Hass+Hatje

What Hass+Hatje does

Hass+Hatje GmbH is a privately held, family-owned building-materials and construction-supply group headquartered in Rellingen, Schleswig-Holstein, with operating history stretching back to the early 1930s. The group's core operations are split between B2B specialized construction trade, sold through 9 Bauzentren staffed by domain specialists, and B2C home improvement DIY, sold through 12 hagebaumärkte (operating under the national hagebaumarkt cooperative) with attached garden centers. The company also operates 2 Betonwerke (concrete plants) and 2 Speditionen for own logistics, giving it vertical integration across production and last-mile delivery.

The product portfolio spans road construction, civil engineering, garden and landscape construction, roofing, wood, shell construction, facades, interior finishing, windows, doors, parquet, and tiles/bathrooms for professional builders, plus a broad DIY assortment for end consumers. Proprietary technology is not a differentiator — the offering is fundamentally a physical retail / wholesale trading platform enhanced by an e-commerce front-end (hass-hatje.shop). Intangible differentiation rests on the proprietary WUNDERWERK est. 1964 door brand (front and glass doors), sold exclusively through Hass+Hatje Bauzentren, and brand partnerships such as VELUX for daylight solutions.

Revenue mechanics are transaction-based across all channels: one-time purchases of construction materials at Bauzentren, one-time DIY purchases at hagebaumärkte, online-shop transactions with delivery or pickup, and concrete/logistics revenue streams. The customer base is intentionally horizontal: professional road builders, civil engineers, landscapers, roofers, and interior finishers on the trade side, alongside Heimwerker (DIY) consumers. Pricing is consultation- and quotation-based for B2B projects and shelf-based for retail; the company does not publicly disclose pricing or contracted pricing tiers. Geographic scope is restricted to northern Germany across Schleswig-Holstein and Mecklenburg-Vorpommern, with no stated international ambitions.

Name

Hass+Hatje

Legal name

Hass+Hatje GmbH

Website

https://hass-hatje.de

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned regional building-materials and construction-supply company operating across northern Germany through 9 Bauzentren, 12 hagebaumärkte with garden centers, 2 concrete plants, and 2 logistics firms, serving both professional builders and DIY consumers.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Architectural, Engineering, and Related Services (5413)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Building materials trading
• Construction supply retail
• DIY home improvement
• Concrete production
• Construction materials distribution

Headquarters

HQ city

Rellingen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Specialized Construction Materials Sales (Bauzentren): B2B sales of specialized construction materials including road construction, civil engineering, garden and landscape construction, roofing, wood, shell construction, facade, interior finishing, windows, doors, parquet, and tiles. Specialist consultation and large warehouse inventory.
2. DIY Retail (hagebaumärkte): B2C sales of home improvement and DIY products, plants, and decorative items through hagebaumärkte with attached garden centers.
3. Online Shop: Direct-to-consumer online sales channel for building materials with delivery and local pickup options.
4. Concrete Production: Production and sale of concrete products through 2 owned Betonwerke (concrete plants).
5. Transport and Logistics: Own logistics operations through 2 Speditionen for delivery of construction materials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hass+Hatje is a family-owned building materials and home improvement company operating in northern Germany. It runs 9 specialized Bauzentren (construction centers) serving professional builders in road construction, civil engineering, garden/landscaping, roofing, shell construction, facades, interior finishing, windows, doors, parquet and tiles, plus 12 hagebaumärkte (DIY home improvement stores) with integrated garden centers serving consumer do-it-yourself customers. The company is vertically integrated with 2 Betonwerke (concrete plants), 2 Speditionen (logistics companies), and a direct online shop. It also offers project supervision for renovation and modernization, the proprietary WUNDERWERK door brand, and green roof packages.

Product overview

Hass+Hatje is a family-owned building materials and construction supply company operating in northern Germany. The core offering consists of 9 Bauzentren (specialized construction centers) providing expert consultation and large inventory for road construction, civil engineering, garden/landscaping, roofing, wood, raw construction, facades, interior finishing, windows, doors, parquet, and tiles. Complementing this are 12 hagebaumärkte (home improvement stores) with integrated Gartencenter (garden centers) serving DIY customers. The company operates an online shop for product ordering. The portfolio includes the WUNDERWERK est. 1964 sub-brand for premium doors (Haustüren and Glastüren), green roof packages, energy renovation consulting services, and comprehensive digital/print catalogs. Additional operations include 2 concrete plants and 2 logistics companies.

Differentiator

Problem solved

Functional benefit

Brands

• WUNDERWERK: Private label brand for doors including Haustüren (front doors) and Glastüren (glass doors), established 1964.

