Americans for Tax Reform

What Americans for Tax Reform does

Americans for Tax Reform is a 501(c)(4) nonprofit taxpayer advocacy organization founded in 1985 by Grover Norquist at the request of President Ronald Reagan and headquartered at 722 12th Street NW, Washington, DC. Its mission is to limit the size and cost of government and oppose higher taxes at the federal, state, and local levels, advocating for a single-rate consumption tax framework. The organization serves three primary constituencies: elected officials and candidates who sign the Taxpayer Protection Pledge (currently 194 US House members, 44 US Senators, and 17 Governors among approximately 1,400 lifetime signers), center-right activists and movement leaders who participate in coalition meetings, and individual taxpayer donors who fund the work.

ATR's core products are advocacy programs and research tools rather than commercial software. The flagship is the Taxpayer Protection Pledge, a written commitment by candidates and incumbents to oppose all net tax increases, supported by a searchable public Pledge Database. Since 1993, ATR has convened the Wednesday Meeting, a weekly gathering of 150+ elected officials, activists, and movement leaders in DC, replicated into 51 coalition meetings across 45 states and more than 20 international meetings. Additional products include the Income Tax Map (annual state-by-state tax rate visualization), the Sustainable Budget Project (launched 2023, monitoring state spending against a population-growth-plus-inflation benchmark), the Leave Us Alone Podcast hosted by Norquist, and an internship program. Affiliated entities include the Americans for Tax Reform Foundation (501(c)(3)), Property Rights Alliance, Open Competition Center, Digital Liberty, Shareholder Advocacy Forum, and Tholos Foundation.

The revenue model is donation-based: ATR operates as a 501(c)(4) (contributions not tax deductible) alongside its 501(c)(3) Foundation (tax deductible), with suggested donation tiers of $25, $50, $100, $250, and $500 plus custom amounts. The go-to-market is community-led coalition organizing rather than commercial sales; distribution channels are the website (atr.org), email action alerts, social media accounts (Twitter, Facebook, LinkedIn, YouTube), and direct engagement with elected officials and movement leaders through the Wednesday Meeting network. Revenue is not publicly disclosed.

Name

Americans for Tax Reform

Legal name

Americans for Tax Reform

Website

https://atr.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Americans for Tax Reform is a 501(c)(4) nonprofit founded in 1985 that advocates against tax increases and for limited government. It serves elected officials, conservative activists, and taxpayer donors through the Taxpayer Protection Pledge, weekly coalition meetings, and state-level research tools.

Ownership category

akta.pro rank

Product category

Tax and Fiscal Policy Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Tax Policy, Legislation & Rulings (BPAIADAA)

akta.pro secondary industry

State/Provincial Taxation & Revenue Administration (BPAIABAD)

Keywords

• Taxpayer advocacy
• Fiscal policy
• Government spending
• Tax reform
• Nonprofit advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Americans for Tax Reform operates as a 501(c)(4) nonprofit and relies on contributions from taxpayers who support its mission of single rate tax and smaller government. Contributions to ATR are not tax deductible.
2. ATR Foundation Donations: The Americans for Tax Reform Foundation is a 501(c)(3) organization. All contributions to the Foundation are tax-deductible to the extent provided for in federal law.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Americans for Tax Reform is a 501(c)(4) nonprofit advocacy organization that promotes lower taxes, limited government, and reduced federal spending through policy advocacy, research, and coalition organizing. Its core offering is the Taxpayer Protection Pledge — a written commitment by candidates and incumbents to oppose tax increases — supported by the Pledge Database tracking signers, the Income Tax Map tracking state tax rates, and the Sustainable Budget Project monitoring state spending. The organization also runs the Wednesday Meeting coalition network in Washington DC and 45 states.

Product overview

Americans for Tax Reform operates as a 501(c)(4) nonprofit taxpayer advocacy organization offering a portfolio of advocacy programs and research tools rather than a commercial product platform. The core offerings include the Taxpayer Protection Pledge (a written commitment for candidates to oppose tax increases), the Pledge Database (tracking signers across federal and state offices), the Income Tax Map (annual state-by-state tax rate visualization), and the Sustainable Budget Project (state spending analysis). Additional programs include the Leave Us Alone Podcast, the Wednesday Meeting Coalition network, and an internship program. These products serve the organization's mission of limiting government size and opposing tax increases through advocacy, research, and coalition-building rather than commercial software or technology services.

Differentiator

Problem solved

Functional benefit

Brands

• Taxpayer Protection Pledge: A written commitment by legislators and candidates to oppose any effort to increase income taxes on individuals and businesses.
• Wednesday Meeting
• Sustainable Budget Project
• Leave Us Alone Podcast
• Income Tax Map

Products and services

• Taxpayer Protection Pledge A written commitment by candidates and incumbents to oppose any and all tax increases at federal and state levels. ATR promotes the pledge and maintains a database of signers.
• Pledge Database Searchable online database tracking elected officials who have signed the Taxpayer Protection Pledge, including US Senate, US House, and Governors, with filtering by state and office.
• Income Tax Map Annual visual resource showing state income tax rates, providing critical information about states' income tax systems and legislative proposals that could impact future rates.
• Sustainable Budget Project Initiative monitoring state government spending against a benchmark of population growth plus inflation, providing state rankings and fiscal analysis.
• Leave Us Alone Podcast Weekly podcast hosted by Grover Norquist featuring conversations on taxes, spending, and government policy featuring elected officials and policy experts.
• Wednesday Meeting Coalition Weekly gathering of center-right activists, movement leaders, and elected officials organized by ATR to network and collaborate on policy issues. Now has 51 similar meetings in 45 states.
• Internship Program Positions available for state, federal, and international affairs as well as communications roles, working alongside ATR staff on policy issues including the Taxpayer Protection Pledge.

