INTERVISTA

What INTERVISTA does

INTERVISTA AG is a privately held German software manufacturer founded in December 2000 and headquartered in Potsdam (with a Vienna subsidiary, InterVista GmbH Österreich). The firm builds the WebActive Suite, a modular orchestration platform that sits above or alongside customers' existing ERP and business systems to control sales, distribution, and process automation in real time. Core technology centers on a product model-driven control system underpinned by the proprietary CollActive Framework and the FMC (Fundamental Modeling Concepts) methodology, with modules including CashActive (commission provisioning), LeadActive (lead management), ChartActive (reporting), TouchActive (mobile sales), SelfActive (digital application flows), RiskActive (scoring), WhatsActive (process monitoring), and ArchiveActive (document management). The Insurtech-Framework and AMPPAY eGeld payment product extend the platform into insurance-specific and fintech use cases.

The company serves regulated, transaction-heavy enterprises — primarily in insurance/financial services, energy/utilities, and telecommunications, with additional exposure to automotive and government buyers. Visible customers include Volkswagen, Siemens, Capgemini, E.ON, innogy (RWE), eprimo, E-Plus, Deutsche Familienversicherung (DFV), Schutzgarant, Lotto Brandenburg, and Bundesdruckerei. The firm claims millions of transactions processed annually with over 99% rework-free contract handling and typical implementation cycles of 4-8 weeks.

INTERVISTA operates an enterprise consulting-led go-to-market with no public pricing, generating revenue through software licensing/subscription, professional services (consulting, implementation, development), and managed services/hosting. Direct enterprise sales, free "Live-Check" consultation calls, and channel partnerships (e.g., Check24, National Payment) drive demand generation. The company is TISAX-certified, GDPR-compliant, has operated self-sufficiently since founding with no external VC/PE backing, and is led by co-founder/CEO Matthias Stauch with co-founder Frank Siebart (Prokurist) and an Aufsichtsrat chaired by Reinhard Irsigler.

Name

INTERVISTA

Legal name

INTERVISTA AG

Website

https://intervista-ag.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

INTERVISTA AG is a privately held Potsdam-based software manufacturer (founded 2000) that builds the WebActive Suite, a modular orchestration and process-automation platform for sales, distribution, and compliance workflows in regulated industries — primarily insurance, energy, telecommunications, automotive, and government in the DACH region.

Ownership category

akta.pro rank

Product category

Enterprise Sales Automation Software

NAICS

Computer Systems Design Services (541512), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

System Integration & Connectors (BPAMAOAC)

Keywords

• Sales automation software
• Process digitization platform
• Insurance software solutions
• Commission provisioning software
• Omni-channel partner portal

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing & Platform Fees: Revenue from licensing the WebActive Suite and individual product modules (CashActive, LeadActive, ChartActive, TouchActive, SelfActive, RiskActive, WhatsActive, ArchiveActive). Platform operates as an orchestration layer above existing ERP systems, with pricing based on transaction volume, user count, or module deployment.
2. Implementation & Consulting Services: Professional services for system implementation, process consulting, and project-based engagements using the FMC methodology. Includes requirements analysis, system design, configuration, and deployment services.
3. Managed Services & Support: Ongoing system operation, maintenance, and support services including hosting, updates, and technical assistance. INTERVISTA provides full lifecycle support from implementation through ongoing operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

INTERVISTA develops and licenses the WebActive Suite, an Omni-Channel partner portal platform with integrated digital application flows for configurable and contract-based products, complemented by specialized modules for real-time commission provisioning, lead management, reporting, mobile sales, digital application workflows, credit scoring, process monitoring, and document archiving. The solution is sold primarily as enterprise subscription software to regulated industries including insurance, energy, telecommunications, and automotive, with professional consulting, implementation, and managed services provided alongside the platform.

Product overview

INTERVISTA offers the WebActive Suite, a modular Omni-Channel platform for sales automation and process orchestration in regulated industries. The core WebActive platform provides the foundational portal and application framework, supplemented by specialized modules: LeadActive for lead management, CashActive for real-time commission provisioning, ChartActive for reporting/analytics, TouchActive for mobile field sales, SelfActive for digital application flows, RiskActive for scoring/credit assessment, WhatsActive for process monitoring, and ArchiveActive for document management. The Insurtech-Framework builds on this suite for insurance-specific use cases. The portfolio uses FMC (Fundamental Modeling Concepts) as a visual modeling methodology to map complex business logic before implementation. Solutions target insurance, energy, telecommunications, and automotive sectors.

Differentiator

Problem solved

Functional benefit

Brands

• WebActive Suite: Omni-Channel Partnerportal und Plattform für digitale Vertriebslösungen
• Insurtech Framework
• WebActive
• LeadActive
• CashActive
• ChartActive
• TouchActive
• SelfActive
• RiskActive
• ArchiveActive
• WhatsActive
• CollActive Framework
• AMPPAY

