Karen Davies Sugarcraft
Karen Davies Sugarcraft is a UK-based manufacturer of hand-modelled food-grade silicone moulds for cake decorating, chocolate, cookie crafting and children's crafts, selling direct-to-consumer via its e-commerce store and through a wholesale stockist network to home bakers, professional decorators and bakeries across the UK and EU.
- Company typePrivate
- Founded-
- HeadquartersBirkenhead, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Karen Davies Sugarcraft does
Karen Davies Sugarcraft Ltd is a UK-based, privately-held manufacturer of hand-modelled food-grade silicone moulds used for cake decorating, chocolate making, cookie crafting and broader craft applications. Founded in 2018 by Karen Davies and registered in England (company number 06556762), the company operates from a studio at Unit 18, Argyle Industrial Estate, Birkenhead, where Karen and Alice Davies personally hand-model each original mould design. The catalogue spans over 20 thematic categories (animals, flowers, borders, seasonal themes, knit/crochet, jewel, lambeth, wedding, kids craft and more), with individual products priced between £11.99 and £59.99 and complementary lines in sugarpaste, equipment consumables, rainbow dust and digital gift cards.
The business runs a primarily direct-to-consumer e-commerce model via karendaviessugarcraft.co.uk, supported by a wholesale stockist network and a trade customer discount program. UK customers receive free shipping on orders over £60, and the company is IOSS-registered, enabling VAT-pre-collected direct shipping to all 27 EU member states following Brexit. Marketing leverages a content ecosystem (Silicone Mould Masterclass, tutorials, recipes, video demonstrations, events and live demos), Google Reviews, and 'As featured on Cakeflix' recognition to drive both consumer and trade demand.
Customer base is horizontally segmented across home bakers, professional cake decorators, small bakeries, craft hobbyists and parents/educators (kids craft market). All revenue derives from one-time product sales with no subscription, licensing or services component disclosed. The company is founder-owned and independently operated with no external investment, patents, or formal awards reported in the source material.
Karen Davies Sugarcraft firmographics
Firmographics- Name
- Karen Davies Sugarcraft
- Legal name
- Karen Davies Sugarcraft Ltd
- Website
- https://karendaviessugarcraft.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Karen Davies Sugarcraft is a UK-based manufacturer of hand-modelled food-grade silicone moulds for cake decorating, chocolate, cookie crafting and children's crafts, selling direct-to-consumer via its e-commerce store and through a wholesale stockist network to home bakers, professional decorators and bakeries across the UK and EU.
- Ownership category
- akta.pro rank
Karen Davies Sugarcraft industry classification
Industry- Product category
- Baking & Cake Decorating Supplies
- NAICS
- Cutlery and Handtool Manufacturing (3322)
- SIC
- Plastics Products, Nec (3089)
- akta.pro primary industry
- Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)
- akta.pro secondary industry
- Bakery Packaging & Decor Supplies Wholesale (AFAIAFAL)
Keywords
Where Karen Davies Sugarcraft is headquartered
LocationHeadquarters
- HQ city
- Birkenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Karen Davies Sugarcraft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Product Sales: One-time purchase revenue from selling silicone moulds, sugarpaste, equipment, and accessories through direct e-commerce and wholesale to stockists. Products range from £11.99 to £59.99 per item.
- Sugarpaste Sales: Sale of marshmallow sugarpaste and related decorating materials.
- Gift Cards: Digital gift cards available for purchase on the website.
- Wholesale to Stockists: B2B wholesale revenue through network of stockists. Trade customers receive discounts on bulk purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Trade Customer Discounts |
| Unit Pricing | Pay-as-you-go | EU Shipping |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Karen Davies Sugarcraft product offering
Product offeringCore offering
Karen Davies Sugarcraft designs, hand-models, and sells original food-grade silicone moulds for cake decorating, chocolate making, cookie crafting, and other creative applications. The product range covers animals, flowers, borders, seasonal themes, figures, and specialty designs, complemented by sugarpaste, edible dusts, decorating equipment, and gift cards. All moulds are made by hand in the company's Birkenhead studio and are sold direct-to-consumer online and through wholesale stockists.
Product overview
Karen Davies Sugarcraft is a UK-based manufacturer of professional silicone moulds for cake decorating, chocolate making, cookie crafting, and children's crafts. The core product line consists of cake decorating moulds available in numerous thematic subcategories (animals, flowers, borders, seasonal themes, figures, and more), complemented by sugarpaste/edible materials, silicone cookie moulds, equipment accessories, and rainbow dust decorations. Individual mould products serve as the primary offering, with subcategories including animals (dogs, farm animals, jungle animals), flowers (roses, dahlias, filler flowers, sugar flower borders), borders (christmas, lambeth, small/large borders), and specialty items (vintage brooch, bows, knitted piece). All moulds are hand-modelled by Karen and Alice in their UK studio and are independently tested for food safety compliance. The company ships internationally with IOSS registration for EU VAT collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Cake Decorating Silicone Moulds Original hand-modelled food-grade silicone moulds covering animals, flowers, borders, figures, seasonal themes, and specialty designs for cake decorators and home bakers.
- Sugarpaste
- Silicone Cookie Moulds
- Decorating Equipment & Accessories
- Rainbow Dust Edible Decorations
- Gift Cards
- Vintage Brooch Silicone Mould
- Butterfly & Insect Brooch Silicone Mould
- Dogs Silicone Mould
- Sugar Flower Garland Silicone Mould
- Knitted Piece Silicone Mould
- Cupcake Top – Rose Silicone Mould
- Sugar Flower Border Silicone Mould
- Filler Flowers Silicone Mould
- Easter Bunny Silicone Mould
- Bows Silicone Mould
- Christmas Border Silicone Mould
- Jungle Animals Silicone Mould
- Dahlia Silicone Mould
- Farm Animals Silicone Mould
- Cupcake Top – Teddy Face Silicone Mould
- Cupcake Top – Three Roses Silicone Mould
- Art Deco Filigree Silicone Mould
- Kids Craft Moulds
Quantifiable outcome
- Save hours of time with pre-made flower borders vs. cutting dozens of individual flowers
- +1 more outcomes
Companies that use Karen Davies Sugarcraft
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Karen Davies Sugarcraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Karen Davies Sugarcraft partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Karen Davies Sugarcraft competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Karen Davies Sugarcraft social profiles
Digital presenceKaren Davies Sugarcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karen Davies Sugarcraft leadership team
Management profileNumber of profiles
Profiles2 records
Karen Davies Sugarcraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karen Davies Sugarcraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karen Davies Sugarcraft
What does Karen Davies Sugarcraft do?
Karen Davies Sugarcraft designs, hand-models, and sells original food-grade silicone moulds for cake decorating, chocolate making, cookie crafting, and other creative applications. The product range covers animals, flowers, borders, seasonal themes, figures, and specialty designs, complemented by sugarpaste, edible dusts, decorating equipment, and gift cards. All moulds are made by hand in the company's Birkenhead studio and are sold direct-to-consumer online and through wholesale stockists.
Is Karen Davies Sugarcraft a public or private company?
Karen Davies Sugarcraft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karen Davies Sugarcraft founded?
Karen Davies Sugarcraft was founded in -1. It employs 11 to 50 people.
Where is Karen Davies Sugarcraft based?
Karen Davies Sugarcraft is headquartered in Birkenhead, United Kingdom, in the Europe region.
How does Karen Davies Sugarcraft make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are sugarpaste Sales, gift Cards and wholesale to Stockists.
Does Karen Davies Sugarcraft have an API?
No public API is recorded for Karen Davies Sugarcraft.
What industry is Karen Davies Sugarcraft in?
Karen Davies Sugarcraft's product category is Baking & Cake Decorating Supplies. Its primary akta.pro industry code is AFAKAAAH, Bakery Fillings, Icings & Decorations Manufacturing, with a secondary code of AFAIAFAL, Bakery Packaging & Decor Supplies Wholesale. Its NAICS code is 3322 and its SIC code is 3089.