Vanguard
Tulare, California-based agriculture services firm (founded 1992) purportedly providing crop nutrition, in-field sensor technology, labor efficiency, regulatory compliance, and water management to growers. Primary web domain currently parked, leaving operations unverified.
- Company typePrivate
- Founded1992
- HeadquartersTulare, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Vanguard firmographics
Firmographics- Name
- Vanguard
- Website
- https://vanguardag.com
- Company type
- Private
- Founded year
- 1992
- Headcount range
- 101–250 employees
- Short description
- Tulare, California-based agriculture services firm (founded 1992) purportedly providing crop nutrition, in-field sensor technology, labor efficiency, regulatory compliance, and water management to growers. Primary web domain currently parked, leaving operations unverified.
- Ownership category
- akta.pro rank
Vanguard industry classification
Industry- Product category
- Agricultural Services
- NAICS
- Support Activities for Crop Production (1151)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Irrigation, Water & Energy Efficiency Operations Advisory (AFACAJAM), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Asset, Fleet & Maintenance Management Advisory (Equipment/Facilities) (AFACAJAJ)
Keywords
Where Vanguard is headquartered
LocationHeadquarters
- HQ city
- Tulare
- HQ country
- United States
- HQ region
- North America
Markets served
Vanguard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Vanguard product offering
Product offeringCore offering
Vanguard provides crop nutrition products and advisory, in-field sensor technology for agricultural monitoring, labor efficiency services, regulatory compliance support, and water management services to farming operations. The company's domain (vanguardag.com) currently displays a parked GoDaddy page with no active website content.
Differentiator
Problem solved
Functional benefit
Products and services
- Crop Nutrition Crop nutrition products and advisory services for farming operations, focused on supporting crop productivity through input recommendations and nutrient management.
- In-Field Sensor Technology In-field sensor technology deployed for agricultural monitoring and data collection on farming operations.
- Labor Efficiency Services Services to improve labor efficiency in farming operations.
- Regulatory Compliance Services Support services that help farming operations meet regulatory compliance requirements.
- Water Management Services Water management services for agricultural operations.
Companies that use Vanguard
Customer profileIdeal customer profiles1 record
Vanguard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vanguard competitors and assessment
Company assessmentBroad incumbents
- Nutrien Ag Solutions: Nutrien Ag Solutions is the largest U.S. direct-to-grower ag retailer, selling crop nutrition and protection products alongside agronomic services and digital tools. It is comparable as a broad incumbent offering the same crop-input + advisory bundle Vanguard sells, but with national scale and its own proprietary digital platform.
- Wilbur-Ellis: Wilbur-Ellis is a large, established US ag-input distributor and advisory services company with a deep Western U.S. footprint. It is comparable because, like Vanguard, it bundles crop nutrition/inputs with agronomic advisory and water/irrigation services to growers, but at materially larger scale and a broader geographic reach.
- Helena Agri-Enterprises: Helena is a national crop-input and agronomic-services company selling fertilizers, crop protection, and proprietary advisory offerings to growers. Comparable to Vanguard because both operate at the intersection of crop nutrition inputs and PCA-style advisory services, with Helena operating at much larger national scale.
- Trimble Agriculture: Trimble Agriculture provides precision-ag software, guidance, and water-management tools (including IrrigateIQ) to growers and advisors globally. It overlaps with Vanguard's in-field sensor and water management work, but as a broad incumbent spanning hardware, SaaS, and services across many crops and geographies.
Direct peers
- Semios: Semios is a precision-agriculture platform focused on permanent and high-value tree, vine, and row crops, combining in-field sensors, weather data, and compliance/recordkeeping tools. It maps directly to Vanguard's sensor-technology + regulatory-compliance + irrigation offering and competes for similar California Central Valley customers.
- Tule Technologies: Tule Technologies provides in-field sensor and irrigation decision-support services specifically for California specialty and permanent crops. It directly overlaps the sensor-technology and water management portion of Vanguard's offering and targets the same Tulare/Central Valley customer base.
- Lindsay Corporation: Lindsay manufactures irrigation equipment and offers FieldNET, a remote irrigation management and monitoring platform widely used in the Western U.S. It is a direct peer to Vanguard's water management service line — both sell irrigation optimization, scheduling, and field sensing to growers — though Lindsay is equipment-led and Vanguard is service-led.
- CropQuest: CropQuest is a crop-advisory and precision-ag services firm that provides agronomic recommendations, soil and crop monitoring, and water management to growers in the High Plains and Western U.S. It is a direct peer to Vanguard given the nearly identical mix of nutrition advisory, sensor-driven monitoring, and irrigation/water management services.
Emerging players
- Sound Agriculture: Sound Agriculture develops efficiency-boosting crop nutrition inputs and on-farm decision support. It is an adjacent emerging player in the crop-nutrition + data-driven-advisory space where Vanguard operates, but tech/product-led rather than service-led.
- WiseConn: WiseConn provides irrigation monitoring and water-management software/drip automation for permanent crops, headquartered in California. It is an emerging direct competitor in the irrigation-monitoring subset of Vanguard's offering and is most relevant for the water management service line to Central Valley growers.
Market position
Customer concentration
Vanguard social profiles
Digital presenceVanguard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vanguard leadership team
Management profileNumber of profiles
Vanguard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vanguard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vanguard
What does Vanguard do?
Vanguard provides crop nutrition products and advisory, in-field sensor technology for agricultural monitoring, labor efficiency services, regulatory compliance support, and water management services to farming operations. The company's domain (vanguardag.com) currently displays a parked GoDaddy page with no active website content.
When was Vanguard founded?
Vanguard was founded in 1992. It employs 101 to 250 people.
Where is Vanguard based?
Vanguard is headquartered in Tulare, United States, in the North America region.
Who are Vanguard's main competitors?
Broad incumbents on record are Nutrien Ag Solutions, Wilbur-Ellis, Helena Agri-Enterprises and Trimble Agriculture. Direct peers are Semios, Tule Technologies, Lindsay Corporation and CropQuest. Emerging players are Sound Agriculture and WiseConn.
Does Vanguard have an API?
No public API is recorded for Vanguard.
What industry is Vanguard in?
Vanguard's product category is Agricultural Services. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFACAJAM, Irrigation, Water & Energy Efficiency Operations Advisory. Its NAICS code is 1151 and its SIC code is 700.