FranklinCovey South Africa

What FranklinCovey South Africa does

FranklinCovey South Africa is the South African operational entity of Franklin Covey Co. (NYSE: FC), a publicly traded global leadership development firm headquartered in Salt Lake City, Utah. Established around 2012 and based in Centurion, Gauteng, the entity operates as a franchise/licensee delivering the parent's leadership, individual effectiveness, culture transformation, and business execution programs to enterprise and mid-market organizations across South Africa, with CEO Marlinie Ramsamy leading the operation for the past 12 years.

The company's product portfolio centers on the All Access Pass subscription platform, which provides unlimited access to proprietary frameworks including The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, Leading at the Speed of Trust, The 4 Essential Roles of Leadership, The 6 Critical Practices for Leading a Team, and The 5 Choices to Extraordinary Productivity. Delivery is enabled through the Impact Platform — a technology stack combining 360 assessments, course delivery, ongoing reinforcement modules, and coach functionality — accessible across Live-Online, Live In-Person, and On Demand modalities. The firm also offers executive, transition, and reinforcement coaching, customized consulting engagements drawn from a global pool of 250+ senior consultants, the Leader in Me program for K-12 schools, higher education solutions with LeaderU student certificates, and supporting publications.

Commercially, FranklinCovey South Africa generates revenue through a mix of recurring subscription fees (the tiered All Access Pass), professional services from training programs, coaching engagements and consulting, plus ancillary book and licensing revenue. The go-to-market is enterprise field sales augmented by thought-leadership channels including podcasts (The Leadership Pulse, The Inclusion Advantage), regional events such as The Trust Lekgotla, public workshops for individuals and small groups, and content marketing aimed at CHROs and senior leaders. The entity is small (11-50 employees) and depends on the parent's global brand, R&D investment exceeding $200 million, and book sales of over 60 million copies worldwide as core competitive anchors.

Name

FranklinCovey South Africa

Legal name

Franklin Covey Co.

Website

https://franklincoveysa.co.za

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

FranklinCovey South Africa is the South African franchise of Franklin Covey Co. (NYSE: FC), delivering subscription-based leadership development, individual effectiveness, culture transformation, and execution training to enterprise and mid-market organizations via the All Access Pass platform, Impact Platform technology, and in-person consulting engagements.

Ownership category

akta.pro rank

Product category

Leadership Development & Professional Training Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Leadership development
• Executive coaching
• Organizational training
• Team effectiveness
• Professional development

Headquarters

HQ city

Centurion

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Training and Learning Programs: Revenue generated from delivering training programs including leadership development, individual effectiveness, culture building, and business execution courses. Delivered through Live-Online, Live In-Person, and On Demand modalities.
2. All Access Pass Subscriptions: Subscription-based access to FranklinCovey content library including Personal Effectiveness Pass, All Access Pass, and All Access Pass Plus tiers. Provides unlimited access to content, tools, assessments, and technology platform.
3. Coaching Services: Revenue from executive coaching, transition coaching, and reinforcement coaching services. Includes individual and team-based coaching engagements to support behavior change and leadership development.
4. Consulting Services: Engagement of expert consultants for customized training programs and keynote speeches. More than 250 senior-level delivery consultants provide consulting engagements tailored to organizational needs.
5. Book Sales: Revenue from selling books including Trust & Inspire, The Speed of Trust, and other FranklinCovey publications. Available through Amazon, Barnes & Noble, and other retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

FranklinCovey South Africa delivers leadership development, individual effectiveness, culture transformation, and strategic execution training to organizations. Core offerings include subscription-based access to the All Access Pass (covering courses such as The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, and The 5 Choices to Extraordinary Productivity), supported by the Impact Platform technology. Services are delivered through live workshops, on-demand content, executive/transition/reinforcement coaching, and customized consulting engagements by 250+ senior-level consultants across multiple industries.

Product overview

FranklinCovey South Africa offers a comprehensive portfolio of leadership and organizational effectiveness solutions built around four key areas: leadership development, individual effectiveness, winning culture, and business results. The core offering centers on the Impact Platform—a technology-enabled learning platform that delivers behavior change through 360 assessments, courses, coaching, and ongoing reinforcement. This platform is accessible through the FranklinCovey All Access Pass® subscription, which provides unlimited access to all courses including The 7 Habits of Highly Effective People®, The 4 Disciplines of Execution®, The 4 Essential Roles of Leadership®, The 6 Critical Practices for Leading a Team™, The 5 Choices to Extraordinary Productivity®, and the full suite of trust, productivity, and sales courses. The product ecosystem also includes specialized education solutions (Leader in Me for K-12, Higher Education Solutions), professional coaching services (Executive, Transition, and Reinforcement Coaching), consulting services, and supporting books such as Trust & Inspire. The offerings are delivered through multiple modalities: Live In-Person, Live Online, On Demand, and microlearning, supported by a global network of 250+ senior-level consultants.

Differentiator

Problem solved

Functional benefit

Brands

• Leader in Me: An evidence-based PK-12 model developed in partnership with educators, designed to build resilience and leadership in students, create a high-trust culture, and help improve academic achievement.
• All Access Pass
• Impact Platform
• The Leadership Pulse
• The Inclusion Advantage

Products and services

• FranklinCovey All Access Pass A comprehensive subscription offering providing unlimited access to FranklinCovey's full library of leadership and effectiveness courses, expert consultants, and the Impact Platform technology for tracking and measuring behavior change. Available in Personal Effectiveness, All Access, and All Access Plus tiers. Targeted at organizations seeking enterprise-wide access to leadership development content.
• The 7 Habits of Highly Effective People The foundational FranklinCovey course based on Stephen Covey's bestselling book, teaching timeless principles of personal and interpersonal effectiveness including proactivity, beginning with end in mind, putting first things first, thinking win-win, seeking first to understand, synergizing, and sharpening the saw. For individual contributors and leaders.
• The 4 Disciplines of Execution A proven execution methodology consisting of four disciplines: Focus on the Wildly Important, Act on Lead Measures, Keep a Compelling Scoreboard, and Create a Cadence of Accountability. Designed to help organizations execute their most important strategic priorities consistently. Implemented in over 4,000 client engagements globally.
• The 4 Essential Roles of Leadership A leadership framework consisting of four essential roles: Inspire Trust, Create Vision, Execute Strategy, and Coach Potential. Designed for mid-to-senior level leaders to consistently achieve extraordinary results.
• The 6 Critical Practices for Leading a Team A collection of practical resources providing first-level and emerging leaders with the mindsets, skillsets, and toolsets needed to excel in critical leadership roles, including developing a leader's mindset, holding 1-on-1s, setting up teams for results, creating feedback cultures, leading through change, and managing time and energy.
• The 5 Choices to Extraordinary Productivity A productivity course combining timeless principles with neuroscience research, teaching participants to make selective high-impact choices about investing their time, attention, and energy through five key decisions for extraordinary productivity.
• Leading at the Speed of Trust A comprehensive trust-building course based on Stephen M.R. Covey's research, teaching how high-trust cultures significantly outperform low-trust organizations through economics of trust principles and 13 behaviors of high trust.
• Multipliers: How the Best Leaders Ignite Everyone's Intelligence A leadership solution developed in partnership with Liz Wiseman, teaching leaders to become Multipliers who access untapped team capabilities, rekindle energy, innovate through bold thinking, and amplify people's intelligence to breakthrough performance.
• Unconscious Bias: Understanding Bias to Unleash Potential A course helping leaders and team members address unconscious biases that inhibit performance and lead to poor decision-making, enabling them to thrive and increase organizational performance.
• Project Management Essentials for the Unofficial Project Manager A project management course combining Project Management Institute (PMI) processes with FranklinCovey's principles, enabling every employee at every level to complete projects with consistent success through five framework elements and four foundational behaviors.
• Building Business Acumen: What the CEO Wants You to Know A business literacy course based on Ram Charan's book, providing employees with C-level insights on how organizations run, covering five essential elements of business including cash generation, margin, velocity, growth, and customer value.
• The 7 Habits for Managers: Essential Skills and Tools for Leading Teams A specialized course adapting the 7 Habits framework specifically for managers, focusing on who a manager IS (not just what they DO), with 14 hours of instructor-led training covering leadership fundamentals and execution.
• The 7 Habits of Highly Effective People Foundations A one-day introduction to the 7 Habits content, introducing foundational principles, paradigms, and practices particularly suitable for frontline associates and non-managerial employees.
• Speed of Trust Foundations An entry-level trust course teaching individuals to identify and address trust gaps, practice the 13 Behaviors of High Trust, and create a Trust Action Plan to increase personal credibility and extend appropriate trust with coworkers.
• Smart Trust A course based on the book 'Smart Trust' by Stephen M.R. Covey and Greg Link, teaching five trust actions to minimize risk while maximizing possibilities in low-trust and unpredictable environments.
• Presentation Advantage A presentation skills course teaching participants to consistently deliver successful presentations using neuroscience principles to inform, influence, and persuade audiences in both in-person and virtual settings.
• Change: How to Turn Uncertainty Into Opportunity A change management course recognizing that change follows a predictable pattern, teaching skills to navigate change both functionally and emotionally, building individual confidence and optimizing organizational change processes.
• Helping Clients Succeed Closing the Sale A sales methodology course teaching sales professionals to close more sales by applying the mindsets and skillsets of top performers, focusing on adding value to client decision-making processes.
• Employee Loyalty and Engagement (ELE)

