Ceramica.info

What Ceramica.info does

Ceramica.info is the official digital portal of the Italian ceramics industry, operated by Edi.Cer S.p.a. Società unipersonale under the umbrella of Confindustria Ceramica and headquartered in Sassuolo, Italy. The portal publishes editorial content across categories including architecture projects, interior design, market economy, technical topics, sustainability, interviews, products and trends, and industry events, available in five languages (Italian, English, French, German, Russian). Core products include Cer Magazine (a digital publication), Edicola (digital archive), a mobile application with personalized alerts, and an aggregated company news feed, supplemented by event programming such as Road to Cersaie and Press Café at Cersaie.

Underlying technology is a multilingual content management system and digital publishing platform, with site design credited to Fastforward and technical realization to Smart.it. The portal functions primarily as a communication vehicle for the 'Ceramics of Italy' collective brand, including the long-running sustainability campaign 'Ceramics of Italy for Responsibility' and BIM technical resources developed under the AIM-eBIM project.

The business model is association-supported rather than transactional. Ceramica.info is free to access, with no pricing, subscriptions, or listed paying customers; revenue mechanics flow through Confindustria Ceramica membership and promotional activities, with international promotion supported in partnership with ICE-Agenzia (Italian Trade Agency). The entity is a private, single-member public limited company (Società unipersonale) with 11-50 employees and a single headquarters in Sassuolo, and is GDPR-compliant while operating under Italian Legislative Decree 231/2001 governance standards.

Name

Ceramica.info

Legal name

Edi.Cer S.p.a. Società unipersonale

Website

https://ceramica.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceramica.info is the official digital portal of the Italian ceramics industry, operated by Edi.Cer S.p.a. under Confindustria Ceramica, serving architects, designers, distributors, tilers, and consumers with multilingual editorial content, Cer Magazine, sustainability campaigns, and coverage of the Cersaie trade show.

Ownership category

akta.pro rank

Headquarters

HQ city

Sassuolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Industry Association Support: Ceramica.info is operated by Edi.Cer S.p.a., the editorial entity of Confindustria Ceramica (Italian Ceramics Association). The portal operates as the official communication platform for the Italian ceramics industry, supported by the association's membership structure and promotional activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Ceramica.info is the official multilingual digital portal of the Italian ceramics industry, operated by Edi.Cer S.p.a. Società unipersonale on behalf of Confindustria Ceramica. It publishes editorial content, industry news, sustainability campaigns, product showcases, project galleries, and BIM technical resources, and distributes these through a web portal, a mobile app, and email newsletters in Italian, English, French, German, and Russian. The portal does not sell ceramic products directly; it serves as an information and brand-promotion platform for the Italian ceramics sector.

Product overview

Ceramica.info is a web-based editorial portal serving as the official platform for the Italian ceramics industry. The offering consists of multiple content channels including Cer Magazine (digital publication with articles and interviews), Edicola (digital archive), a mobile application for push notifications, and a company news aggregation service. The portal organizes content across categories including Market/Economy, Technical topics, Interviews, Products/Trends, Projects, Events, Sustainability/Responsibility, and History/Values. It is operated by Edi.Cer S.p.a. Società unipersonale and is affiliated with Confindustria Ceramica and Cersaie trade show.

Differentiator

Problem solved

Functional benefit

Brands

• Ceramics of Italy: The collective brand representing Italian ceramics industry worldwide, promoting tiles, sanitaryware, and tableware produced in Italy.

Products and services

• Cer Magazine The main digital magazine of Ceramica.info, featuring articles, interviews, and editorial content covering Italian ceramics industry news, trends, architecture projects, and sustainability topics for architects, designers, distributors, and consumers.
• Edicola (Newsstand) Digital library and newsstand containing archived articles, reports, and publications from the Italian ceramics industry, providing searchable access to past editorial coverage.
• Ceramica.info Mobile App Mobile application allowing users to receive alerts and updates on selected topics related to the Italian ceramics industry, enabling personalized content consumption on ceramic industry trends.
• News dalle Aziende (Company News) Aggregated news feed featuring updates from Italian ceramics companies including leadership changes, sustainability reports, product launches, and industry events.

Quantifiable outcome

• Sustainability campaign 'Ceramics of Italy for Responsibility' has engaged 11 companies with over 20 video interviews published

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major, core and minor.

