Rex Lumber
Rex Lumber is a fourth-generation, family-owned manufacturer of Southern Yellow Pine lumber operating four state-of-the-art sawmills across Florida, Mississippi, and Alabama, serving construction, building materials, utility, and infrastructure customers in the Southeast U.S.
- Company typePrivate
- Founded1926
- HeadquartersGraceville, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rex Lumber does
Rex Lumber, LLC is a fourth-generation, family-owned manufacturer of Southern Yellow Pine lumber headquartered in Graceville, Florida. Founded in 1926 by W.D. McRae and refounded in its current form after the McRae family repurchased the Graceville mill in a 2001 bankruptcy auction, the company operates four state-of-the-art sawmills in Graceville (FL), Bristol (FL), Brookhaven (MS), and Troy (AL), with the Troy facility added as a greenfield project that became fully operational in 2019.
The company's offering extends beyond dimension lumber into a vertically integrated forest products platform. Wholly-owned subsidiaries include Apalachee Pole Company (CCA-treated utility poles and pilings, WBENC-certified), Woodlands Timber and North Florida Woodlands (timber procurement across 16,000+ acres in Florida, Alabama, and Georgia), Rex Transportation (a 45-truck captive fleet serving outside customers), Brookhaven Pellet LLC (wood pellet manufacturing), and RLA (Dothan saw operations). The core technology is modern sawmill equipment engineered for near-zero-waste conversion of harvested timber into high-quality Southern Yellow Pine boards.
Rex Lumber generates revenue by selling lumber to construction and building materials distributors, contractors, treaters, exporters, and truss builders, and by selling treated poles and pilings to utility and infrastructure customers. Products are priced on a quote basis via an inside sales team and delivered through the owned truck fleet or via rail (CN, Norfolk Southern, CSX). The company is privately held with no institutional investors, serving primarily Southeast U.S. markets and emphasizing community involvement, workforce development, and sustainable forestry practices through its SFI affiliation.
Rex Lumber firmographics
Firmographics- Name
- Rex Lumber
- Legal name
- Rex Lumber, LLC
- Website
- https://rex-lumber.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rex Lumber is a fourth-generation, family-owned manufacturer of Southern Yellow Pine lumber operating four state-of-the-art sawmills across Florida, Mississippi, and Alabama, serving construction, building materials, utility, and infrastructure customers in the Southeast U.S.
- Ownership category
- akta.pro rank
Rex Lumber industry classification
Industry- Product category
- Lumber Manufacturing
- NAICS
- Sawmills (321113), Sawmills and Wood Preservation (3211), Timber Tract Operations (1131), Forestry and Logging (113), Wood Product Manufacturing (321)
- SIC
- Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400), Forestry (800), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Softwood Lumber Sawmills (IMAMABAA)
- akta.pro secondary industries
- Timber Tract Operations & Forest Ownership (Timberland) (IMAMAAAA), Timberland Operations Planning & Contractor Management (AFAMAKAE), Pole, Post & Pilings Harvesting (AFAMABAC), Planing Mills & Lumber Surfacing (IMAMABAE)
Keywords
Where Rex Lumber is headquartered
LocationHeadquarters
- HQ city
- Graceville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Rex Lumber business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Lumber Manufacturing and Sales: Rex Lumber generates primary revenue through manufacturing and selling southern yellow pine lumber from four sawmills located in Florida, Mississippi, and Alabama. The company produces high-volume, high-quality lumber for the construction and building materials industries.
- Poles and Pilings (Apalachee Pole Company): Apalachee Pole Company manufactures CCA treated Southern Yellow Pine poles and pilings in various sizes and grades, serving utility and construction customers.
- Timber Procurement (Woodlands Timber): Woodlands Timber procures timber for the manufacturing operations across all mill locations.
- Transportation Services (Rex Transportation): Rex Transportation operates a fleet of 45 trucks providing transportation services for Rex Lumber, APC, and outside customers in the Southeast Region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct sales with personalized pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rex Lumber product offering
Product offeringCore offering
Rex Lumber manufactures southern yellow pine lumber at four state-of-the-art sawmills located in Graceville FL, Bristol FL, Brookhaven MS, and Troy AL. The company also produces CCA-treated utility poles and pilings through its Apalachee Pole Company subsidiary, procures timber via Woodlands Timber, operates a 45-truck transportation fleet through Rex Transportation, and runs pellet manufacturing at Brookhaven Pellet, LLC.
Product overview
Rex Lumber is a 4th generation, family-owned lumber manufacturing company operating as a unified portfolio of forest products businesses. The core offering is Southern Yellow Pine Lumber produced at four state-of-the-art sawmills (Graceville FL, Bristol FL, Brookhaven MS, Troy AL). The company also operates complementary subsidiaries: Apalachee Pole Company (CCA-treated poles and pilings), Woodlands Timber (timber procurement and forestry services), Rex Transportation (fleet logistics with 45 trucks), and Brookhaven Pellet, LLC (pellet manufacturing). The company additionally owns over 16,000 acres of timberland in Florida, Alabama, and Georgia.
Differentiator
Problem solved
Functional benefit
Brands
- Apalachee Pole Company: Manufacturer of CCA treated Southern Yellow Pine poles and pilings
- Woodlands Timber
- Rex Transportation
- Brookhaven Pellet, LLC
Products and services
- Southern Yellow Pine Lumber High-quality southern yellow pine lumber manufactured at four state-of-the-art sawmills (Graceville FL, Bristol FL, Brookhaven MS, Troy AL). The process uses modern equipment designed to be nearly waste-free and supplies builders, contractors, treaters, exporters, and truss builders.
