Junior Achievement of Sacramento

What Junior Achievement of Sacramento does

Junior Achievement of Sacramento (Junior Achievement of Sacramento, Inc.) is a 501(c)(3) nonprofit organization founded in 1961 as one of more than 100 local Area Offices operating under the Junior Achievement USA national network (the national organization was founded in 1919). The organization delivers K-12 educational programming across three core pillars — financial literacy, work readiness, and entrepreneurship — reaching approximately 11,000 students per year in the Sacramento region through in-school classroom sessions, after-school programs, and digital platforms. Program delivery is volunteer-led: business professionals, retirees, college students, and parents from the local Sacramento business community are matched with classrooms through the JA Engage platform to teach curricula aligned with national and state educational standards.

The product portfolio spans roughly 30+ programs segmented by grade level, including flagship offerings such as JA Finance Park (Entry Level, Virtual, and Advanced formats providing simulated personal finance environments), the JA Company Program (a teen entrepreneurship program where students start and operate real businesses under mentor guidance), JA Be Entrepreneurial, JA Titan (a business simulation with gamification elements), and JA Economics. Underlying technology includes the JA Engage volunteer-class coordination platform, JA Connect digital supplemental resources, the JA Learning Platform (built on D2L), and JA Finance Park simulation environments. Notable registered trademarks include JA Company Program, JA Finance Park, JA Titan, JA Be Entrepreneurial, and JA It's My Future.

The business model is a donations-and-grants nonprofit funding structure. Programs are delivered free of charge to students, schools, and volunteers. Revenue streams include corporate and foundation grants, individual donations (including Donor Advised Funds), and event-based fundraising (annual JA Stock Market Challenge, PLAYFOREJA Topgolf fundraiser, JA Inspire career exploration events). Named corporate Impact Partners at the local level include Bank of America, Wells Fargo, Golden 1 Credit Union, EY, U.S. Bank, State Street, Franklin Templeton, and others spanning financial services, professional services, logistics, and retail. The organization is led by President & CEO Christopher Marshall, with a small 1–10 person local staff operating from its headquarters at 3800 Watt Avenue, Suite 285, Sacramento, California.

Name

Junior Achievement of Sacramento

Legal name

Junior Achievement of Sacramento, Inc.

Website

https://sacramento.ja.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Junior Achievement of Sacramento is a 501(c)(3) nonprofit Area Office within the Junior Achievement USA network, delivering volunteer-led K-12 financial literacy, work readiness, and entrepreneurship programs to approximately 11,000 students annually in the Sacramento region.

Ownership category

akta.pro rank

Product category

Youth Financial Literacy Education

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

akta.pro secondary industry

After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)

Keywords

• Youth financial literacy
• Work readiness education
• Entrepreneurship programs
• K-12 education services
• Career exploration programs

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate and Foundation Grants: JA of Sacramento receives funding from corporate partners (Bank of America, Wells Fargo, Golden 1 Credit Union, EY, and others listed as sponsors) and foundation grants. National JA receives major grants such as $38.8M from MacKenzie Scott, $1.75M from KPMG Foundation for JA Finance Park redevelopment, $1.2M from Chick-fil-A Foundation, and others.
2. Individual Donations and Donor Advised Funds: Individual donors contribute through the website donate portal, including Donor Advised Fund (DAF) contributions which offer tax-efficient, flexible giving options.
3. Event Fundraising (PLAYFOREJA, Stock Market Challenge): Signature events such as PLAYFOREJA Topgolf fundraiser, JA Stock Market Challenge, and other community events serve as fundraising vehicles while also engaging the community.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Junior Achievement of Sacramento delivers educational programs focused on three pillars: financial literacy, work readiness, and entrepreneurship for K-12 students from elementary through high school. Programs are delivered free of charge by trained community and corporate business volunteers through in-school, after-school, and digital platforms (JA Engage, JA Connect, JA Learning Platform). The organization serves approximately 11,000 students per year in the Sacramento region as part of the national Junior Achievement USA network.

Product overview

Junior Achievement of Sacramento is a nonprofit organization dedicated to inspiring and preparing young people to succeed in a global economy. The organization offers a comprehensive portfolio of educational programs focused on three core pillars: financial literacy, work readiness, and entrepreneurship. Their flagship programs include JA Finance Park (available in Entry Level, Virtual, and Advanced versions) for personal finance education, the JA Company Program and JA Be Entrepreneurial for entrepreneurship, and various career readiness programs like JA Career Speakers Series and JA It's My Future. Programs are delivered through multiple channels including in-classroom instruction by volunteers, after-school experiences, and digital platforms (JA Engage, JA Connect, JA Learning Platform/D2L). The organization serves students from elementary through high school, reaching approximately 11,000 students in the Sacramento region annually. Programs align with national and state educational standards and are supported by a network of corporate and community volunteers. Supplemental resources include JA Our Neighbors, JA Tools for Success, JA Money Quiz, and various career-focused supplements. Major events include the annual JA Stock Market Challenge and JA Inspire Career Exploration Experience.

