Allmag

What Allmag does

Allmag S.r.l. is an Italian industrial supplies company founded in 1974 in Turin by Leonio Allegretti, currently led by CEO Giulia Allegretti. The company specializes in Lean Manufacturing solutions, warehouse racking systems, and industrial furniture, operating from its headquarters in Orbassano (Turin metropolitan area). Its core technology is a proprietary modular pipe-joint (giunto-tubo) system used to build reconfigurable structures — workstations, flow racks, gravity shelves, FIFO warehouses, and kitting carts — supplemented by aluminum tubular and square profiles, Karakuri low-cost mechanical automation, and a comprehensive visual management product line. The company also distributes specialist partner brands including Movexx (electric tow tractors), Bloksma (material flow), Smart Robots (3D vision/AR), KanbanBOX (digital Kanban), ANDON Wireless, and e-Kanban Wireless, positioning itself as an integrated solutions provider rather than a pure catalog reseller.

Allmag makes money through a hybrid revenue model combining one-time product sales via its e-commerce platform (allmag.it/negozio) and direct enterprise sales of turnkey projects that include layout design, custom modular structure fabrication, installation, and commissioning. Professional services include LeanCAD training courses offered free of charge as a funnel tool, and racking inspection services conforming to UNI EN 15635. Catalog unit prices range from €1.20 to over €100 per unit with tiered discounts and free shipping above €400+VAT, while turnkey project revenue is project-based and unstandardized. The business is B2B only (requiring P. IVA), primarily serving Italian SMEs in manufacturing, logistics, and workshop/technical environments.

The company's go-to-market combines direct field sales for enterprise projects with a self-service e-commerce storefront for catalog purchases, supported by content marketing through its Magazine and 3D Show Room, active social media presence on LinkedIn/Facebook/Instagram/YouTube, monthly LeanCAD training days, and trade show participation (MECSPE 2026). Allmag holds EcoVadis Platinum 2026 and ISO 9001/14001/45001 certifications, has been described as a national and international leader in Lean Manufacturing and logistics, and operates with a paid-up capital of €100,000 as an independent, family-controlled S.r.l.

Name

Allmag

Legal name

Allmag S.r.l.

Website

https://allmag.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Allmag S.r.l. is a Turin-based Italian industrial supplies company founded in 1974 that designs, supplies, and installs modular Lean Manufacturing solutions, warehouse racking systems, and industrial furniture primarily for Italian manufacturing and logistics SMEs through a hybrid direct-sales and e-commerce motion.

Ownership category

akta.pro rank

Product category

Industrial Furniture and Warehouse Equipment

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Furniture and Related Product Manufacturing (337), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

akta.pro secondary industry

Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

Keywords

• Lean manufacturing solutions
• Warehouse racking systems
• Industrial furniture
• Modular pipe-joint structures
• Material handling equipment

Headquarters

HQ city

Grugliasco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment and Supplies Sales: One-time sale of industrial furniture, shelving systems, storage solutions, visual management products, and material handling equipment through e-commerce and direct sales.
2. Custom Solutions Design and Implementation: Turnkey warehouse and production line design services including layout planning, custom modular structure fabrication, installation, and commissioning. Full-service approach from analysis to delivery.
3. Training Services: Lean manufacturing training courses including monthly LeanCAD training days with company designers offered free of charge.
4. Safety Inspection Services: Racking inspection services conforming to UNI EN 15635 standard for warehouse safety compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Allmag supplies industrial furniture, warehouse racking systems, and Lean Manufacturing solutions to manufacturing and logistics companies. Core offerings include modular pipe-joint (giunto-tubo) structures, aluminum tubular and square profiles, ergonomic workstations, flow racks, FIFO supermarket systems, kitting carts, Karakuri low-cost automation, visual management products, pallet racking, cantilever racks, automatic vertical warehouses, gravity shelving, and mezzanine platforms. The offering is rounded out by custom design, layout consulting, installation, LeanCAD self-service configurator, VR design, training, and racking safety inspections.

Product overview

Allmag is an industrial supplies company specializing in Lean Manufacturing solutions, warehouse racking systems, and industrial furniture. The company operates as both a product manufacturer and solution integrator, offering a comprehensive portfolio organized around three core pillars: (1) Lean Manufacturing Solutions including Pipe Racking Systems, Tubular and Square Aluminum Profiles, Karakuri Low Cost Automation, Visual Management systems, and the LeanCad digital configurator tool; (2) Warehouse Racking including pallet racking, cantilever, automatic vertical storage, gravity flow racks, and light-duty shelving; and (3) Industrial Furniture encompassing workbenches, cabinets, drawer units, carts, CNC tool holders, and containers. The company also distributes specialist partner brands including Movexx electric tractors, Bloksma material flow systems, Smart Robots digital assistance, KanbanBOX, ANDON Wireless, and e-Kanban Wireless. Allmag provides turnkey solutions from design through installation, supported by services such as VR design, lean consulting, and training courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Lean Manufacturing Solutions Comprehensive suite of Lean Manufacturing solutions including modular pipe-racking systems, aluminum tubular profiles, aluminum square profiles, ergonomic workstations, flow racks, supermarket systems, and kitting carts designed to optimize production and logistics flows. Targeted at manufacturing and logistics companies.
• Scaffalature per il Magazzino (Warehouse Racking Systems)
• Arredi Industriali (Industrial Furniture)
• Karakuri Low Cost Automation
• LeanCAD Configurator Free online configurator enabling users to autonomously design Lean structures such as carts, workbenches, gravity racks for Kanban, and totems based on their specific needs, with pre-set structures and simple parameter input for non-designers.
• Progettazione VR (VR Design Service) Virtual reality design services for planning and visualizing Lean Manufacturing layouts and warehouse configurations before physical implementation.
• Visual Management Systems Comprehensive suite of visual communication tools including signage, labeling, identification systems, floor marking, magnetic pockets, label holders, and pictograms for industrial environments.
• Racking Safety Inspection Services (Verifiche Ispettive) Racking inspection services conforming to UNI EN 15635 standard for warehouse safety compliance, provided to operators of pallet and industrial racking systems.
• Lean Manufacturing Training Courses Lean Manufacturing training including monthly LeanCAD training days with company designers offered free of charge, and professional development courses covering Lean methodologies and tool usage.
• Turnkey Warehouse and Production Line Implementation Full-service design and implementation of warehouse and production line projects, including process analysis, layout design, supply of modular structures, certified assembly, testing, and startup. Targeted at manufacturing and logistics operators needing integrated turnkey delivery.
• Automatic Vertical Warehouses (Magazzini Automatici Verticali) Automated vertical storage solutions providing space-efficient warehousing for operations with constrained floor space.

