What Perillo Tours does

Perillo Tours is a privately held, family-owned escorted-tour operator founded in 1945 in the Bronx, New York, by Joseph Perillo. The company designs, markets, and sells all-inclusive guided vacations to six destinations — Italy (its flagship and heritage market since 1945), Greece, Spain, Portugal, Ireland, and Hawaii — targeting U.S. leisure consumers including couples, families, and multi-generational travelers. Tours are sold primarily through the company's direct-to-consumer website and a 1-800 phone sales operation, with a secondary distribution layer consisting of a dedicated travel-advisor portal serving the trade channel. Perillo is currently led by third-generation president Steve Perillo and operates from a single headquarters in Woodcliff Lake, New Jersey, with an employee count of 11–50.

The product portfolio comprises (i) escorted group tours with prices ranging from approximately $4,495 for a 7-day Hawaii itinerary to $8,895 for the 13-day Four Islander Hawaii premium product, with all-inclusive bundling of deluxe hotels, most meals, sightseeing, ground transportation, and gratuities; (ii) custom independent travel to Italy and Greece through the ItalyVacations.com sub-brand using a patented travel-planner tool; and (iii) custom group travel through PerilloGroups.com for clubs, churches, businesses, and families. Ancillary revenue streams include airline ticketing from 130+ U.S. departure cities, optional on-tour excursions, and travel-insurance referrals through Travelex and Travel Guard partnerships. The technology stack is conventional consumer web and mobile (iOS/Android apps for itinerary management and bookings), without disclosed AI/ML components, APIs, or third-party platform integrations.

The business model is transaction-based and consumer-funded: customers place a $350 per-person deposit at booking with final payment due 60 days before departure, and revenue is recognized upon booking. Perillo operates asset-light — hotels, tour directors, and ground operations are sourced from long-standing destination partners, leveraging 80 years of supplier relationships for preferential pricing. The company has not raised external capital and remains wholly family-owned, with three wholly-owned operating subsidiaries (Italy Vacations, Perillo Custom Vacations, Perillo Groups) supporting differentiated go-to-market motions within a horizontal segmentation strategy.

Name

Perillo Tours

Legal name

Perillo Tours, Inc.

Website

https://perillotours.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Perillo Tours is a third-generation, family-owned escorted-tour operator founded in 1945, offering all-inclusive guided trips to Italy, Greece, Spain, Portugal, Ireland, and Hawaii for U.S. leisure travelers through direct-to-consumer and travel-advisor channels.

Ownership category

akta.pro rank

Product category

Escorted Tour Operator Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Small-Group Escorted Tour Operators (THAKADAB)

Keywords

• Escorted tour packages
• Italy tour operator
• European guided tours
• Hawaii escorted vacations
• Custom group travel

Headquarters

HQ city

Woodcliff Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Escorted Tour Bookings: Primary revenue from selling escorted tour packages to Italy, Greece, Spain, Portugal, Ireland, and Hawaii. Tours include land arrangements, hotels, meals, sightseeing, and transportation. Revenue recognized upon booking with deposits starting at $350 per person and final payment due 60 days before departure.
2. Airfare Add-ons: Perillo's air department books flights from U.S. cities to tour destinations, offering competitive rates from over 130 U.S. departure cities. Business class upgrades available for an additional surcharge.
3. Optional Excursions: On-tour optional excursions such as helicopter tours, sunrise experiences, and additional sightseeing activities available for purchase directly from tour guides. Prices range approximately $200-$600 per person depending on tour and options selected.
4. Travel Insurance: The company offers travel protection plans through Travelex Insurance Services and Travel Guard partners, earning referral/commission revenue for recommending these services to customers.
5. Custom Independent Travel: Independent custom vacation packages through ItalyVacations.com, allowing customers to design their own trips using Perillo's patented travel planner.
6. Group Tours: Custom group travel services for clubs, churches, businesses, or families to destinations worldwide through PerilloGroups.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Perillo Tours sells fully escorted, all-inclusive guided tour packages to Italy, Greece, Spain, Portugal, Ireland, and Hawaii, bundling deluxe hotels, most meals, sightseeing, ground transportation, inter-island or international air options, and a professional tour director. The company also designs custom independent itineraries through ItalyVacations.com and custom group trips through PerilloGroups.com, all targeted at U.S. leisure travelers and sold directly via website, phone, and travel advisors.

