Audience Precision
Audience Precision is a Sydney-based pure-play audience intelligence company that uses its proprietary Precise360® platform to identify highest-propensity customers for brands across 50+ global markets, delivering four standardised intelligence reports on a managed-service basis to global brand owners and single-market brands.
- Company typePrivate
- Founded2014
- HeadquartersCrows Nest, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audience Precision does
Audience Precision is a pure-play audience intelligence company founded in 2014 and headquartered in Crows Nest (Sydney), Australia. The firm identifies the highest-propensity customers for brands using its proprietary Precise360® managed-service platform, which processes 50,000+ audience attributes across 120+ DNA psychographic segments per market in 50+ countries (53 markets across the Americas, Europe, MEA, and APAC), powered by a 1M+ annual global research respondent base refreshed quarterly at minimum. Outputs are packaged into four deliverables — Identikit, Marketing Game Plan, Strategy Playbook, and Agency Briefs — and every engagement is validated by senior strategists before delivery, with delivery timelines as short as 24 hours compared to traditional research cycles measured in months.
The company serves two primary segments: global brand owners (regional HQs managing multiple brands across multiple markets) and single-market brands seeking the same depth of intelligence without enterprise research budgets. Named enterprise customers span Lyre's Spirits, Warner Music Group, Amplified Intelligence, L'Occitane en Provence, RM Williams, and RedEarth Energy Storage. GTM is sales-led, with no self-service portal, no API, and no logins — clients engage via discovery calls, brief submission, or demo requests.
Revenue is generated through engagement-scoped managed-services contracts, typically multi-year, with pricing tailored to each brief from single-market to multi-market programs. The company is founder-controlled, privately held, and bootstrapped (no institutional funding rounds disclosed). Audience Precision previously operated in media planning and buying but exited that business to remove a structural conflict of interest, repositioning entirely as an audience intelligence provider. The team is small (11–50 employees), led by Founder & CEO Haydon Bray (35+ years, Founding Chairman of Carat/Dentsu Australia), CTO Jeremy Cath (25+ years across Microsoft and Amazon), and COO Sean Gerraty (Employee #3, 19+ years in finance and operations).
Audience Precision firmographics
Firmographics- Name
- Audience Precision
- Legal name
- Audience Precision Pty Ltd
- Website
- https://audienceprecision.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audience Precision is a Sydney-based pure-play audience intelligence company that uses its proprietary Precise360® platform to identify highest-propensity customers for brands across 50+ global markets, delivering four standardised intelligence reports on a managed-service basis to global brand owners and single-market brands.
- Ownership category
- akta.pro rank
Audience Precision industry classification
Industry- Product category
- Marketing Intelligence Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Media & Audience Measurement Analytics (BPAHALAO)
- akta.pro secondary industries
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Audience Precision is headquartered
LocationHeadquarters
- HQ city
- Crows Nest
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Audience Precision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Audience Intelligence Services: Managed service delivery of audience intelligence. Engagement-scoped pricing from single-market to multi-market programs across 50+ countries. Combines proprietary technology platform with senior strategic interpretation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Single-market engagement to multi-market programs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Audience Precision product offering
Product offeringCore offering
Audience Precision delivers managed audience intelligence services through its proprietary Precise360 platform, identifying highest-propensity customers using 120+ DNA psychographic segments across 50+ global markets. The company combines automated data processing across 50,000+ audience attributes with senior human strategic validation to produce four stakeholder-ready deliverables (Identikit, Marketing Game Plan, Strategy Playbook, Agency Briefs) in as little as 24 hours.
Product overview
Audience Precision is a pure-play audience intelligence company operating through its proprietary Precise360® managed-service platform. The platform consists of three integrated modules: Audience Finder (brief-matching tool for identifying highest-propensity audiences), DNA Dashboards (deep-dive validation covering 50,000+ attributes across six dimensions), and the Audience Intelligence Suite (translation layer producing four deliverables: Identikit Report, Marketing Game Plan, Strategy Playbook, and Agency Briefs). All outputs pass through human strategic checkpoints. The platform processes data across 120+ DNA audience segments in 50+ markets, powered by 1M+ annual research respondents.
