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spark*advocacy

Full company profile

uuid000ufy2

Namestring
spark*advocacy
Legal namestring
spark*advocacy Inc.
Websiteurl
sparkadvocacy.ca
Company typeenum
Private
Founded yearint
2016
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersOttawa, Canada
HQ citystring
Ottawa
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public affairs communications, advocacy marketing campaigns, reputation management services, public opinion research, media relations and PR
Industry4 codes
PRIMARYBPAFADAM
Social Media & Community Management (PR-led)
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYMPADAEAK
Political & Advocacy Advertising
Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production
SECONDARYBPAFADAK
Nonprofit & Cause Communications
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYBPAFADAG
Thought Leadership & Executive Visibility
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
NAICS code3 codes
  • Public Relations Agencies541820
  • Public Relations Agencies54182
  • Advertising, Public Relations, and Related Services5418
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Public Affairs Communications
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Professional Services - Campaign Services
TypeProfessional Services
Description

Project-based and retainer-based fees for public affairs communications, advocacy marketing campaigns, awareness campaigns, branding, web development, public relations, and public opinion research services. Clients include associations, coalitions, charities, corporations, unions, and industry associations.

sparkadvocacy.ca
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components7 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

spark*advocacy is a boutique public affairs communications agency that crafts and executes awareness, reputation, and advocacy marketing campaigns for associations, coalitions, charities, NGOs, corporations, unions, and industry associations across Canada and the U.S. Its core service portfolio spans strategic counsel, public relations, public opinion research (spark*insights), branding, web development, paid media buying, social media management, SEO, ESG communications, and analytics, delivered as customized project or retainer engagements.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

spark*advocacy is a boutique public affairs communications agency rather than a software product company. The company offers a portfolio of service offerings organized under the spark* brand umbrella: spark*pr (public relations), spark*insights (public opinion research), spark*branding (brand identity), spark*websites (web development), spark*activation (digital advocacy), spark*advertising (paid media), spark*video & motion (video production), spark*social (social media management), spark*seo (search optimization), spark*ESG (sustainability communications), and spark*analytics (GA4 migration). These services are delivered as professional service capabilities to clients including associations, corporations, unions, non-profits, and coalitions seeking awareness, reputation, and advocacy campaigns.

Product and service11 records
1spark*pr
CategoryPublic Relations
2spark*insights
CategoryPublic Opinion Research
3spark*branding
CategoryBranding
4spark*websites
CategoryWeb Development
5spark*activation
CategoryDigital Advocacy
6spark*advertising
CategoryPaid Media
7spark*video & motion
CategoryVideo Production
8spark*social
CategorySocial Media Management
9spark*seo
CategorySearch Engine Optimization
10spark*ESG
CategoryESG Communications
11spark*analytics
CategoryAnalytics
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Abacus Data
TypeEmerging player
Description

Canadian public opinion and market research firm chaired by Bruce Anderson (spark*'s co-founder); provides the polling and research backbone that complements spark*insights and overlaps in policy research capability.

2Bluesource Strategy
TypeDirect peer
Description

Canadian government relations and public affairs consultancy serving associations, corporations, and non-profits with advocacy strategy and stakeholder engagement — comparable boutique peer in the same niche.

3Navigator Ltd.
TypeDirect peer
Description

Ottawa-headquartered strategic communications and public affairs firm providing advocacy, media relations, and government engagement for associations and corporations — directly comparable boutique with similar client profile.

4Enterprise Canada
TypeDirect peer
Description

Canadian public affairs and strategic communications agency offering government relations, advocacy campaigns, and stakeholder engagement — competes head-to-head for association and corporate advocacy mandates.

5FleishmanHillard (Canada)
TypeBroad incumbent
Description

Global PR and public affairs network with Canadian operations offering integrated communications, advocacy, and public sector work — competes for large association and enterprise mandates with broader capabilities.

6Earnscliffe Strategy Group
TypeDirect peer
Description

Canadian public affairs and government relations firm offering strategic communications, media relations, and stakeholder engagement — the most direct comparable given Bruce Anderson's prior partnership there and overlapping public affairs methodology.

7Hill+Knowlton Strategies (Canada)
TypeBroad incumbent
Description

Global public relations firm with a Canadian public affairs practice; broader portfolio and international scale, but overlaps on advocacy campaigns, corporate communications, and association clients in Canada.

8Global Public Affairs
TypeDirect peer
Description

Canadian public affairs firm specializing in government relations, advocacy, and stakeholder communications — closely comparable in services, geographic focus, and association client base.

9Edelman (Canada)
TypeBroad incumbent
Description

Global communications marketing firm with a significant Canadian public affairs practice; addresses similar client needs around trust, policy, and reputation but at greater scale and broader service breadth.

10Counsel Public Affairs
TypeDirect peer
Description

Toronto-based Canadian public affairs and government relations agency serving associations and corporations with advocacy campaigns, stakeholder engagement, and strategic communications — directly comparable in client base and service mix.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers25 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

spark*advocacy

Public Affairs Communicationssparkadvocacy.ca

spark*advocacy firmographics

Firmographics
Name
spark*advocacy
Legal name
spark*advocacy Inc.
Website
https://sparkadvocacy.ca
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

spark*advocacy industry classification

Industry
Product category
Public Affairs Communications
NAICS
Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro industry
PRIMARYBPAFADAM
Social Media & Community Management (PR-led)
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYMPADAEAK
Political & Advocacy Advertising
Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production
SECONDARYBPAFADAK
Nonprofit & Cause Communications
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYBPAFADAG
Thought Leadership & Executive Visibility
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

