HD2

What HD2 does

HD2 is a privately held commercial architecture and interior design firm founded in 1991 and headquartered at 516 North Charles Street, Suite 500, Baltimore, Maryland. The firm provides integrated architecture, interior architecture, and interior design services through a principal-led engagement model, delivering work across four core verticals: healthcare, corporate office, hospitality, and multi-family/mixed-use. Service delivery spans the full project lifecycle from programming and schematic design through construction documents, bid negotiation, permit submission, and contract administration, with select sectors such as healthcare supported by in-house knowledge of medical codes, ADA, life safety, and LEED requirements. The firm has cultivated an enterprise-grade client base that includes Johns Hopkins, MedStar Health, University of Maryland, PNC Bank, Starbucks, &pizza, Total Wine & More, Brown Capital Management, Weber Shandwick, and Nando's Peri Peri, with multiple clients retained across project cycles and geographies.

HD2 generates revenue through professional services engagements, primarily fixed-fee or hourly project-based billing, with pricing quoted per scope rather than published as standardized tiers. There is no proprietary technology platform, public API, or subscription product; the firm relies on industry-standard design tools and methodologies. Its go-to-market is principal-led direct client engagement supplemented by a project-portfolio website, thought-leadership blog, and earned editorial coverage in outlets including Architect Magazine, Inc. Magazine, Archinect, and Esquire Magazine. The firm is independently owned and operated, with no disclosed external investors, parent company, subsidiaries, or material M&A activity, and remains focused on the Mid-Atlantic geography — Maryland, Washington DC, Virginia, New York, Pennsylvania, and Delaware — while executing select national multi-location programs.

HD2's recognized operating differentiator is the unified architecture-plus-interior-design offering under one principal-led team, which it claims enables seamless coordination from concept through construction administration. The firm has received regional recognition including the NAIOP-MD 'Best Interior Medical' project award for the MedStar PromptCare urgent care facility and is listed among the Baltimore Business Journal's top interior design firms. Press credentials include Esquire Magazine's 2020 #1 restaurant in America designation for Seven Reasons, an HD2-designed hospitality project, and ongoing features in major architectural publications.

Name

HD2

Legal name

HD2

Website

https://hd2design.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

HD2 is a Baltimore-based commercial architecture and interior design firm providing integrated design services across healthcare, corporate office, hospitality, and multi-family/mixed-use sectors for Mid-Atlantic and select national enterprise clients.

Ownership category

akta.pro rank

Product category

Commercial Architecture and Interior Design

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Commercial architecture services
• Interior design services
• Healthcare facility design
• Corporate office design
• Hospitality design

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: HD2 provides comprehensive architectural design services including programming, schematic design, design development, construction documents, bid negotiation, permit submission, and contract administration for commercial projects.
2. Interior Design Services: Interior architecture and interior design services including finish selection, FF&E specification and procurement, and artwork consultation as part of the full design documentation process.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

HD2 provides integrated architectural and interior design services for commercial clients, delivering projects from programming through construction administration. The firm's offerings span new construction, renovations, restorations, and building conversions across healthcare, corporate office, hospitality, and multi-family sectors in the Mid-Atlantic region. Services include programming, schematic design, design development, construction documents, finish selection, FF&E specification, artwork consultation, bid negotiation, permit submission, and contract administration.

Product overview

HD2 is a commercial architecture and interior design firm offering a unified suite of services for commercial clients. The core offerings include Architecture Services, Interior Architecture, and Interior Design. Services are delivered across four key sectors: Healthcare Design (hospitals, surgery centers, urgent care), Corporate Office Design (offices, renovations), Hospitality Design (restaurants, retail, spas), and Multi-Family Design (apartment buildings, mixed-use). The firm also provides project phases including Programming, Design + Documentation, Bid Negotiation + Permit Submission, and Contract Administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services
• Interior Architecture
• Interior Design
• Healthcare Design Architectural and interior design services for medical facilities including hospitals, radiology suites, surgery centers, urgent care, optometry offices, and rehabilitation facilities.
• Corporate Office Design Interior architecture and design services for corporate office spaces, including historical brownstone conversions and modern office renovations for businesses.
• Hospitality Design Design services for restaurants, fine dining, fast casual, retail, spas, salons, and other hospitality establishments.
• Multi-Family Design Architectural and interior design for multi-family residential buildings, mixed-use developments, apartment communities, and retirement living facilities.

Quantifiable outcome

• NAIOP-MD 'Best Interior Medical' award for MedStar PromptCare project
• +1 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Studio Six 5minorStrategic or Co-development PartnerInterior design collaboration on The Carnegie at Washingtonian Center project in Gaithersburg. HD2 worked with Studio Six 5 to develop a new Discovery Center for the mixed-use development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CannonDesign: Integrated architecture, engineering, and interiors firm with notable healthcare and higher-education practices. Closely comparable to HD2 in combining architecture with interior design under one firm.
• SmithGroup: Integrated architecture, engineering, planning, and interiors firm with strong healthcare, workplace, and mixed-use practices. Similar integrated-service model and sector mix to HD2.

Broad incumbents

• HOK: Global architecture, interiors, and engineering firm serving healthcare, corporate, hospitality, and mixed-use markets. Overlaps HD2's core sectors at the enterprise tier with significantly broader geographic coverage.
• Perkins&Will: Architecture and design firm with strong healthcare and interiors practices serving clients globally. Directly comparable sector mix (healthcare, corporate, hospitality) and integrated design model.
• LEO A DALY: Omaha-based national architecture, engineering, and planning firm with significant healthcare, hospitality, and workplace practices. Comparable integrated offering with broader geographic reach.
• Gensler: Largest global architecture and design firm with integrated architecture and interior design practices serving commercial, healthcare, hospitality, and mixed-use clients. Comparable in offering breadth but vastly larger in scale and geographic reach than HD2.
• CallisonRTKL: Global architecture and design firm with strong retail, hospitality, healthcare, and mixed-use practices. Comparable sector breadth and integrated architecture/interiors model.

Regional players

• Design Collective: Baltimore-based architecture and interior design firm serving healthcare, higher-education, and corporate clients. Same city and overlapping Mid-Atlantic market; directly comparable firm size and service model to HD2.
• EwingCole: Philadelphia-headquartered architecture and design firm with strong healthcare, higher-education, and corporate practices. Mid-Atlantic regional peer with similar vertical mix and integrated design delivery.
• Hickok Cole: Washington DC-based architecture and interior design firm serving commercial, residential, and mixed-use clients. Most direct Mid-Atlantic regional competitor to HD2 with similar size and integrated service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hd2design
• Facebookfacebook.com/hd2design
• LinkedInlinkedin.com/company/hd2design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD2