Carena Sistemas

What Carena Sistemas does

Carena Sistemas S.R.L. is an Argentine IT company founded in 1983 and headquartered in Buenos Aires that develops and sells the CEOgestión integrated ERP platform and a suite of complementary modules targeting SMEs and mid-market enterprises in regulated verticals. The core platform unifies sales, purchasing, inventory, treasury, accounting, taxes, and human resources, with a recently launched 100% web version (CEOgestión Web, November 2025) replacing the legacy client-server architecture. Industry-specific verticalizations include CEOgestión Droguerías y Grupos Farmacéuticos — featuring native, real-time integration with ANMAT for drug traceability by batch, series, and expiration date — and CEOgestión Grupos Gastronómicos for multi-outlet restaurant groups. The module suite spans CEOrrhh (payroll/HR), CEObi (BI and dashboards), CEO Ecommerce (B2B web sales channel), CEOmobile (sales force automation built on a partnership with Mexico-based Handy), and CEOcolector (Android-based warehouse operations with Bluetooth barcode scanning). Native integrations with AFIP, SICORE, SIFERE, and the Manual Farmacéutico Alfa Beta price catalog support Argentine regulatory and tax workflows.

The business model combines monthly subscriptions (CEO Ecommerce and CEOmobile per-seat), one-time license plus hardware sales (CEOcolector Bluetooth scanners and interface licenses), and project-based professional services (consulting, custom development, training, implementation). Go-to-market is primarily sales-led and direct, with enterprise field sales for the core ERP and verticals, supplemented by website-driven demo requests. The company reports 11–50 employees, holds ISO 9001 certification from Bureau Veritas continuously since 2011, operates exclusively in Argentina, and shows no evidence of external investment, M&A activity, or parent/subsidiary relationships — appearing to be a privately held, founder-led operation that has grown organically over four decades.

Name

Carena Sistemas

Legal name

Carena Sistemas S.R.L.

Website

https://carenasistemas.com.ar

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Carena Sistemas is an Argentine IT company, founded in 1983 and headquartered in Buenos Aires, that develops the CEOgestión integrated ERP platform and complementary modules (payroll, BI, ecommerce, mobile sales force, warehouse operations) primarily for SME and mid-market enterprises in the pharmaceutical distribution and gastronomy verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licenses and Subscriptions: CEO Ecommerce is commercialized as a monthly service with hosting included. The model includes platform usage, server hosting with leading providers, and planned feature evolution without additional development costs.
2. Mobile Platform Licensing: CEOmobile charges per mobile device users only; web admin users are free. No minimum contract period or transaction limits. Monthly subscription-based.
3. Hardware and Software Sales: CEOcolector sells interface licenses (one-time), device apps (one-time purchase), and Bluetooth barcode readers (1D/2D) as separate components.
4. Professional Services: Services include consulting for organizational diagnosis, implementation support for system deployment, custom development, and staff training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Carena Sistemas develops, sells, and implements the CEOgestión ERP platform for Argentine SMEs and mid-market firms, complemented by an integrated suite of modules: CEOrrhh (payroll/HR), CEObi (BI), CEOmobile (mobile sales force), CEOcolector (warehouse), and CEO Ecommerce (B2B web sales). The company also offers professional services—consulting, custom development, training, and implementation—to support deployment, particularly for vertical solutions targeting pharmaceutical distributors (droguerías) and gastronomy groups.

Product overview

Carena Sistemas offers a platform-plus-modules ERP ecosystem centered on CEOgestión, available in Studio, Pyme, and E.R.P. tiers, plus a newly launched 100% web version. The portfolio includes six integrated modules: CEOrrhh (payroll and HR), CEObi (business intelligence), CEO Ecommerce (B2B web sales channel), CEOmobile (mobile sales force automation powered by Handy), and CEOcolector (Android warehouse operations app). Industry-specific verticals for droguerías/pharmaceutical distributors and gastronomic groups extend the core ERP with ANMAT traceability, regulatory compliance, and consolidated multi-outlet management. The offering is complemented by professional services: consulting, custom development, training, and implementation.

Differentiator

Problem solved

Functional benefit

Brands

• CEOgestión: Core ERP platform for integrated business management including sales, purchases, inventory, treasury, accounting, taxes, and HR modules.
• CEOrrhh
• CEObi
• CEOmobile
• CEOcolector
• CEO Ecommerce
• CEOgestión Droguerías
• CEOgestión Gastronomía

