Blowpro

What Blowpro does

BlowPro is a premium haircare brand that develops and sells professional-grade hair styling tools and hair care products through a direct-to-consumer e-commerce storefront (blowpro.com, Shopify-powered) and a registered B2B wholesale channel serving salon professionals in the USA and Canada. The company sells titanium-enhanced hair tools — blow dryers, flat irons, curling wands, and upright stylers — priced from approximately $49 to $130, alongside a proprietary hair care line built around a Pure Protein Blend (amino acids plus wheat, silk, and soy proteins) and specialty technologies such as Lasting-Flex polymers and Rapid Heat. Hair care products (shampoos, conditioners, volumizers, texturizers, anti-frizz serums, dry shampoos) are priced from approximately $8 to $28, sold as individual units, bundles (e.g., The Blowout Kit at $150), and digital gift cards.

The brand operates multiple sub-brands — Kiss Edition (premium tools), NBL by Blowpro (professional line), OUD Collection, and Dubai Pistachio Chocolate — and markets through earned media placements in Forbes, Vogue, Allure, People, Marie Claire, and Cosmopolitan, plus a creator-driven Babe AF affiliate program on TikTok offering up to 10% commission. Founded in 2008 by Stuart Sklar, former L'Oreal VP of Marketing, after opening the world's first blow dry bar 'Blow' in Manhattan in 2005, BlowPro was acquired by Beauty Elite Group Inc. (owner Basim Shami, former CEO of Farouk Systems) in 2014 and has since added professional styling tools to the original product line. The company is privately held with no disclosed revenue, headcount, or institutional funding rounds.

Name

Blowpro

Legal name

Beauty Elite Group, Inc.

Website

https://blowpro.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

BlowPro is a privately held premium haircare brand selling titanium-enhanced hair tools and proprietary protein-blend hair care products through DTC e-commerce and a salon wholesale portal in the USA and Canada, operated by Beauty Elite Group Inc.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Styling & Finishing (CRABALAC)

akta.pro secondary industries

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)

Keywords

• Professional hair care products
• Hair styling tools
• Blow dry products
• Salon wholesale hair care
• Premium haircare brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Hair Tools Sales: Sale of professional-grade hair styling tools including blow dryers, curling wands, flat irons, and upright stylers made with titanium technology. Revenue is one-time per product purchase.
2. Hair Care Products Sales: Sale of hair care products including shampoos, conditioners, styling sprays, mousses, serums, and treatments. Includes both standard and specialty lines like OUD Collection and Dubai Pistachio Chocolate.
3. Salon Professional Wholesale: B2B wholesale sales to salon professionals through a dedicated professional portal and registration system.
4. Affiliate/Ambassador Program: TikTok affiliate program where influencers and content creators earn commission (up to 10%) by promoting BlowPro products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BlowPro sells professional-grade hair styling tools (blow dryers, flat irons, curling wands, and upright stylers) and a full line of hair care products (shampoos, conditioners, volumizers, finishing sprays, dry shampoos, serums, and treatments) under its own brand and sub-brands including Kiss Edition, NBL by Blowpro, and OUD Collection. Products are sold direct-to-consumer through blowpro.com and via a wholesale portal for salon professionals.

Product overview

Blowpro is a premium haircare brand offering a comprehensive portfolio of professional-grade hair tools, haircare products, and accessories organized into distinct collections. The core product lineup includes: Hair Tools (blow dryers, flat irons, curling wands, and styling brushes featuring titanium technology and ionic features across Kiss Edition, Pink Edition, Gold Edition, Purple Edition, and NBL professional lines); Haircare Products spanning volumizing, texturizing, finishing, anti-frizz, and cleansing categories with flagship lines including Body By Blow, Blow Up, Faux Dry, Textstyle, and OUD Collection; and Accessories including shower caps and brush sets. The brand emphasizes titanium-enhanced tools for damage-free styling and proprietary protein blends in haircare formulations, positioning itself for both salon professionals and consumers seeking at-home salon-quality results. The company is operated by Beauty Elite Group Inc. and ships to USA and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Kiss Edition: A premium collection of hair tools including the Upright Titanium Styler and Titanium Dryer
• NBL by Blowpro
• OUD Collection
• Dubai Pistachio Chocolate
• Babe AF

