Goodwill of North Florida.

Emerging players

• Year Up: Workforce development non-profit offering training and corporate internships for young adults from underserved backgrounds. Comparable to Goodwill's GoodCareers Centers and internship placement programs in target population and employer-driven model.
• Dress for Success: Non-profit providing professional attire, career development, and employment retention support to disadvantaged job seekers. Shares the barrier-removal and workforce-readiness mission though narrower in scope than Goodwill.
• Per Scholas: National non-profit providing tuition-free tech and IT training to adults from low-income communities, with employer placement. Comparable to Goodwill's A-STEP and GoodTrades training and placement offerings.

Direct peers

• ResCare (BrightSpring Health Services): Provider of workforce, vocational rehabilitation, and job placement services for individuals with disabilities and other barriers — direct overlap with Goodwill's vocational mission and AbilityOne-style programs.
• Goodwill of Central and Northern Arizona: Regional Goodwill affiliate operating the same donation-collection, thrift-retail, and workforce placement model. Most direct structural peer in terms of programs (A-STEP-style training, staffing, retail stores).
• Salvation Army: Non-profit religious organization operating thrift retail stores funded by donations, with proceeds supporting adult rehabilitation and workforce programs. Closest mission and operational analog outside the Goodwill network.
• Habitat for Humanity ReStores: Non-profit home-goods reuse retail chain that sells donated furniture, appliances, and building materials to fund housing programs. Shares the donation-to-retail funding model though focuses on housing rather than workforce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GoodwillNFL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill North Florida