Better Dwelling
Data driven journalism, starting with Canadian housing.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Better Dwelling does
Unbiased, data driven journalism focusing on the Canadian housing market.
Better Dwelling firmographics
Firmographics- Name
- Better Dwelling
- Legal name
- Better Dwelling Inc.
- Website
- https://betterdwelling.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Data driven journalism, starting with Canadian housing.
- Ownership category
- akta.pro rank
Where Better Dwelling is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Better Dwelling business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: Revenue generated through direct sales of advertising and third-party advertising systems. The editorial principles state advertisers have no influence on coverage.
- Institutional Subscriptions: Invite-only institutional account program with direct sales of products and services. Newsletter available for general readers at no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with optional institutional accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Better Dwelling product offering
Product offeringCore offering
Better Dwelling operates a data-driven Canadian real estate and housing news website that publishes written articles, interactive maps, and charts analyzing residential real estate prices, mortgage trends, demographics, and related economic factors. The company supplements its core journalism with the Canadian Overnight Rate Sentiment Index (CORSI), a proprietary expert-panel forecasting tool, plus a free email newsletter and an invite-only institutional accounts program. Its content is targeted at general readers (particularly millennials) seeking accessible, data-driven coverage of Canadian housing.
Product overview
Better Dwelling operates as a digital media platform built around a single core product — its data-driven real estate and housing news website — augmented by a proprietary analytics tool called the Canadian Overnight Rate Sentiment Index (CORSI), an email newsletter, and an invite-only institutional accounts program. The portfolio is unified in serving data-driven journalism and analysis on Canadian housing markets, mortgage trends, and related economic topics. No separate SaaS modules, API products, or standalone software offerings are present.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Dwelling News Website Canada's largest independent housing news outlet, providing data-driven journalism, market analysis, and reporting on Canadian real estate, mortgage trends, demographics, and related economic topics through written articles, interactive charts, and custom data visualizations.
- Canadian Overnight Rate Sentiment Index (CORSI) A proprietary sentiment analysis tool that polls top Canadian finance experts for their Bank of Canada overnight rate forecasts, anonymizes results, and visualizes them on a Cleveland-style dot plot to show consensus and divergence in rate expectations.
- Better Dwelling Newsletter Free email newsletter delivering weekly top stories and curated housing market insights from Better Dwelling to subscribers.
- Institutional Accounts Invite-only subscription program providing institutional-grade access to Better Dwelling's data and analysis for professional/institutional users.
Quantifiable outcome
- Data has appeared in hundreds of local, national, and international news articles
Companies that use Better Dwelling
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Better Dwelling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Better Dwelling partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- BMO (Bank of Montreal)minorBMO Chief Economist Douglas Porter served as a panel expert for Better Dwelling's Canadian Overnight Rate Sentiment Index (CORSI).
- Desjardins GroupminorDesjardins Group Chief Economist Jimmy Jean served as a panel expert for Better Dwelling's CORSI index.
- CIBC (Canadian Imperial Bank of Commerce)minorCIBC Deputy Chief Economist Benjamin Tal served as a panel expert for the CORSI index. CIBC economists also provided population data analysis referenced in Better Dwelling articles.
- National Bank FinancialminorVP of Economics and Strategy Taylor Schleich served as a panel expert for Better Dwelling's CORSI index.
- University of TorontominorProfessor Angelo Melino of Economics served as a panel expert for the CORSI index.
- Concordia UniversityminorProfessor Moshe Lander of Economics served as a panel expert for the CORSI index.
- Oxford EconomicsminorDirector of Economics (Canada) Tony Stillo served as a panel expert for the CORSI index.
- True North MortgageminorCEO Dan Eisner served as a panel expert for the CORSI index.
- CoStar GroupminorChief Economist & Head of Market Analytics Carl Gomez served as a panel expert for the CORSI index.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Better Dwelling competitors and assessment
Company assessmentDirect peers
- Livabl: Canadian real estate data and news site focused on condos and new developments. Directly comparable to Better Dwelling as a Canada-focused data-driven housing content and research outlet serving prospective buyers and investors.
- Zoocasa: Canadian real estate portal publishing market insights, housing reports, and data-driven articles alongside listing search. Overlaps with Better Dwelling on Canadian housing market journalism and analysis.
- REW.ca: British Columbia-based Canadian real estate search platform with an integrated news, market data, and analysis section. Comparable to Better Dwelling as a Western-Canada-rooted, data-led housing media property.
- Storeys: Canadian online real estate magazine covering housing trends, design, and market analysis. Directly comparable as a digital-first Canadian residential real estate editorial brand.
- Canadian Real Estate Wealth Magazine: Canadian publication targeting real estate investors with market analysis, data, and trend reporting. Comparable to Better Dwelling on the investor-oriented Canadian housing news and data beat.
- RateSpy: Canadian mortgage rate tracking and consumer-finance news site publishing rate data and housing affordability analysis. Directly comparable on the Canadian mortgage/rate analytics journalism niche.
Broad incumbents
- CBC News (Real Estate): Canada's national public broadcaster produces substantial real estate and housing coverage. A broader incumbent covering the same Canadian housing topics as part of a much larger general-news portfolio.
- Financial Post (Real Estate): National Post's business section includes frequent Canadian real estate market analysis. A broader financial-news incumbent covering the same housing-economy topics at scale.
- Bloomberg (Canadian Housing Coverage): Global financial news publisher with dedicated Canadian housing and rate analysis. Comparable on data-driven housing journalism, though at vastly larger scale and broader geographic scope.
- Zillow Research: U.S. residential real estate data publication producing market reports, charts, and dashboards. Comparable on the data-driven residential housing research format, though U.S.-focused.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Better Dwelling social profiles
Digital presenceBetter Dwelling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Dwelling leadership team
Management profileNumber of profiles
Profiles4 records
Better Dwelling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Dwelling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Dwelling
What does Better Dwelling do?
Better Dwelling operates a data-driven Canadian real estate and housing news website that publishes written articles, interactive maps, and charts analyzing residential real estate prices, mortgage trends, demographics, and related economic factors. The company supplements its core journalism with the Canadian Overnight Rate Sentiment Index (CORSI), a proprietary expert-panel forecasting tool, plus a free email newsletter and an invite-only institutional accounts program. Its content is targeted at general readers (particularly millennials) seeking accessible, data-driven coverage of Canadian housing.
Is Better Dwelling a public or private company?
Better Dwelling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Dwelling founded?
Better Dwelling was founded in 2017. It employs 1 to 10 people.
Where is Better Dwelling based?
Better Dwelling is headquartered in Toronto, Canada, in the North America region.
How does Better Dwelling make money?
Two revenue lines are on record. Advertising is the primary driver. The others are institutional Subscriptions.
Who are Better Dwelling's main competitors?
Direct peers on record are Livabl, Zoocasa, REW.ca, Storeys, Canadian Real Estate Wealth Magazine and RateSpy. Broad incumbents are CBC News (Real Estate), Financial Post (Real Estate), Bloomberg (Canadian Housing Coverage) and Zillow Research.
Does Better Dwelling have an API?
No public API is recorded for Better Dwelling.