Products and services

• Kiss Edition Upright Titanium Styler Innovative upright-standing flat iron with titanium plates for even heat distribution and damage-free styling, designed for consumers and professionals seeking salon-quality straightening at home.
• Kiss Edition Titanium Dryer Professional-grade blow dryer with titanium technology for even heat distribution, AC motor for robust performance, and Lip Concentrator for precise airflow and styling.
• Titanium Pink Edition Blow Dryer Blow dryer featuring a 1875 Watt AC motor with approximately 1,000 hours lifespan, Pure Air Technology with 6 white LED lights for antimicrobial properties, and three speed/temperature settings.
• Titanium Gold Edition Blow Dryer Premium blow dryer with titanium technology for even heat distribution and faster drying time.
• Purple Edition Titanium Dryer Blow dryer with titanium technology, available as standalone unit or as a combo with hairspray.
• Ionic Pro Dryer NBL by Blowpro Professional ionic dryer designed for salon-quality performance with advanced ionic technology, part of the NBL professional line.
• Titanium Curling Wand Curling wand with titanium technology for damage-free styling and long-lasting curls.
• Titanium Wave Maker Oval Curling Wand Oval-shaped curling wand designed for creating natural wave patterns with titanium technology.
• Pro Titanium Styling Wand NBL by Blowpro Professional-grade titanium curling wand from the NBL professional line for stylists and salons.
• Ionic Styling Iron NBL by Blowpro Ionic flat iron from the NBL professional line for sleek, straight styling.
• Body By BlowPro Titanium Styling Iron Titanium flat iron with ionic technology for professional-grade straightening and styling.
• Pink Edition Titanium Style Flat Iron Pink-themed flat iron with titanium plates for even heat distribution and damage-free styling.
• Cordless Styling Travel Iron Portable cordless flat iron designed for travel convenience.
• Mini Travel Duo NBL by Blowpro Compact travel set from the NBL professional hair tool line.
• Thermal Glide Brush Heated brush for smoothing and straightening hair during blow drying.
• Click N Curl Brush Set Brush set designed for creating and defining curls.
• The Perfect Shower Cap 100% Terry-lined shower cap with secure elastic edging to protect blowouts from steam and frizz.
• The Perfect Hair Wrap+Shower Cap Multi-purpose hair wrap and shower cap combination for protecting hairstyles.
• Body By Blow No Crunch Volumizing Mousse Volumizing mousse with amino acids, heat-active styling resins, and natural antioxidants that delivers maximum body without stiffness or crunch; sodium-chloride free and 100% keratin treatment compliant.
• Blow Back Time Volumizing & Finishing Spray Volumizing spray that delivers instant density boost, restores strength and vitality, and provides anti-aging protection for hair.
• Blowout Spray Serious Non-Stick Hair Spray Light-hold hair spray infused with silk and soy proteins that provides weightless, brushable hold without frizz or stiffness.
• After Blow Strong Hold Finishing Spray Quick-dry finishing spray with zero-build-up formula that strengthens and conditions while locking out humidity.
• Textstyle Dry Texture Spray Quick-dry texture spray with Lasting-Flex technology that creates dramatic definition, absorbs oil, and provides memory for next-day style recreation; sulfate and paraben free.
• Blow Up Root Lift Concentrate Root booster spray with Pure Protein Blend including Milk and Rice Proteins that provides targeted, long-lasting lift and height at the roots without crunchiness.
• Weather Girl Anti-Frizz Serum Ultra-lightweight anti-frizz serum with Pure Protein Blend of Soy and Silk Proteins that creates a weightless shield against humidity while enhancing shine.
• You Only Smoother Advanced Smoothing Spray Advanced smoothing spray for sleek, frizz-free styles.
• Mane Tame Weightless Soft Pomade Weightless styling pomade for managing and taming hair without added heaviness.
• Beach Blow Texturizing Lightweight Mist Texturizing mist that creates beachy wave looks with a soft matte finish.
• Make It Curl Weightless Spray Gel Weightless spray gel for defining and enhancing curls without stiffness.
• Time To Shine 3-D Illuminating Mist Illuminating mist that adds dimensional shine and luminosity to hair.
• Ready Set Blow Express Blow Dry Lotion Blow dry lotion that prepares hair for faster, more effective styling.
• Heat is On Daily Protective Primer Daily protective primer that shields hair from heat damage during styling.
• Textstyle Texturizing & Volumizing Powder Texturizing and volumizing powder for adding lift and texture at the roots.
• Faux Dry Shampoo Powder Dry shampoo powder with micronized corn starch that instantly absorbs oil and re-energizes blow dry styles, extending them by 1-2 days.
• Faux Dry Shampoo Aerosol Spray Aerosol dry shampoo that dispenses milled powder directly to roots to absorb oil and refresh styles.
• Faux Dry Oud Dry Shampoo Dry shampoo with exotic oud fragrance that eliminates oil and buildup while adding texture and volume.
• Faux Dry Refreshing Mist Refreshing mist for reviving and refreshing blow dry styles.
• Faux Dry Conditioner Powder Powder conditioner that conditions and softens hair without water.
• Blow Up Daily Volumizing Shampoo Daily shampoo designed to add volume and fullness to hair while cleansing.
• Blow Up Daily Volumizing Conditioner Daily conditioner that adds volume and moisture to hair without weighing it down.
• Hydra Quench Daily Hydrating Shampoo Hydrating shampoo that provides moisture and nourishment to dry or damaged hair.
• Hydra Quench Daily Hydrating Conditioner Hydrating conditioner that replenishes moisture and softens hair.
• Damage Control Daily Repairing Shampoo Repairing shampoo that helps restore and protect damaged or color-treated hair.
• Damage Control Daily Repairing Conditioner Repairing conditioner that helps restore and protect damaged or color-treated hair.
• Blow it Smoothly, Oud Oil Shampoo Shampoo infused with oud oil from the OUD collection that cleanses while adding luxurious fragrance.
• Blow it Smoothly, Oud Oil Conditioner Conditioner infused with oud oil from the OUD collection that moisturizes while adding luxurious fragrance.
• Blow it Smoothly, Oud Oil Dry Spray Dry spray with oud oil from the OUD collection for styling and fragrance.
• Blow it Smoothly, Oud Dry Oil Dry oil treatment with oud from the OUD collection for shine and smoothness.
• Blowpro Dubai Pistachio Chocolate Shampoo Shampoo with Dubai-inspired pistachio chocolate scent and formula.
• Blowpro Dubai Pistachio Chocolate Conditioner Conditioner with Dubai-inspired pistachio chocolate scent and formula.
• The Blowout Kit Complete blowout kit containing essential tools and products for professional-quality blowouts at home.
• BlowPro eGift Cards Digital gift cards available in $25, $50, $75, and $100 denominations, redeemable on blowpro.com.
• BlowPro Professional Wholesale Program B2B wholesale program offering salon professionals dedicated portal access, wholesale pricing, and products for in-salon services and retail resale.