Products and services

• WebActive Suite Omni-Channel partner portal platform with integrated digital application flows for configurable and contract-based products; the technological foundation for all of INTERVISTA's digital sales solutions, supporting multiple distribution channels for regulated enterprise customers.
• Insurtech-Framework Business software suite for insurance startups and Assekuradeure enabling digital, interactive, and automated insurance business transformation with product-driven automation.
• LeadActive Lead management solution for systematic lead qualification with source/timestamp tracking, campaign assignment, and GDPR-compliant lead lifecycle management including expiration and follow-up capabilities.
• CashActive Real-time commission provisioning solution that calculates commission entitlements from contracts based on configurable rules, ingesting commission-relevant events from upstream systems to deliver live previews for sales partners.
• ChartActive Reporting and analytics tool with pre-built report templates for flexible data selection, aggregation, and filtering without requiring SQL knowledge, supporting controlling dashboards for sales and partner operations.
• TouchActive Mobile sales application for iOS and Android enabling compliant consulting and documented digital sales, including e-signature and online contract completion, for field sales, field service, promotions, and trade shows across tablets and mobile devices.
• SelfActive Digital application workflow solution providing legally compliant sales processes with customizable look-and-feel for specific products, campaigns, and partner channels.
• RiskActive Scoring and creditworthiness tool for building and maintaining company scorecards, quantifying payment default risks, and continuous credit optimization for B2B customer and lending processes.
• WhatsActive Real-time process monitoring and productivity control solution providing visibility into system activities and transactions for operational oversight.
• ArchiveActive Archive and document management solution with intelligent search scenarios, integrated into the WebActive Suite for compliance and audit support.
• Consulting Services Professional services covering requirements analysis, process consulting, and project delivery using the FMC methodology for regulated enterprises implementing INTERVISTA software.
• Software Development Services Custom software development and configuration services building on the WebActive Suite and CollActive framework to deliver tailored solutions for enterprise customers.
• Managed Services & Support Ongoing system operation, hosting, maintenance, and technical support services providing full lifecycle support from implementation through ongoing operations.
• B2B Insurtech Platform B2B-focused Insurtech platform for insurance distribution partners, built on the WebActive Suite and CollActive framework.
• B2C Insurtech Platform B2C-focused Insurtech platform for direct digital insurance distribution, including partner integration (e.g., check24) for Schutzgarant and similar Insurtech offerings.
• AMPPAY Digital payment system (eGeld-Zahlungssystem) developed in partnership with National Payment GmbH for simple B2C payment processing in stationary retail and digital contexts.
• CollActive Framework Base framework underlying all WebActive Suite products, enabling rule-based product modeling and automated process execution for complex business logic.

Quantifiable outcome

• Sales success increase of 70% through individualization and automation in B2C mass business
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lotto Brandenburg (Land Brandenburg Lotto GmbH)coreStrategic or Co-development Partner · 29 August 2024INTERVISTA is supporting Lotto Brandenburg's complete backoffice digitalization journey using FMC methodology and WebActive platform. Project includes digitization of meeting room booking, vacation planning, document workflows, and overall administration management.
• National Payment GmbHcoreStrategic or Co-development Partner · 22 May 2023Strategic partnership between National Payment GmbH (Bonn) and INTERVISTA AG (Potsdam) to reform digital payments in stationary retail. INTERVISTA provides the technological platform for digital payment processing in physical retail environments.
• Check24coreChannel Partner/ Reseller/ Distributor · 13 April 2022Check24 secured the test winner product from Insurtech Schutzgarant, implemented on INTERVISTA's Omni-channel Insurtech platform via web service with full plausibility checking and process integration. INTERVISTA enables efficient partner connection with high data quality.
• Prof. Dr. Siegfried WendtcoreOthersFounder of Hasso-Plattner-Institute and developer of Fundamental Modeling Concepts (FMC). Served on INTERVISTA's supervisory board until 2021, providing conceptual foundations for the company's engineering methodology.
• Klaus O. SchmidtcoreOthersFormer Apple Deutschland CEO and VP of Packard Bell, served as Supervisory Board member until 2021. Key idea generator and driver of sales digitization, instrumental in guiding INTERVISTA's market approach.
• German Software e.V.minorOthersAssociation founded in September 2020 by INTERVISTA CEO Matthias Stauch to promote German software engineering quality standards. INTERVISTA contributes to defining engineering, development, support, and operations standards.
• zuse3 - The German AI Association e.V.minorOthersAI association founded in January 2022 with INTERVISTA's Matthias Stauch and Reinhard Irsigler on the board. INTERVISTA participates in shaping AI standards and practices for regulated industries.
• CircleCare - Unterstützungskasse des MittelstandesminorOthersSupport fund for medium-sized businesses founded in December 2025 with INTERVISTA CEO Matthias Stauch as founding member and board member. INTERVISTA supports employee welfare initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scheer GmbH: German process-management and integration vendor (successor to IDS Scheer) offering BPM, integration, and industry-specific process automation for regulated enterprises. Most comparable to INTERVISTA in size, DACH focus, and the "process orchestration layer" positioning above ERP.
• GFT Technologies: German-headquartered digital transformation and platform engineering vendor specializing in financial services and insurance, with digital-sales and compliance solutions. Direct overlap in enterprise insurance digitalization serving European markets.
• msg life (msg): German software group providing core insurance, banking, and public-sector solutions, including policy administration and digital sales. Overlaps with INTERVISTA on Insurtech framework, omni-channel distribution, and DACH regulated-vertical focus.
• adesso SE: German IT services and industry-software vendor with strong insurance vertical (adesso insurance solutions) covering claims, policy admin, and digital distribution. Comparable on regulated-industry software depth and DACH enterprise customer base.

Broad incumbents

• Sopra Steria / Sopra Banking Software: Large European IT services and software group with insurance, banking, and public-sector digital platforms. Overlaps with INTERVISTA on rule-based process automation and DACH regulated-industry implementations, but at vastly larger scale.

Peers

• SAP SE:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/intervista_ag
• YouTubeyoutube.com/@intervistaag9832
• Facebookfacebook.com/intervistaag
• LinkedInlinkedin.com/company/intervista-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERVISTA