Livinn

What Livinn does

Livinn, operated by UAB "Bio Sala", is a Lithuanian specialty retail chain selling organic, ecological, natural, and healthy food and non-food products. The company operates an e-commerce platform (www.livinn.lt) alongside a network of physical stores under the LIVIN and Assorti by LIVIN brands, positioning itself as the largest online eco-products retailer in Lithuania. Its assortment spans six core categories: ecological food, health supplements, natural cosmetics, eco-friendly home care, children's products, and fresh food (dairy, meat, fish, produce), with filters for specialized diets such as vegan, keto, gluten-free, lactose-free, and zero-waste.

The business model is direct-to-consumer retail with a single revenue stream: one-time retail sales through both online and physical channels, fulfilled via home delivery, parcel lockers, and courier services. Livinn generates repeat engagement through a unified loyalty program offering 7% cashback on most items and 3% on fresh/frozen food. Customer acquisition relies on social media (Facebook, Instagram, YouTube, TikTok), an email newsletter with a 10% first-purchase incentive, and content marketing (articles, recipes, lifestyle guides). Key third-party brand partners include Töpfer (German baby food and cosmetics), Gran Pregio (Italian organic olive oils), and Dvaro kavos (Lithuanian herbal beverages).

The company is privately held, headquartered in Vilnius, with 51–100 employees, and was founded in 2007. A significant recent structural event was the May 2024 merger of the Assorti retail chain into the LIVIN network, with Assorti stores rebranded as Assorti by LIVIN — the largest format in the combined network — and loyalty programs unified. No external funding rounds, revenue figures, or management team details are disclosed in the available data, and the company does not publicly disclose proprietary technology or AI/ML capabilities.

Name

Livinn

Legal name

UAB „Bio Sala"

Website

https://livinn.lt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Livinn is a Lithuanian specialty retailer of organic, ecological, and natural food and non-food products, operating an e-commerce platform and a network of physical LIVIN and Assorti by LIVIN stores serving health-conscious and specialized-diet consumers across Lithuania.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (E-commerce and Physical Stores): Livinn generates revenue through direct retail sales of eco-friendly, organic, natural food, cosmetics, health, and household products via its online store and physical retail network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Livinn operates a multi-channel retail business in Lithuania selling certified organic, eco-friendly, natural food, health supplements, cosmetics, and household products through its e-commerce platform (www.livinn.lt) and physical retail stores (LIVIN and Assorti by LIVIN). The company curates and retails products across six main categories: ecological food, health, beauty, home care, children's products, and fresh food, with specialization in specialty diet assortments (keto, vegan, gluten-free, lactose-free, paleo, raw food, zero waste).

Product overview

LIVIN is an online and physical retail store for ecological and natural products in Lithuania, operated by UAB 'Bio Sala'. The company offers a unified multi-category product ecosystem consisting of organic food, health supplements, natural cosmetics, ecological home care products, children's products, and fresh food. The product portfolio is organized around lifestyle categories including keto, gluten-free, vegan, lactose-free, sugar-free, and zero-waste diets. Key branded products include Gran Pregio Italian olive oils (CORATINA and PERANZANA varieties), Dvaro kavos Lithuanian herbal beverages (acorn coffee, pine bud tea, fermented fireweed tea), and Töpfer German baby food and cosmetics. The company operates both online (www.livinn.lt) and physical stores under the LIVIN and 'Assorti by LIVIN' brands.

Differentiator

Problem solved

Functional benefit

Brands

• Assorti by LIVIN: The largest format LIVIN store concept combining LIVIN's ecological and healthy product range with Assorti's gourmet and premium international product selection. These stores feature an expanded fresh product assortment alongside the full LIVIN online catalog.

Products and services

• Ecological Food (Ekologiškas maistas)
• Health Products (Sveikatai)
• Natural Cosmetics (Natūrali kosmetika)
• Home Care Products (Namams)
• Children's Products (Vaikams)
• Fresh Food (Šviežias maistas)
• Gran Pregio Organic Olive Oils
• Dvaro kavos Herbal Beverages
• Töpfer Baby Food and Cosmetics

Quantifiable outcome

• 7% loyalty cashback on most purchases (3% on fresh/frozen food)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naturalia: French specialty organic retailer (subsidiary of Casino Group) operating 200+ stores focused on organic food, vegan, gluten-free, and natural products. Closely matches Livinn's specialty diet curation and urban store format.
• Holland & Barrett: UK-headquartered health-food and supplements retail chain with stores across Europe, specializing in vitamins, supplements, natural foods, and eco-friendly products. Directly comparable as a multi-category health/organic retail chain targeting health-conscious consumers.
• Natural Grocers: US specialty health-food retailer operating 160+ stores with strict ingredient standards, focusing on organic produce, dietary supplements, and natural body care. Directly comparable as a values-driven organic retailer emphasizing certification and education.
• La Vie Claire: French organic retail chain operating 180+ stores selling organic food, natural cosmetics, dietary supplements, and eco home products. Comparable in omnichannel model, certified assortment, and health-conscious consumer targeting.
• Bioplanet: Belgian organic retail chain operating 150+ stores selling certified organic food, supplements, natural cosmetics, and eco home products. Comparable in product mix, certification emphasis, and regional European footprint.
• Biocoop: France's leading organic retail cooperative network with 700+ stores offering certified organic food, supplements, natural cosmetics, and eco home care. Directly comparable multi-category organic retailer with strong brand authority.
• Bio C' Bon (NaturaSì): Italian organic retail chain operating stores across Italy with a focus on certified organic food, dietary supplements, natural cosmetics, and eco household products. Closely matches Livinn's category depth and certification-driven positioning.
• Sprouts Farmers Market: US specialty grocer operating 400+ stores focused on natural and organic food, supplements, and clean beauty/home. Comparable as a fast-growing specialty health-food retailer with curated assortment and lifestyle segmentation.
• Alnatura: Germany's largest dedicated organic supermarket chain operating 140+ stores with a comprehensive assortment of organic food, natural cosmetics, and eco household goods. Closely matches Livinn's category positioning and certified-organic value proposition.
• Denn's Biomarkt: Austrian/German organic supermarket chain with 300+ stores under the Denn's Biomarkt and Bio Company brands. Directly comparable organic multi-category retailer with strong certification standards and lifestyle-driven assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1N2fsAwc3g-9cfJfPzX9kg
• Facebookfacebook.com/shoplivinlt
• Instagraminstagram.com/livin.lt
• TikToktiktok.com/@livin.shop
• LinkedInlinkedin.com/company/livinn-sveiki-produktai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livinn