Unified Payments

What Unified Payments does

Unified Payments, operating commercially as Netevia, is a US-based financial services company and registered Independent Sales Organization (ISO) that delivers integrated payment acceptance, banking-as-a-service, and cash-flow tools to small and mid-sized merchants, Independent Sales Organizations (ISOs), and Independent Software Vendors (ISVs). The company is structured as Netevia Group LLC, headquartered at 2590 Hollywood Blvd, Hollywood, FL, and reports 160+ employees worldwide, $15B in annual processing volume, and more than 40,000 merchants served. Its core customer base is SMB merchants across verticals including restaurants, retail, bakery, fish and meat markets, grocery, and non-profits, served alongside ISO channel partners and ISV integrators and a smaller enterprise tier.

The product platform is built around a unified cloud-based stack that combines a Payment Gateway API, Banking Services APIs, Merchant Services API, a Semi-integrated PIN Pad API, and an Instant Funding API, all surfaced through the Netevia HQ merchant management and ISO CRM platform, with companion iOS and Android applications. Differentiated features include an Instant Funding API that releases funds to merchants as soon as the batch closes, an ISO BIN Sponsorship Program that grants qualified partners bank sponsorship, Tap to Pay on iPhone acceptance, and customizable embedded-finance SDKs for white-label card programs. Banking services are issued through Sutton Bank, Member FDIC, and merchant processing is sponsored across seven US banks (Wells Fargo, Esquire, Evolve, Synovus, FFB, and North American Banking Company), providing a multi-bank ISO sponsor stack that underpins both processing and card programs.

Monetization combines transaction-fee revenue on payment processing with residual income on merchant cash balances from Banking Services, ongoing ISO/ISV residuals tied to portfolio growth and active product use, hardware sales (Valor terminals, Clover hardware, PIN Pads), and licensing of embedded finance and BaaS APIs. Pricing is quote-based rather than publicly disclosed, and merchants and partners are routed through 'Become a partner' and 'Get Started' funnels. Distribution is hybrid: direct SMB self-serve online and in-person, a two-tier indirect channel through ISOs and ISVs, enterprise direct sales, mobile app distribution, and developer/API self-serve integration, supported by an annual partner conference and a Discourse-based developer community.

Name

Unified Payments

Legal name

Netevia Group LLC

Website

https://unifiedpayments.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Unified Payments (dba Netevia) is a US-based registered ISO delivering integrated payment acceptance, banking-as-a-service, and instant funding to 40,000+ SMB merchants, ISOs, and ISVs across multiple verticals, processing $15B annually via a multi-bank sponsor stack.

Ownership category

akta.pro rank

Product category

Payment Processing and Banking-as-a-Service

NAICS

Sales Financing (522220)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industries

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Payment processing services
• Merchant acquiring solutions
• Banking-as-a-service platform
• Embedded finance APIs
• ISO partner programs

Headquarters

HQ city

North Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Payment processing (transaction fees): Core stream: $15B in processing volume across 40,000+ merchants indicates revenue is generated on a per-transaction / take-rate basis for online, in-person, Tap to Pay, and PIN Pad acceptance.
2. Residual income from merchant cash balances (Banking Services): Recurring residuals earned on the average monthly account balances of merchants using Netevia Banking Services, shared back to ISOs/agents.
3. ISO/ISV program fees and revenue share: Ongoing residual income stream for ISOs as merchant portfolios and transaction volumes expand, plus engagement-based residuals on active use of Netevia products and services.
4. Hardware sales (POS terminals, PIN Pads, Clover): One-time and recurring revenue from selling payment hardware (e.g., Valor terminals, Clover hardware, PIN Pad devices) directly or through the ISO channel.
5. Embedded finance / Banking-as-a-Service licensing: Revenue from embedding Netevia's payments and banking APIs into partner platforms, with branded card programs and customizable SDKs for white-label deployments.
6. Instant Funding / value-added financial services: Monetization of accelerated funding to merchants (Instant Funding API) and related cash-flow services.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels6 records

Core offering

Unified Payments (commercial brand: Netevia) provides a cloud-based unified payments and banking-as-a-service platform that enables merchants to accept card-not-present and card-present payments (online, in-person, Tap to Pay on iPhone, semi-integrated PIN Pad) and to access merchant banking services, instant funding, and embedded finance APIs. The offering is sold directly to SMB merchants and distributed indirectly through ISO and ISV partner programs, with banking services issued by Sutton Bank and merchant processing sponsored by seven US banks.

Product overview

No information is available in the provided source material about Unified Payments's product or service offering. The supplied sources cover Netevia (a separate payments company) and general news about India's Unified Payments Interface (UPI) system, neither of which constitute a direct description of Unified Payments's product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Netevia HQ: Merchant services management platform and ISO CRM powering residual calculations, sales, customer support, and operations.

Products and services

• Online Payments Online card-not-present payment acceptance for SMB merchants, supporting hosted checkout forms and shareable payment links that allow merchants to accept online payments without writing code.
• In-Person Payments Card-present payment acceptance at the point of sale for SMB merchants, supported by Netevia's POS terminals (e.g., Valor terminals) and Clover hardware integrations.
• Tap to Pay on iPhone Contactless payment acceptance on iPhone through Apple's Tap to Pay on iPhone integration, enabling merchants to accept payments without additional hardware.
• PIN Pad (Semi-integrated) Semi-integrated PIN Pad hardware and API enabling in-person payment acceptance with reduced PCI scope for merchants and ISVs.
• Business Banking Services Netevia-branded business banking card program tailored for business owners, providing FDIC-insured deposit accounts (via Sutton Bank) and merchant cash-balance features that generate residuals for ISOs.
• Personal Banking Services Netevia-branded personal consumer card program with exclusive benefits and FDIC-insured deposits (via Sutton Bank) accessed through card.netevia.com.
• Embedded Finance Embedded finance offering that lets businesses embed Netevia's payments and banking services under their own brand, with customizable APIs, SDKs, and third-party integrations for white-label deployments.
• Embedded Banking Services Embedded banking services that complement Embedded Finance, allowing businesses and platforms to launch their own branded banking services accounts and debit cards without writing code.
• ISO in a Box Turnkey ISO program including the ISO BIN Sponsorship offering for qualified ISOs and ISVs, providing residual income on merchant processing volume, account balances, and merchant engagement, plus consolidated operations and sales tools.
• ISO Banking Services Banking services program for ISOs that generates residual income for partners from merchant spending and merchant account balances.
• Payment Gateway API Public Payment Gateway API documented at gatewayapidocs.netevia.com that powers Netevia's payment processing for developers and partners.
• Banking Services API Public Banking Services API documented at banking.docs.netevia.com that enables partners to integrate Netevia's banking services into their own platforms.
• Merchant Services API (Netevia HQ) Public Merchant Services API documented at hq.docs.netevia.com that underpins the Netevia HQ merchant management and ISO CRM platform.
• Instant Funding API Instant Funding API documented at if.docs.netevia.com that allows merchants to access funds as soon as they close the batch, providing accelerated cash flow.
• Semi-integrated PIN Pad API Semi-integrated PIN Pad API documented at pinpad.docs.netevia.com enabling in-person payment acceptance with reduced PCI scope.

Quantifiable outcome

• $15B processing volume
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Apple (Tap to Pay on iPhone)flagshipTechnology or IntegrationNetevia offers 'Tap to Pay on iPhone' as a product, integrating Apple's contactless acceptance capability so merchants can accept payments using an iPhone without additional hardware.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Stripe: Stripe is a dominant internet payments and embedded finance platform (Stripe Connect, Stripe Issuing) that competes with Netevia for ISV/embedded deals and online merchants. While it does not own a hardware/ISO channel, its API-first model directly overlaps Netevia's embedded-finance offering.
• Fiserv (Clover): Fiserv is a global merchant acquiring and banking technology giant; Clover is its SMB POS hardware/software platform with an ISO channel. Netevia resells Clover hardware and competes for the same SMB merchants and ISO partners, making Fiserv one of the closest broad incumbents.
• Square (Block, Inc.): Block's Square is a broad incumbent in SMB payments and banking (Square Banking, Square Loans), offering hardware, software, and embedded finance. It is comparable to Netevia as a vertically integrated payments + banking stack for SMBs, but at vastly greater scale and brand recognition.

Emerging players

• Lightspeed Commerce: Lightspeed is a vertical commerce platform (retail, restaurants) with integrated payments. It competes with Netevia in the retail/restaurant vertical, though it owns its own payment processing rather than relying on partner ISOs.
• Finix: Finix is a payments infrastructure provider enabling software platforms to embed payments and become PayFacs themselves. It is comparable to Netevia's embedded finance / ISV strategy, though Finix focuses on infrastructure only while Netevia also owns hardware and banking residuals.
• Payrix (Sphere / Ebanx): Payrix provides embedded payments and merchant management for SaaS platforms, overlapping with Netevia's ISV partner program and embedded-finance APIs. Comparable as an emerging player in the same software-vertical monetization of payments.

Direct peers

• Stax by Fattmerchant: Stax is a subscription-based payments platform with an ISO/partner program targeting SMBs and software resellers. It overlaps Netevia's transparent / flat-fee processing positioning, ISO channel model, and SMB focus.
• Helcim: Helcim is a payments processor offering transparent interchange-plus pricing to SMBs alongside an ISO/reseller channel. It is a direct peer in transparent pricing, multi-channel distribution, and SMB-merchant acquisition.
• North American Bancard (NAB): North American Bancard is a large U.S. ISO/processor with multi-bank sponsorship, an ISO partner program, and embedded payments offerings. It is one of the closest direct peers to Netevia in business model, ISO channel, and bank-sponsored acquiring.
• Toast: Toast is a vertical SaaS + payments platform purpose-built for restaurants, with hardware, software, and embedded payments/financial services. It directly competes with Netevia's restaurant vertical offering and exemplifies the vertical-software-plus-payments model Netevia is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unifiedpayments
• Facebookfacebook.com/unifiedpayments
• LinkedInlinkedin.com/company/unified-payments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unified Payments