What Performance Projects does

Performance Projects Ltd is a UK-based engineering design and build firm, founded in 2010 and headquartered at Unit 2220, Silverstone Technology Park, in Britain's motorsport valley. The company designs, builds and supplies functioning vehicles and subsystems, with documented work deployed in Formula 1, Le Mans prototypes, GT3 cars, BTCC, World Touring Cars, all-electric hypercars, Formula-E, and historic marques including Aston Martin, Bugatti, Lagonda, Morgan and Austin. Core technical capabilities span complete vehicle design (chassis, suspension, powertrain integration), structured suspension design methodology, battery pack design with cooling/isolation/safety structures, hub motor design (including geared hub motors for military vehicles), and reverse engineering of historic components using 3D CAD, rapid prototyping, 5-axis CNC machining, water jet and laser cutting. Performance Projects is ISO 9001:2015 certified and operates a quality management system developed in-house since inception.

The business serves four primary verticals: motorsport, niche vehicles, electric and hybrid vehicles, and historic road and race, with capabilities extended to agritech, construction and defence. Customers include a premium GT3 sportscar manufacturer (FIA-homologated steering wheel under PPAP), Rotek Racing (BTCC cooling package), Nissan (electric ice cream van concept), Saga Robotics and Dynium Robot (autonomous agricultural platforms), and a long tail of historic vehicle specialists. Revenue is generated through project-based engineering consultancy fees and one-time supply of vehicles, subsystems and components, with no public pricing and no disclosed revenue figures.

Distribution is enterprise field sales, supported by direct client engagement, trade show presence (Autosport Engineering, Professional Motorsport World Expo, Historic Motorsport International, London Classic Car Show, Autosport International) and cluster memberships (Silverstone Technology Cluster, Niche Vehicle Network, TIGOSE). In February 2022 the company spun out OxDrive Ltd to commercialise integrated high-torque e-hub drivelines (0.8kW-8kW) for agritech, construction and mining, productising IP from a £500k Innovate UK-backed consortium project. The company remains privately held by its founders, Managing Director Chris Horton and Technical Director Terence Goad, with no disclosed institutional investment.

Name

Performance Projects

Legal name

Performance Projects Ltd

Website

https://performance-projects.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Projects is a UK-based engineering consultancy that designs, builds and supplies functioning vehicles and subsystems for motorsport teams, niche vehicle manufacturers, historic car specialists, and agritech, construction and defence clients from its Silverstone Technology Park headquarters.

Ownership category

akta.pro rank

Product category

Automotive Engineering Services

NAICS

Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration) (IMACAIAH)

akta.pro secondary industries

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Vehicle engineering design
• Motorsport engineering
• Electric vehicle systems
• Historic vehicle restoration
• Engineering consultancy

Headquarters

HQ city

Silverstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Engineering Design Services: B2B engineering consultancy providing design and development services for vehicles and subsystems. Services include end-to-end project delivery from concept formulation to customer rollout, reverse engineering, manufacturing support, and project management. Revenue generated through project-based fees for design, build, and supply of vehicles and components.
2. Component and Vehicle Supply: Design and supply of fully functioning vehicles, subsystems, and components to race teams, automotive brands, and specialist manufacturers. Includes FIA GT3 steering wheels, historic vehicle parts, aftermarket products, and bespoke vehicle builds.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Performance Projects designs, builds, and supplies functioning vehicles and subsystems for motorsport teams, niche vehicle manufacturers, road car brands, and historic vehicle specialists. Core capabilities span complete vehicle design (chassis, suspension, powertrain integration), battery pack and electric/hybrid system design, motorsport-grade component engineering, reverse engineering of historic components, and aftermarket product development. Projects are delivered end-to-end from concept formulation through to customer rollout, with manufacturing support and customer service contracts.

Product overview

Performance Projects is an engineering design and build company offering niche vehicle design, electric and hybrid vehicle systems, motorsport design engineering, historic vehicle restoration services, and bespoke vehicle creation. The company operates from Silverstone Technology Park and specializes in end-to-end project delivery from concept to functioning vehicle. Core services include complete vehicle capability (chassis, suspension, powertrain integration), engineering consultancy, and aftermarket product development. The company is ISO 9001:2015 accredited and serves sectors including motorsport, niche automotive, agritech, construction, and defense.

Differentiator

Problem solved

Functional benefit

Products and services

• Niche Vehicle Design Design and development of unique niche vehicles including marketing vehicles, high performance derivatives, promotional projects, proof of concept vehicles, and aftermarket products. Services include complete vehicle capability, vehicle scheming, reverse engineering, compliance documentation, and project management for niche vehicle manufacturers and specialists.
• Electric & Hybrid Vehicles Design and build of hybrid and full electric vehicles, including battery pack design with cooling systems, cell support, isolation and safety structures, motor design, and whole vehicle powertrain integration. Covers Formula-E and all-electric hypercars, as well as agritech applications.
• Motorsport Design

Quantifiable outcome

• 20% increase in torque and 15% increase in power achieved through Morgan 3 Wheeler Stage 1 kit development
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OxDrive LtdcoreStrategic or Co-development Partner · 1 February 2022Spin-off company specialising in supply of integrated, rugged, high torque drivelines for agritech, construction and more. Result of the £0.5m Innovate UK backed collaborative project led by Performance Projects. OxDrive units set the standard for agritech drivelines.
• Printed Motor WorkscoreStrategic or Co-development Partner · 1 November 2020Consortium partner in £0.5m Innovate UK backed agritech driveline project. Project aimed to create family of fully integrated high torque drives for agritech, construction, mining and related markets.
• University of LincolncoreStrategic or Co-development Partner · 1 November 2020Consortium partner in £0.5m Innovate UK backed agritech driveline project. Published academic paper on agri-tech featuring OxDrive units developed by Performance Projects.
• Saga RoboticscoreStrategic or Co-development Partner · 1 November 2020Consortium partner in £0.5m Innovate UK backed agritech driveline project. Thorvald platform features OxDrive e-hubs designed by Performance Projects.
• ARWACminorStrategic or Co-development Partner · 1 November 2020Consortium partner in £0.5m Innovate UK backed agritech driveline project for development of high torque drives for agritech and related markets.
• Silverstone Technology Cluster (STC)coreStrategic or Co-development PartnerNot-for-profit organisation developing high technology research, development and manufacturing companies. Performance Projects adds world class design capability to the exceptional range of specialist companies in the organisation. Cluster aims to promote regional capability, increase links between members and foster investment and growth opportunities.
• Niche Vehicle Network (NVN)coreStrategic or Co-development PartnerIndependent association of over 900 niche vehicle manufacturers, specialist technology and design and engineering companies. Network characterised by low volume production, specialised components, bespoke body and chassis. Performance Projects has been a member since inception.
• TIGOSE (The International Guild of Specialist Engineers)minorStrategic or Co-development PartnerGuild develops all services required to run historic cars through member organisations and affiliates. Core members include build, spare parts and engineering requirements. Performance Projects exhibits on TIGOSE Pavilion at events.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Market position

Strengths2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perfproj
• Facebookfacebook.com/Performance-Projects-Ltd-209165799117846

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Projects