Bedding N Bath UK

What Bedding N Bath UK does

Bedding N Bath UK is a privately-held, UK-based direct-to-consumer retailer of bedding and bath textiles, founded in 2016 and operating under the legal name "Bedding n Bath." The company sells a focused assortment of home textile products — bedspreads, bedsheets, comforters, quilt covers, fitted sheets, bathrobes, bath towels, plus a Kids' Essentials line (baby cot sets, baby loungers, kids' bathrobes) — primarily in polycotton and 100% cotton constructions with materials claims including 100% pure Egyptian cotton. The product line is completed by a "Bedding & Bath Bundle" offering a flat 10% discount.

Name

Bedding N Bath UK

Legal name

Bedding n Bath

Website

https://beddingnbath.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based direct-to-consumer retailer of bedding, bath, and kids' home textiles, selling its own assortment through a WooCommerce e-commerce site (beddingnbath.co.uk) and a network of 36 UK retail boutiques.

Ownership category

akta.pro rank

Product category

Home Textiles Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)

Keywords

• Bedding products
• Bath towels
• Quilt covers
• Comforter sets
• Home linens

Headquarters

HQ city

Lydd, Romney Marsh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time sales of bedding and bath textile products through e-commerce and retail stores. Products include comforters, bedspreads, bedsheets, quilt covers, bathrobes, towels, and baby/children's essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bedding N Bath UK sells home textiles directly to consumers through an e-commerce website and 36 physical retail stores. Its core catalog covers bed linens (bedspreads, bedsheets, comforters, quilt covers, fitted sheets), bath products (bath towels, bathrobes), and children's essentials (baby cot sets, baby loungers, kids bathrobes), with curated product bundles and frequent discount promotions of up to 70% off.

Product overview

Bedding N Bath UK is a UK-based textile e-commerce retailer offering a comprehensive portfolio of bedding and bathroom products. The core offering consists of bed linens (bedspreads, bedsheets, comforters, quilt covers, fitted sheets) and bath essentials (bath robes, bath towels), supplemented by children's products (baby cot sets, baby loungers, kids bathrobes) and bundled product packages. The company operates both online and through 36 physical retail locations, selling directly to consumers with seasonal promotions and free UK delivery. Products primarily feature polycotton blends and 100% cotton materials with emphasis on premium quality, hypoallergenic properties, and year-round comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedspread Premium-quality bedspreads crafted from a 150 GSM cotton-polyester blend with delicate floral prints, hypoallergenic and wrinkle-resistant properties, available in sizes from Single to Super King and priced from £24.99 to £45.99 for retail consumers seeking year-round comfort.
• BedSheets Bedsheets in Single, Double, King, and Super King sizes made from polycotton blend with deep pockets and elastic edges for a secure fit, sold to individual consumers and families for home bedroom use.
• Comforters 3-piece comforter sets with 250 GSM fill, 50% cotton and 50% polyester blend for durability, softness, and year-round comfort; available in multiple designs (Frill, Barlin, Brim, Falta) priced £22.99 to £45.99, targeted at consumers upgrading home bedding.
• Quilt Covers Quilt covers offered in 2-piece, 3-piece, 4-piece, and 6-piece sets featuring polycotton blend fabric with elegant floral prints; 3-piece sets £20.99–£31.99, 4-piece sets £32.99–£39.99, 6-piece sets £12.99–£16.99, sold directly to UK consumers.
• Single Fitted Sheet Polycotton fitted sheets with deep pockets up to 30 cm and elastic edging, available in multiple colours for individual consumers seeking a secure mattress fit at £9.99 (sale from £12.99).
• Bath Robes 100% cotton bathrobes with long sleeves, wrap collar, adjustable belt, and two front pockets, unisex design suitable for home, spa, hotels, and salons; priced at £23.99 (sale from £45.99).
• Bath Towels Premium terry bath towels made from 100% pure cotton, highly absorbent and quick-drying, available in solid, striped, and patterned designs in multiple colours for UK consumers refreshing their bathrooms.
• Baby Cot Set 100% hypoallergenic cotton baby cot bedding sets with playful patterns (unicorn, fish, dinosaur, clouds, dolphin themes) designed for softness and breathability; priced at £38.99 (sale from £52.99), targeted at parents setting up nurseries.
• Baby Lounger Soft and breathable baby lounger designed for gentle support and comfort for infants during rest or relaxation; priced at £35.00 (sale from £50.00) for parents seeking infant comfort products.
• Kid's Bathrobes Hooded velour kids bathrobes with terry lining, adjustable self-tie belt, and front pockets, available in vibrant colours and multiple sizes; priced £19.99–£21.99, targeted at parents of young children.
• Bedding & Bath Bundle Curated bedding and bath essentials bundle combining complementary products for complete home upgrades, offered with a flat 10% discount as a distinct purchasable package for UK consumers.

Quantifiable outcome

• Trustpilot rating of 4.3 out of 5 stars based on 8 reviews
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Global online home goods marketplace with deep UK assortment in bedding and bath — competes on price selection and delivery convenience but operates as a broad marketplace rather than a vertically focused retailer.
• IKEA: Global home furnishings giant with extensive UK store estate and a strong textiles category spanning bedding, towels, and children's products — broad incumbent competing across price tiers rather than specializing in textiles.
• John Lewis & Partners: Iconic UK department store and online retailer with a substantial home textiles category including bedding, towels, and nursery items — overlaps on assortment but operates as a broad general merchandise incumbent rather than a specialist.
• Marks & Spencer: UK heritage retailer with a sizable home department covering bedding, towels, and baby linens — directly overlapping assortment but operating as a broad general-merchandise incumbent with significant brand equity.

Regional players

• Sheridan: Premium bedding and bath linen brand originating in Australia with global distribution — comparable in product specialization (bedding and bath) but primarily serves ANZ markets rather than competing directly in the UK.

Direct peers

• The White Company: UK premium home and lifestyle retailer specializing in bedding, towels, and bathrobes — directly comparable product mix targeting the same household textile category, though at the premium end of the price spectrum.
• Christy: Heritage UK towel and home linen brand sold through department stores and its own DTC channel — directly comparable in bath linens and bedding product categories with similar omnichannel distribution.
• Soak & Sleep: UK-based online specialist retailer of premium bedding, duvets, pillows, and bed linen — comparable in product focus (bedding-led DTC) and aspirational positioning, though more premium-priced than Bedding N Bath.
• Dreams: UK's leading bed and mattress specialist with a large physical store estate and strong bedding/bundle offering — comparable in retail-store-led distribution and bed-linen adjacency.
• Dunelm: UK's largest home furnishings retailer with an extensive omnichannel network selling bedding, towels, and home textiles at value to mid-market price points — directly overlapping Bedding N Bath's core assortment and target customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beddingnbathuk
• Instagraminstagram.com/beddingnbath
• Xx.com/beddingnbathuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedding N Bath UK