- Apalachee Pole Company - CCA-Treated Poles and Pilings Manufactures CCA (Chromated Copper Arsenate) treated southern yellow pine utility poles and pilings in various sizes and grades for utility companies and infrastructure/marine construction customers. WBENC-certified women-owned business.
- Woodlands Timber Procurement Timber procurement and forestry management services handling timber sourcing for Rex Lumber mills across Florida, Mississippi, and Alabama, supported by 16,000+ acres of owned timberland.
- Rex Transportation Fleet Services
Companies that use Rex Lumber
Customer profileSegments2 records
Ideal customer profiles3 records
Rex Lumber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rex Lumber partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sustainable Forestry InitiativeminorRex Lumber supports and participates in the Sustainable Forestry Initiative (SFI), an industry organization promoting sustainable forest management practices. The company displays the SFI certification logo on their website.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
Rex Lumber competitors and assessment
Company assessmentDirect peers
- Anthony Forest Products: Engineered wood products manufacturer (I-joists, LVL) that is a major consumer of Southern Yellow Pine in the US South. Comparable as a SYP-focused downstream wood products company serving construction customers in the same regional market.
- Interfor Corporation: A growing North American lumber producer that has expanded into the US Southeast through acquisitions of Southern Yellow Pine sawmills. Directly comparable as a multi-mill softwood lumber operator with growing US South exposure.
- PotlatchDeltic Corporation: A timberland real estate investment trust (REIT) that owns or manages approximately 2.2 million acres of timberland, primarily in the US South, and operates wood products manufacturing facilities. Comparable for its integrated Southern timberland ownership and lumber manufacturing focus.
- West Fraser Timber Co. Ltd. One of North America's largest lumber manufacturers with significant Southern Yellow Pine operations in the Southeast US following its 2022 acquisition of Georgia-Pacific's lumber business. Directly comparable as a multi-mill softwood lumber producer serving construction markets.
- Canfor Corporation: One of the largest producers of softwood lumber in North America, with US South lumber operations acquired via the 2023 purchase of Southern Lumber Company. Comparable as a multi-regional softwood lumber manufacturer with Southeast SYP exposure.
- Tolko Industries: Privately held Canadian forest products company with US South lumber and engineered wood operations, including former Anthony Forest Products assets. Comparable as a privately held multi-mill softwood lumber and engineered wood producer.
Broad incumbents
- Georgia-Pacific (Koch Industries): Major US forest products and building products manufacturer (now part of Koch Industries) that operated significant Southern Yellow Pine lumber assets prior to divestiture. Comparable as a large-scale SYP lumber and building materials producer in the Southeast.
- Weyerhaeuser Company: The largest private owner of softwood timberlands in the US and a major lumber and engineered wood products manufacturer. Comparable as a vertically integrated timber-to-lumber operator with a substantially larger and more diversified footprint.
- Louisiana-Pacific Corporation: Building products manufacturer with significant Southern Yellow Pine exposure through oriented strand board (OSB) and engineered wood products. Comparable as a major SYP-consuming player serving residential construction markets in the Southeast.
- Boise Cascade Company: Manufactures engineered wood products (EWP) and operates a broad building materials distribution network serving the Southeast and other US regions. Comparable for its role as a wood products manufacturer serving construction customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rex Lumber social profiles
Digital presenceRex Lumber compliance and trust
Trust signalCompliance1 record
Rex Lumber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rex Lumber leadership team
Management profileNumber of profiles
Profiles7 records
Rex Lumber subsidiaries and ownership
Company hierarchySubsidiaries7 records
Rex Lumber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rex Lumber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rex Lumber
What does Rex Lumber do?
Rex Lumber manufactures southern yellow pine lumber at four state-of-the-art sawmills located in Graceville FL, Bristol FL, Brookhaven MS, and Troy AL. The company also produces CCA-treated utility poles and pilings through its Apalachee Pole Company subsidiary, procures timber via Woodlands Timber, operates a 45-truck transportation fleet through Rex Transportation, and runs pellet manufacturing at Brookhaven Pellet, LLC.
Is Rex Lumber a public or private company?
Rex Lumber is a private company. It is classified as family owned and is currently operating.
When was Rex Lumber founded?
Rex Lumber was founded in 1926. It employs 251 to 500 people.
Where is Rex Lumber based?
Rex Lumber is headquartered in Graceville, United States, in the North America region.
How does Rex Lumber make money?
Four revenue lines are on record. Lumber Manufacturing and Sales are the primary driver. The others are poles and Pilings (Apalachee Pole Company), timber Procurement (Woodlands Timber) and transportation Services (Rex Transportation).
Who are Rex Lumber's main competitors?
Direct peers on record are Anthony Forest Products, Interfor Corporation, PotlatchDeltic Corporation, West Fraser Timber Co. Ltd., Canfor Corporation and Tolko Industries. Broad incumbents are Georgia-Pacific (Koch Industries), Weyerhaeuser Company, Louisiana-Pacific Corporation and Boise Cascade Company.
Does Rex Lumber have an API?
No public API is recorded for Rex Lumber.
What industry is Rex Lumber in?
Rex Lumber's product category is Lumber Manufacturing. Its primary akta.pro industry code is IMAMABAA, Softwood Lumber Sawmills, with a secondary code of IMAMAAAA, Timber Tract Operations & Forest Ownership (Timberland). Its NAICS code is 321113 and its SIC code is 2421.