Products and services

• CEOgestión ERP Core integrated ERP platform providing management of sales, purchases, inventories, treasury, accounting, taxes, logistics, and HR. Available in Studio, Pyme, and E.R.P. tiers for SMEs and mid-market firms.
• CEOgestión Droguerías y Grupos Farmacéuticos Industry-specific ERP vertical for pharmaceutical distributors, pharmacy groups, and medical product distributors. Features ANMAT traceability by batch/serial/expiration, electronic invoice integration, automated purchase suggestions, and integration with pharmacy POS systems.
• CEOgestión Grupos Gastronómicos Specialized ERP module for gastronomic groups and restaurant chains with multiple outlets and legal entities. Includes consolidated group information, front-desk integration, supplier agreement management, and daily sales reporting.
• CEOrrhh Comprehensive HR management system covering payroll and salary liquidation, employee administration, licenses, legal documentation, workwear/PPE management, personnel selection, and labor cost analysis. Integrated with CEOgestión.
• CEObi Business intelligence and analytics platform integrated with CEOgestión. Transforms data into dashboards, reports, and graphs accessible via web or mobile, with proactive email alerts, user-level security filters, and connections to multiple external data sources including Excel files and databases.
• CEO Ecommerce B2B e-commerce web application with 365x24 availability integrated with CEOgestión. Enables customers to browse products, check real-time stock and prices, place orders, view account history, and manage promotions. Sold as a monthly service with hosting included.
• CEOmobile Mobile sales force automation application integrated with CEOgestión and the Handy platform. Features geo-positioning visit validation, intelligent routing, agenda management, order capture with live stock/pricing, photo capture, digital signature, and custom forms. Works offline without internet.
• CEOcolector Android-based mobile application for warehouse operations. Works on smartphones, tablets, or dedicated collector devices with Bluetooth barcode scanners. Supports order picking, goods receiving, inventory counts, and internal transfers while eliminating paper usage.
• Consultoría (Consulting) Professional consulting service beginning with organizational diagnosis, defining current state and ideal target state, culminating in a structured implementation proposal with strategy, delivery plan, methodologies, and models.
• Desarrollos a Medida (Custom Development) Custom software development service that automates processes and integrates them with management systems. Developed using current-generation languages and industry best practices to improve efficiency and operability of key organizational areas.
• Capacitación (Training) Training service to help companies maximize their software investment by acquiring the knowledge to fully leverage all functionalities of implemented solutions. Includes identification of training needs, strategy planning, and effective training plan implementation.
• Implementación (Implementation)

Quantifiable outcome

• ANMAT traceability events can be corrected and retransmitted instantly from the same platform
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Handy (México)coreTechnology or IntegrationHandy is a mobile application developed by a Mexican company, and Carena Sistemas is the partner in Argentina. Carena has integrated CEOgestión ERP with the Handy application for mobile sales force management. The application is exclusively dedicated to this purpose and continuously incorporates improvements, guaranteeing organizations access to the latest technology and sales practices.
• ANMAT (Administración Nacional de Medicamentos, Alimentos y Dispositivos Médicos)coreTechnology or IntegrationArgentina's national regulatory body for medications, food, and medical devices. CEOgestión integrates with ANMAT web services for real-time drug traceability by batch, series, and expiration date. Every reception and dispatch operation of traceable products automatically communicates in real-time, obtaining the corresponding traceability ID.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Siigo: Siigo is a leading cloud accounting and ERP platform for SMEs across Latin America (notably Colombia, Mexico, and other markets). It targets the same SME ERP buyer as Carena with a similar SaaS delivery model and Latin American tax/localization focus, though it does not currently serve Argentina.
• Softland: Softland is a Latin American ERP and HR software vendor (backed by Grupo Softland) with country-specific solutions across multiple LatAm geographies. It competes with Carena for SME and mid-market customers in overlapping verticals, though its Argentine footprint is one of several LatAm markets rather than its core focus.
• Defontana: Defontana is a Latin American cloud ERP and payroll provider serving SMEs in Chile, Peru, Mexico, and other markets. It competes with Carena's category with a SaaS delivery model and localized tax compliance, making it a strong regional comparable, though it does not directly overlap in Argentina.

Direct peers

• Tango Software: Tango is the leading Argentine ERP/accounting/payroll software vendor for SMEs and large corporates, directly competing with CEOgestión across the same customer base in Argentina. Both vendors offer integrated ERP plus payroll modules and sell into similar pharmaceutical, retail, and service-company segments.
• Bejerman: Bejerman is a long-standing Argentine ERP and accounting/payroll software house with overlapping SME and mid-market customers. Like Carena, it offers integrated ERP plus HR modules adapted to Argentine tax (AFIP) and regulatory requirements, and competes head-to-head in the same domestic ERP market.

Emerging players

• Colppy: Colppy is a Latin American cloud accounting and ERP platform for SMEs and accountants, targeting similar SMEs in multiple LatAm countries. It competes with Carena on the cloud accounting and management plane but does not currently serve Argentina with the same depth as Carena.
• Bind ERP: Bind is an Argentine cloud-native ERP/management platform for SMEs, directly competing with Carena in the Buenos Aires SME market. Both vendors target similar customers with integrated ERP plus payroll and aim to displace legacy on-premise systems, though Bind is cloud-first while Carena is migrating from client-server.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a global cloud ERP for SMEs that competes for the same enterprise IT budgets in Argentina as Carena. It offers broader functionality and integration with the Microsoft stack, but typically requires more partner services and lacks Carena's vertical specialization.
• SAP Business One: SAP Business One is the global incumbent ERP for SMEs, sold through local partner networks in Argentina. It competes with Carena for larger SME and mid-market accounts with broader functionality, but lacks Carena's depth of Argentine tax (AFIP) and ANMAT regulatory localization.
• Oracle NetSuite: Oracle NetSuite is the global cloud ERP incumbent increasingly targeting Latin American SMEs. It competes with Carena for growing Argentine mid-market customers seeking cloud-native ERP, but typically lacks the vertical depth Carena offers for pharmaceutical distribution and gastronomy groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carena-sistemas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carena Sistemas