verlag moderne industrie GmbH

Name

verlag moderne industrie GmbH

Legal name

verlag moderne industrie GmbH

Website

https://mi-verlag.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

B2B Industrial Media and Marketing Services

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Technology & B2B PR (MPAAADAC)

Keywords

• B2B trade publishing
• Industrial marketing services
• Lead generation campaigns
• Industry events conferences
• Trade journal subscriptions

Headquarters

HQ city

Landsberg Am Lech

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Subscriptions: Subscription-based access to industry publications including Produktion, fluid, TECHNIK+EINKAUF, and fertigung. Readers pay for access to independent industry reporting and insights.
2. Marketing Services & Campaigns: Customized marketing campaigns for industrial companies including lead generation, thought leadership content, reach/display advertising, and event sponsorship. Revenue generated from campaign development and execution services.
3. Event Revenue: Industry events including the Maschinenbau Gipfel and other sector-specific gatherings. Revenue from participant fees and sponsor packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

verlag moderne industrie GmbH operates mi connect, a B2B multi-platform media company that publishes trade journals (Produktion, fluid, TECHNIK+EINKAUF, fertigung) for industrial professionals and provides customized marketing campaign services including lead generation, thought leadership programs, audience reach expansion, and event organization. Revenue is generated from subscription fees for trade publications, fees for tailored B2B marketing campaigns targeting industrial buyers, and event participant fees and sponsorships.

Product overview

mi connect is a B2B multi-platform media company operated by verlag moderne industrie GmbH. The platform consists of multiple branded media publications (Produktion, fluid, TECHNIK+EINKAUF, fertigung), a subscription service for trade journals, and professional services including lead generation, thought leadership programs, audience reach expansion, and event organization. The portfolio connects industrial companies with branch experts and technology-interested professionals through independent journalism combined with digital marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• mi connect: B2B multi-platform media company connecting industrial professionals and companies through media, events, and marketing services.

Products and services

• mi connect B2B multi-platform media company that connects industrial professionals with branch experts and technology-interested audiences through digital technologies and professional journalism.
• Produktion Trade publication covering production and mechanical engineering topics for industrial professionals.
• fluid Media brand focused on fluid technology topics for industry professionals.
• TECHNIK+EINKAUF Media brand covering technology and procurement topics for industry professionals.
• fertigung Media brand focused on manufacturing topics for industry professionals.
• Leadgenerierung (Lead Generation) Lead generation service helping industrial companies reach their target audience through tailored marketing campaigns.
• Thought Leadership Service helping companies establish industry expertise and thought leadership positioning.
• Reichweite (Audience Reach) Reach and audience expansion service to increase visibility for industrial companies.
• Event Organization & Sponsorship Event organization and sponsorship services for industry professionals, including the Maschinenbau Gipfel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BVIK (Bundesverband Industrie-Kommunikation)minorOthersmi connect displays the BVIK member logo indicating membership in the German Industrial Communication Association, a professional industry body for B2B communications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vogel Communications Group: German B2B media house specializing in industrial, automotive, electronics and IT trade publications plus events and marketing services — same vertical, same multi-platform model, same DACH focus as mi connect.
• Haufe Group: Freiburg-based German B2B media and information services company offering trade publications, online portals and marketing services for professional audiences — comparable multi-platform B2B media model with adjacent verticals.
• VDI Verlag: Publisher of VDI nachrichten and engineering trade media serving Germany's mechanical engineering community, with associated events and digital content — directly comparable industrial-media target audience and editorial model.
• Springer Fachmedien: Part of Springer Nature, publishes technical and industrial trade titles (e.g., ATZ, Maschinenmarkt) along with events and B2B marketing services for engineers and industrial professionals in DACH.
• WEKA Group: German B2B information and media company producing professional trade titles, digital content and marketing services for technical and industrial buyers — directly competes with mi connect in B2B industrial publishing and services.
• Konradin Media Group: Stuttgart-based German B2B trade publisher producing industrial titles such as Industrie-Anzeiger and operating events and marketing services — directly comparable to mi connect's publication-plus-services-plus-events portfolio.
• Deutscher Fachverlag (dfv): Frankfurt-based German B2B trade publisher producing industry-specific magazines, digital platforms and events for sectors such as food, hospitality and textiles — same trade-publishing-plus-events business model targeting German commercial buyers.

Broad incumbents

• Informa Markets (Industrial Division): Global B2B events and media group with large industrial trade-show portfolio (e.g., bauma co-participation, Hannover Messe partnerships) — competes at the upper end of the same B2B industrial media-and-events category with broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mi.connect.de
• LinkedInlinkedin.com/company/mi-connect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about verlag moderne industrie GmbH