Orion Travel Insurance

Name

Orion Travel Insurance

Legal name

Orion Travel Insurance, a division of Echelon Insurance

Website

https://oriontravelinsurance.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Orion Travel Insurance generates revenue through insurance premiums charged to customers for coverage. Plans include Emergency Medical Insurance (up to $5 million CAD per trip), Trip Cancellation & Interruption Insurance (up to $5,000 CAD per person per trip), and Baggage Insurance (up to $1,500 CAD). Customers purchase through CAA Clubs or directly through employee benefit programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Orion Travel Insurance provides travel insurance products for Canadian travellers, including Emergency Medical Insurance (up to $5 million CAD per trip), Trip Cancellation & Interruption Insurance (up to $5,000 CAD per person per trip), and Baggage Insurance (up to $1,500 CAD). The company also offers group Employee Benefits travel insurance for employers, distributed exclusively through CAA Clubs across Canada and underwritten by Echelon Insurance.

Product overview

Orion Travel Insurance is a portfolio of travel insurance products offered exclusively through Canadian Automobile Association (CAA) Clubs. The product lineup consists of four core insurance products: Emergency Medical Insurance (covering up to $5 million CAD per traveller per trip for medical emergencies including COVID-19), Trip Cancellation & Interruption Insurance (up to $5,000 CAD per person per trip), and Employee Benefits (group travel insurance for employers). These are complemented by add-on modules including Baggage Insurance (up to $1,500 CAD) and Customized Options for tailoring coverage. Orion also offers Multi-Trip Plans for frequent travellers. The products are distributed exclusively through CAA Club partners across Canada and are underwritten by Echelon Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Medical Insurance Travel medical insurance covering emergency medical treatment, pre-existing conditions, medical repatriation, family transportation, return of vehicle, vision and hearing aid replacement, pet care and return, child care, escort of insured children, and COVID-19 coverage. Coverage up to $5 million CAD per traveller per trip. Available for individual Canadian travellers and visitors to Canada.
• Trip Cancellation & Interruption Insurance Insurance covering prepaid travel costs if a trip is cancelled before departure and unforeseen out-of-pocket expenses if travel is interrupted after departure. Covers up to $5,000 CAD per person per trip, including Airbnb and VRBO rentals, rebooking for weather-related cancellations, and missed connections.
• Baggage Insurance Coverage for baggage and personal effects including wheelchairs, golf clubs, and ski equipment if lost, delayed, or damaged, with coverage up to $1,500 CAD. Available as a standalone product or combined with Trip Cancellation & Interruption Insurance.
• Multi-Trip Travel Medical Insurance Plans Annual travel medical insurance plans covering unlimited trips for a 12-month period, with trip lengths of 4, 8, 15, or 30 days outside Canada, and up to 365 days for travel within Canada. Top-Up Coverage can extend the multi-trip plan for additional days.
• Employee Benefits Travel Insurance Group travel insurance products sold directly to employers, bundling Emergency Medical Insurance, Trip Cancellation & Interruption Insurance, Baggage Insurance, and customizable options. Protects employees and their families during business and leisure travel.

Quantifiable outcome

• Up to $5 million CAD emergency medical coverage per traveller, per trip
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CAA Club Group and Alberta Motor Association (AMA)coreStrategic or Co-development Partner · 1 January 2013Originally established in 2013 as a partnership between CAA Club Group and Alberta Motor Association (AMA). Orion Travel Insurance is underwritten by Echelon Insurance and operates as part of the CAA family, leveraging the trusted CAA brand for distribution.
• Xodus Travel ServicescoreTechnology or IntegrationOrion partnered with Xodus Travel Services as their emergency travel assistance and claims management partner. Xodus provides 24/7 emergency assistance and claims support with cutting-edge technology and personalized solutions. Contact: [email protected]. North America: 1-888-657-7481, Outside North America: 416-966-6206.
• Global Excel ManagementcoreTechnology or IntegrationGlobal Excel provides CAA Assistance services, offering worldwide traveller assistance in many languages via phone, email, or mobile app 24/7/365.
• Travel Health Insurance Association (THiA)minorStrategic or Co-development PartnerOrion is an active member of THiA, supporting the Travellers Bill of Rights & Responsibilities initiative to improve industry transparency and consumer confidence in travel insurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Manulife Travel Insurance: Manulife is one of Canada's largest insurers offering travel medical, trip cancellation, and baggage insurance alongside its broader life and health portfolio. It distributes through employers, advisors, and direct channels at materially higher coverage limits than Orion.
• Allianz Travel Insurance (Canada): Allianz Travel operates globally and has a meaningful Canadian presence offering travel medical, trip cancellation, and baggage insurance. It competes for both consumer and corporate travel insurance accounts and offers higher coverage limits than Orion.
• Blue Cross Travel Insurance (Pacific Blue Cross, Medavie Blue Cross): Blue Cross plans across Canada offer travel medical and trip insurance, often through employer group plans and direct channels. Medavie Blue Cross serves Atlantic Canada (overlapping with Orion's CAA Atlantic footprint) making it a particularly proximate regional competitor.
• RSA Travel Insurance (Intact Financial): RSA Canada (now part of Intact Financial) offers travel insurance as part of its broader P&C and specialty insurance portfolio. It serves Canadian consumers and corporate clients with higher coverage limits and broader distribution than Orion's CAA-exclusive model.
• Sun Life Travel Insurance: Sun Life offers travel insurance as part of its group benefits and individual insurance portfolio in Canada, distributing through employer plans, advisors, and direct channels with higher trip-cancellation coverage limits than Orion.

Direct peers

• Travel Underwriters: Travel Underwriters is a Canadian travel insurance specialist underwriting and distributing travel medical and trip protection products through broker and advisor channels. It is a direct competitor in the same product category with similar Canadian target customers.
• World Nomads (Cover-More / Zurich): World Nomads is a global travel insurance brand focused on adventurous and independent travelers, now owned by Cover-More/Zurich. It competes for the Canadian outbound travel insurance customer with a digital-first model similar to Orion's online claims and mobile capabilities.
• TuGo Travel Insurance: TuGo is a Canadian travel insurance specialist offering emergency medical, trip cancellation, and baggage coverage to Canadian travelers. It is the closest direct competitor to Orion in product mix and target customer, and competes for travel insurance shelf space alongside CAA distribution.
• 21st Century Travel Insurance: 21st Century Travel Insurance is a Canadian travel insurance provider offering emergency medical, trip cancellation, and baggage coverage directly to consumers. It is a direct competitor with similar product positioning and Canadian customer base.

Others

• AMA Insurance (Alberta Motor Association): AMA is Orion's founding partner and an Alberta-based automobile association that also sells travel and other insurance products. It is part of the broader Orion ownership/distribution structure and a related party rather than a pure competitor, but offers overlapping coverage to Alberta consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OrionTravelIns
• Facebookfacebook.com/OrionTravelInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orion Travel Insurance