Product overview

Perillo Tours operates as a diversified travel tour operator offering three main product lines: (1) Escorted Tours to Europe covering Italy (the core offering since 1945), Greece, Spain, Portugal, and Ireland; (2) Escorted Tours to Hawaii featuring island-hopping itineraries across 2, 3, or 4 Hawaiian islands with deluxe accommodations; and (3) Custom/Independent Travel through ItalyVacations.com (Italy and Greece) and PerilloGroups.com (custom group travel). The company also maintains a Travel Advisor Portal for travel professional partners and a mobile app for traveler convenience. All offerings emphasize all-inclusive pricing with hotels, meals, sightseeing, and expert tour directors.

Differentiator

Problem solved

Functional benefit

Products and services

• Italy Escorted Tours Fully escorted tours of Italy combining first-class and government-certified deluxe hotels, most meals (including à la carte dinners with wine), sightseeing, ground transportation, and an expert tour director; the company's flagship product since 1945 targeting U.S. leisure travelers.
• Europe Escorted Tours All-inclusive escorted tours covering Greece, Spain, Portugal, and Ireland alongside Italy with multi-destination European itineraries, deluxe hotels, included meals, sightseeing, and a tour director; targeted at U.S. consumers seeking broader European guided travel.
• Hawaii Escorted Tours Island-hopping escorted tours across 2, 3, or 4 Hawaiian islands (Oahu, Maui, Kauai, Big Island) featuring oceanfront deluxe hotels (Moana Surfrider, Westin Maui, Grand Hyatt Kauai, Westin Hapuna/Fairmont Orchid), Pearl Harbor, luaus, inter-island flights, and a Hawaii tour director. Available as 7-, 10-, and 13-day itineraries starting from $4,495 per person double occupancy.
• Custom Italy & Greece (ItalyVacations.com) Independent custom vacation design service for Italy and Greece using Perillo's patented travel planner, enabling travelers to either build their own itinerary or have Perillo design a customized trip; a wholly owned subsidiary offering complementary to escorted tours.
• Custom Groups (PerilloGroups.com) Custom group travel planning service for clubs, churches, businesses, and families worldwide; delivers tailored itineraries, group logistics coordination, and pricing for affinity, corporate, and family group travel through a wholly owned subsidiary.
• Travel Insurance Referrals Referral of trip protection plans from Travelex Insurance Services (most U.S. states) and Travel Guard (New York and Washington state), covering trip cancellation, interruption, medical, and evacuation, offered as an add-on at booking.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Travelex Insurance ServicesminorGTM or Marketing PartnerPreferred travel insurance provider recommended to customers for trip protection coverage including trip cancellation, medical, and evacuation. Available to all states except NY and WA.
• Travel GuardminorGTM or Marketing PartnerTravel insurance provider for residents of New York and Washington state. Offers Vacation and Cruises Plan with coverage for trip cancellation, interruption, and emergency medical.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Trafalgar Tours: Trafalgar operates escorted tours across Europe with strong travel advisor distribution and similar 'Be My Guest'/'Insider' experiences, serving as a head-to-head competitor in the U.S. escorted tour market.
• Brendan Vacations: Brendan Vacations specializes in Ireland and Italy escorted tours with comparable premium all-inclusive offerings, directly overlapping with two of Perillo's key destination markets.
• CIE Tours International: CIE Tours offers escorted tours with strong Ireland and European coverage and similar premium positioning, competing directly in one of Perillo's expanded European destinations.
• Globus Journeys: Globus is one of the largest escorted coach tour operators globally, offering multi-country European itineraries with a comparable all-inclusive model and similar premium hotel partnerships, directly competing for the same U.S. leisure traveler.
• Collette Tours: Collette is a long-established family-owned escorted tour operator with similar multi-generational heritage, premium all-inclusive European and worldwide itineraries, and direct sales + travel advisor distribution.
• Insight Vacations: Insight Vacations is a premium-luxury escorted tour operator with similar upscale positioning, all-inclusive pricing, and European itinerary portfolio, competing directly in the higher end of Perillo's addressable market.
• Gate 1 Travel: Gate 1 offers escorted tours and independent travel packages across Europe and Hawaii at value price points, competing with Perillo on overlapping destinations but with a more value-oriented positioning.
• Tauck: Tauck delivers premium escorted tours with all-inclusive pricing and exclusive experiences worldwide, sharing Perillo's positioning around premium hotels, included meals, and quality tour directors.

Broad incumbents

• Adventures by Disney: Adventures by Disney is an established premium guided-tour operator under a globally recognized parent brand, overlapping with Perillo in escorted European and Hawaii departures targeting families and higher-income travelers.

Emerging players

• EF Educational Tours / EF Go Ahead Tours: EF Go Ahead Tours targets a younger traveler with guided international tours and strong digital marketing, representing an emerging competitor that defines the demographic direction Perillo must defend against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/perillotours
• Pinterestpinterest.com/perillotours
• Xx.com/perillotours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perillo Tours