Garuda Orient Holidays Japan Co.

What Garuda Orient Holidays Japan Co. does

Garuda Orient Holidays Japan Co. (GOH) is a Tokyo-based travel agency specializing exclusively in Bali and broader Indonesia tourism for Japanese leisure travelers. Founded on December 3, 2009, the company operates as a wholly-owned subsidiary of Aerowisata within the Garuda Indonesia Group, with a registered Japanese travel agency license (Tourism Agency Director Registration No. 1908) and JATA membership. GOH runs a Tokyo retail salon (Club GOH Marunouchi Travel Salon in the Mitsubishi Building, Marunouchi) plus on-the-ground branches in Denpasar (Bali) and Jakarta, and supports a corporate travel sub-brand, GOH-BIZ.

The core product is a packaged tour bundling Garuda Indonesia flights, hotel accommodations, and airport transfers, available in budget, all-inclusive, combination (multi-area), villa, and luxury collection tiers. Ancillary products include land packages without airfare, airline-only ticket sales, optional add-on tours (spa, water sports, sightseeing, car charter, golf), and a free Club GOH membership offering benefits such as advance seat selection and Narita parking coupons. The technology footprint is deliberately low-tech: a content-rich Japanese-language website, web inquiry forms, telephone sales, email newsletters, and a Facebook page. There is no public API, no mobile app, and no AI/ML functionality.

The business model is sales-led and transactional. GOH sells directly to individual consumers through its Tokyo salon, phone, website inquiry, and email channels with no intermediaries. Revenue derives from one-time package tour sales, airline ticket commissions, land package fees, and optional tour markups. Pricing is tiered by hotel grade (¥9,000–¥138,000+ per night) and season, with peak surcharges during Japanese Golden Week, summer, and year-end periods. The primary customer segment is geographically narrow: Japanese travelers seeking packaged leisure experiences in Bali and other Indonesian destinations, with use cases spanning honeymoons, family vacations, couples, golf, and spa trips.

Name

Garuda Orient Holidays Japan Co.

Legal name

Garuda Orient Holidays Japan INC.

Website

https://garudaholidays.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Garuda Orient Holidays Japan is a Tokyo-based, Garuda Indonesia Group subsidiary travel agency that sells packaged Bali and Indonesia tours, hotel packages, and airline tickets to Japanese leisure travelers through a Tokyo retail salon, phone, and website channels.

Ownership category

akta.pro rank

Product category

Travel Agency Services (Bali and Indonesia Package Tours)

NAICS

Tour Operators (561520), Travel Agencies (56151)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Flight Booking & Airfare Management (HSACAKAB)

Keywords

• Bali package tours
• Indonesia travel agency
• Luxury villa holidays
• Garuda indonesia flights
• Corporate business travel

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Package Tours: Bali and Indonesia package tours combining flights on Garuda Indonesia, hotel accommodations, and airport transfers. Core product offering with various plan types including all-inclusive, luxury villas, and combination plans.
2. Airline Tickets: Garuda Indonesia airline tickets sold as part of package tours or separately, including economy, business, and first class options.
3. Land Packages: Hotel accommodation and airport transfer packages without airfare, sold separately from full tour packages.
4. Optional Tours: Add-on activities and tours in Bali including spa treatments, sightseeing, water sports, and car charters, payable locally or in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Garuda Orient Holidays Japan Co. (GOH) is a Bali and Indonesia specialist travel agency that sells packaged tours combining Garuda Indonesia flights, hotel accommodations, and airport transfers to Japanese travelers. The company also offers land packages without airfare, optional add-on tours (spa, sightseeing, water sports, golf, car charter), all-inclusive and combination plans, villa and luxury hotel collections, golf packages, a Club GOH membership program, and a separate corporate business travel service (GOH-BIZ) for Jakarta trips. Sales are conducted directly through a Tokyo retail travel salon, phone lines, and the company website, supported by branches in Bali and Jakarta.

Product overview

Garuda Orient Holidays Japan Co. (GOH) is a Bali and Indonesia specialist travel agency operating under the Garuda Indonesia Group. The company offers a portfolio of travel products centered on packaged tours to Bali and broader Indonesia, encompassing airfare (via Garuda Indonesia Airlines), hotel bookings, and airport transfers. The core offering is supplemented by multiple sub-brands: Combination Plans for customized multi-area stays, All-Inclusive Plans, Villa Collections, Luxury Collections, land packages (accommodation + transfers without airfare), optional tours and activities (spa, water sports, sightseeing, golf, car charter), Club GOH membership (free benefits including free seat selection and Narita parking coupons), and a corporate business travel division (GOH-BIZ). The product architecture is a traditional travel agency model, with the package tour as the central product and add-on modules for customization.

Differentiator

Problem solved

Functional benefit

Brands

• Club GOH: Membership program offering travel benefits, parking services, and exclusive tour packages for registered members.
• GOH-BIZ

Products and services

• Bali and Indonesia Package Tours GOH's primary product: packaged tours to Bali and across Indonesia combining Garuda Indonesia flights, hotel accommodation, and airport transfers, offered in budget, mid-range, and luxury tiers, for Japanese leisure travelers.
• Hotel & Tour Bookings Standalone hotel booking service covering Bali areas (Kuta, Legian, Seminyak, Sanur, Jimbaran, Benoa, Nusa Dua, Candi Dasa, Uluwatu, Canggu/Tanah Lot, Keramas, Ubud, Menjangan) and other Indonesian destinations (Lombok, Komodo, Sumba, Yogyakarta, Bromo) at 3-star to 6-star grade tiers, for Japanese travelers arranging their own flights.
• Land Packages Hotel accommodation plus airport and hotel transfers without airfare, for Japanese travelers who prefer to arrange their own flights.
• Optional Tours and Activities Add-on activities in Bali and Indonesia including spa treatments, water sports, cultural performances, sightseeing, golf, and car charters with guide, payable locally or in advance, available to package tour customers and standalone bookers.
• Golf Packages Specialty package combining hotel accommodation with green fees for golfers wishing to play Bali's courses, suitable for extended stays, targeting Japanese golf travelers.
• Private Car & Guide Charter Chauffeured private car with Japanese-speaking driver/guide for sightseeing, shopping, and dining across Bali, available to Japanese travelers.
• Club GOH Membership Program Free membership program offering exclusive benefits for Japanese customers booking directly, including free pair seating and advance seat selection on Garuda Indonesia, Narita parking coupons, and direct mail/email campaign information.
• GOH-BIZ Corporate Business Travel Dedicated corporate business travel service under the Garuda Indonesia Group for Japanese companies sending employees on business trips to Jakarta, with its own sales team and separate website.
• Garuda Indonesia Airline Ticket Sales Sale of Garuda Indonesia airline tickets from Narita, Haneda, and Kansai airports to Bali (Denpasar) and Jakarta, including economy, business, and first class options, sold as part of package tours or separately.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Garuda IndonesiacoreStrategic or Co-development PartnerParent airline company providing flight capacity for GOH tour packages. As a Garuda Indonesia Group company under Aerowisata, GOH has preferential access to airline inventory and integrated packaging.
• Aerowisata (Garuda Indonesia Group)coreStrategic or Co-development PartnerParent holding company within Garuda Indonesia Group operating hotels, resorts, transportation, and travel services across Indonesia. GOH is a subsidiary of Aerowisata International Group.
• Sun Parking NaritaminorGTM or Marketing PartnerAirport parking service provider offering free parking coupons to Club GOH members who book package tours. Free parking for families with children under 12, business/first class travelers (4-7 days), up to 5 days.
• JAL ABC Airport DeliveryminorGTM or Marketing PartnerAirport delivery service partner allowing customers to send luggage ahead to/from the airport, recommended on GOH website.
• AIG InsuranceminorGTM or Marketing PartnerTravel insurance partner recommended for overseas travel. GOH promotes AIG overseas travel insurance on their website for customer protection.
• Various Bali/Indonesia HotelscoreChannel Partner/ Reseller/ DistributorGOH maintains partnerships with numerous Bali hotels and villas including Ayana Resort, Ritz-Carlton Bali, Padma Resort, Grand Hyatt, Mulia, and luxury villa collections. These partnerships enable preferential pricing and guaranteed room availability for GOH tour packages.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Rakuten Travel: Major Japan-based online travel agency offering hotels, flights, and packaged tours including Bali/Indonesia inventory. Comparable as a channel competing for Japanese outbound Bali bookings, though operating as a digital OTA rather than a tour-operator-merchant model.

Direct peers

• Tobu Top Tours: Japanese travel agency operating outbound tour packages to Asia and Oceania including Bali, sold via retail offices and web. Comparable in targeting Japanese consumers with packaged overseas tours, including resort destinations like Bali.
• Club Tourism International: Japanese membership-based tour operator under KNT-CT Holdings, selling packaged domestic and overseas tours. Comparable to GOH's Club GOH membership-driven model and outbound packaged tour focus, though with broader geographic coverage.
• H.I.S. Co., Ltd. Major Japanese travel agency with a strong outbound Southeast Asia and Bali product portfolio, sold through retail salons, web, and call centers. Highly comparable to GOH in target customer (Japanese leisure outbound), Bali specialization, and bundled tour model.
• Nippon Travel Agency: Long-established Japanese travel agency selling packaged outbound tours including Bali and Southeast Asia itineraries to Japanese consumers through retail, web, and corporate channels. Comparable in customer base, packaged tour offering, and outbound Japan specialization.
• KNT-CT Holdings (Kintetsu): Japanese travel agency group (Club Tourism and Kintetsu) selling packaged outbound tours including Bali and Indonesia. Comparable in serving Japanese outbound leisure travelers with bundled tour products across multiple price tiers.

Broad incumbents

• JTB Corporation: Japan's largest travel agency offering packaged outbound tours worldwide, including extensive Bali/Indonesia programs. Comparable as the dominant Japanese travel agency selling Bali package tours to Japanese consumers, but at much greater scale and with broader geographic scope.

Regional players

• Traveloka: Leading Southeast Asia-based OTA with strong Bali/Indonesia hotel and activity inventory. Comparable on Bali destination expertise and Indonesian hotel product, but primarily serves Southeast Asian (not Japanese) customers via mobile-first OTA model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/garudaholidays.jp
• LinkedInlinkedin.com/company/goh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garuda Orient Holidays Japan Co.