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Vanguard

Full company profile

uuid000ueej

Namestring
Vanguard
Websiteurl
vanguardag.com
Company typeenum
Private
Founded yearint
1992
Short descriptiontext

Tulare, California-based agriculture services firm (founded 1992) purportedly providing crop nutrition, in-field sensor technology, labor efficiency, regulatory compliance, and water management to growers. Primary web domain currently parked, leaving operations unverified.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersTulare, United States
HQ citystring
Tulare
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
crop nutrition services, agricultural sensor technology, water management services, labor efficiency solutions, regulatory compliance services
Industry4 codes
1Farm Management Information Systems (FMIS) & Digital Recordkeeping
CodeAFABAMADPrimaryYes
2Irrigation, Water & Energy Efficiency Operations Advisory
CodeAFACAJAMPrimaryNo
3Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support)
CodeAFACAJAGPrimaryNo
4Asset, Fleet & Maintenance Management Advisory (Equipment/Facilities)
CodeAFACAJAJPrimaryNo
NAICS code1 code
  • Support Activities for Crop Production1151
SIC code1 code
  • Agricultural Services700
Product category
Agricultural Services
Social media profiles1 record
Cost components2 values
Personnel, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Vanguard provides crop nutrition products and advisory, in-field sensor technology for agricultural monitoring, labor efficiency services, regulatory compliance support, and water management services to farming operations. The company's domain (vanguardag.com) currently displays a parked GoDaddy page with no active website content.

Differentiator
Functional benefit
Problem solved
Product and service5 records
1Crop Nutrition
CategoryCrop Nutrition
Description

Crop nutrition products and advisory services for farming operations, focused on supporting crop productivity through input recommendations and nutrient management.

2In-Field Sensor Technology
CategoryAgricultural Technology
Description

In-field sensor technology deployed for agricultural monitoring and data collection on farming operations.

3Labor Efficiency Services
CategoryLabor Management
Description

Services to improve labor efficiency in farming operations.

4Regulatory Compliance Services
CategoryCompliance Services
Description

Support services that help farming operations meet regulatory compliance requirements.

5Water Management Services
CategoryWater Management
Description

Water management services for agricultural operations.

No data
Peers10 records
TypeBroad incumbent
Description

Nutrien Ag Solutions is the largest U.S. direct-to-grower ag retailer, selling crop nutrition and protection products alongside agronomic services and digital tools. It is comparable as a broad incumbent offering the same crop-input + advisory bundle Vanguard sells, but with national scale and its own proprietary digital platform.

TypeBroad incumbent
Description

Wilbur-Ellis is a large, established US ag-input distributor and advisory services company with a deep Western U.S. footprint. It is comparable because, like Vanguard, it bundles crop nutrition/inputs with agronomic advisory and water/irrigation services to growers, but at materially larger scale and a broader geographic reach.

TypeDirect peer
Description

Semios is a precision-agriculture platform focused on permanent and high-value tree, vine, and row crops, combining in-field sensors, weather data, and compliance/recordkeeping tools. It maps directly to Vanguard's sensor-technology + regulatory-compliance + irrigation offering and competes for similar California Central Valley customers.

TypeBroad incumbent
Description

Helena is a national crop-input and agronomic-services company selling fertilizers, crop protection, and proprietary advisory offerings to growers. Comparable to Vanguard because both operate at the intersection of crop nutrition inputs and PCA-style advisory services, with Helena operating at much larger national scale.

TypeDirect peer
Description

Tule Technologies provides in-field sensor and irrigation decision-support services specifically for California specialty and permanent crops. It directly overlaps the sensor-technology and water management portion of Vanguard's offering and targets the same Tulare/Central Valley customer base.

TypeEmerging player
Description

Sound Agriculture develops efficiency-boosting crop nutrition inputs and on-farm decision support. It is an adjacent emerging player in the crop-nutrition + data-driven-advisory space where Vanguard operates, but tech/product-led rather than service-led.