  • Public affairs communications
  • Advocacy marketing campaigns
  • Reputation management services
  • Public opinion research
  • Media relations and PR

Where spark*advocacy is headquartered

Location

Headquarters

HQ city
Ottawa
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

spark*advocacy business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

  1. Professional Services - Campaign Services: Project-based and retainer-based fees for public affairs communications, advocacy marketing campaigns, awareness campaigns, branding, web development, public relations, and public opinion research services. Clients include associations, coalitions, charities, corporations, unions, and industry associations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

spark*advocacy product offering

Product offering

Core offering

spark*advocacy is a boutique public affairs communications agency that crafts and executes awareness, reputation, and advocacy marketing campaigns for associations, coalitions, charities, NGOs, corporations, unions, and industry associations across Canada and the U.S. Its core service portfolio spans strategic counsel, public relations, public opinion research (spark*insights), branding, web development, paid media buying, social media management, SEO, ESG communications, and analytics, delivered as customized project or retainer engagements.

Product overview

spark*advocacy is a boutique public affairs communications agency rather than a software product company. The company offers a portfolio of service offerings organized under the spark* brand umbrella: spark*pr (public relations), spark*insights (public opinion research), spark*branding (brand identity), spark*websites (web development), spark*activation (digital advocacy), spark*advertising (paid media), spark*video & motion (video production), spark*social (social media management), spark*seo (search optimization), spark*ESG (sustainability communications), and spark*analytics (GA4 migration). These services are delivered as professional service capabilities to clients including associations, corporations, unions, non-profits, and coalitions seeking awareness, reputation, and advocacy campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

  • spark*pr
  • spark*insights
  • spark*branding
  • spark*websites
  • spark*activation
  • spark*advertising
  • spark*video & motion
  • spark*social
  • spark*seo
  • spark*ESG
  • spark*analytics

Companies that use spark*advocacy

Customer profile

Named customers25 records

Segments4 records

Ideal customer profiles4 records

spark*advocacy technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

spark*advocacy partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

spark*advocacy competitors and assessment

Company assessment

Emerging players

  • Abacus Data: Canadian public opinion and market research firm chaired by Bruce Anderson (spark*'s co-founder); provides the polling and research backbone that complements spark*insights and overlaps in policy research capability.

Direct peers

  • Bluesource Strategy: Canadian government relations and public affairs consultancy serving associations, corporations, and non-profits with advocacy strategy and stakeholder engagement — comparable boutique peer in the same niche.
  • Navigator Ltd. Ottawa-headquartered strategic communications and public affairs firm providing advocacy, media relations, and government engagement for associations and corporations — directly comparable boutique with similar client profile.
  • Enterprise Canada: Canadian public affairs and strategic communications agency offering government relations, advocacy campaigns, and stakeholder engagement — competes head-to-head for association and corporate advocacy mandates.
  • Earnscliffe Strategy Group: Canadian public affairs and government relations firm offering strategic communications, media relations, and stakeholder engagement — the most direct comparable given Bruce Anderson's prior partnership there and overlapping public affairs methodology.
  • Global Public Affairs: Canadian public affairs firm specializing in government relations, advocacy, and stakeholder communications — closely comparable in services, geographic focus, and association client base.
  • Counsel Public Affairs: Toronto-based Canadian public affairs and government relations agency serving associations and corporations with advocacy campaigns, stakeholder engagement, and strategic communications — directly comparable in client base and service mix.

Broad incumbents

  • FleishmanHillard (Canada): Global PR and public affairs network with Canadian operations offering integrated communications, advocacy, and public sector work — competes for large association and enterprise mandates with broader capabilities.
  • Hill+Knowlton Strategies (Canada): Global public relations firm with a Canadian public affairs practice; broader portfolio and international scale, but overlaps on advocacy campaigns, corporate communications, and association clients in Canada.
  • Edelman (Canada): Global communications marketing firm with a significant Canadian public affairs practice; addresses similar client needs around trust, policy, and reputation but at greater scale and broader service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

spark*advocacy social profiles

Digital presence

spark*advocacy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

spark*advocacy leadership team

Management profile

Number of profiles

Profiles11 records

spark*advocacy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

spark*advocacy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about spark*advocacy

What does spark*advocacy do?

spark*advocacy is a boutique public affairs communications agency that crafts and executes awareness, reputation, and advocacy marketing campaigns for associations, coalitions, charities, NGOs, corporations, unions, and industry associations across Canada and the U.S. Its core service portfolio spans strategic counsel, public relations, public opinion research (spark*insights), branding, web development, paid media buying, social media management, SEO, ESG communications, and analytics, delivered as customized project or retainer engagements.

Is spark*advocacy a public or private company?

spark*advocacy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was spark*advocacy founded?

spark*advocacy was founded in 2016. It employs 11 to 50 people.

Where is spark*advocacy based?

spark*advocacy is headquartered in Ottawa, Canada, in the North America region.

How does spark*advocacy make money?

One revenue line is on record: professional Services - Campaign Services.

Who are spark*advocacy's main competitors?

Abacus Data is listed as an emerging player. Direct peers are Bluesource Strategy, Navigator Ltd., Enterprise Canada, Earnscliffe Strategy Group, Global Public Affairs and Counsel Public Affairs. Broad incumbents are FleishmanHillard (Canada), Hill+Knowlton Strategies (Canada) and Edelman (Canada).

Does spark*advocacy have an API?

No public API is recorded for spark*advocacy.

What industry is spark*advocacy in?

spark*advocacy's product category is Public Affairs Communications. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led), with a secondary code of MPADAEAK, Political & Advocacy Advertising. Its NAICS code is 541820 and its SIC code is 7311.

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