Quality Produce International

What Quality Produce International does

Quality Produce International (Q.P.I.) B.V. is a Netherlands-headquartered, privately held importer and exporter of fresh vegetables and fruits, founded in 1998 and operating as a subsidiary of the UK-based MWW Group. From its headquarters and packing facility in De Lier, the company supplies retailers, food processors, foodservice operators and wholesalers across Western Europe — including the Netherlands, England, Spain, Ireland, Germany and France — and has extended exports into Eastern Bloc and Scandinavian markets. Customers are served through a direct, sales-led B2B model with customer-specific packaging and full export documentation handling, and a Germany trading center supports adjacent-market distribution.

The core assortment comprises more than 400 day-fresh SKUs shipped at a run-rate exceeding 3 million kilograms per week, anchored by greenhouse vegetables — tomatoes, peppers, cucumbers, courgettes and aubergines — and supplemented by exotic fruits (avocado, mango, passion fruit, physalis) and complementary produce such as herbs, sprouts, soft fruit and mushrooms. QPI operates its own greenhouse production in the Netherlands, Spain and England to deliver year-round supply, and sources exotics through a grower network across Central/South America and Africa, with ripening facilities enabling ready-to-eat SKUs. The company commercializes the assortment through three proprietary brands — Sensation for vegetables and exotics, Magic for premium tomatoes in distinctive purple packaging, and Eat Now for ready-to-eat avocados and mangoes.

The revenue model is B2B transactional: product is sold at quote-based pricing to commercial accounts across four end-markets (retail, food processing, foodservice and wholesale), generating disclosed annual revenue in excess of €200 million, ranking QPI among the largest Dutch fresh-produce exporters. Compliance with BRC Global Standard for Safety, IFS Food, RIK and SKAL (organic) certifications — all valid into 2027 — underwrites retailer and foodservice vendor qualification. The company does not disclose a public API, SDK or any AI/ML product surface; operations are run through a sales team managing existing accounts and new business development rather than through a software platform.

Name

Quality Produce International

Legal name

Quality Produce International (Q.P.I.) B.V.

Website

https://qpi.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Quality Produce International (Q.P.I.) B.V. is a Netherlands-based, privately held importer and exporter of fresh fruits and vegetables, founded in 1998. It supplies retailers, processors, foodservice operators and wholesalers across Western Europe from own production in the Netherlands, Spain and England, shipping over three million kilograms weekly across 400-plus SKUs.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Vegetable and Melon Farming (11121), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

akta.pro secondary industries

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce export
• Vegetable distribution
• Fruit import
• Greenhouse cultivation
• B2B produce supply

Headquarters

HQ city

De Lier

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: B2B sales of vegetables and fruits to retailers, processors, foodservice companies and wholesalers. Product categories include tomatoes, peppers, cucumbers, courgettes, aubergines, and exotic fruits (avocado, mango, passion fruit, physalis). Revenue generated through product transactions at scale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Quality Produce International imports and exports day-fresh vegetables and fruits, operating own greenhouse production in the Netherlands, Spain and England and a network of partner growers in Central/South America and Africa. The company offers more than 400 product varieties, with tomatoes, peppers, cucumbers, courgettes and aubergines as its largest groups, plus exotic fruits such as avocados, mangoes, passion fruit and physalis, sold to retailers, foodservice companies, wholesalers and processors across Western Europe.

Product overview

Quality Produce International is a fresh produce company offering a wide range of over 400 different types of day-fresh vegetables and fruits. The core portfolio includes tomatoes, peppers, cucumbers, aubergines, and courgettes as the largest product groups, complemented by exotic fruits (avocado, mango, passion fruit, physalis) and various other products. The company operates under three proprietary brands: Sensation (vegetables and exotics), Magic (premium tomatoes in purple packaging), and Eat Now (ready-to-eat exotic fruits). QPI has production locations in the Netherlands, Spain, and England, with additional sourcing partnerships in Central and South America and Africa. Services include customer-specific packaging and complete export administration.

Differentiator

Problem solved

Functional benefit

Brands

• Sensation: Own brand for salads and vegetables. Growers who produce 12 months a year with optimal quality deserve their own brand. Under the Sensation brand, buyers find vegetable varieties and exotics in recognizable packaging. The brand gives extra meaning to the 'Q' in QPI's name.
• Magic
• Eat Now

Products and services

• Tomatoes Wide range of tomato varieties including round, beef, vine, plum, cherry, and cherry plum tomatoes, supplied year-round to B2B customers; Dutch-grown options offered under the Sensation and Magic brands.
• Paprika (Peppers) Bell peppers available year-round in various colors and units including standard 5kg/10kg boxes, EPS, or customer-specific packaging; specialties include sweet pointed peppers and sweet-bite peppers for B2B customers.
• Cucumbers Cucumbers available year-round from Dutch and Spanish growers in standard boxes, EPS, or customer-specific packaging, with sealing available on request for B2B customers.
• Courgettes Courgettes available year-round, grown by Dutch growers from March to October and sourced from Spain for the remaining months, supplied to B2B customers.
• Aubergines Aubergines available year-round from Dutch and Spanish growers, including standard purple aubergine and specialties such as Graffiti and white aubergine for B2B customers.
• Exotic Fruits Imported exotic fruits including avocado, mango, passion fruit, physalis, sweet potato, limes, and ginger sourced from North, Central, and South America, China, and Africa; ready-to-eat avocados and mangoes ripened in dedicated facilities and sold under the Eat Now brand.
• Other Products Additional complementary products supplied from stock including herbs, sprouts, peppers, soft fruit, hard fruit, cabbages, and various mushrooms, available with daily delivery for B2B customers.
• Sensation brand Own brand for salads and vegetables sourced from QPI's own growers, packaged in recognizable Sensation packaging and including vegetable varieties and exotics for B2B customers.
• Magic brand Premium own brand reserved for 'the best of the best' products, recognizable in striking purple packaging; includes all tomato varieties in the QPI range for B2B customers.
• Eat Now brand Own brand for exotic fruits that are ripened and ready to eat in the store, specifically avocados and mangoes, positioned as 'ready to eat' on packaging for B2B retail customers.

Quantifiable outcome

• Over 3 million kilograms of vegetables and fruit shipped weekly
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MWW GroupcoreStrategic or Co-development PartnerQPI is part of MWW Group, an internationally operating group in the fresh produce sector. The family business in Birmingham is one of the largest suppliers of fresh vegetables and exotic fruit in England. With cultivation companies in Netherlands, England, Spain, Central and South America and Africa, the group occupies a strategic position in the supply chain.
• Own Growers NetworkcoreStrategic or Co-development PartnerNetwork of own growers in Netherlands, England, Spain, Central and South America and Africa. These partnerships enable year-round supply, fixed agreements for delivery reliability, and knowledge of product origin and growing methods.
• Ripening Facilities NetworkminorOthersRipening facilities are part of the network to ripen exotic fruits and bring them to market as 'ready-to-eat' products, particularly for avocados and mangoes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qpibv
• Facebookfacebook.com/qualityproduceinternational
• LinkedInlinkedin.com/company/quality-produce-international-qpi-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Produce International