Products and services

• Bauzentren (Construction Centers) Specialized construction centers providing expert consultation and large inventory across road construction, civil engineering, garden and landscaping, roofing, wood, raw construction, facades, interior finishing, windows, doors, parquet, and tiles for professional builders and trade professionals.
• hagebaumärkte (Home Improvement Stores) Retail home improvement stores under the hagebaumarkt brand offering DIY products, renovation supplies, tools, plants and decoration items for do-it-yourself consumers across 12 locations in northern Germany.
• Gartencenter (Garden Centers) Garden centers integrated within hagebaumärkte offering a wide selection of plants and decorative items for home garden projects.
• Hass+Hatje Online Shop Direct e-commerce platform for ordering building materials online with delivery service or self-pickup option at the Ratzeburg location.
• WUNDERWERK Doors (Haustüren and Glastüren) Proprietary door brand (WUNDERWERK est. 1964) covering premium entrance doors (Haustüren) and glass doors (Glastüren), sold exclusively through Hass+Hatje Bauzentren.
• Gründach-Paket (Green Roof Package) Complete green roof set covering 18 m², ideal for carports, garages and garden houses, distributed as a WUNDERWERK-branded kit.
• Energetische Sanierung (Energy Renovation Advisory) Consulting service supporting customers with energy-efficient building renovation and modernization, including guidance on subsidies and Fördermittel.
• Betonwerke (Concrete Production) Own production and sale of concrete products through 2 vertically integrated Betonwerke (concrete plants) supplying the company's construction trade operations and external customers.
• Speditionen (Transport and Logistics) Own logistics operations through 2 Speditionen providing delivery of construction materials across northern Germany as part of vertically integrated supply chain.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• hagebaumarkt NetworkcoreChannel Partner/ Reseller/ DistributorHass+Hatje operates 12 hagebaumärkte (home improvement stores) under the hagebaumarkt brand, a network of independent building materials and DIY retailers in Germany. These stores serve as franchise/partner locations in northern Germany (Rellingen, Bad Oldesloe, Bad Segeberg, Ratzeburg, Gadebusch, Wittstock, Güstrow, Lübz, Schwarzenbek, Pritzwalk, Kyritz, Gägelow), offering DIY products and garden centers to consumer customers.
• WUNDERWERKminorOEM/ Whitelabel/ Licensing PartnerWUNDERWERK est. 1964 is an own-brand door label licensed/sold exclusively through Hass+Hatje Bauzentren. The brand covers entrance doors and glass doors. Hass+Hatje distributes this private label as its own branded product line.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hellweg Die Profi-Baumärkte: Hellweg is a German DIY/home improvement chain with a strong professional-trade focus (Profi-Baumarkt positioning). It is the most directly comparable mid-size DIY retail peer to Hass+Hatje's Bauzentren/hagebaumärkte dual format, especially relevant for trade-customer service and assortment breadth.
• Stark Deutschland: Stark is a leading B2B-focused building materials distributor in Germany serving trades and contractors through regional branches. It overlaps most directly with Hass+Hatje's specialized Bauzentren operations (civil engineering, shell construction, finishing) and competes for the same professional builder customers.
• Globus Baumarkt: Globus Baumarkt is a German DIY/home improvement chain anchored to the Globus hypermarket footprint, serving trade and DIY customers with full assortments. It directly overlaps with the hagebaumärkte model on consumer DIY assortment and competes in adjacent geographies.
• OBI Baumarkt: OBI is one of Germany's largest DIY/home improvement chains, with full-line stores serving both DIY consumers and trade professionals. It competes head-to-head with the hagebaumärkte format on assortment depth and price, while offering growing B2B trade service to challenge the Bauzentren side.
• Bauhaus: Bauhaus operates Germany's largest DIY specialty retail footprint with city-format Fachcentren combining workshop, garden, and professional trade assortments. Like Hass+Hatje, it integrates trade-professional service and consumer DIY under one roof, with strong specialist consultation per department.
• HORNBACH Baumarkt: HORNBACH is a German-listed DIY and building materials retailer operating large-format stores combining professional (BauMax/Bauprofi) and DIY assortments. It is the closest publicly traded peer to Hass+Hatje's combined Bauzentren + hagebaumärkte model, competing on price, specialist consultation, and project-trade service.

Others

• Hagebau Handelsgesellschaft: Hagebau is the central cooperative and wholesale organization for the independent hagebaumarkt retailers in Germany (including Hass+Hatje). It functions as the channel partner, wholesaler, and brand steward behind the 12 hagebaumärkte Hass+Hatje operates, and represents a structural ecosystem participant rather than a direct retail competitor.

Regional players

• Raiffeisen Baustoffpartner: Raiffeisen Baustoffpartner is the building materials arm of the German Raiffeisen cooperative network, focused on serving trades, contractors, and municipalities through regional outlets. Comparable in B2B construction materials focus and regional-format operating model, though primarily outside Hass+Hatje's northern core.
• Sievert Baustoffhandel: Sievert is a regional German building materials distributor (Baustoffhandel) operating a network of outlets serving trades and contractors. It is comparable in B2B-focused construction materials distribution but operates primarily in central/southern Germany, placing it in a different geographic competitive set.

Broad incumbents

• BayWa Bau & Garten: BayWa is a large German conglomerate with a Bau & Garten division providing building materials, DIY retail, and renewable energy/HVAC services. Although mainly southern German in footprint, it overlaps with Hass+Hatje on multi-format building materials and garden retail and on the energy renovation theme.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hassundhatjebauzentrum
• Instagraminstagram.com/hass_und_hatje_bauzentrum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hass+Hatje