MAJESTY SKIS

What MAJESTY SKIS does

MAJESTY SKIS is a direct-to-consumer e-commerce platform specializing in handcrafted skis and skiing accessories, operating as the North American arm (Majesty Skis America) of the European Majesty Skis brand. Founded in 2007 and headquartered in Bellevue, Washington with fulfillment from a Redmond, WA warehouse, the company sells premium alpine skis across three primary categories: backcountry touring (Superwolf, Superpatrol, Supernova Carbon lines in 91-105 mm waist widths), freeride (Havoc and Vanguard series in 85-118 mm), and freestyle (Dirty Bear XL, Vandal, Vestal W). The product portfolio also includes accessories—climbing skins manufactured by Kohla (Austria), ATK and Tyrolia bindings, telescopic ski poles, magnetic-lens goggles and sunglasses, and branded apparel.

The company's technology platform is anchored by the proprietary 4x4 Design Concept, which combines 4Radius sidecut and 4Radius rocker geometry across all freeride and touring skis, alongside COT (Cut Off Tail) technology that enables shorter, lighter skis to perform like longer platforms, and full carbon fiber layup construction (no fiberglass). All skis are manufactured in European facilities in Poland, Austria, and Italy, then shipped to customers across the US, Canada, Australia, New Zealand, China, and Mexico. The customer base is intermediate-to-expert skiers seeking performance-oriented equipment, with primary segments in backcountry touring, aggressive freeride, and freestyle disciplines.

Revenue is generated through one-time hardware sales with skis priced from $299 to $1,150 per pair and complete ski+bindings bundles available up to $1,349. The go-to-market combines DTC e-commerce through the Shopify-powered majestyskisamerica.com storefront with multi-channel distribution through independent ski retailers (Solnix Ski Shop, Glacier Ski Shop) and an exclusive Canadian retail partnership with SkiUphill.ca. Demand is highly seasonal (winter sport), with promotional discounts of 30-50% during closeout periods, and the company has earned consecutive "Best Of Blister" awards for the Superwolf touring ski. Pro Deals programs are offered to professional skiers and ACMG members, particularly through the Canadian channel.

Name

MAJESTY SKIS

Legal name

Majesty Skis America

Website

https://majestyskisamerica.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MAJESTY SKIS is a DTC e-commerce brand selling handcrafted alpine skis and accessories across touring, freeride, and freestyle categories, serving intermediate-to-expert skiers in North America and select international markets through its proprietary 4x4 Design Concept platform.

Ownership category

akta.pro rank

Product category

Alpine Skis and Winter Sports Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Handcrafted alpine skis
• Ski equipment retail
• Backcountry touring skis
• Freeride skis
• Freestyle skis

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ski Sales: One-time purchase of alpine skis across multiple categories: freestyle, freeride, and touring. Includes both standard and demo/used skis. Prices range from $299 to $1,150 for new skis.
2. Ski Bindings Sales: Sales of touring bindings (ATK brand) and alpine bindings (Tyrolia Attack), both standalone and as bundled packages with skis.
3. Ski Skins Sales: Pre-trimmed climbing skins compatible with Majesty touring skis, including smart-glue (hybrid) and traditional solvent-free glue options from Kohla, Austria.
4. Ski Poles Sales: Adjustable telescopic ski poles including carbon (197g), titanal 2-piece (229g), and titanal 3-piece (240g) options.
5. Eyewear Sales: Ski sunglasses (Pro-Tour, Vertex, Apex 2.0) and snow goggles (Force-C cylindrical, Force-S spherical) with interchangeable lenses.
6. Apparel Sales: Team apparel including t-shirts, hoodies, caps, and beanies featuring Majesty branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MAJESTY SKIS designs, manufactures and sells handcrafted alpine skis across four categories: touring/mountaineering (Superwolf, Superpatrol, Supernova Carbon lines, 91-105mm waist), freeride (Havoc and Vanguard lines, 85-118mm waist), all-mountain freestyle (Dirty Bear XL, Vandal, Vestal W, 95-105mm) and crossover carving (HNX Ti). The company also sells complementary accessories including bindings, climbing skins, telescopic poles, magnetic snow goggles and sunglasses, branded apparel, and ski + bindings bundles. Products are manufactured in Europe (Poland, Austria, Italy) and sold direct-to-consumer via its U.S. e-commerce site with fulfillment from Redmond, WA, supplemented by select retail partners in North America.

Product overview

MAJESTY SKIS is a direct-to-consumer ski brand operating as an independent U.S. subsidiary (MAJESTY SKIS AMERICA) selling premium alpine skis and accessories exclusively through its e-commerce platform. The product portfolio spans four ski categories: (1) Touring skis (Superwolf, Superwolf Carbon, Superpatrol, Superpatrol Carbon, Supernova Carbon) with waist widths 91-105 mm designed for backcountry and ski mountaineering; (2) All-Mountain/Freestyle skis (Dirty Bear XL, Vandal, Vestal W) with twin-tip and directional shapes in the 95-105 mm range; (3) Freeride skis (Havoc 90/100/110 Ti, Havoc 90/100/110 Carbon, Vanguard 108/118 Ti, Vanguard 108/118 Carbon, Vadera Carbon W, HNX Ti, Adventure Ti) ranging 85-118 mm waist widths with Titanal or carbon fiber construction; and (4) accessories including Kohla-made climbing skins, adjustable touring ski poles, eyewear (PRO-TOUR sunglasses, VERTEX, APEX 2.0, FORCE-C and FORCE-S magnetic goggle systems), and branded apparel. Ski + bindings bundles (Havoc + Tyrolia Attack 14 GW) and used/demo skis round out the offering. The brand's core technology differentiators include the proprietary 4x4 Design Concept (4Radius sidecut combined with 4Radius rocker), Cut Off Tail (COT) technology, and full carbon fiber layup construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Superwolf Touring Skis (91 mm) Lightweight 91 mm waist touring ski with paulownia wood core and poplar stringers for backcountry and ski mountaineering use, targeted at advanced skiers seeking uphill efficiency without sacrificing downhill performance.
• Superwolf Carbon Touring Skis (91 mm) Carbon fiber touring ski with 91 mm waist that pairs lighter weight construction with the Superwolf shape for efficient uphill travel and stable downhill performance.
• Superpatrol Touring Skis (95 mm) 95 mm waist touring ski designed for all-terrain performance and packability across varied backcountry conditions.
• Superpatrol Carbon Touring Skis (95 mm) Carbon fiber construction touring ski with 95 mm waist aimed at lightweight performance for steep backcountry terrain.
• Supernova Carbon Touring Skis (100-105 mm) Premium full-carbon fiber touring ski with 100-105 mm waist and Cut Off Tail (COT) technology, delivering ultralight agility on the skin track and steep descents.
• Dirty Bear XL All-Mountain Freestyle Skis (105 mm) 105 mm waist directional twin-tip all-mountain freestyle ski that combines freestyle playfulness with freeride stability through the 4x4 Design Concept.
• Vandal All-Terrain Freestyle Skis (95 mm) 95 mm waist all-terrain freestyle ski designed for park, pipe and all-mountain freestyle riding with a directional twin-tip shape.
• Vestal (W) Women's All-Mountain Freestyle Skis (105 mm) Women's 105 mm waist all-mountain freestyle ski with the same construction as the Dirty Bear XL but a softer flex (rating 6 vs 7) and women's topsheet design.
• Havoc 90 Ti All-Mountain Freeride Skis (90 mm) 90 mm waist Titanal-reinforced all-mountain freeride ski built for on-piste to mixed terrain versatility with the 4x4 Design Concept.
• Havoc 100 Ti All-Mountain Freeride Skis (100 mm) 100 mm waist all-mountain freeride ski with Titanal metal layup, poplar and ash wood core, and the 4x4 Design Concept for stability and turn control.
• Havoc 110 Ti Freeride Skis (110 mm) 110 mm waist freeride ski with Titanal metal reinforcement delivering a damp, planted ride in variable and high-speed terrain.
• Havoc 100 Carbon Freeride Touring Skis (100 mm) 100 mm waist freeride touring ski with carbon fiber construction for lighter weight and agile uphill efficiency without compromising downhill performance.
• Havoc 110 Carbon Freeride Touring Skis (110 mm) 110 mm waist freeride touring ski with full carbon fiber layup and paulownia/poplar core for technical, steep terrain with faster rebound and snappy energy return.
• Havoc 90 Carbon Freeride Touring Skis (90 mm) 90 mm waist carbon fiber freeride touring ski for lighter weight and all-mountain freeride versatility.
• Vanguard 118 Ti Backcountry Freeride Skis (118 mm) 118 mm waist backcountry freeride ski with Titanal metal layup for maximum stability and control in deep powder and big-mountain terrain.
• Vanguard 118 Carbon Backcountry Freeride Skis (118 mm) 118 mm waist backcountry freeride ski with carbon fiber construction for lighter weight on a wide-platform powder ski.
• Vanguard 108 Ti Backcountry Freeride Skis (108 mm) 108 mm waist backcountry freeride ski with Titanal metal construction in a daily-driver width combining 118 mm powder characteristics with 100-108 mm versatility.
• Vanguard 108 Carbon Freeride Skis (108 mm) 108 mm waist carbon fiber freeride ski with medium-stiff flex, pop and super light weight in a versatile daily-driver width.
• Vadera Carbon (W) Women's Freeride Touring Skis (110 mm) Women's 110 mm waist carbon fiber freeride touring ski designed for female skiers seeking uphill efficiency and downhill performance.
• HNX Ti Crossover-Carving Skis (85 mm) 85 mm waist crossover carving ski with Titanal construction bridging resort carving and backcountry versatility.
• Adventure Ti All-Mountain Resort Skis (85 mm) 85 mm waist all-mountain resort ski with Titanal core socket, rockered tip and poplar/ash wood core for precision and stability across resort conditions.
• Havoc + Tyrolia Attack 14 GW Freeride Bundle Ski + bindings bundle pairing Havoc 110 Ti or Havoc 100 Ti freeride skis with Tyrolia Attack 14 GW bindings at a discounted bundle price.
• Used / Demo Skis Gently used demo skis from the rep fleet, inspected and professionally maintained, sold at discounted prices including complete demo sets with bindings.
• Majesty Climbing Skins Pre-trimmed ski climbing skins produced by Kohla (Austria) in smart-glue hybrid and traditional solvent-free formulations, sized to fit specific Majesty touring and freeride-touring skis.
• Ski Bindings (ATK Touring and Tyrolia Alpine) Touring bindings from ATK (R13 EVO, RentMe 12, C-Crest 10) and alpine bindings from Tyrolia (Attack 14 GW, Attack 11) sold standalone and as part of ski + bindings bundles.
• Majesty Touring Ski Poles Adjustable telescopic ski poles available in carbon (2-piece, 197 g) and titanal (2-piece 229 g; 3-piece 240 g) variants, plus replacement parts.
• PRO-TOUR Ski Sunglasses Ski sunglasses developed and tested by Majesty team skiers with swappable extra lenses for varying light conditions.
• VERTEX Mountain Sunglasses Mountain sunglasses designed for skiers and snowboarders with performance lens options.
• APEX 2.0 Mountain Sunglasses Mountain sunglasses with updated lens technology for mountain adventurers.
• FORCE-C Cylindrical Snow Goggles Cylindrical snow goggles with magnetic lens swap system and XENON HD lens options.
• FORCE-S Spherical Snow Goggles Spherical snow goggles with magnetic lens swap system and XENON HD lens options for superior optics.
• Replacement Lenses for FORCE-C and FORCE-S Goggles Replacement and spare lenses for FORCE-C cylindrical and FORCE-S spherical snow goggles in multiple tint options.
• Majesty Apparel

Quantifiable outcome

• Superwolf has won 'Best Of Blister' awards for multiple consecutive seasons
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, primary and minor.

• ATK BindingscoreTechnology or IntegrationATK (Austria) touring bindings are sold alongside Majesty skis and bundled as complete touring setups. Recommended bindings include ATK R13 EVO and ATK RentMe 12 for Majesty's touring and freeride-touring ski lines.
• TyroliacoreTechnology or IntegrationTyrolia Attack 14 GW and Attack 11 bindings are bundled with Havoc freeride skis as complete packages. Tyrolia PRD bindings also equipped on demo skis.
• KohlacoreTechnology or IntegrationKohla (Austria) produces Majesty-branded climbing skins - both smart-glue (hybrid) and traditional solvent-free glue options. Skins are pre-trimmed to fit Majesty touring skis specifically.
• SkiUphill.caprimaryChannel Partner/ Reseller/ DistributorExclusive Canadian retail partner with physical locations in Canmore, AB and Squamish, BC. Offers Majesty ski demo rentals and manages Canadian PRO program for Canadian pros and ACMG members.
• Blister Gear ReviewminorOthersIndependent gear review publication that has awarded Superwolf skis 'Best Of' recognition for multiple consecutive seasons, providing third-party credibility and endorsement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4FRNT Skis: Wasatch-based independent ski brand specializing in freeride and touring skis. Comparable target customer and boutique positioning in the North American specialty ski market.
• Moment Skis: Park City-based handmade ski manufacturer with touring, freeride, and all-mountain lines. Direct overlap on boutique North American ski production, performance positioning, and DTC distribution.
• ON3P Skis: Portland, OR-based custom ski manufacturer selling handmade freestyle, freeride, and touring skis DTC. Comparable on boutique handmade positioning, North American base, and enthusiast customer overlap.
• Black Crows Skis: Independent Chamonix-founded ski brand selling premium freeride and touring skis through a similar DTC-plus-boutique-retailer model. Closely comparable on positioning, target customer (performance-oriented skiers), and product mix to Majesty.
• Faction Skis: Swiss-roots independent ski brand covering freestyle, freeride, and touring categories with global DTC and specialty retail distribution. Direct competitor on product breadth and target enthusiast customer base.
• Icelantic Skis: Colorado-based independent ski brand focused on freeride and all-mountain skis with artist-driven graphics, sold DTC and through specialty retailers. Similar boutique brand identity and product mix.
• Wagner Custom Skis: Fully custom made-to-order ski manufacturer in Colorado, including touring and freeride categories. Overlaps on boutique positioning and DTC premium ski sales.
• DPS Skis: Utah-based boutique ski maker specializing in premium carbon-construction touring and freeride skis sold via DTC. Overlaps directly with Majesty's carbon touring (Supernova Carbon, Superpatrol Carbon) and freeride positioning.

Emerging players

• G3 Skis: North American ski touring specialist focused on climbing skins, bindings, and backcountry equipment. Adjacent to Majesty through climbing skins and touring ecosystem overlap.

Broad incumbents

• Salomon: Global incumbent ski and outdoor equipment brand offering extensive touring, freeride, and alpine lines plus bindings, boots, and apparel. Provides a broad competitive benchmark against Majesty's specialty niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/MajestySkisUSA
• YouTubeyoutube.com/@majestyskisamerica1602
• Facebookfacebook.com/MajestySkisAmerica
• LinkedInlinkedin.com/company/majesty-skis-usa
• Instagraminstagram.com/majestyskisamerica
• TikToktiktok.com/@majesty_skis_america

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAJESTY SKIS