Additiva

What Additiva does

Additiva Produtos Químicos Ltda is a Brazilian specialty chemical distribution company headquartered in Porto Alegre, Rio Grande do Sul, with branch offices in Itajaí (Santa Catarina) and Guarulhos (São Paulo). Founded in 2005, the company distributes specialty chemical raw materials from major global manufacturers — primarily BASF, alongside SUDARSHAN, ASCOTECH, KRONOS, BlueStar Silicones, and Qualitech — to industrial formulators across 16 segments in Brazil, including adhesives, agrochemicals, ceramics, construction, leather and textiles, 3D printing, industrial cleaning, metalworking, oilfield and refinery, oils and lubricants, plastics, polymerization, paper chemicals, automotive solutions, paints and coatings, and water treatment.

The portfolio centers on third-party manufactured chemical raw materials (acrylic monomers and resins, surfactants, chelating agents, dispersants, deflocculants, antifoams, fluoropolymers, titanium dioxide pigments, and specialty additives) repackaged and sold under distribution agreements with integrated and outsourced logistics. Key branded product lines include COLANYL® aqueous pigment preparations, ASCONIUM® anticorrosive additives, CARBOSET® hybrid acrylic/polyurethane resins, KRONOS® titanium dioxide pigments, Ultrafuse® 3D printing filaments, and ecovio® biodegradable plastics. Additiva does not own manufacturing; its value proposition rests on technical sales support, national reach via three offices plus outsourced logistics, and aggregated access to global chemical principals.

The business model is classic industrial distribution: transactional, one-time sales of chemical raw materials to Brazilian industrial formulators with no subscription or recurring component disclosed. Go-to-market is direct sales through centralized customer service (phone 0800, WhatsApp, email [email protected], contact forms), supplemented by content marketing (website, technical blog, monthly newsletter, social media). Pricing is not publicly disclosed. Customer count, revenue, and headcount growth metrics are not disclosed in available sources; the company is reported at 11–50 employees. No parent company, external investors, acquisitions, or leadership transitions are documented in the input data.

Name

Additiva

Legal name

ADDITIVA® Produtos Químicos

Website

https://additiva.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Additiva is a Brazilian specialty chemical distributor that supplies industrial formulators across 16 segments (adhesives, paints, plastics, agrochemicals, construction, 3D printing, and more) with raw materials from BASF, SUDARSHAN, ASCOTECH, and KRONOS, operating from offices in Porto Alegre, Itajaí, and Guarulhos.

Ownership category

akta.pro rank

Product category

Specialty Chemical Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Other Chemical Product and Preparation Manufacturing (3259), Chemical Manufacturing (325)

SIC

Wholesale-Chemicals & Allied Products (5160), Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)

akta.pro primary industry

Specialty Surfactants & Performance Additives (IMAEABAL)

akta.pro secondary industries

Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management) (AFABAIAL), Coating & Adhesive Raw Materials (Resins, Additives, Solvents) (IMAEAGAK), Adjuvant & Tank-Mix Additive Manufacturing (surfactants, oils, drift control) (AFABAIAE)

Keywords

• Specialty chemical distribution
• Industrial raw materials
• Chemical formulation supplies
• Adhesives and coatings
• Polymer additives

Headquarters

HQ city

Rio Grande Do Sul

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Chemical Distribution: Distribution of special chemical products to industrial formulators across multiple segments including adhesives, agrochemicals, ceramics, construction, automotive, paints, plastics, and more

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Additiva is a Brazilian specialty chemical products distributor that distributes industrial chemical raw materials—primarily from global manufacturer BASF alongside brands such as SUDARSHAN, ASCOTECH, KRONOS, BlueStar Silicones, and Qualitech—to industrial formulators across sixteen segments including adhesives, agrochemicals, ceramics, civil construction, leather and textile, 3D printing, cleaning, metal working, oilfield and refinery, oils and lubricants, plastics, polymerization, paper chemicals, automotive, paints, and water treatment. The company combines a direct technical sales team with integrated and outsourced logistics for safe handling, storage, and transport, supported by offices in Porto Alegre (RS), Itajaí (SC), and Guarulhos (SP) that provide national coverage across Brazil.

Product overview

Additiva is a specialty chemical products distributor operating a platform-based model that aggregates chemical raw materials from global manufacturers (primarily BASF) and distributes them across 16 industrial segments in Brazil. The portfolio includes branded product lines such as COLANYL® aqueous pigment preparations, ASCONIUM® anticorrosive additives, CARBOSET® hybrid resins, KRONOS® titanium dioxide pigments, Ultrafuse® 3D printing filaments, and ecovio® biodegradable plastics, alongside a comprehensive range of surfactants, acrylic monomers, chelating agents, deflocculants, dispersants, and specialty additives. The offering combines technical and commercial excellence with integrated and outsourced logistics for safe storage and transportation, serving formulators nationwide with agility and technical competence.

Differentiator

Problem solved

Functional benefit

Brands

• Lia: Company mascot/character featured on the website as 'Conheça a Lia' (Meet Lia)

Products and services

• COLANYL® Aqueous pigment preparations developed by SUDARSHAN for water-based paint systems, providing color consistency, rheological stability, and batch-to-batch repeatability in architectural paints, tintometric systems, and industrial coatings. Distributed by Additiva to industrial paint formulators in Brazil.
• ASCONIUM® Liquid additives from ASCOTECH providing organic and liquid anticorrosive solutions for metal coatings, enhancing corrosion resistance across various coating bases. Distributed by Additiva to industrial coating formulators in Brazil.
• CARBOSET® CA 1009B Water-based hybrid acrylic/polyurethane resin classified as a binder for roof coatings, primers, and topcoats in civil construction, offering alkali resistance, water resistance, UV and weathering resistance, and dirt pick-up resistance. Distributed by Additiva to construction coatings formulators in Brazil.
• KRONOS® 2044 High-gloss titanium dioxide pigment developed via the sulfate process with high inorganic Al/Si treatment, designed for above-cPVC matte flexographic inks and water-based rotogravure inks for decorative paper, offering superior opacity, neutral tone, and low abrasion. Distributed by Additiva to printing inks and coatings formulators in Brazil.
• Ultrafuse® Filaments and materials for additive manufacturing (3D printing), including plastic filaments and products for metal part printing, distributed through Additiva's portfolio to Brazilian 3D printing customers.
• ecovio® Biodegradable and compostable plastic product line included in Additiva's plastics portfolio, serving environmentally conscious market segments in Brazil.
• BASF specialty chemical product portfolio Wide range of specialty chemical raw materials distributed for industrial formulators, including acrylic monomers and resins, surfactants, chelating agents, deflocculants, dispersants, antifoams, fluoropolymers, and various specialty additives serving construction, agrochemical, cleaning, plastics, polymerization, paper, automotive, and water treatment industries in Brazil.

Segments16 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BASFcoreChannel Partner/ Reseller/ DistributorAdditiva is a distributor of BASF chemical products in Brazil, distributing special chemical products to industrial formulators across multiple segments. The company serves as a key distribution partner for BASF products in the Brazilian market.
• BlueStar SiliconesminorChannel Partner/ Reseller/ DistributorAdditiva distributes BlueStar Silicones products as part of their specialty chemicals portfolio.
• QualitechminorChannel Partner/ Reseller/ DistributorAdditiva distributes Qualitech products as part of their specialty chemicals portfolio.
• SUDARSHANminorChannel Partner/ Reseller/ DistributorAdditiva distributes SUDARSHAN products including COLANYL pigment preparations - aqueous pigment preparations for paint color consistency and system stability.
• ASCOTECHminorChannel Partner/ Reseller/ DistributorAdditiva distributes ASCONIUM anticorrosive additive products from ASCOTECH - organic liquid additives for metal coating formulations.
• KRONOSminorChannel Partner/ Reseller/ DistributorAdditiva distributes KRONOS titanium dioxide pigments for printing inks and coatings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brenntag SE: World's largest chemical distributor with deep Latin American footprint, including Brazil. Directly comparable: distributes specialty and commodity chemicals to industrial formulators across paints, adhesives, agrochemicals, plastics, water treatment and personal care — overlapping almost all 16 segments Additiva serves. Far larger scale, but operates on the same distribution-model economics.
• Univar Solutions: North-American-rooted global chemical and ingredients distributor (now privately held under Apollo). Comparable because it serves the same formulators across paints/coatings, adhesives, agro, water treatment, food and industrial cleaning, with a long-tail Latin American presence that competes with Additiva at the large formulators served by Additiva's customers.

Direct peers

• Azelis Holding S.A. Belgian specialty ingredients and chemicals distributor with strong LATAM growth, including recent acquisitions in Brazil. Almost twin business model: distributes specialty raw materials to formulators in coatings, adhesives, agro, plastics and personal care, with technical sales and supplier-aligned partnerships — a near-direct competitor for the same principals (BASF among them) and the same Brazilian formulators.
• Manuchar Group: Belgian-headquartered chemical distributor with a major and growing presence in Latin America, including Brazil. Distributes specialty and commodity chemicals across agro, lubricants, oil & gas, paints, plastics and water treatment — many of Additiva's segments — and competes head-to-head for principals and end-customers in the Brazilian market.
• Barentz International B.V. Dutch specialty ingredients distributor serving animal nutrition, food, personal care and industrial formulators. Comparability rests on multi-supplier specialty distribution with technical sales overlays, and a stated growth strategy in Latin America that brings it into direct competition with Additiva at the specialty raw materials layer across multiple overlapping segments.
• Caldic B.V. Global life-science and industrial solutions distributor. Comparable because it is a multi-supplier specialty distributor focused on industrial formulators across coatings, personal care, home care, food and CASE — categories that overlap with Additiva's adhesives, paints and cleaning segments. Shares the same platform distribution and technical-sales model.
• IMCD N.V. Amsterdam-listed specialty chemicals and ingredients distributor. Closest functional analogue to Additiva: focuses on high-margin specialty raw materials distribution to formulators across coatings, personal care, food, pharma, agro, polymers and plastics. Same 'platform' distribution playbook — multi-supplier, technical-sales-led, formulators-focused — and a natural benchmark for Additiva's economic model.

Regional players

• Pochteca Materias Primas S.A. de C.V. Mexico-based chemical distributor with historical presence across Latin America. Comparable as a regional specialty distributor serving industrial segments (coatings, adhesives, water treatment, food) with a similar formulators-focused model — useful proxy for how a regional Brazilian player scales beyond its home geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/additivapost
• Facebookfacebook.com/additivaprodutosquimicos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Additiva