What CatalystMR does

CatalystMR is a private, full-service market research fieldwork provider headquartered in Incline Village, Nevada (with a listed Oakland, California presence), founded in 2008 by veterans of AC Nielsen, Kantar, Gallup, and J.D. Power. It sells verified respondent sample and data-collection services to enterprise market research teams, agencies, and Fortune 500 buyers across B2B decision-maker, healthcare professional, and hard-to-reach consumer segments. Named customers include Microsoft, Amazon, Ford, Wells Fargo, Visa, McKinsey, Bain, AT&T, Honda, Nestlé, Kaiser Permanente, and Stanley Black & Decker.

The core platform combines a 55M+ respondent online panel across 59 countries with 800+ targeting variables, a CATI telephone-fieldwork operation with 450+ interviewer seats across 3 ISO-certified call centers covering 90 countries and 150+ languages (including a screen-sharing CATI mode for visual research), in-house survey programming and hosting for conjoint, MaxDiff, and multi-language studies, and a Custom Panel Communities product that lets clients operate their own proprietary research panels. Every project is run through an 11-point quality-control framework spanning pre-field respondent validation (digital fingerprinting, VPN/proxy detection, NPI cross-referencing for physicians), in-field monitoring (speeder, duplicate, and straight-liner detection), and post-field cleaning (open-end auditing, statistical outlier analysis), with reported 95%+ data validation and 100% respondent verification.

The business model is sales-led professional services priced per complete, with custom panel communities adding a subscription/recurring layer. Go-to-market is direct enterprise field sales plus inside sales responding to feasibility and quote requests within hours; there is no self-serve or PLG motion. The firm is privately held with no disclosed institutional funding, headcount of 11-50, ISO 27001, HIPAA, GDPR, CCPA, and COPPA compliance, and Data Privacy Framework certifications, and has been recognized as a Quirk's Top Company in panel research (2023) and quantitative research (2025).

Name

CatalystMR

Legal name

CatalystMR Inc.

Website

https://catalystmr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CatalystMR provides verified market research panel sample, CATI telephone interviewing, survey programming, and custom panel communities for enterprise research teams and agencies. It serves Fortune 500 companies across B2B, healthcare, and hard-to-reach consumer segments in 59+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Online Panel Sample: Revenue generated from providing access to verified B2B, healthcare, and consumer panel respondents for quantitative market research studies. Priced per complete, with costs driven by incidence, targeting specificity, sample size, and geography.
2. CATI / Telephone Fieldwork: Revenue from telephone interviewing services using 450+ interviewer seats across 3 ISO-certified call centers, covering 90 countries and 150+ languages. Includes screen-sharing CATI capabilities for visual studies with hard-to-reach audiences.
3. Survey Programming & Hosting: Fees for programming, hosting, and testing surveys including conjoint, MaxDiff, multimedia ad testing, multi-country and multi-language deployment. Typically 48-hour turnaround for standard surveys.
4. Custom Panel Communities: Setup and ongoing management fees for branded proprietary research panels. Provides clients with on-demand access to their exact target audience without per-project recruitment costs, with long-term panel health management included.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

CatalystMR is a full-service market research fieldwork provider that supplies verified online panel sample, CATI telephone interviewing, and survey programming for research teams and agencies. It specializes in reaching hard-to-reach B2B decision-makers, healthcare professionals, and low-incidence consumer segments with multi-layer quality control on every project.

Product overview

CatalystMR is a full-service market research platform providing integrated panel sample, CATI telephone interviewing, survey programming, and custom panel solutions. The core offering combines Online Panel Sample (55M+ verified respondents across B2B, healthcare, and consumer audiences), CATI / Telephone Interviewing (450+ seats, 90 countries, screen-sharing capability), Survey Programming & Hosting (conjoint, MaxDiff, multi-language), and Custom Panel Communities (proprietary branded panels) — all unified under an 11-point QC framework with a single point of contact from bid to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Kinesis Panel by CatalystMR: Third-party software platform for collecting data through mailing list subscriptions and surveys, managed by CatalystMR.

Products and services

• Online Panel Sample Verified respondent panel providing access to 55M+ global panelists across B2B decision-makers, healthcare professionals, and hard-to-reach consumer segments in 59+ countries with 800+ targeting variables. For research teams and agencies running quantitative studies.
• CATI / Telephone Interviewing Computer-Assisted Telephone Interviewing with 450+ interviewer seats across 3 ISO-certified call centers, covering 90 countries in 150+ languages 24/7, including screen-sharing capability for visual research with hard-to-reach B2B and healthcare audiences.
• Survey Programming & Hosting Survey scripting and hosting services supporting complex methodologies including conjoint, MaxDiff, video ad testing, multi-language deployment, and mobile-optimized design with a 48-hour typical turnaround.
• Custom Panel Communities Proprietary branded research panel communities providing on-demand access to specific target audiences without per-project recruitment costs, including branded portal, recruitment, profiling, incentive management, and ongoing panel health management.

Quantifiable outcome

• 11-point QC applied to every respondent on every project — covering pre-field, in-field, and post-field stages, with fraudulent completes replaced at no charge.
• +7 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cint: Global panel exchange platform connecting buyers with respondent access across consumer and B2B audiences. Competes directly with CatalystMR in online sample provisioning and programmatic panel access.
• Schlesinger Group: Global data collection company providing quantitative and qualitative fieldwork, including online panels and CATI. Directly competes with CatalystMR in panel-based and telephone-based B2B and healthcare research services.
• Dynata: The largest global online sample and panel provider, offering B2B, healthcare, and consumer panels alongside survey programming. Directly comparable to CatalystMR's panel sample and fieldwork services, but operating at significantly larger scale.
• Prolific: Online participant pool for academic and commercial research with strong verification and fair-pay positioning. Directly comparable as a panel provider, with overlap in B2B and professional audience access.
• Toluna: Global digital consumer panel and survey technology provider offering managed research services, sample, and programming. Overlaps directly with CatalystMR's panel, programming, and B2B/consumer audience offerings.
• PureSpectrum: Market research panel and insights platform focused on sample quality and fraud prevention. Competes head-to-head with CatalystMR on verified panel sample and quality-first positioning.
• Dynata (formerly Research Now/SSI): (Note: combined with Dynata above as the same entity.) Global panel and data services company competing directly in B2B, healthcare, and consumer sample provision.

Broad incumbents

• Ipsos: One of the world's largest market research companies offering full-service research including panel operations and healthcare specialty practices. Overlaps with CatalystMR but operates at much larger scale with broader portfolio.
• Kantar: Global market research and insights firm with proprietary panel assets and CATI operations. Serves enterprise clients with similar B2B and consumer research needs but as part of a much broader service portfolio.

Emerging players

• Zappi: Automated consumer insights platform combining proprietary panels with software-driven ad and concept testing. Partially overlaps with CatalystMR's B2B/consumer sample and ad testing capabilities but with a more automated, tech-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CatalystMR