WSFA

Local Broadcast Televisionwsfa.com

WSFA 12 News is a Montgomery, Alabama local television station owned by Gray Television (NYSE: GTN). Founded in 1954 as Alabama's first TV station, it delivers local news, weather, sports, and community programming across broadcast, digital, mobile, and podcast platforms to central Alabama audiences.

Company typePrivate
Founded1954
HeadquartersMontgomery, United States
Headcount51–100
GTM typeB2C
OfferingServices

What WSFA does

WSFA 12 News is a local broadcast television station headquartered in Montgomery, Alabama, recognized as Alabama's first television station, founded in 1954 and currently operated as a business unit within Gray Television, Inc.'s (NYSE: GTN) Gray Local Media division. The station serves as the local NBC affiliate for the Montgomery metropolitan area and surrounding central Alabama communities, producing news, weather forecasts (under the First Alert Weather brand), sports coverage, political and election reporting, and community-oriented programming such as We the People, County Road 12, and Class Act. Its operational geography is the Montgomery DMA and broader central Alabama, with content delivered over-the-air, via cable and satellite carriage, and across digital properties.

The station's core product is the daily local television broadcast, supported by a multi-platform distribution ecosystem that includes the wsfa.com website, iOS and Android mobile applications, live streaming, an on-demand video gallery, podcast series (Being Real with Bethany, Case Files, Reelin' with Rosie, Editorials), NextGen TV (ATSC 3.0) broadcast capability, and syndication through parent Gray Media properties including InvestigateTV, Local News Live, and Telemundo Montgomery. Investigative verticals include the Targeting Crime unit, while weather coverage is reinforced by First Alert Stormtracker radar, a hurricane center, weather cams, and a network of First Alert Weather Radio partners. Underlying technology consists of broadcast transmission infrastructure, digital content management, streaming delivery, and cross-property content syndication integrated with Gray Television's national station network.

WSFA generates revenue primarily through local and regional advertising sold across its broadcast and digital inventory, with pricing negotiated directly with advertisers rather than published. No station-specific revenue is publicly disclosed because results are consolidated within Gray Television's financial reporting. Customer segments consist of two distinct groups: local and regional advertisers (SMBs, organizations, and agencies seeking to reach the Montgomery-area audience) as the paying customers, and local viewers and community audiences as the end users of the content. The business model is fundamentally ad-supported, with content operations funded by spot sales, sponsorships, and digital ad placements.

WSFA firmographics

Firmographics

Name: WSFA
Legal name: Gray Television, Inc.
Website: https://wsfa.com
Company type: Private
Founded year: 1954
Operating status: Operating
Headcount range: 51–100 employees
Short description: WSFA 12 News is a Montgomery, Alabama local television station owned by Gray Television (NYSE: GTN). Founded in 1954 as Alabama's first TV station, it delivers local news, weather, sports, and community programming across broadcast, digital, mobile, and podcast platforms to central Alabama audiences.
Ownership category
akta.pro rank

WSFA industry classification

Industry

Product category: Local Broadcast Television
NAICS: Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Local News & Weather Stations (MPABACAJ)
akta.pro secondary industries: Weather & Emergency Information Channels (MPABAIAF), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

Local broadcast news
Weather forecasting
Television advertising
News streaming
Community journalism

Where WSFA is headquartered

Location

Headquarters

HQ city: Montgomery
HQ country: United States
HQ region: North America

Markets served

WSFA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels5 records

WSFA product offering

Product offering

Core offering

WSFA 12 News is an NBC-affiliated local broadcast television station serving Montgomery, Alabama and surrounding central Alabama communities. The station delivers local news, weather forecasting (First Alert Weather), sports coverage, and community programming via over-the-air broadcast, digital streaming, mobile applications, podcasts, and its website (wsfa.com).

Product overview

WSFA 12 News is a local broadcast television station serving Montgomery, Alabama. The station operates as a single core product (broadcast news) with multiple supplementary digital modules and services. The main broadcast delivers local news, weather, sports, and community content through traditional television distribution. Associated digital offerings include the First Alert Weather service, WSFA Mobile Apps for iOS and Android, on-demand video gallery, podcast series, live streaming, and NextGen TV technology. The station also produces specialized content initiatives like Targeting Crime investigative reporting, community programs, and local sports coverage.

Differentiator

Problem solved

Functional benefit

Brands

First Alert Weather: Weather alert and forecast branding used by WSFA meteorologists for severe weather warnings and daily forecasts.
First Alert Stormtracker
Targeting Crime
Case Files

Products and services

WSFA 12 News Broadcast
First Alert Weather
WSFA Mobile Apps
WSFA Podcasts
NextGen TV (ATSC 3.0)
WSFA Live Streaming

Companies that use WSFA

Customer profile

Segments2 records

Ideal customer profiles2 records

WSFA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WSFA partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights5 records

WSFA competitors and assessment

Company assessment

Emerging players

AL.com (Alabama Media Group): Digital-first Alabama news outlet covering the same state-level news, politics, and sports beats that WSFA covers on broadcast; competes for the same Alabama audience attention and digital ad spend, though not in linear TV.

Direct peers

WKRG (CBS Mobile): Local broadcast TV station serving a neighboring Alabama/Mississippi Gulf Coast region via Nexstar; comparable in scale, local news structure, and weather-driven audience model to WSFA.
WBMA-LD (ABC 33/40): Direct local broadcast TV competitor covering the Birmingham/Alabama market with overlapping Alabama news coverage and similar NBC/ABC-style local news, weather, and sports programming model to WSFA.
WTVY (CBS): Regional Alabama broadcast TV station within the same Dothan/southern-Alabama DMA footprint and part of the same Gray Television network, operating an identical model of local news, weather, and digital streaming.
Telemundo Montgomery (WSFA sister property): Spanish-language local broadcast and digital operation owned by Gray Television serving the same Montgomery DMA; overlapping local advertiser base with WSFA on the same parent network.

Broad incumbents

Tegna Inc. Major US local broadcast TV operator with stations focused on local news and digital extension; offers the same advertiser proposition at a multi-market scale.
Gray Television, Inc. (Parent): Publicly traded (NYSE: GTN) parent company of WSFA and operator of 150+ US local broadcast TV stations; same business model and audience economics as WSFA at portfolio scale.
Hearst Television: Major US local broadcast group with deep news and weather production capability; comparable multi-station operating model with similar advertiser, syndication, and digital-streaming economics.
Nexstar Media Group: Largest US local broadcast TV operator (200+ stations including WKRG); directly comparable business model, ad sales structure, and digital-streaming extension as WSFA.
Sinclair Broadcast Group: Major US local broadcast TV group with comparable station-level news, weather, and digital operations; a broad portfolio incumbent competing for the same national advertiser and syndicated content relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

WSFA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WSFA leadership team

Management profile

Number of profiles

WSFA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WSFA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSFA

What does WSFA do?

Is WSFA a public or private company?

WSFA is a private company. It is classified as corporate owned and is currently operating.

When was WSFA founded?

WSFA was founded in 1954. It employs 51 to 100 people.

Where is WSFA based?

WSFA is headquartered in Montgomery, United States, in the North America region.

Who are WSFA's main competitors?

AL.com (Alabama Media Group) is listed as an emerging player. Direct peers are WKRG (CBS Mobile), WBMA-LD (ABC 33/40), WTVY (CBS) and Telemundo Montgomery (WSFA sister property). Broad incumbents are Tegna Inc., Gray Television, Inc. (Parent), Hearst Television, Nexstar Media Group and Sinclair Broadcast Group.

Does WSFA have an API?

No public API is recorded for WSFA.

What industry is WSFA in?

WSFA's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAIAF, Weather & Emergency Information Channels. Its NAICS code is 516120 and its SIC code is 4833.