• ICE-AgenziamajorGTM or Marketing Partner · 1 January 2026ICE-Agenzia (Italian Trade Agency) collaborates with Confindustria Ceramica to support international promotion of Italian ceramics, including participation in events like Clerkenwell Design Week 2026 where 13 Italian ceramics companies showcased under the Ceramics of Italy collective brand.
• CersaiecoreStrategic or Co-development Partner · 1 January 1983Cersaie is the world's leading exhibition for ceramic tiles and bathroom furnishings, held annually in Bologna since 1983. Ceramica.info provides comprehensive coverage of Cersaie, including Road to Cersaie events, Press Café sessions, tile trend reports, and company announcements. The exhibition features 14 Press Café sessions in 2026 with participation from 14 leading Italian publishing houses.
• Confindustria CeramicacoreStrategic or Co-development Partner · 1 January 1972Confindustria Ceramica is the Italian Ceramics Association representing Italian ceramic tile, sanitaryware, and tableware manufacturers. Edi.Cer S.p.a., operator of Ceramica.info, is the official editorial and communication entity of the association. The portal serves as the primary digital platform for promoting the 'Ceramics of Italy' collective brand, industry sustainability initiatives, and the Cersaie exhibition.
• Exprimo ComunicazioneminorStrategic or Co-development PartnerExprimo Comunicazione is responsible for the concept, editorial design, and graphics of the Sustainability section of Ceramica.info, supporting the portal's environmental communication initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ceramic World Review: An international trade magazine dedicated to the ceramic tile industry, covering technology, design, and market trends. Directly comparable to Ceramica.info as a B2B editorial outlet serving the global ceramics sector, though with a more international rather than Italy-association-focused orientation.
• ASCER (Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos) / Tile of Spain: The Spanish ceramic tile manufacturers' association and its promotional portal Tile of Spain. It is the closest international parallel to Ceramica.info/Confindustria Ceramica, performing the same role of association-backed digital content, brand promotion, and international market development for Spanish ceramics exporters.
• Tile Magazine: A North American trade publication dedicated to the ceramic tile industry, covering installation, design, and industry news. Directly comparable to Ceramica.info as a ceramics-industry B2B editorial outlet, though focused on the US market rather than the Italian ceramics export ecosystem.

Broad incumbents

• Surface Magazine: A US-based trade publication covering surfacing materials including ceramic tile, stone, and architectural finishes for the specification market. Comparable to Ceramica.info in reaching architects and designers with material-focused editorial, but with a broader surfacing-category scope and North American orientation.
• Dezeen: A leading international architecture, interiors, and design magazine with strong coverage of ceramic products and surfaces in architectural projects. Comparable to Ceramica.info in serving the same professional audience (architects, designers, specifiers) via digital editorial, though at a vastly larger global scale and broader category scope.
• ArchDaily: One of the world's largest architecture media platforms, with extensive coverage of projects, products, and materials including ceramics. Comparable as a digital editorial and product-discovery platform reaching architects and designers, though operating at much broader architectural scope than Ceramica.info's ceramics-only focus.

Regional players

• Domus: Italy's leading architecture and design magazine, covering products, projects, and industry trends. Comparable to Ceramica.info as a high-authority Italian design media outlet, though Domus is an independent commercial publication rather than an association-backed portal and covers the full design spectrum.
• Tile Council of North America (TCNA): The North American trade association for ceramic tile manufacturers and suppliers, providing industry standards, technical resources, and promotional content. Comparable to Ceramica.info as an association-led industry portal, but serving the North American market rather than the Italian/global 'Made in Italy' segment.

Others

• Cersaie: The world's leading exhibition for ceramic tiles and bathroom furnishings, held annually in Bologna. While not a direct editorial competitor, Cersaie is the central industry event around which Ceramica.info's editorial calendar (Press Café, Road to Cersaie, Tile Trend Report) is structured, making it the most economically linked entity to Ceramica.info.

Emerging players

• Edilportale: An Italian construction and building materials portal serving architects, builders, and contractors with product catalogs, technical information, and industry news. Comparable to Ceramica.info as an Italian industry information portal serving the construction sector, though broader in scope (covering all building materials, not just ceramics).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CeramicsOfItaly
• YouTubeyoutube.com/channel/UCVfpI5ms9MhB2FoR3zDERKQ
• Facebookfacebook.com/ceramica.info
• LinkedInlinkedin.com/company/18282523
• Instagraminstagram.com/ceramica.info
• Pinterestpinterest.com/ceramicsofitaly

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceramica.info