Differentiator

Problem solved

Functional benefit

Brands

• JA of Sacramento: Local area office of Junior Achievement serving the Sacramento region

Products and services

• JA Finance Park (Entry Level) A month-long personal finance curriculum for middle school students that culminates in a visit to JA Finance Park, where students apply money-management skills by creating and balancing a budget based on assigned fictional life situations.
• JA Finance Park (Virtual) Virtual version of JA Finance Park allowing students to participate remotely in personal finance and career exploration simulations.
• JA Finance Park Advanced Advanced version of JA Finance Park for high school students with more complex financial scenarios and career planning components.
• JA Company Program After-school program where students start and run a real business enterprise under volunteer mentorship, devising and marketing a product or service and selling stock. Digitized with 13 modular blended-learning experiences.
• JA Be Entrepreneurial High school program challenging students to start their own entrepreneurial venture through interactive classroom activities. Available in Creative Problem Solving, Rapid Business Planning, and Think Like an Entrepreneur modules.
• JA Economics One-semester blended-learning high school course connecting students to economic principles through experiential activities aligned with national and state standards.
• JA Personal Finance 2.0 High school program focused on personal financial management skills including budgeting, saving, and financial decision-making.
• JA Economics for Success 2.0 Program helping students develop skills in budgeting, personal finance, credit, and career planning, created in partnership with The Allstate Foundation.
• JA Career Speakers Series Program connecting community business professionals with students as career role models and speakers.
• JA It's My Future Program helping students plan for their future careers through career exploration and planning skills, including personal branding and job search skills.
• JA It's My Job (Soft Skills) Program developing soft skills needed for workplace success including communication and professionalism.
• JA Titan Business simulation for high school students allowing them to compete as managers of virtual businesses in changing economic conditions, with gamification elements including levels, badges, and leaderboards.
• JA Launch Lesson 50-minute educational experience delivered by entrepreneurs in classrooms introducing students to starting a business. Reaches approximately 80,000 students annually nationally through the EY partnership.
• JA Stock Market Challenge Annual competitive event where students test their stock market investing knowledge and skills; serves as a fundraising and community engagement vehicle.
• JA High School Heroes Peer-to-peer financial literacy education program where high school students teach younger students.

Quantifiable outcome

• JA Alumni are more likely to have a college degree, feel confident managing money, have career success, and have started a business as an adult.
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Teach For AmericacoreStrategic or Co-development Partner · 1 November 2012National partnership announced in November 2012 to increase access to JA's work-readiness, entrepreneurship, and financial literacy programs, with a focus on reaching at-risk youth. TFA corps members bring JA to their classrooms and TFA alumni are introduced to volunteer and employment opportunities.
• PwCcoreStrategic or Co-development PartnerPwC partnered with JA to develop JA Access Your Future, a free online resource helping teens explore education and career options after high school, calculate student loan repayment, and compare college costs.
• CNBCcoreGTM or Marketing PartnerJA partnered with CNBC's Invest in You: Ready. Set. Grow. initiative to host the 'Money Without Borders' virtual summit (April 2022), giving teens access to financial technology and investment experts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Junior Achievement of Southern California: Another regional JA area office serving Southern California K-12 students with the same curriculum, programs, and volunteer-led delivery model. Closely comparable local-area-office structure and revenue model to JA of Sacramento.
• Network for Teaching Entrepreneurship (NFTE): Nonprofit focused specifically on youth entrepreneurship education for high school students, including low-income communities. Closely comparable mission and target audience to JA's entrepreneurship programs.
• Junior Achievement of New York: One of the largest JA area offices, delivering the same JA portfolio of financial literacy, work readiness, and entrepreneurship programs to NYC-area K-12 students through volunteers and corporate partners.

Emerging players

• EverFi (Blackbaud): Digital education platform providing K-12 financial literacy, entrepreneurship, and career readiness curricula used by schools. Comparable subject matter (financial literacy for K-12) but delivered as paid SaaS rather than volunteer-led.
• BizWorld Foundation: Nonprofit offering youth entrepreneurship programs for elementary and middle school students, directly overlapping with JA's Be Entrepreneurial and elementary programs in target audience and curriculum focus.
• FoolProof Foundation: Nonprofit providing K-12 financial literacy curriculum and resources to schools, with a similar mission of youth financial education and a free-to-schools delivery model that overlaps with JA's offerings.
• Take Charge Today (University of Arizona): Provides free K-12 financial literacy curriculum to schools, comparable to JA's personal finance programs in both mission (youth financial education) and free-to-schools delivery model.

Broad incumbents

• Boys & Girls Clubs of America: Large national youth-development nonprofit offering after-school academic enrichment, career exploration, and financial literacy programs through local club affiliates. Comparable nonprofit structure, donor model, and youth-outcomes mission.
• 4-H (National 4-H Council): Youth development organization offering experiential learning in financial literacy, entrepreneurship, and career readiness through local clubs and extension programs. Comparable youth-education nonprofit model and volunteer-driven delivery.
• Junior Achievement USA: The national parent organization overseeing JA of Sacramento and 100+ other local JA areas. Provides curriculum, technology platforms, and brand; serves as the umbrella for all US JA operations and is the most direct organizational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JuniorAchievementSac
• Xx.com/SacramentoJA

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Achievement of Sacramento