Differentiator
Problem solved
Functional benefit
Brands
- Precise360®: Proprietary audience intelligence platform that processes and surfaces insights across 50,000 audience attributes, including Audience Finder, DNA Dashboards, and Intelligence Suite components.
Products and services
- Precise360
Quantifiable outcome
- Delivery in as little as 24 hours vs weeks/months for traditional research
- +2 more outcomes
Companies that use Audience Precision
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Audience Precision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Audience Precision partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Audience Precision competitors and assessment
Company assessmentBroad incumbents
- GfK: GfK is a global market intelligence firm with consumer panels and audience research capabilities serving brands across multiple verticals. Comparable in audience profiling, consumer behavior analysis, and cross-market research methodology.
- Ipsos: Ipsos is a global market research and consumer insights leader with established audience understanding, brand strategy, and advertising research practices. Comparable in delivering consumer insight deliverables to CMOs and brand strategists, but with a much larger portfolio.
- Nielsen: Nielsen is the dominant audience measurement provider globally, with deep advertiser and agency relationships. While historically focused on broadcast and panel-based measurement, Nielsen overlaps with Audience Precision's audience intelligence and consumer insights offerings through NielsenIQ.
- Kantar: Kantar is one of the world's largest marketing and audience research firms, offering brand tracking, consumer panels, and audience measurement globally. Overlaps directly with Audience Precision's brand strategy and audience intelligence offerings but at vastly greater scale and breadth.
Emerging players
- Toluna: Toluna delivers on-demand consumer insights through a global panel network and automated research platform. Comparable in audience profiling and consumer intelligence services for brand marketers, with similar global-market ambitions.
- PureSpectrum: PureSpectrum is a consumer insights platform providing audience profiling, brand tracking, and market research via a global respondent network. Comparable as a technology-enabled audience insights provider targeting brands and agencies.
- SparkToro: SparkToro offers audience intelligence tooling that helps marketers identify and understand their target audiences through demographic, psychographic, and behavioral data. Comparable on the upstream audience identification use case, though lighter on managed strategic interpretation.
Direct peers
- GWI (Global Web Index): GWI runs a global consumer research panel across 50+ markets and sells audience intelligence subscriptions to brands and agencies. Directly comparable in cross-market psychographic segmentation and audience profiling, with a similar enterprise-customer profile.
- Dynata: Dynata operates one of the world's largest first-party research data networks, supplying audience insights and consumer research to enterprises. Comparable on global research respondents, audience intelligence products, and enterprise marketing-research customer base.
- Resonate: Resonate provides psychographic and intent-based audience intelligence for marketers, with a focus on highest-propensity consumer identification. Comparable on segmentation methodology and downstream activation use cases for brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Audience Precision social profiles
Digital presenceAudience Precision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audience Precision leadership team
Management profileNumber of profiles
Profiles3 records
Audience Precision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audience Precision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audience Precision
What does Audience Precision do?
Audience Precision delivers managed audience intelligence services through its proprietary Precise360 platform, identifying highest-propensity customers using 120+ DNA psychographic segments across 50+ global markets. The company combines automated data processing across 50,000+ audience attributes with senior human strategic validation to produce four stakeholder-ready deliverables (Identikit, Marketing Game Plan, Strategy Playbook, Agency Briefs) in as little as 24 hours.
Is Audience Precision a public or private company?
Audience Precision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audience Precision founded?
Audience Precision was founded in 2014. It employs 11 to 50 people.
Where is Audience Precision based?
Audience Precision is headquartered in Crows Nest, Australia, in the Oceania region.
How does Audience Precision make money?
One revenue line is on record: audience Intelligence Services.
Who are Audience Precision's main competitors?
Broad incumbents on record are GfK, Ipsos, Nielsen and Kantar. Emerging players are Toluna, PureSpectrum and SparkToro. Direct peers are GWI (Global Web Index), Dynata and Resonate.
Does Audience Precision have an API?
No public API is recorded for Audience Precision.
What industry is Audience Precision in?
Audience Precision's product category is Marketing Intelligence Services. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics, with a secondary code of MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services. Its NAICS code is 541910 and its SIC code is 7370.