Piscatello Design Centre

What Piscatello Design Centre does

Piscatello Design Centre is a graphic design studio. They provide brand strategy, brand identity development, wayfinding, signage and graphics, digital strategy, website development, and design, and print, publications, and poster design services. They address inquiries through phone calls.

Name

Piscatello Design Centre

Legal name

Piscatello Design Centre

Website

http://www.piscatello.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Piscatello Design Centre provides brand strategy, website development, and design services.

Ownership category

akta.pro rank

Product category

Brand Strategy and Design Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Exhibition, Retail & Experiential Design (BPAHAKAL), Architectural Design Services (BPAHAKAA)

Keywords

• Brand strategy design
• Brand identity design
• Environmental signage design
• Wayfinding design services
• Interaction design services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Design Consulting Services: Project-based design consulting engagements for brand identity, environmental signage, wayfinding systems, and digital design. Engagements appear to be customized to client needs with deliverables spanning brand strategy, visual identity development, signage systems, and digital experiences. Revenue generated through professional services fees for design projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Piscatello Design Centre is an interdisciplinary design studio that delivers brand strategy, brand identity design, environmental signage and wayfinding, interaction/digital design, and website design and development. Services are offered as integrated project-based engagements for organizations, spanning naming, positioning, visual identity systems, signage programs, donor recognition, packaging, and digital experiences across physical and digital touchpoints.

Product overview

Piscatello Design Centre is a design studio founded in 1997 that offers an integrated suite of design services spanning brand strategy, brand identity design, environmental signage and wayfinding, interaction/digital design, and print design. The firm operates as a unified practice where strategy informs identity, identity shapes environment, and environment extends into experience. Their core offerings work together as an integrated service model rather than discrete products—Brand Strategy provides the foundational positioning work, Brand Identity Design creates the visual systems, Environmental Signage handles physical space communication, Interaction Design addresses digital experiences, and Website Design delivers the digital presence layer.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Graphic Design USA America Digital Design Awards winner for Website Design (Ware Malcomb project) in 2024
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Pentagram: Independent multi-partner design firm offering brand identity, environmental graphics, wayfinding, and digital design for institutions and enterprises. Closest direct peer given overlapping interdisciplinary practice, similarly prestigious client rosters, and comparable project-based fee structure.
• C&G Partners: Boutique design firm specializing in branding, wayfinding, and experiential/environmental graphics for cultural, educational, and institutional clients. Highly comparable niche focus on signage and donor recognition for universities, museums, and civic spaces — the same vertical Piscatello serves.
• Entro: Specialized experiential graphic design and wayfinding consultancy serving transit, healthcare, education, and cultural institutions globally. Comparable in its dedicated environmental signage + brand identity offering, though typically larger and more international in scope.
• Two Twelve (formerly Two Twelve Design): Design studio focused on wayfinding, signage, and interpretive graphics for parks, transit, and cultural institutions. Directly comparable specialization in environmental graphic design with an analogous project-based model and similar institutional client base.
• Vignelli Associates: Iconic modernist design studio where founder Rocco Piscatello previously served as Design Director. Directly comparable in design philosophy (modernist, grid-based) and overlapping service scope (brand, environmental, digital), with comparable boutique scale and prestigious institutional clients.
• Chermayeff & Geismar & Haviv: Long-established NYC identity design studio with deep institutional and cultural sector clients. Comparable in founder-led boutique model, modernist design tradition, and concentration on identity systems for major institutions — overlapping with Piscatello's higher-education and cultural client base.
• RKS Design: Interdisciplinary design consultancy offering brand strategy, industrial design, and experience design. Comparable integrated practice model and similar client segments (consumer products, healthcare, education), though with a stronger industrial design orientation.
• Selbert Perkins Design: Multidisciplinary design firm specializing in environmental graphic design, wayfinding, branding, and digital design for airports, healthcare, education, and corporate clients. Closely comparable in dedicated signage/wayfinding expertise and similar institutional client verticals.

Broad incumbents

• Landor & Fitch: Large global branding and design network offering brand strategy, identity, environmental design, and digital experience. Overlaps with Piscatello across all three disciplines but at significantly greater scale, broader geographic footprint, and integrated digital/activation capabilities.
• Wolff Olins: Global brand consulting and design firm providing strategy, identity, and experience design to large enterprises and institutions. Comparable brand-and-experience integration, but at significantly larger scale, multi-office footprint, and broader digital/activation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piscatello-design-centre
• Instagraminstagram.com/piscatellodesigncentre
• Xx.com/piscatellopdc
• Facebookfacebook.com/piscatello

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscatello Design Centre