TypeDirect peer
Description

Lindsay manufactures irrigation equipment and offers FieldNET, a remote irrigation management and monitoring platform widely used in the Western U.S. It is a direct peer to Vanguard's water management service line — both sell irrigation optimization, scheduling, and field sensing to growers — though Lindsay is equipment-led and Vanguard is service-led.

TypeBroad incumbent
Description

Trimble Agriculture provides precision-ag software, guidance, and water-management tools (including IrrigateIQ) to growers and advisors globally. It overlaps with Vanguard's in-field sensor and water management work, but as a broad incumbent spanning hardware, SaaS, and services across many crops and geographies.

TypeDirect peer
Description

CropQuest is a crop-advisory and precision-ag services firm that provides agronomic recommendations, soil and crop monitoring, and water management to growers in the High Plains and Western U.S. It is a direct peer to Vanguard given the nearly identical mix of nutrition advisory, sensor-driven monitoring, and irrigation/water management services.

TypeEmerging player
Description

WiseConn provides irrigation monitoring and water-management software/drip automation for permanent crops, headquartered in California. It is an emerging direct competitor in the irrigation-monitoring subset of Vanguard's offering and is most relevant for the water management service line to Central Valley growers.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Vanguard

Agricultural Servicesvanguardag.com

Tulare, California-based agriculture services firm (founded 1992) purportedly providing crop nutrition, in-field sensor technology, labor efficiency, regulatory compliance, and water management to growers. Primary web domain currently parked, leaving operations unverified.

Vanguard firmographics

Firmographics
Name
Vanguard
Website
https://vanguardag.com
Company type
Private
Founded year
1992
Headcount range
101–250 employees
Short description
Tulare, California-based agriculture services firm (founded 1992) purportedly providing crop nutrition, in-field sensor technology, labor efficiency, regulatory compliance, and water management to growers. Primary web domain currently parked, leaving operations unverified.
Ownership category
akta.pro rank

Vanguard industry classification

Industry
Product category
Agricultural Services
NAICS
Support Activities for Crop Production (1151)
SIC
Agricultural Services (700)
akta.pro primary industry
Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
akta.pro secondary industries
Irrigation, Water & Energy Efficiency Operations Advisory (AFACAJAM), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Asset, Fleet & Maintenance Management Advisory (Equipment/Facilities) (AFACAJAJ)

Keywords

  • Crop nutrition services
  • Agricultural sensor technology
  • Water management services
  • Labor efficiency solutions
  • Regulatory compliance services

Where Vanguard is headquartered

Location

Headquarters

HQ city
Tulare
HQ country
United States
HQ region
North America

Markets served

Vanguard business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations

Vanguard product offering

Product offering

Core offering

Vanguard provides crop nutrition products and advisory, in-field sensor technology for agricultural monitoring, labor efficiency services, regulatory compliance support, and water management services to farming operations. The company's domain (vanguardag.com) currently displays a parked GoDaddy page with no active website content.

Differentiator

Problem solved

Functional benefit

Products and services

  • Crop Nutrition Crop nutrition products and advisory services for farming operations, focused on supporting crop productivity through input recommendations and nutrient management.
  • In-Field Sensor Technology In-field sensor technology deployed for agricultural monitoring and data collection on farming operations.
  • Labor Efficiency Services Services to improve labor efficiency in farming operations.
  • Regulatory Compliance Services Support services that help farming operations meet regulatory compliance requirements.
  • Water Management Services Water management services for agricultural operations.

Companies that use Vanguard

Customer profile

Ideal customer profiles1 record

Vanguard technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Vanguard competitors and assessment

Company assessment

Broad incumbents

  • Nutrien Ag Solutions: Nutrien Ag Solutions is the largest U.S. direct-to-grower ag retailer, selling crop nutrition and protection products alongside agronomic services and digital tools. It is comparable as a broad incumbent offering the same crop-input + advisory bundle Vanguard sells, but with national scale and its own proprietary digital platform.
  • Wilbur-Ellis: Wilbur-Ellis is a large, established US ag-input distributor and advisory services company with a deep Western U.S. footprint. It is comparable because, like Vanguard, it bundles crop nutrition/inputs with agronomic advisory and water/irrigation services to growers, but at materially larger scale and a broader geographic reach.
  • Helena Agri-Enterprises: Helena is a national crop-input and agronomic-services company selling fertilizers, crop protection, and proprietary advisory offerings to growers. Comparable to Vanguard because both operate at the intersection of crop nutrition inputs and PCA-style advisory services, with Helena operating at much larger national scale.
  • Trimble Agriculture: Trimble Agriculture provides precision-ag software, guidance, and water-management tools (including IrrigateIQ) to growers and advisors globally. It overlaps with Vanguard's in-field sensor and water management work, but as a broad incumbent spanning hardware, SaaS, and services across many crops and geographies.

Direct peers

  • Semios: Semios is a precision-agriculture platform focused on permanent and high-value tree, vine, and row crops, combining in-field sensors, weather data, and compliance/recordkeeping tools. It maps directly to Vanguard's sensor-technology + regulatory-compliance + irrigation offering and competes for similar California Central Valley customers.
  • Tule Technologies: Tule Technologies provides in-field sensor and irrigation decision-support services specifically for California specialty and permanent crops. It directly overlaps the sensor-technology and water management portion of Vanguard's offering and targets the same Tulare/Central Valley customer base.
  • Lindsay Corporation: Lindsay manufactures irrigation equipment and offers FieldNET, a remote irrigation management and monitoring platform widely used in the Western U.S. It is a direct peer to Vanguard's water management service line — both sell irrigation optimization, scheduling, and field sensing to growers — though Lindsay is equipment-led and Vanguard is service-led.
  • CropQuest: CropQuest is a crop-advisory and precision-ag services firm that provides agronomic recommendations, soil and crop monitoring, and water management to growers in the High Plains and Western U.S. It is a direct peer to Vanguard given the nearly identical mix of nutrition advisory, sensor-driven monitoring, and irrigation/water management services.

Emerging players

  • Sound Agriculture: Sound Agriculture develops efficiency-boosting crop nutrition inputs and on-farm decision support. It is an adjacent emerging player in the crop-nutrition + data-driven-advisory space where Vanguard operates, but tech/product-led rather than service-led.
  • WiseConn: WiseConn provides irrigation monitoring and water-management software/drip automation for permanent crops, headquartered in California. It is an emerging direct competitor in the irrigation-monitoring subset of Vanguard's offering and is most relevant for the water management service line to Central Valley growers.

Market position

Customer concentration

Vanguard social profiles

Digital presence

Vanguard financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vanguard leadership team

Management profile

Number of profiles

Vanguard funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vanguard M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanguard

What does Vanguard do?

Vanguard provides crop nutrition products and advisory, in-field sensor technology for agricultural monitoring, labor efficiency services, regulatory compliance support, and water management services to farming operations. The company's domain (vanguardag.com) currently displays a parked GoDaddy page with no active website content.

When was Vanguard founded?

Vanguard was founded in 1992. It employs 101 to 250 people.

Where is Vanguard based?

Vanguard is headquartered in Tulare, United States, in the North America region.

Who are Vanguard's main competitors?

Broad incumbents on record are Nutrien Ag Solutions, Wilbur-Ellis, Helena Agri-Enterprises and Trimble Agriculture. Direct peers are Semios, Tule Technologies, Lindsay Corporation and CropQuest. Emerging players are Sound Agriculture and WiseConn.

Does Vanguard have an API?

No public API is recorded for Vanguard.

What industry is Vanguard in?

Vanguard's product category is Agricultural Services. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFACAJAM, Irrigation, Water & Energy Efficiency Operations Advisory. Its NAICS code is 1151 and its SIC code is 700.

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