Hera

What Hera does

Hera GmbH & Co. KG is a German third-generation family-owned LED lighting manufacturer headquartered in Enger (North Rhine-Westphalia), with origins traceable to ~1930. The company designs, produces, sells, and services modular LED lighting systems purpose-built for integration into furniture, retail/shop fitting, trade-fair construction, and bathroom furniture. Its product portfolio spans power-supply track systems, linear luminaires (EcoLite F / EcoLite F HO with continuous-row capability up to 15m), recessed and surface-mounted spotlights (FAR/FAQ series), showcase and over-cabinet luminaires, under-cabinet luminaires (U-Pad F, S-Pad F), and a broad LED-tape family using proprietary homogeneous planar light technology based on COB (Chip-on-Board) LEDs. The portfolio is rounded out by a full accessories layer including controllers for ZigBee/Alexa, DALI/DALI-2, Casambi BLE, and RF, plus a proprietary Leuchten-Konfigurator that enables custom luminaire production from a quantity of one within 8–10 working days, supported by up to 5-year system warranties. Multi-jurisdictional certifications (UL, VDE Enec, CCC, WEEE) underpin distribution into the US, Europe, and China.

The business model is exclusively B2B: no sales to private consumers or end users. Revenue is generated through hardware sales of LED luminaires, tapes, profiles, controllers, and accessories, distributed via a German e-commerce storefront (hera-shop.com), a national field sales team, an international export sales organization, and a dealer/distributor network supported by membership in industry networks (Trendfilter, dlv Netzwerk Ladenbau). Pricing is unit-based with quantity discounts and standard B2B payment terms of 10 days/2% skonto or 30 days net; a €50 net minimum order value applies. Customer segments are vertically segmented, with kitchen furniture manufacturers and retail/shop fitters as primary segments and trade-fair builders and bathroom furniture manufacturers as secondary segments. Recent activity signals continued capacity and product investment: a 2024–2026 production-area expansion at the Enger site, a 2024 product-release program that included the Kitchen Innovation Award 2024 winner Intero-Line and the Green Product Award-winning Blind hole switch Wireless-T, plus premium extensions such as the Sky Window full-spectrum daylight-simulating system and the AI Spot intelligent track spotlight.

Name

Hera

Legal name

Hera GmbH & Co. KG

Website

https://hera-shop.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Hera GmbH & Co. KG is a German third-generation family-owned LED lighting manufacturer serving the furniture, trade-fair, and retail-fitting industries with modular, customizable luminaires featuring proprietary homogeneous planar light technology, sold B2B exclusively via dealer networks and direct sales.

Ownership category

akta.pro rank

Product category

LED Lighting Systems

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• LED lighting systems
• Furniture lighting
• Retail shop fitting
• Trade fair lighting
• Under-cabinet luminaires

Headquarters

HQ city

Enger

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Products: Sale of LED luminaires, LED tapes, profiles, controllers, and accessories for furniture, retail, and trade show applications. Products available as standard catalog items or custom-configured special solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hera manufactures and sells LED lighting systems designed for furniture integration, retail shop fitting, and trade fair construction. The product range includes power supply track systems, linear luminaires, recessed and surface-mounted spotlights, showcase and over-cabinet luminaires, under-cabinet luminaires, flexible LED tapes, and smart lighting controllers. Products are sold B2B exclusively, with custom-configured luminaires available from quantity 1 via an online configurator and standard items shipped directly from warehouse.

Product overview

Hera is a German LED lighting manufacturer (Hera GmbH & Co. KG) specializing in innovative lighting systems for furniture, trade fair construction, and retail shop fitting. The product portfolio includes power supply track systems (Stromführungssysteme), linear luminaires (Linienleuchten) such as the EcoLite F and EcoLite F HO series, recessed and surface-mounted luminaires (Ein- und Anbauleuchten) including the FAR/FAQ spotlight series, showcase and over-cabinet luminaires (Vitrinen- und Aufbauleuchten), under-cabinet luminaires (Unterbauleuchten) like U-Pad F and S-Pad F, and comprehensive accessories (Zubehör) including smart controllers for ZigBee/Alexa, DALI, CASAMBI, and BLE integration. The company offers a Light Configurator for custom luminaire design and provides up to 5 years system warranty. Specialized products include Sky Window (simulated daylight system), Tape LED strips for various applications, and intelligent lighting controls. Hera serves B2B customers exclusively including furniture manufacturers, retailers, and trade fair builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Supply Track Systems (Stromführungssysteme) Bus and power track systems for distributing electrical power to luminaires in furniture, retail, and trade fair applications, sold to B2B customers such as furniture manufacturers and shop fitters.
• Linear Luminaires (Linienleuchten) LED linear luminaires providing homogeneous planar light for continuous-row lighting up to 15m in shelves, showcases, and coving applications; includes EcoLite F and EcoLite F HO series.
• Recessed and Surface-Mounted Luminaires (Ein- und Anbauleuchten) LED recessed and surface-mounted spotlights including the FAR/FAQ and Dynamic FAR 68 series with metal housing, excellent color rendering (Ra>93), and adjustable color temperature (2700K-5000K).
• Showcase and Over-Cabinet Luminaires (Vitrinen- und Aufbauleuchten) Specialized luminaires for illuminating display cases, showcases, and over-cabinet installations in retail and furniture settings.
• Under-Cabinet Luminaires (Unterbauleuchten) LED under-cabinet luminaires for kitchen, bathroom, and workspace illumination including the U-Pad F flat design and S-Pad F metal series.
• LED Tape Systems Flexible LED strip systems including Tape FN, Tape COB series (COB-10P, COB-10LL, RGB), Sauna-Tape COB (up to 105°C, IP54), MiniCut (MC), and corner variants for decorative contour lighting, furniture integration, and special environments.
• Sky Window Daylight Simulation System Simulated natural daylight system using Sunlike-LED technology with Ra>95 color rendering, adjustable color temperature from 2,500K to 10,000K, and smart daylight control for 24-hour rhythm simulation in interior spaces without windows.
• Smart Lighting Controllers Smart lighting controllers supporting ZigBee/Alexa, DALI-2 (DT6/DT8), CASAMBI Bluetooth Low Energy, BLE, and motion sensing for integration with Philips HUE Bridge, Alexa, and building management systems.
• Leuchten-Konfigurator (Custom Luminaire Configuration Service) Online product configurator enabling B2B customers to design individual special luminaires from quantity 1 with delivery in 8-10 working days.

Quantifiable outcome

• Up to 30 hours wear time for cosmetics products (Note: Different Hera company - cosmetics)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• TrendfilterminorChannel Partner/ Reseller/ DistributorNetwork partner of Trendfilter - an industry network for furniture and interior design professionals. Provides visibility and referral opportunities within the professional furniture and fittings community.
• servicepoint A30minorChannel Partner/ Reseller/ DistributorNetwork partner providing additional service point coverage for customers in the A30 region.
• dlv Netzwerk LadenbauminorChannel Partner/ Reseller/ DistributorMember of dlv Netzwerk Ladenbau (German Retail Construction Network) - industry association for retail fitting and shop construction companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lival: Finnish manufacturer of LED lighting systems purpose-built for furniture, retail displays, and cabinetry - highly comparable niche, B2B go-to-market, and product breadth to Hera.
• Domus Line: Italian specialist in LED lighting for furniture, kitchens, wardrobes, and retail fitting, selling B2B via configurator-driven custom solutions - the closest direct analogue to Hera's furniture-integrated LED portfolio.
• Halemeier (Hettich Group): German-origin furniture lighting brand now under the Hettich fittings group, supplying LED strips, profile systems, and cabinet lighting to furniture OEMs - directly comparable application focus and distribution model.
• XAL: Austrian specialist in architectural and furniture-integrated LED lighting with custom engineered solutions - comparable niche premium positioning and project-based B2B channels.

Broad incumbents

• Delta Light: Belgian architectural lighting manufacturer serving retail, hospitality, and residential projects - overlapping showcase, recessed, and linear fixture categories.
• Trilux: German family-owned lighting manufacturer with extensive commercial and retail lighting portfolios; shares Hera's Mittelstand heritage and B2B emphasis but at significantly broader scope.
• Erco: German architectural lighting specialist with deep retail and museum showcase lighting expertise; comparable engineering depth but at a much larger architectural scale beyond furniture integration.
• Zumtobel Group: Austrian-headquartered lighting group (Zumtobel, Thorn, Nimbus) with strong European commercial, retail, and architectural lighting portfolios - overlaps Hera in shop fitting and human-centric LED solutions.
• Häfele (Diehl Group): Global B2B fittings and lighting supplier to furniture manufacturers and retailers with a broad catalog including furniture-integrated LED solutions; larger scale and broader category coverage than Hera.

Regional players

• Paulmann: German family-owned lighting brand focused on residential and furniture-integration LED lighting with comparable Mittelstand DNA, although more consumer-channel than Hera's strict B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrdsb8ewohXCzWQPLsxn5gw
• Facebookfacebook.com/HeraEnger
• LinkedInlinkedin.com/company/hera-gmbh-co-kg
• Instagraminstagram.com/heragmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hera