What Bioreba does

Bioreba AG is a Swiss agro-diagnostics company founded in 1982 and headquartered in Reinach, Switzerland, that develops and sells diagnostic testing products, sample-preparation equipment, and consumables used by plant pathology laboratories to detect pathogens in agricultural crops. Its customer base is concentrated among commercial agricultural diagnostics labs, seed potato certification programs, and agricultural research institutions, with a pronounced specialization in potato and grapevine pathogen detection — including regulated quarantine diseases such as ring rot (Clavibacter) and brown rot (Ralstonia solanacearum). The company operates as a privately held, founder-owned niche specialist with 11–50 employees and no public funding history.

Name

Bioreba

Legal name

Bioreba AG

Website

https://bioreba.ch

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Bioreba AG is a Swiss agro-diagnostics company, founded 1982, that develops proprietary sample-preparation equipment (HOMEX, BIOpick) and pathogen detection tests (AgriStrip, ELISA, PCR/qPCR) for plant pathology laboratories and seed potato certification programs worldwide.

Ownership category

akta.pro rank

Product category

Agro-Diagnostics / Plant Pathogen Detection

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Analytical Laboratory Instrument Manufacturing (334516)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Agricultural Services (700)

akta.pro primary industry

Pathogen & Disease Diagnostics Services (Plant, Soil, Water) (AFACAKAG)

Keywords

• Plant pathogen diagnostics
• Agro-diagnostic kits
• Sample preparation equipment
• ELISA testing kits
• PCR detection kits

Headquarters

HQ city

Reinach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Diagnostic Test Products: Sale of AgriStrip lateral flow tests, ELISA reagents/sets/kits, and PCR/qPCR products for plant pathogen detection
2. Sample Preparation Equipment: HOMEX homogenizers, BIOpick sample collection devices, extraction bags and racks
3. Extraction Reagents and Buffers: DAS-ELISA buffers, PCR buffers, Potato DNA/RNA rapid extraction sets and related chemical products
4. Testing Services: Diagnostic testing services offered through affiliated company testplant.ch

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bioreba AG designs, manufactures, and sells integrated agro-diagnostic products and consumables for the detection of plant pathogens. The portfolio covers the full workflow: sample collection (BIOpick), tissue homogenization (HOMEX 7, HOMEX XS, hand-model homogenizer), extraction (proprietary extraction bags with synthetic intermediate layer, extraction buffers, Potato DNA/RNA rapid extraction set), and final detection (AgriStrip lateral flow tests, ELISA reagents/sets/kits, PCR/qPCR kits including multiplex kits for Ralstonia solanacearum and potato viruses S/X). The company also offers a diagnostic testing service through its affiliated laboratory testplant.ch.

Product overview

BIOREBA is a provider of agro-diagnostics products and services, offering a comprehensive portfolio for plant pathogen detection. The product portfolio includes: (1) Sample preparation equipment and consumables — HOMEX 7 and HOMEX XS semi-automated homogenizers, HOMEX Hand Model, BIOrack stackable racks, and Extraction Bags (Universal, Universal-Long, Universal-U-form) with synthetic intermediate layers; (2) Diagnostic kits and reagents — Potato DNA/RNA Rapid Extraction Sets, Extraction Buffers for DAS-ELISA (General, Grapevine, Bulbs & Tubers formulations), AgriStrip lateral flow tests, ELISA reagents/sets/kits, and PCR/qPCR tests including multiplex kits for Ralstonia solanacearum and Potato Virus S/X; (3) Sampling devices — BIOpick for collecting heel core samples from potato tubers; (4) Professional testing services through affiliated laboratory. All products focus on detection of plant pathogens in agricultural crops including potatoes, grapevines, bulbs, and tubers.

Differentiator

Problem solved

Functional benefit

Brands

• AgriStrip: Lateral flow test strips for rapid detection of plant pathogens
• HOMEX
• BIOpick
• BIOrack

Products and services

• BIOpick Ergonomic device for collecting heel core samples from potato tubers for testing quarantine bacterial diseases such as ring rot (Clavibacter) and brown rot (Ralstonia). Allows collection and transfer of up to 200 heel end cores into a 50 ml collection tube; can be operated manually or semi-automatically by connecting to a lab mixer through an adapter. Targeted at seed potato certification programs and potato industry operators.
• HOMEX 7 Semi-automated homogenizing machine for high-throughput tissue extraction used in ELISA and PCR workflows. Processes approximately 250 samples per hour with samples contained inside extraction bags throughout processing, eliminating cross-contamination and the need for washing between samples. Targeted at plant pathology diagnostic laboratories.
• HOMEX XS Compact extraction device for processing tissue samples used in ELISA and PCR testing. Positioned alongside HOMEX 7 for laboratories needing a smaller-footprint homogenizer.
• Homogenizer Hand Model Manual homogenizer suitable for small sample numbers and softer plant tissues such as leaves, sprouts, and flowers. Compatible with all BIOREBA extraction bags.
• Extraction Bags Universal 12x15 cm extraction bags with synthetic intermediate layer for optimal filtration of plant extracts and recovery of plant sap; used for tissue extraction in ELISA and PCR workflows.
• Extraction Bags Universal-Long 15x28 cm extraction bags with synthetic intermediate layer and 15 mm sealing borders, designed for larger plant tissue samples in ELISA and PCR workflows.
• Extraction Bags Universal-U-form 12x15 cm extraction bags with U-form design and synthetic intermediate layer for filtration of plant extracts.
• BIOrack Stackable racks for holding multiple 12x15 cm extraction bags; available in five colors (black, green, orange, violet, yellow) to support sample organization in diagnostic workflows.
• Extraction Buffer General (10x) Concentrated extraction buffer for DAS-ELISA testing of general plant pathogens.
• Extraction Buffer Grapevine (5x) Concentrated extraction buffer for DAS-ELISA testing specific to grapevine pathogens.
• Extraction Buffer Bulbs & Tubers (10x) Concentrated extraction buffer for DAS-ELISA testing of bulb and tuber pathogens.
• Potato DNA/RNA Rapid Extraction Set Complete set for rapid extraction of DNA and RNA from potato tubers. Includes rapid extraction buffers EB1 and EB2, and extraction bags. Available in configurations of 96 or 192 assays with pool sizes up to 10 or 25 tuber samples; the procedure is part of Bioreba's ISO/IEC 17025 accredited diagnostic laboratory method.
• AgriStrip (Lateral Flow) Rapid lateral flow test strips for on-site detection of plant pathogens. Targeted at agricultural operations and field diagnostics.
• ELISA Reagents, Sets & Kits Complete ELISA testing solutions including reagents, sets, and kits for plant pathogen detection by serology.
• PCR / qPCR Kits PCR and quantitative PCR (qPCR) testing solutions for plant pathogen detection, including multiplex detection kits.
• qPCR Rs (Ralstonia solanacearum) Multiplex qPCR set for detection of all species of the Ralstonia solanacearum species complex (brown rot).
• qPCR PVS/PVX Multiplex qPCR kit for simultaneous detection of potato virus S (PVS) and potato virus X (PVX).
• Testing Service Professional diagnostic testing service for plant pathogens delivered through Bioreba's affiliated laboratory (testplant.ch). Targeted at clients that need externally validated diagnostic results using Bioreba's methods.

Quantifiable outcome

• ~250 samples per hour processing capacity with HOMEX 7
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• testplant.chminorOthersRelated testing service company providing diagnostic laboratory services. Bioreba website links to testplant.ch for testing services, suggesting a separate but related entity offering testing services using Bioreba products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LGC Group: Life sciences measurement and diagnostics company supplying reference materials and molecular biology reagents to plant pathogen testing laboratories.
• SGS: Global inspection, verification, and testing company with agricultural services that overlap with Bioreba's quarantine pathogen testing service offering.
• Bio-Rad Laboratories: Global life science and diagnostics company whose ELISA and PCR product lines overlap with Bioreba's ELISA and qPCR kits in plant pathogen research and testing labs.
• Neogen Corporation: Large food and animal safety diagnostics company offering ELISA, lateral flow, and molecular tests; competes broadly with Bioreba in agricultural pathogen testing via a much larger portfolio.
• Eurofins Scientific: Global testing services group with agricultural and phytosanitary laboratories; competes with Bioreba on the testing-services side via testplant.ch and adjacent kit supply.

Direct peers

• Agdia: US-based diagnostics provider offering lateral flow, ELISA, and molecular tests for plant pathogens — the closest direct competitor to Bioreba across the same product modalities and customer base.
• Romer Labs: Provider of diagnostic solutions (lateral flow, ELISA, PCR) for mycotoxins and plant pathogens; overlaps with Bioreba's lateral flow (AgriStrip) and ELISA workflows in agricultural testing.
• R-Biopharm: German diagnostics company offering ELISA and PCR kits for food, feed, and plant pathogen detection; directly comparable to Bioreba's ELISA/PCR business with a broader geographic reach.

Emerging players

• Clever Diagnostik: Specialized German developer of ELISA and lateral flow kits for plant pathogens and quarantine organisms, overlapping with Bioreba's product portfolio in a focused way.

Others

• DSM-Firmenich (Animal Nutrition & Health diagnostics): Diversified life sciences company active in diagnostics and animal health testing; relevant as an adjacent thematically comparable large player, though not a direct plant pathogen competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bioreba-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioreba