Pekuna
Pekuna GmbH is a Berlin-based boutique that prepares legally structured crypto tax expert opinions (Steuergutachten) for the German Finanzamt, serving private crypto investors and Steuerberater handling complex blockchain portfolios across the DACH region.
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pekuna does
Pekuna GmbH is a Berlin-based, founder-owned German crypto tax advisory firm founded in 2019 by Werner Hoffmann (CEO) and Constantin Steininger (COO), operating as a specialized boutique serving some of the most complex and largest crypto portfolios in Germany. The firm prepares legally structured tax expert opinions (Steuergutachten) for submission to the German tax authority (Finanzamt), aggregating and analyzing on-chain and off-chain blockchain transactions across decentralized exchanges (DEX), centralized exchanges (CEX), NFT platforms, staking protocols, lending platforms, yield farming, airdrops, ICOs, and mining operations. Its underlying platform supports both FIFO and Depottrennung (portfolio separation) calculation methods and handles edge-case scenarios such as lost private keys and cross-chain activity; data security is delivered via a self-hosted encrypted Nextcloud environment.
The business operates through a fixed three-stage engagement model — Einstiegsprüfung (entry examination), Gewinnermittlung (profit determination), and Steuergutachten (tax expert opinion) — with project durations of 4 weeks to 3 months and a 3–6 month lead-time pipeline. Pricing is quote-based and not publicly disclosed. Pekuna is not itself a Steuerberater; it positions explicitly as a data preparation partner whose expert opinions are designed to be directly usable by any German tax advisor, even those without prior crypto expertise, and distributes through a curated partner network of tax advisory firms (including ETL Advisa, PBL Bandl und Partner, POELLATH, RUGE FEHSENFELD).
The go-to-market is anchored on SEO-driven content marketing (a high-volume German-language blog, newsletter, and social presence across X, LinkedIn, Instagram, YouTube and Spotify) combined with formal training of Steuerberater (500+ trained by the CEO) and active engagement with the German Federal Ministry of Finance (BMF) on crypto tax guidance and the CARF working group. Revenue is generated entirely through professional services fees from private crypto investors and tax advisory firms in the DACH region, with no disclosed external funding, VC, or PE investment.
Pekuna firmographics
Firmographics- Name
- Pekuna
- Legal name
- Pekuna GmbH
- Website
- https://pekuna.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pekuna GmbH is a Berlin-based boutique that prepares legally structured crypto tax expert opinions (Steuergutachten) for the German Finanzamt, serving private crypto investors and Steuerberater handling complex blockchain portfolios across the DACH region.
- Ownership category
- akta.pro rank
Pekuna industry classification
Industry- Product category
- Cryptocurrency Tax Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Blockchain Analytics & Transaction Monitoring (FSADALAB)
- akta.pro secondary industry
- Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto) (FSADAHAE)
Keywords
Where Pekuna is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pekuna business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tax Expert Opinion Services (Steuergutachten): Pekuna charges for the preparation of comprehensive crypto tax expert opinions. The process begins with an entry examination (Einstiegsprüfung), followed by profit determination (Gewinnermittlung), and culminates in a formal Steuergutachten. Pricing is quote-based, not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Einstiegsprüfung (Entry Examination) |
| Other | Pay-as-you-go | Gewinnermittlung (Profit Determination) |
| Other | Pay-as-you-go | Steuergutachten (Tax Expert Opinion) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pekuna product offering
Product offeringCore offering
Pekuna provides professional cryptocurrency tax advisory services for German crypto investors and tax advisors. The core offering is a three-step Steuergutachten (tax expert opinion) process that aggregates and analyzes on-chain and off-chain crypto transactions, performs gain/loss calculations (FIFO and Depottrennung), and produces legally structured expert opinions comprehensible to the German Finanzamt, covering DeFi, NFTs, staking, lending, airdrops, mining, and trading across multiple exchanges and blockchains.
Product overview
Pekuna is a German cryptocurrency tax advisory firm offering a three-stage service process: Einstiegsprüfung (Entry Examination), Gewinnermittlung (Profit Determination), and Steuergutachten (Tax Expert Opinion/Report). The company specializes in comprehensive tax reporting and expert opinions for cryptocurrency transactions, serving both private investors and tax professionals (Steuerberater). Services cover all blockchain ecosystems including DeFi, staking, lending, NFTs, airdrops, mining, and various trading activities. The company is co-founded by Werner Hoffmann (CEO) and Constantin Steininger (COO) and has created case studies illustrating client scenarios involving crypto salaries, trading, HODLing, and meme coin investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Einstiegspr\u00fcfung (Entry Examination) Initial analysis and feasibility study providing a detailed overview of all crypto trades and the corresponding case facts; the first phase of Pekuna's structured engagement before the full Steuergutachten work begins.
- Gewinnermittlung (Profit Determination) Collection and analysis of all on-chain and off-chain crypto transactions, with each transaction recorded and assessed for tax relevance; the data foundation feeding into the Steuergutachten.
- Steuergutachten (Tax Expert Opinion) High-quality tax expert opinion based on the Gewinnermittlung that presents all facts comprehensibly for the German tax office (Finanzamt), including precise representation of the tax situation and expert explanations of each crypto matter; prepared in close consultation with the client and designed to satisfy German Mitwirkungspflichten.
Companies that use Pekuna
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Pekuna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pekuna partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- MW2KminorTax advisory firm listed among Pekuna's partner network. Displays Pekuna partnership logo on the Pekuna website.
- A StB Rheinland PfalzminorTax advisor association/individual advisor in Rheinland Pfalz, listed among Pekuna's partner network.
- Sascha Welsch SteuerberaterminorIndividual tax advisor (Steuerberater) listed among Pekuna's partner network.
- BerchainminorBerlin-based blockchain ecosystem organization, listed among Pekuna's partner network.
- Wirtschafts Steuerberatung ReinkeminorTax advisory firm listed among Pekuna's partner network.
- PBL Bandl und Partner mbB RechtsanwälteminorLaw and tax advisory firm; Michael Bandl, StB at PBL Bandl und Partner, provides a testimonial praising Pekuna's price-performance ratio for crypto tax reporting.
- ETL AdvisaminorPart of the ETL tax advisory network (a major German tax advisory franchise), listed among Pekuna's partner network.
- Bundesministerium der Finanzen (BMF)corePekuna has been consulted by the German Ministry of Finance on multiple occasions: received draft crypto tax guidance for review and comment (Steuererklärungs-, Mitwirkungs- und Aufzeichnungspflichten), participated in BMF IT working group on international information exchange for crypto assets (CARF), and submitted formal statements on BMF draft regulations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pekuna competitors and assessment
Company assessmentDirect peers
- ZenLedger: US-based crypto tax software platform serving investors and accountants. Overlaps with Pekuna on tax-loss harvesting, DeFi/NFT coverage, and accountant-facing tooling.
- CoinTracking: Germany-based crypto tax and accounting software serving global users with strong penetration in the German market. Competes with Pekuna on transaction aggregation, FIFO calculation, and tax report generation, though Pekuna differentiates with legally binding expert opinions.
- Blockpit: Austrian-headquartered crypto tax and portfolio tracking SaaS platform operating across DACH and Europe. Closest direct competitor to Pekuna on the software side, with overlapping German-speaking customer base and growing coverage of German tax rules.
- TokenTax: US crypto tax preparation service combining software with human accountant support, a hybrid model similar in concept to Pekuna's blend of technology and expert human review.
- Divly: Swedish crypto tax reporting platform that supports German tax filings. Competes at the automated tax-report layer of Pekuna's workflow, particularly for retail German investors.
- TaxBit: US-headquartered enterprise crypto tax and accounting platform with deep exchange and protocol integrations. Competes for the same end customer need (crypto tax compliance) at a larger scale, with growing European presence.
- Koinly: UK-based crypto tax calculator with broad multi-chain and DeFi coverage. Targets retail and accountant users in Germany with automated reporting, competing with Pekuna's manual aggregation and expert opinion workflow.
Broad incumbents
- DATEV: Dominant German tax software and data infrastructure provider used by virtually all Steuerberater. A broad incumbent whose ecosystem Pekuna integrates into; could also become a competitor or distribution partner depending on its crypto roadmap.
Others
- ETL AG: Large German tax advisory network with a specialized crypto tax practice (ETL Advisa). Already a Pekuna partner and testimonial source; relevant as a potential acquirer and as a comparable mid-market German tax services brand.
Emerging players
- CryptoTaxCalculator: Australia-based crypto tax software with growing European and DACH user base. Competes on automated transaction categorization and multi-jurisdiction support including Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pekuna social profiles
Digital presencePekuna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pekuna leadership team
Management profileNumber of profiles
Profiles4 records
Pekuna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pekuna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pekuna
What does Pekuna do?
Pekuna provides professional cryptocurrency tax advisory services for German crypto investors and tax advisors. The core offering is a three-step Steuergutachten (tax expert opinion) process that aggregates and analyzes on-chain and off-chain crypto transactions, performs gain/loss calculations (FIFO and Depottrennung), and produces legally structured expert opinions comprehensible to the German Finanzamt, covering DeFi, NFTs, staking, lending, airdrops, mining, and trading across multiple exchanges and blockchains.
Is Pekuna a public or private company?
Pekuna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pekuna founded?
Pekuna was founded in 2019. It employs 1 to 10 people.
Where is Pekuna based?
Pekuna is headquartered in Berlin, Germany, in the Europe region.
How does Pekuna make money?
One revenue line is on record: tax Expert Opinion Services (Steuergutachten).
Who are Pekuna's main competitors?
Direct peers on record are ZenLedger, CoinTracking, Blockpit, TokenTax, Divly, TaxBit and Koinly. DATEV is listed as a broad incumbent. ETL AG is listed as an others. CryptoTaxCalculator is listed as an emerging player.
Does Pekuna have an API?
No public API is recorded for Pekuna.
What industry is Pekuna in?
Pekuna's product category is Cryptocurrency Tax Advisory Services. Its primary akta.pro industry code is FSADALAB, Blockchain Analytics & Transaction Monitoring, with a secondary code of FSADAHAE, Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto). Its NAICS code is 523940 and its SIC code is 6282.