Quantifiable outcome

• AC Motor lifespan of approximately 1,000 hours
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers BlowPro's online e-commerce store at blowpro.com. The privacy policy states: 'We rely on Shopify to power our online store.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drybar: Drybar built a blowout-bar-originated product brand selling professional-grade tools, haircare, and styling products via D2C and salon channels — essentially the same origin-to-product playbook as BlowPro.
• Olaplex: Olaplex is the dominant professional bond-building haircare brand with strong D2C and salon distribution — a benchmark for monetizing proprietary haircare science across both channels.
• T3 Micro: T3 Micro sells premium hair styling tools (dryers, irons, wands) direct-to-consumer with a professional/consumer hybrid positioning that closely mirrors BlowPro's titanium tool portfolio.
• Living Proof: Living Proof sells science-led, salon-distributed haircare styling products with proprietary formulations, sharing BlowPro's emphasis on differentiated protein/active blends.
• Color Wow: Color Wow is a celebrity-backed professional haircare brand built around breakthrough styling products and viral social marketing — highly comparable to BlowPro's positioning and growth motion.

Broad incumbents

• Conair: Conair is a mass-market hair tool and personal care incumbent whose full dryer/iron portfolio sets the price floor against which BlowPro's premium positioning competes.
• Kérastase: Kérastase is L'Oréal's prestige salon haircare brand with global distribution and proprietary formulations, representing the scaled-up version of BlowPro's professional haircare thesis.
• BaByliss Pro: BaByliss Pro is a large established professional hair styling tool brand offering dryers, irons, and wands to salons and consumers — directly competitive in category, with much broader scale.
• Revlon: Revlon is a broad beauty incumbent with a sizeable hair tools and haircare portfolio reaching mass retail and salons — sets competitive context for tool-category margin and distribution.

Emerging players

• L'ange Hair: L'ange Hair is a DTC-first premium hair tools brand that scaled via TikTok and social — closely analogous to BlowPro's Babe AF / TikTok-led growth motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blowpro_hair
• Facebookfacebook.com/blowprohair
• LinkedInlinkedin.com/company/blow-styling-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blowpro