Werbe-Licht

What Werbe-Licht does

Werbe-Licht Dr. Jahn GmbH is a German full-service advertising firm founded on 1 May 1990 and headquartered at Lindenhof 2a in Neubrandenburg. Operating with approximately 15 staff under Managing Director Erik Lange, the company serves B2B clients across Germany with three integrated divisions: Design and Marketing (corporate identity, websites, social media, print media), Werbetechnik (illuminated and non-illuminated signage, car wrapping, CNC milling and engraving, LED technology, wayfinding systems, printing, and trade-show displays), and Mietwerbeflächen (rental of advertising surfaces on 126 collective advertising installations and eight video walls across Mecklenburg-Vorpommern, Brandenburg, and Berlin). Technical capabilities include CNC cutting and engraving across acrylic, aluminium, Dibond, polycarbonate, and brass substrates; LED illumination systems; 3M-authorized window and safety film installation; and in-house large-format printing. All design, production, and installation work is performed internally at the Neubrandenburg site, eliminating subcontracting and enabling end-to-end quality control.

The business model combines project-based one-time revenue (signage manufacturing, car wrapping, vehicle wraps, exhibition systems, design and web projects) with recurring rental revenue from Mietwerbeflächen, sold via multi-year contracts to advertisers seeking high-traffic placements in the three-state region. Go-to-market is sales-led: direct consultation, phone (+49 395 368 33 11), email, and appointment-driven selling, supplemented by organic social (Facebook, Instagram, TikTok) and Google AdWords. Pricing is quote-based and not publicly disclosed. The customer base spans national enterprise brands (REWE, Globus, Würth, DEKRA, Webasto, Hagebau, Edis) alongside regional SMBs (Tollense-Physio, Getränke Preuss, Gladrow Bau), with no single anchor account disclosed. The firm is privately held with no disclosed funding, no subsidiaries, and no parent company; revenue is not publicly reported.

Name

Werbe-Licht

Legal name

Werbe-Licht Dr. Jahn GmbH

Website

https://werbelicht-jahn.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Werbe-Licht Dr. Jahn GmbH is a German full-service advertising firm founded in 1990, providing design, signage production, car wrapping, and rental advertising surfaces. It serves B2B clients across Germany from Neubrandenburg, operating 126 collective advertising installations in three federal states.

Ownership category

akta.pro rank

Product category

Advertising Services and Sign Manufacturing

NAICS

Indoor and Outdoor Display Advertising (54185), Sign Manufacturing (33995)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Advertising signage production
• Illuminated sign manufacturing
• Car wrapping services
• Rental advertising spaces
• Corporate identity design

Headquarters

HQ city

Neubrandenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising signage and illuminated sign manufacturing: Design, production, and installation of illuminated and non-illuminated advertising signage including pylons, light transparents, lettering, and illuminated letters. Revenue generated through project-based one-time sales and installation fees.
2. Rental advertising surfaces (Mietwerbeflächen): Rental of advertising space on 126 collective advertising systems, light mast advertising installations, and video walls across Mecklenburg-Vorpommern, Brandenburg, and Berlin. Revenue is recurring/rental-based, with customers paying for time-limited placement of advertising content at high-traffic locations.
3. Car wrapping and vehicle customization: Design and application of custom vinyl wraps on company vehicles, transport vehicles, and private cars. One-time project-based revenue.
4. Design, marketing, and web services: Corporate identity, style guides, logo design, website development, social media management, print media design, and campaign development. Project-based or retainer-style engagements.
5. Trade show and exhibition systems: Rental and sale of portable display systems including roll-ups, beach flags, folding displays, customer stoppers, folders, and merchandise. Mix of one-time sales and rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Werbe-Licht Dr. Jahn GmbH is a full-service advertising company that designs, produces, and installs illuminated and non-illuminated advertising systems, car wraps, and corporate identity/website materials for B2B customers across Germany. It also rents out 126 collective advertising installations, light pole advertising surfaces, and large-format video walls in Mecklenburg-Vorpommern, Brandenburg, and Berlin. Every step from concept and design through printing, fabrication, and installation is handled in-house by the same team.

Product overview

Werbe-Licht Dr. Jahn GmbH is a full-service advertising company operating since 1990 that offers an integrated portfolio of advertising services through three core divisions: Design & Marketing (corporate identity, websites, social media, print media), Werbetechnik (advertising systems, LED technology, car wrapping, milling work, wayfinding systems, presentation systems, printing), and Mietwerbeflächen (rental advertising spaces including light pole advertising, collective advertising installations, and video walls). All services from concept to installation are handled in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Marketing Services Full-service design and marketing offering covering layout/typesetting, corporate identity, style guides, website development, campaign creation, social media management, and print media production. Targets German businesses seeking unified brand and digital presence.
• Werbetechnik / Advertising Systems (Werbetechnik & Werbeanlagen) Production and installation of illuminated and non-illuminated advertising systems, including sign pylons, luminous panels, individual lettering, profile letters, wayfinding systems, presentation/trade show systems, light illumination for indoor and outdoor spaces, and in-house printing services. Serves B2B customers across Germany.
• Car Wrapping Custom vinyl vehicle wrapping and foil application for company fleets, transporters, and private vehicles, transforming them into mobile advertising assets. Targeted at B2B fleet operators and individual consumers.
• CNC Milling and Engraving (Fräsarbeiten) Precision CNC milling and engraving of materials including aluminium composite, acrylic glass, aluminium, wood, Dibond, polycarbonate, and brass (2–10mm thickness). Supports advertising fabrication and custom signage components.
• LED Technology Solutions (LED-Technik & Lichtillumination) LED-based lighting solutions for advertising displays, dynamic light installations, illuminated signage, and decorative illumination (e.g., fences, trees, exterior structures), emphasizing energy efficiency and flexible color/brightness control.
• Window Tint Films (Tönungsfolien) Window tinting films for vehicles and buildings providing UV protection and sun shading, with 3M-authorized installer certification covering printable window graphics and safety/security films.
• Mietwerbeflächen — Rental Advertising Network Rental of advertising surfaces on 126 illuminated and non-illuminated collective advertising installations (Sammelwerbeanlagen), light pole advertising (Lichtmastwerbung), and large-format LED video walls (Videowände) across Mecklenburg-Vorpommern, Brandenburg, and Berlin. Recurring revenue via multi-year contracts; end-to-end management including permits, design, printing, and installation.
• Sammelwerbeanlagen — Collective Advertising Installations Rental of 126 illuminated and non-illuminated collective advertising installations in high-traffic locations across Mecklenburg-Vorpommern, Brandenburg, and Berlin, presenting products/services to broad audiences.
• Lichtmastwerbung — Light Pole Advertising

Quantifiable outcome

• 126 illuminated and non-illuminated collective advertising systems (Sammelwerbeanlagen) available for rental in Mecklenburg-Vorpommern, Brandenburg, and Berlin

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JC Decaux SA: Global leader in street furniture and transit advertising, with significant German operations including bus shelters and city-info columns. JC Decaux's city-concession model overlaps with Werbe-Licht's permit-managed collective advertising installations, and represents the type of national-contract competitor regional shops face when municipalities tender advertising rights.
• Wall GmbH: German OOH/DOOH operator now under the Ströer umbrella, focused on street furniture and digital city-light networks in German municipalities. Wall represents the kind of scaled, city-grade DOOH competitor that constrains pricing for regional players like Werbe-Licht on urban inventory in Berlin and other major cities.
• Clear Channel Outdoor Holdings, Inc. One of the world's largest OOH advertising companies, with a European footprint that includes billboards, transit, and digital displays. Clear Channel competes with Werbe-Licht for larger national advertisers that want Germany-wide reach, which is the segment Werbe-Licht would need to grow into via expansion.
• Ströer SE & Co. KGaA: Germany's largest out-of-home and digital out-of-home advertising operator, with tens of thousands of analog and digital faces nationwide. Ströer competes head-on with Werbe-Licht's Mietwerbeflächen business at the rental-advertising surface layer, but operates at vastly greater scale and with a programmatic DOOH platform Werbe-Licht cannot match.
• Outfront Media Inc. U.S.-headquartered OOH operator with a significant Canadian footprint that has begun investing in transit and digital OOH internationally. Less of a direct competitor in Werbe-Licht's German regional market, but relevant as a comparable operator model for scaling traditional-to-digital OOH transitions.

Others

• ECE Group GmbH & Co. KG: Germany's largest shopping center developer/operator, which monetizes in-mall advertising and digital signage networks. ECE represents an adjacent demand source and partner channel for Werbe-Licht's sign/installation services, while also illustrating how a vertically integrated location-owner can capture advertising rents internally rather than outsourcing them.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/?hl=de
• LinkedInlinkedin.com/company/werbe-licht-dr-jahn-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbe-Licht