Bro Kommunikation
Bro Kommunikation is a Copenhagen-based behavioral design and communication consultancy founded in 1999 that applies nudging and behavioral science to drive measurable change for Danish enterprises, public-sector bodies, and large organizations, supported by proprietary methodologies, a 30,000+-subscriber blog, and a bootcamp training platform.
- Company typePrivate
- Founded1999
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bro Kommunikation does
Bro Kommunikation A/S is a Copenhagen-based behavioral design and communication consultancy founded in 1999 by CEO Helle Bro. The firm applies behavioral science principles — including System 1/System 2 decision-making frameworks, habit loops, and nudge theory — to drive measurable behavior change inside Danish organizations. Its core service lines are organized under three branded offerings: 'Adfærdsdesign & Nudging' (the bro behaviour sub-brand for behavioral design), 'Kommunikation & Copywriting' for strategic messaging, and 'Organisation & Strategi' for team and leadership development. Two proprietary methodologies anchor delivery: the 'Anti-kagemands-metoden' (a three-phase analysis–design–implementation communication framework) and the 'bro behaviours metoder' (a four-step behavioral design process of defining desired behavior, barrier analysis, solution design, and testing). The firm supplements consulting with two ancillary platforms: broblog.dk, marketed as Denmark's largest blog on communication and behavior with over 30,000 subscribers, and brodinviden.dk, an education platform offering the bro Bootcamp in Behavioral Design that has trained over 531 people.
The business operates as a private Danish limited company (BRO Kommunikation A/S) and is founder-owned with no disclosed external investors, funding rounds, or M&A activity. Revenue is generated entirely through professional services — project-based consulting engagements with Danish enterprises and public-sector clients, plus fees from the bro Bootcamp training program. GTM is relationship-driven and content-led: the blog and podcast generate inbound interest, which the partner-led team (Eva Rieks plus senior consultants Anne Gerhardt, Cecilie Astrid Rudolph, and Marie Hemmingsen) converts into consulting and workshop work. Customer logos include Ørsted, FLSmidth, Codan, Totalkredit, UC Absalon, Københavns Kommune, Region Syddanmark, Skejby Hospital, and Akademikernes A-kasse, with documented outcomes such as a doubling of hand-hygiene compliance (28% to 56%) at Skejby Hospital through a Saninudge/DTU hardware collaboration. Operations are confined to Denmark with no stated international expansion, and the technology stack centers on personality-assessment integrations (DiSC, MBTI, Hogan, Insights) under GDPR-compliant data-controller arrangements rather than proprietary software.
Bro Kommunikation firmographics
Firmographics- Name
- Bro Kommunikation
- Legal name
- BRO Kommunikation A/S
- Website
- https://wearebro.dk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bro Kommunikation is a Copenhagen-based behavioral design and communication consultancy founded in 1999 that applies nudging and behavioral science to drive measurable change for Danish enterprises, public-sector bodies, and large organizations, supported by proprietary methodologies, a 30,000+-subscriber blog, and a bootcamp training platform.
- Ownership category
- akta.pro rank
Bro Kommunikation industry classification
Industry- Product category
- Management and Organizational Consulting Services
- NAICS
- Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Operating Model Consulting (BPAHAGAB)
- akta.pro secondary industries
- Operations & Process Improvement Consulting (BPAHACAB), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
Keywords
Where Bro Kommunikation is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Bro Kommunikation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Consulting Services: Behavioral design and communication consulting engagements with organizations. Includes strategy development, team and leadership development, and behavior change programs.
- Educational Programs: Bootcamps and courses in behavioral design and nudging, including the 'brodinviden.dk' education platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bro Kommunikation product offering
Product offeringCore offering
BRO Kommunikation is a Copenhagen-based consulting firm that helps Danish organizations achieve measurable behavior change by applying behavioral science (nudging, System 1/System 2 decision-making, habit loops). Its core deliverables are three service lines: (1) Adfærdsdesign & Nudging (nudge interventions and behavioral design), (2) Kommunikation & Copywriting (strategic messaging), and (3) Organisation & Strategi (team, leadership, and organizational development). Services are delivered via consulting engagements, workshops, and an education platform (brodinviden.dk) backed by proprietary methodologies including the Anti-kagemands-metoden and bro behaviours metoder.
Product overview
Bro Kommunikation is a Copenhagen-based consultancy specializing in behavioral design (nudging/adfærdsdesign), strategic communication, and organizational development. The firm does not offer a standalone software product; its 'offerings' are consultancy service lines and proprietary methodologies. The core service areas are: (1) Adfærdsdesign & Nudging (bro behaviour) — applying behavioral science to drive measurable behavior change; (2) Kommunikation & Copywriting — strategic messaging and copywriting for behavior change; and (3) Organisation & Strategi — team and leadership development. Supporting these, bro operates broblog.dk (Denmark's largest communication and behavior blog, used for thought leadership and lead generation) and brodinviden.dk (an education platform offering the bro Bootcamp in Behavioral Design and related courses). Proprietary methodologies include the 'anti-kagemands-metoden' (a three-phase analysis-design-implementation communication framework) and the 'bro behaviours metoder' (a four-step behavioral design process: define behavior, barrier analysis, solution design, testing). In selected projects, bro collaborates with technology partners such as Saninudge (smart dispenser hardware) and uses established personality assessment tools including DiSC, MBTI, Hogan, and Insights when conducting personality testing for clients.
Differentiator
Problem solved
Functional benefit
Brands
- bro behaviour: Specialized division focusing on behavioral design and nudging solutions
- brodinviden.dk
- bro blog (broblog.dk)
Products and services
- Adfærdsdesign & Nudging (bro behaviour) Consulting service that applies behavioral science principles — including System 1/System 2 thinking, nudge theory, and habit loops — to design measurable behavior change interventions for Danish enterprises, public institutions, healthcare providers, and other organizations. Deliverables include nudge campaigns, barrier analyses, and compliance-focused solutions.
- Kommunikation & Copywriting Strategic communication and copywriting service that develops tone of voice, messaging, recruitment writing, and content that drives reaction, action, and understanding. Used by Danish enterprises, public institutions, and organizations to sharpen external and internal communications.
- Organisation & Strategi Organizational development and strategy consulting service that maps behavioral patterns, challenges self-perceptions, and delivers team and leadership development, often using personality assessments (DiSC, MBTI, Hogan, Insights) and stakeholder facilitation. Targets Danish executives and leadership teams seeking organizational transformation.
- brodinviden.dk Education Platform Online education platform operated by bro that offers structured paid courses and bootcamps in behavioral design, communication, and nudging. Has been used to train more than 531 practitioners in behavioral design.
- bro Bootcamp i Adfærdsdesign An in-person, paid training program (bootcamp) teaching behavioral design and nudging, covering qualitative research methods and the application of behavioral science to organizational challenges. Sold via brodinviden.dk to professionals and organizations seeking to build internal capability in behavior change.
Quantifiable outcome
- Hand hygiene compliance increased from 28% to 56% (100% improvement) at Skejby Hospital
- +2 more outcomes
Companies that use Bro Kommunikation
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Bro Kommunikation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Bro Kommunikation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SaninudgecoreCollaboration on hand hygiene compliance nudge solution at Skejby Hospital. Saninudge designed the logger technology that counted hand sanitizer dispenser usage, working with bro's behavioral design expertise.
- DTU (Technical University of Denmark)coreEngineering collaboration on behavioral interventions. DTU engineers designed sensors and data collection systems for behavioral research, including sensors that measured proximity to hand sanitizer dispensers.
- Skejby Hospital (Aarhus Universitetshospital)coreClinical partner for behavioral interventions. Hospital served as testing ground for hand hygiene compliance research, providing access to facilities and staff for nudge experiments.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Bro Kommunikation competitors and assessment
Company assessmentRegional players
- Plustrategy: Stockholm-based strategic and behavioral design consultancy. Compares on the combination of strategy, communication, and behavior-change work for Nordic clients.
- Geelmuyden Kiese: Norwegian communication and public affairs consultancy with Nordic operations. Comparable in core discipline (corporate communication, behavior-shaping campaigns) and in serving large Nordic enterprise and public clients.
- Implement Consulting Group: Danish-headquartered management consulting firm with Nordic reach. Comparable in geography and scale; broader management consulting practice but competes for similar transformation and communication engagements.
Direct peers
- iNudgeyou: Denmark-based behavioral design and nudging consultancy. Closest direct peer: same geography, same category, similar evidence-based interventions for enterprise and public sector clients.
- Bark Kommunikation: Copenhagen-based communication consultancy. Direct peer in Danish market for strategic communication, copy, and behaviorally oriented campaigns for enterprise and public clients.
- BEWorks: Canada-based behavioural economics consulting firm applying behavioral science to business problems. Direct comparability in methods, project types, and client categories (enterprise, healthcare, public sector).
Broad incumbents
- McKinsey & Company: Global management consulting incumbent with a recognized behavioral science capability. Overlaps with bro on organizational change, leadership development, and operating model work for large Danish and Nordic clients.
- Ogilvy: Global advertising and communications network with behavioral science and brand-strategy practices. Overlaps with bro on strategic communication, copywriting, and behaviorally informed campaigns for large brands.
- The Behavioural Insights Team: UK-headquartered global leader in applied behavioral science consulting. Comparable offering (nudge design for governments and large organizations) but at global scale and with very different resourcing.
Emerging players
- Irrational Agency: Behavioral design and brand strategy agency using behavioral science for marketing and communications. Narrower and earlier-stage than bro but working on adjacent applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Bro Kommunikation social profiles
Digital presenceBro Kommunikation compliance and trust
Trust signalCompliance1 record
Bro Kommunikation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bro Kommunikation leadership team
Management profileNumber of profiles
Profiles6 records
Bro Kommunikation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bro Kommunikation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bro Kommunikation
What does Bro Kommunikation do?
BRO Kommunikation is a Copenhagen-based consulting firm that helps Danish organizations achieve measurable behavior change by applying behavioral science (nudging, System 1/System 2 decision-making, habit loops). Its core deliverables are three service lines: (1) Adfærdsdesign & Nudging (nudge interventions and behavioral design), (2) Kommunikation & Copywriting (strategic messaging), and (3) Organisation & Strategi (team, leadership, and organizational development). Services are delivered via consulting engagements, workshops, and an education platform (brodinviden.dk) backed by proprietary methodologies including the Anti-kagemands-metoden and bro behaviours metoder.
Is Bro Kommunikation a public or private company?
Bro Kommunikation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bro Kommunikation founded?
Bro Kommunikation was founded in 1999. It employs 11 to 50 people.
Where is Bro Kommunikation based?
Bro Kommunikation is headquartered in Copenhagen, Denmark, in the Europe region.
How does Bro Kommunikation make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are educational Programs.
Who are Bro Kommunikation's main competitors?
Regional players on record are Plustrategy, Geelmuyden Kiese and Implement Consulting Group. Direct peers are iNudgeyou, Bark Kommunikation and BEWorks. Broad incumbents are McKinsey & Company, Ogilvy and The Behavioural Insights Team. Irrational Agency is listed as an emerging player.
Does Bro Kommunikation have an API?
No public API is recorded for Bro Kommunikation.
What industry is Bro Kommunikation in?
Bro Kommunikation's product category is Management and Organizational Consulting Services. Its primary akta.pro industry code is BPAHAGAB, Organization Design & Operating Model Consulting, with a secondary code of BPAHACAB, Operations & Process Improvement Consulting. Its NAICS code is 541611 and its SIC code is 8742.