Quantifiable outcome

• 20% reduction in inventory and picking errors
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Oversonic RoboticscoreStrategic or Co-development Partner · 28 May 2026Partner at Allmag's May 2026 ergonomics conference presenting on humanoid robotics and new frontiers of human-centric industry. Strategic collaboration in developing human-centric manufacturing solutions.
• SintesiacoreStrategic or Co-development Partner · 28 May 2026Founding Partner Francesco Dall'Oca presented on one-piece-flow and Lean at Allmag's May 2026 ergonomics conference. Strategic partner in Lean methodology development and training.
• FiamcoreStrategic or Co-development Partner · 28 May 2026CEO Nicola Bacchetta presented on ergonomics in industrial screwing processes at Allmag's May 2026 conference. Strategic collaboration in ergonomic process optimization.
• MovexxcoreTechnology or IntegrationMovexx provides a complete range of electric tow tractors with operator on foot and ride-on models. Integration with Allmag's modular structures enables efficient internal material transport and logistics within production and warehouse environments.
• BloksmacoreTechnology or IntegrationBloksma specializes in material flow management including lifters, equipment, and transport logistics solutions. Partnered with Allmag to provide integrated material handling solutions.
• Smart RobotscoreTechnology or IntegrationSmart Robots provides digital colleague technology that guides, verifies, and improves manufacturing processes using 3D vision and augmented reality. Featured at Allmag's May 2026 ergonomics event discussing digitalization and machine vision in production.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trilogiq: French-headquartered provider of modular tubular and composite Lean Manufacturing solutions, including flow racks, carts, and FIFO systems built from pipe-and-joint components. Highly comparable to Allmag in core product architecture (modular pipe-joint) and target customer (industrial SMEs implementing Lean).
• Bosch Rexroth: Global supplier of lean production workstations, aluminum profile framing systems, and material handling equipment used in industrial assembly and logistics. Overlaps with Allmag's modular workstation, flow rack, and ergonomic Lean offering at the upper end of the market.
• Lista AG: Swiss manufacturer of industrial workstations, tool storage, cabinets, and modular drawer systems for industrial and workshop environments. Closely comparable to Allmag's Industrial Furniture pillar (workbenches, drawer units, tool organization, CNC tool holders).
• Kesseböhmer: German industrial furniture and storage solutions provider with strong presence in workshop equipment, workstations, and storage systems for industrial customers. Comparable to Allmag in industrial cabinetry, workstations, and storage product categories.
• Item Industrietechnik: German manufacturer of modular aluminum profile systems and Lean workstations, workbenches, and material handling solutions. Directly competes with Allmag in modular industrial workstations, ergonomic benches, and reconfigurable Lean structures for European manufacturers.

Others

• Würth: Global leader in industrial supplies, fasteners, tools, and workshop consumables with a massive distribution footprint across Europe. An adjacent, thematically related peer in industrial supplies and workshop organization rather than a direct competitor in Lean transformation projects.

Broad incumbents

• Kardex: Swiss-listed global provider of automated storage, retrieval, and material handling solutions for industrial and commercial customers. Comparable to Allmag's vertical warehouse storage and broader material handling offering, though at much larger scale and with proprietary automation.
• Mecalux: Spanish-headquartered global supplier of warehouse racking, automated storage and retrieval systems, and warehouse management software. Overlaps with Allmag's warehouse shelving, cantilever, and gravity rack offerings as a broad incumbent in the European market.
• Hänel: German specialist in automated vertical storage systems (Hänel Lean-Lift and Rotomat), directly comparable to Allmag's Magazzini Automatici Verticali product line but as an established global brand rather than a regional distributor.
• SSI Schäfer: Global intralogistics incumbent providing pallet racking, shelving, automated storage, and warehouse software to large enterprises. Overlaps with Allmag's Warehouse Racking pillar (pallet racking, cantilever, gravity flow racks) but at significantly larger scale and scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AllmagSrl
• Facebookfacebook.com/allmag
• LinkedInlinkedin.com/company/allmag-s.r.l.
• Instagraminstagram.com/_allmag_
• Xx.com/allmagforniture

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allmag