What GLAMORA does

GLAMORA (legal entity: Glamora Srl) is an Italian manufacturer and supplier of custom-designed wallcoverings and wallpapers, founded in 2008 and headquartered with a flagship showroom in Milan at Via Solferino 27, between the Corso Como and Brera design districts. The company produces a portfolio of artistically-themed wallcovering collections — including Vespera, Capri (waterproof), Genesis, Jardin d'Hiver, Tramae (winner of the 2026 Silver A' Design Award), Arcadia, Madama Butterfly, Divina, Komorebi, Hydra, a yearly-updated Creative Collection, and Special Editions — supported by digital printing capabilities that enable fully bespoke designs tailored to project requirements and specialized material properties such as waterproof and humidity-resistant finishes.

The company serves two primary customer segments: high-end residential projects (luxury apartments and historic property restoration) and boutique hospitality projects, with named references including SILENA in South Tyrol, the Bellerive Lifestyle Hotel on Lake Garda, and Stella West Hollywood. GLAMORA operates a project-based, quote-priced go-to-market model, selling through a Milan showroom, a multilingual e-commerce-enabled website, and direct professional sales channels targeting interior designers, architects, and property developers. Revenue is generated from custom wallcovering product sales (categorized as one-time license) and bespoke design service fees (professional services); no public pricing tiers are disclosed. The company is privately held, independently operated with no parent company or external funding disclosed, and employs between 11 and 50 people. It is registered in Italy as Glamora Srl (VAT 02424890354).

Name

GLAMORA

Legal name

Glamora Srl

Website

https://glamora.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

GLAMORA is an Italian manufacturer of custom-designed wallcoverings and themed wallpaper collections, serving high-end residential and boutique hospitality projects through bespoke design services and a Milan showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Sassuolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Wallcovering Products: Sale of bespoke and collection wallcovering products. Customers purchase custom-designed wallpapers tailored to their specifications, including themed collections like Capri (waterproof), Genesis (water-themed), Vespera (evening/penumbra themed), and others.
2. Bespoke Design Service: Professional custom design service offered to interior designers and architects, providing tailored wallcovering solutions for specific project requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GLAMORA designs, manufactures, and sells custom and themed wallcovering products for residential and hospitality interiors. The company offers a portfolio of named themed collections (Vespera, Capri, Jardin d'Hiver, Genesis, Tramae, Arcadia, Madama Butterfly, Divina, Komorebi, Hydra) plus a Creative Collection updated yearly, Special Editions, and a Bespoke Design Service for interior designers, architects, and property developers.

Product overview

GLAMORA is a custom wallcovering and wallpaper company offering a portfolio of themed collections including Vespera, Capri, Jardin d'Hiver, Genesis, Tramae, Arcadia, Madama Butterfly, Divina, Komorebi, and Hydra Collections. The core offerings include the Creative Collection (an ongoing collection updated yearly with fresh proposals) and Special Editions (themed collections developed for innovative materials). The company also provides a Bespoke Design Service for professionals seeking personalized solutions. The collections range from waterproof options for humid environments to designs inspired by Greco-Roman mythology, Japanese aesthetics, and Art Deco period.

Differentiator

Problem solved

Functional benefit

Products and services

• Vespera Collection
• Capri Collection
• Jardin d'Hiver Collection Humidity-resistant wallcovering collection for conservatories and humid interior spaces, featuring vegetation- and dreamlike landscape-inspired designs.
• Genesis Collection Custom wallcovering collection with aquatic-inspired designs that celebrate water as a primordial element.
• Tramae Collection Art-inspired wallcovering collection paying tribute to the sand-casting technique of Italian artist Costantino Nivola; won the Silver A' Design Award 2026.
• Arcadia Collection Custom wallcovering collection featuring designs inspired by Greco-Roman mythology and classical architecture.
• Madama Butterfly Collection Custom wallcovering collection offering an homage to Puccini's opera Madama Butterfly, with East Asian-inspired design motifs.
• Divina Collection Custom wallcovering collection inspired by the Art Deco period and the glow of silk, featuring geometric and ornamental patterns.
• Komorebi Collection Custom wallcovering collection in japandi style blending East-meets-West aesthetics to reconnect interiors with nature.
• Hydra Collection Custom wallcovering collection with water-themed designs evoking the solar atmospheres of the Greek island of Hydra.
• Creative Collection Ongoing, annually refreshed wallcovering collection providing fresh and eclectic design proposals for interior designers and end customers.
• Special Editions Themed wallcovering collections developed around particular concepts and innovative materials (including waterproof finishes), positioned as premium product lines.
• Bespoke Design Service Professional custom design service allowing interior designers and architects to commission personalized wallcovering solutions tailored to specific project requirements.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FAI (Fondo per l'Ambiente Italiano)minorStrategic or Co-development PartnerGLAMORA supports FAI (National Trust of Italy) through their wallcovering and wallcovering products, reflecting a shared vision of beauty and cultural heritage preservation. This partnership aligns FAI's mission of protecting Italian artistic and environmental heritage with GLAMORA's dedication to artistic interior design.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzyn3-llnpmOQR_c3xSc-sA
• Facebookfacebook.com/GlamoraSrl
• LinkedInit.linkedin.com/company/glamora-srl
• Instagraminstagram.com/glamora_official
• Pinterestpinterest.it/glamorasrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLAMORA