Green-Pay
Green-Pay is an Ivorian fintech founded in 2019 that deploys GIM-UEMOA-certified payment terminals accepting mobile money and bank cards. It serves over 20,000 merchants across 20+ cities in Côte d'Ivoire through partnerships with telecom operators and banks.
- Company typePrivate
- Founded2019
- HeadquartersAbidjan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Green-Pay does
Green-Pay is an Ivorian fintech company founded in 2019 and headquartered in Abidjan, Côte d'Ivoire, that operates a digital payment acceptance network for merchants across the country. The company's core product is the GIM-UEMOA-certified TPE (Terminal de Paiement Électronique), built on PAX A920 hardware, which accepts mobile money payments from Orange Money, MTN MoMo, and Moov Money, as well as Visa, Mastercard, and GIM-UEMOA bank cards through a single device. Green-Pay also offers a mobile application supporting NFC, QR Code, and facial recognition payment methods, a real-time transaction reporting backoffice, and, as of November 2025, an FNE (Facture Normalisée Électronique) electronic invoicing service authorized by Côte d'Ivoire's Direction Générale des Impôts.
Green-Pay generates revenue through transaction processing fees on payments routed through its terminals and through terminal hardware sales; no monthly rental or leasing fees are charged to merchants, and support, maintenance, and software updates are provided free of charge. The company operates a channel-partner go-to-market model: merchants first sign a contract with a partner mobile money operator or bank (the roster includes Orange Money, MTN, Moov, ECOBANK, BGFI, GT Bank, UBA, BACI, NSIA, BSIC, Bridge Bank, BOA, BDA, YUP CI, VERSUS, MANSA, and Orange Bank), then collect their Green-Pay terminal from the company's offices or authorized partner locations. Green-Pay's primary customer segment is small and medium-sized merchants, with secondary service to financial institutions and end consumers using the mobile application.
Within three years of founding, Green-Pay deployed approximately 20,000 merchant acceptance points across more than 20 cities in Côte d'Ivoire, including Abidjan, Bouaké, Daloa, Yamoussoukro, Korhogo, San-Pédro, and Man. The company's shareholder structure combines Orange Côte d'Ivoire Participations (since August 2023) and the state-backed Caisse des Dépôts et Consignations de Côte d'Ivoire (since December 2025), positioning it for expansion across the broader UEMOA economic zone. Named enterprise customers include PROSUMA (and its sub-brands FNAC, Cash Express, Hyper Casino, Bon Prix), Super U, Hyper Hayat, DHL, CIE (Compagnie Ivoirienne d'Électricité), Saham, Librairie de France, and Novamed.
Green-Pay firmographics
Firmographics- Name
- Green-Pay
- Legal name
- Green-Pay
- Website
- https://greenpayci.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green-Pay is an Ivorian fintech founded in 2019 that deploys GIM-UEMOA-certified payment terminals accepting mobile money and bank cards. It serves over 20,000 merchants across 20+ cities in Côte d'Ivoire through partnerships with telecom operators and banks.
- Ownership category
- akta.pro rank
Green-Pay industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- Cross-Border & FX Payments Platforms (BPAMAFAK), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Green-Pay is headquartered
LocationHeadquarters
- HQ city
- Abidjan
Offices1 record
Markets served
Green-Pay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Payment Transaction Fees: Green-Pay earns transaction fees on each payment processed through its TPE network. The company integrates multiple mobile money operators and bank networks, taking a percentage of each transaction. No monthly rental fees are charged to merchants for terminal usage.
- Terminal Hardware Sales: Sale and distribution of PAX A920 payment terminals to merchants and partner financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No monthly terminal rental fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Green-Pay product offering
Product offeringCore offering
Green-Pay deploys and operates a network of multi-method electronic payment terminals (PAX A920) connected to the GIM-UEMOA regional interbank network, accepting all major mobile money operators (Orange Money, MTN MoMo, Moov Money) and bank cards (Visa, Mastercard) at merchant points of sale. The company also provides a mobile payment application (NFC, QR Code, facial recognition) and an FNE electronic invoicing service for tax compliance. Revenue is earned primarily through per-transaction fees with no monthly terminal rental charged to merchants.
Product overview
Green-Pay is a digital payment solutions provider offering a unified platform consisting of electronic payment terminals (TPE) connected to the GIM-UEMOA regional interbank network, a mobile application enabling NFC, QR Code, and facial recognition payments, and a real-time merchant reporting backoffice. The core offering centers on the PAX A920 payment terminals that accept mobile money (Orange Money, MTN, Moov) and bank cards (Visa, Mastercard), while the mobile app extends contactless payment capabilities to customers. Additional services include FNE electronic invoicing for fiscal compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- TPE (Terminal de Paiement Électronique) PAX A920 electronic payment terminal (TPE) connected to the GIM-UEMOA regional interbank network. Accepts all major mobile money operators (Orange Money, MTN MoMo, Moov Money) and bank cards (Visa, Mastercard). Supports QR Code (Green-Pay and Orange Money), NFC, manual card entry, and facial recognition payment methods. Deployed free of charge to merchants in Côte d'Ivoire with no monthly rental fees.
- Green-Pay Mobile Application Mobile application available on Google Play and App Store that enables customers to make contactless payments via NFC, QR Code, and facial recognition authentication at Green-Pay merchant acceptance points. Available in French language edition.
- FNE (Facture Normalisée Électronique) Electronic Invoicing Service TERNE (Terminal de Recette Normalisée Électronique) electronic standardized invoice service approved by the Direction Générale des Impôts (DGI) of Côte d'Ivoire. Enables merchants to issue fiscal-compliant electronic invoices as part of the country's tax digitalization initiative.
Quantifiable outcome
- 20,000 merchant acceptance points deployed in 3 years
- +2 more outcomes
Companies that use Green-Pay
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Green-Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
Green-Pay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Moov MoneycorePartnership signed November 17, 2021 for Moov Money merchant payment acceptance. Green-Pay provides terminal infrastructure for Moov Money transactions with zero consumer fees.
- GIM-UEMOAcoreStrategic partnership signed January 28, 2021 for the promotion of digital payments in the UEMOA region. GIM-UEMOA provides regulatory framework and network access; Green-Pay serves as certified terminal provider deploying PAX A920 terminals connected to the regional interbank network.
- ECOBANK CIcorePartnership signed December 2020 for acceptance of Visa, Mastercard and GIM-UEMOA card payments via Green-Pay TPE terminals. ECOBANK and Green-Pay deployed terminals to merchant locations.
- MTN Mobile Money (MoMo)corePartnership signed May 5, 2020 for MTN MoMo merchant payment acceptance with zero fees for consumers. Green-Pay terminals integrate MTN Mobile Money for merchant receiving and customer payments.
- Orange Money Côte d'IvoirecoreStrategic partnership signed October 7, 2019 for the promotion of Orange Money merchant payments with zero fees for consumers. Green-Pay terminals enable merchants to accept Orange Money payments.
- PAX TechnologycorePAX is the hardware manufacturer for Green-Pay's payment terminals (PAX A920 model). Green-Pay is GIM-UEMOA certified as an approved supplier of PAX A920 terminals with homologated software applications meeting PCI-PTS security standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Green-Pay competitors and assessment
Company assessmentDirect peers
- Paga: Nigeria-based mobile money and POS payment acceptance provider serving merchants and consumers with multi-channel digital payments—an early-stage-to-growth peer operating an analogous mobile-money-plus-card terminal model.
- CinetPay: West African payment gateway and merchant acquirer offering multi-method payment acceptance (mobile money, cards, QR) across Francophone Africa including Côte d'Ivoire—directly competing in the same geographic and product footprint as Green-Pay.
- Interswitch: Nigerian-founded pan-African digital payments and commerce company operating a PayFac-style model with POS terminal deployment, multi-channel payment acceptance, and bank-grade infrastructure—directly analogous to Green-Pay's terminal-first, multi-method approach.
Broad incumbents
- Network International: Established Africa- and Middle-East-focused payment processor and acquirer offering POS, merchant services, and card processing infrastructure—broad incumbent with overlapping capabilities to Green-Pay's merchant acceptance stack.
- Flutterwave: Pan-African payment infrastructure platform enabling merchants to accept and process payments across mobile money, cards, and bank transfers—overlaps with Green-Pay's merchant acceptance focus but operates at much broader scale and via API-first rather than terminal-first delivery.
- Cellulant: Pan-African digital payments platform providing payment gateway, mobile money aggregation, and merchant collection services—comparable to Green-Pay's role as an integrator of mobile money operators and bank channels across multiple African markets.
- Paystack: Stripe-owned African payment gateway enabling online and offline merchants to accept multiple payment methods across Nigeria, Ghana, South Africa, and Côte d'Ivoire—an incumbent competitor in the same merchant acceptance category, primarily online-first.
Emerging players
- Onafriq (formerly MFS Africa): Pan-African mobile money interoperability and cross-border payments network connecting operators across the continent—comparable to Green-Pay's mobile-money aggregation strategy and UEMOA cross-border ambitions via GIM-UEMOA.
Regional players
- InTouch (Djamo): Côte d'Ivoire-based fintech offering multi-method digital payment solutions including mobile money, cards, and merchant services—a direct regional competitor operating in Green-Pay's home market with a consumer-wallet-led model.
- Wave (Wave Senegal/CI): Mobile money operator active in Côte d'Ivoire and Senegal with merchant payment acceptance—a regional competitor in the same West African markets, particularly relevant given Wave's growing merchant footprint in Côte d'Ivoire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Green-Pay social profiles
Digital presenceGreen-Pay compliance and trust
Trust signalCompliance2 records
Green-Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green-Pay leadership team
Management profileNumber of profiles
Profiles5 records
Green-Pay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green-Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green-Pay
What does Green-Pay do?
Green-Pay deploys and operates a network of multi-method electronic payment terminals (PAX A920) connected to the GIM-UEMOA regional interbank network, accepting all major mobile money operators (Orange Money, MTN MoMo, Moov Money) and bank cards (Visa, Mastercard) at merchant points of sale. The company also provides a mobile payment application (NFC, QR Code, facial recognition) and an FNE electronic invoicing service for tax compliance. Revenue is earned primarily through per-transaction fees with no monthly terminal rental charged to merchants.
Is Green-Pay a public or private company?
Green-Pay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Green-Pay founded?
Green-Pay was founded in 2019. It employs 11 to 50 people.
Where is Green-Pay based?
Green-Pay is headquartered in Abidjan.
How does Green-Pay make money?
Two revenue lines are on record. Payment Transaction Fees are the primary driver. The others are terminal Hardware Sales.
Who are Green-Pay's main competitors?
Direct peers on record are Paga, CinetPay and Interswitch. Broad incumbents are Network International, Flutterwave, Cellulant and Paystack. Onafriq (formerly MFS Africa) is listed as an emerging player. Regional players are InTouch (Djamo) and Wave (Wave Senegal/CI).
Does Green-Pay have an API?
No public API is recorded for Green-Pay.
What industry is Green-Pay in?
Green-Pay's product category is Payment Processing Services. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of BPAMAFAK, Cross-Border & FX Payments Platforms. Its NAICS code is 52232 and its SIC code is 6199.