Quantifiable outcome

• Nearly 1,400 elected officials have signed the Taxpayer Protection Pledge
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Coalition of 53 Free Market GroupsmajorStrategic or Co-development Partner · 12 February 2026A coalition of 53 free market groups, including ATR, opposes the U.S. Congress bill to codify most-favored-nation (MFN) drug pricing. The groups argue that MFN would hinder innovation, reduce access to new drugs, and weaken U.S. global competitiveness against China.
• Competitive Enterprise Institute (CEI)coreStrategic or Co-development Partner · 20 January 2026ATR joined CEI in submitting comments to the FCC urging the agency to maintain its voluntary, market-driven approach to ATSC 3.0 next-generation broadcast television standards rather than imposing adoption mandates on broadcasters or device manufacturers.
• Property Rights AllianceminorStrategic or Co-development PartnerAffiliated organization under ATR's network, focused on property rights issues.
• Open Competition CenterminorStrategic or Co-development PartnerAffiliated organization under ATR's network, focused on promoting open competition policies.
• Digital LibertyminorStrategic or Co-development PartnerAffiliated organization under ATR's network, focused on digital rights and liberty issues.
• Shareholder Advocacy ForumminorStrategic or Co-development PartnerAffiliated organization under ATR's network, focused on shareholder advocacy issues.
• Tholos FoundationcoreStrategic or Co-development PartnerTholos Foundation is an affiliated organization that has collaborated with ATR on digital services tax issues and policy advocacy.
• Free Market and Conservative Advocacy CoalitionmajorStrategic or Co-development PartnerA broader coalition of free-market and conservative advocacy organizations led by CEI that ATR participates in for various policy initiatives including FCC rulemaking on ATSC 3.0 broadcast mandates.
• CircleminorOthersCircle updated its terms of service to allow lawful firearm purchases with USDC following advocacy from ATR. ATR's advocacy work influenced Circle's policy change to support Second Amendment rights.
• 83 Companies, Foundations, and States Supporting Trump AccountsmajorGTM or Marketing PartnerATR tracked 83 entities including major corporations (BlackRock, JPMorgan Chase, Vanguard, Visa, Coinbase, Kraken), foundations (Heritage Foundation, Dell Foundation), and 18 states that have announced contributions to Trump Accounts for Kids program.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tax Foundation: A nonpartisan tax policy research organization producing data-driven analysis of federal and state tax proposals. While nonpartisan, Tax Foundation's work directly informs tax reform debates in which ATR advocates, making it a substantive policy peer.
• National Taxpayers Union: Founded in 1969, NTU is one of the oldest taxpayer advocacy organizations in the U.S. and shares ATR's mission of opposing tax increases. Grover Norquist himself served as NTU's executive director before founding ATR, making the organizations historically and operationally linked.
• Club for Growth: A 501(c)(4) anti-tax, pro-growth advocacy organization that, like ATR, pressures Republican candidates to commit to low-tax positions and scores legislators on fiscal votes. Club for Growth is the most directly comparable organization in the anti-tax advocacy space.
• FreedomWorks: A grassroots conservative advocacy organization that mobilizes activists around tax cuts, spending restraint, and limited government — directly overlapping ATR's core issues and engaging the same Republican base through similar coalition tactics.
• Americans for Prosperity: A Koch-network-funded 501(c)(4) advocacy organization focused on limited government, tax reform, and free-market policies. AFP operates parallel grassroots and lobbying infrastructure to ATR and competes for the same conservative donor base.
• Competitive Enterprise Institute (CEI): A free-market advocacy and policy organization focused on regulatory reform and limited government. CEI is a confirmed coalition partner of ATR (joint FCC comments on ATSC 3.0) and shares overlapping issue areas including tax and digital services policy.
• American Legislative Exchange Council (ALEC): A state-level conservative policy organization that drafts model legislation on tax and regulatory issues for state legislators. ALEC operates in the same state-level fiscal conservative space that ATR's Pledge and state coalition meetings target.

Broad incumbents

• Cato Institute: A libertarian think tank producing research on tax policy, regulation, and government spending. Cato's broader policy scope and libertarian orientation distinguish it from ATR's more partisan positioning, but it addresses the same core tax and fiscal issues.
• Heritage Foundation: The largest conservative think tank in the U.S., producing tax and fiscal policy research that complements ATR's advocacy work. Heritage is a broader policy institution but shares ATR's tax-reform orientation and is a frequent coalition partner.

Others

• National Right to Life Committee: A long-established conservative advocacy organization operating under a similar 501(c)(4) model, using pledge-style commitments, legislator scorecards, and coalition politics. While focused on a different issue, NRLC's organizational model closely mirrors ATR's approach to influencing elected officials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/taxreformer
• YouTubeyoutube.com/channel/UCeYAJP8hsS1IHRYRAKDGQAQ
• Facebookfacebook.com/americansfortaxreform
• LinkedInlinkedin.com/company/americans-for-tax-reform

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Americans for Tax Reform