Quantifiable outcome

• 17% increase in degrees and certificates earned within 8 months
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Liz WisemancoreStrategic or Co-development PartnerFranklinCovey partnered with leadership expert Liz Wiseman to develop the Multipliers solution that enables leaders to become Multipliers who access and use untapped capabilities on their teams, rekindle energy and enthusiasm, innovate by encouraging bold thinking, and breakthrough to new performance levels.
• Stephen M.R. CoveycoreStrategic or Co-development PartnerStephen M.R. Covey is the New York Times and Wall Street Journal bestselling author of The Speed of Trust. He is the former President & CEO of the Covey Leadership Center and co-founded FranklinCovey's Global Speed of Trust Practice. He teaches trust and leadership in 55 countries.
• LeaderUcoreStrategic or Co-development PartnerPartner program that gives students access to FranklinCovey's award-winning courses and certificates, including LeaderU for students to develop essential career skills and earn professional certificates.
• Project Management Institute (PMI)minorStrategic or Co-development PartnerFranklinCovey combined the robust processes of the Project Management Institute (PMI) with 30+ years of experience to enable every employee to complete projects with consistent success through the Project Management Essentials for the Unofficial Project Manager course.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wilson Learning Worldwide: Global sales, leadership, and employee development company offering customizable training programs and learning solutions to enterprises. Comparable as a mid-sized corporate training specialist with similar delivery model and customer base.
• Dale Carnegie & Associates: Long-established corporate training and leadership development company offering courses on leadership, communication, sales, and interpersonal skills. Closely comparable as a content-anchored training brand with global licensee model and corporate workshop delivery.
• The Ken Blanchard Companies: Leadership training and management education provider known for Situational Leadership and other signature frameworks. Directly comparable as a content-anchored, workshop-and-program-based leadership development competitor.
• Center for Creative Leadership (CCL): Research-driven leadership development organization offering open-enrollment and custom leadership programs, coaching, and assessments. Comparable as a content-and-research-anchored leadership development specialist serving enterprises globally.
• Development Dimensions International (DDI): Specialist leadership and talent development provider selling enterprise leadership programs, assessments, and behavior-based training. Highly comparable as a direct competitor in corporate leadership development at scale.
• BTS Group: Professional services firm specializing in leadership development, sales transformation, and strategy execution using simulation-based learning. Comparable as an enterprise consulting-led leadership and execution capability provider.

Broad incumbents

• Franklin Covey Co. The US parent company (NYSE: FC) of FranklinCovey South Africa, offering the same 7 Habits, 4DX, and Speed of Trust content globally. It is the direct corporate parent and brand licensor, making it the most structurally comparable peer.
• Korn Ferry: Global organizational consulting firm with a large leadership and talent development practice offering assessments, executive coaching, and development programs. Comparable as an enterprise leadership development competitor with broader talent management portfolio.
• Skillsoft: Large digital learning and leadership development content provider offering enterprise subscriptions for leadership, business, and technology skills. Comparable as a subscription-based, enterprise-focused learning content provider.

Emerging players

• BetterUp: AI-powered coaching and leadership development platform serving enterprises with on-demand coaching and analytics. Comparable as a leadership development competitor using a digital-first, scalable model that contrasts FranklinCovey's facilitator-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/covey_sa
• YouTubeyoutube.com/channel/UCRXz_Dh-KJQ1YpIHH-btzTw
• LinkedInlinkedin.com/company/franklincovey-southafrica
• Instagraminstagram.com/franklincoveysa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FranklinCovey South Africa