What Britomart does

Britomart is a nine-block mixed-use commercial precinct in downtown waterfront Auckland, New Zealand, operated by Britomart Group Management Company under the strategic oversight of Cooper and Company, a private investment company founded in 1989 by Peter Cooper. The precinct comprises restored Category 1 heritage buildings alongside contemporary Green Star-rated new architecture, occupying a location directly above Waitematā Station at the nexus of Auckland's bus, ferry, cycle, and road transport links. Britomart serves three primary customer groups: corporate office tenants (including the Reserve Bank of New Zealand, Westpac, EY, the Financial Markets Authority, Guardians of New Zealand Superannuation, and major law and architecture firms), premium retail and hospitality consumers (through 50+ boutiques, restaurants, cafes, and bars including Tiffany & Co, Karen Walker, Café Hanoi, and Amano), and hotel guests at The Hotel Britomart (99 rooms and 5 Landing Suites).

The precinct's core technology and product platform centers on sustainable mixed-use urban regeneration, with buildings certified under the NZ Green Building Council's Green Star rating system, NABERSNZ energy efficiency ratings (10 buildings currently rated), Toitū Carbonreduce accreditation targeting 5% greenhouse gas reduction by 2026, and WELL Gold certification targeted for the Chief Post Office refurbishment. Key physical products include The Hotel Britomart (New Zealand's first 5 Green Star hotel), the Britomart Black Card gift program (redeemable at 50+ tenants in $50–$999 denominations with 36-month validity), the six-storey 24/7 Britomart Car Park with valet and end-of-trip bike facilities, Takutai Square as a central public gathering space, and the in-development Britomart Central premium office tower (20,000 sqm, completion targeted early 2029).

Britomart's revenue model is anchored in recurring commercial office and retail leasing managed by Cooper and Company's property team, supplemented by hotel operations, parking services, and gift card transaction fees. Distribution is primarily direct through physical storefronts within the precinct and enterprise field sales for office leasing (coordinated via [email protected]), with consumer-side marketing conducted through the Britomart website, Instagram, Facebook, TikTok, email newsletters, and free community events. The company employs 11–50 staff within the Britomart Group Management Company structure and has executed over 20 years of regeneration since winning the development contract from Auckland City Council in 2004.

Name

Britomart

Legal name

Britomart Group Management Company

Website

https://britomart.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Britomart is a nine-block mixed-use commercial precinct in downtown waterfront Auckland, operated by Britomart Group Management Company under Cooper and Company. It leases heritage and Green Star-rated office, retail, and hospitality space to 80+ tenants, operates a 99-room 5 Green Star hotel and 24/7 carpark, and is developing Britomart Central for completion in 2029.

Ownership category

akta.pro rank

Product category

Mixed-Use Commercial Real Estate

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-Facilities Support Management Services (8744), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

City Squares, Old Towns & Landmark Districts (THAJACAJ)

Keywords

• Commercial real estate
• Mixed-use precinct
• Office leasing
• Heritage redevelopment
• Property management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commercial Office Leasing: Britomart generates primary revenue from leasing office spaces to corporate tenants including the Reserve Bank of New Zealand, Westpac, EY, the Financial Markets Authority, Morrison, Arup, and various architecture and law firms. Spaces range from heritage character buildings to contemporary Green Star-rated offices.
2. Retail and Hospitality Tenancy: The precinct leases retail storefronts and restaurant/café spaces to approximately 50+ tenants including boutiques (Tiffany & Co, Karen Walker, Deadly Ponies), restaurants (Café Hanoi, Amano, Ghost Street), bars (Caretaker, The Brit), and services (Les Mills gym, dental, salon).
3. Britomart Black Gift Cards: Britomart issues gift cards (Black Cards) that can be redeemed at 50+ participating shops, bars, cafes, restaurants, and health/beauty businesses throughout the precinct. Cards range from $50-$999 with 36-month validity.
4. Parking Services: The six-storey Britomart Car Park operates 24/7 providing public parking, with online booking, valet, and grooming services available. Carpark reception is open 24 hours.
5. Hotel Operations: The Hotel Britomart (99 rooms, 5 Landing Suites) operates as New Zealand's first 5 Green Star hotel, generating revenue from accommodation, dining, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Britomart is a nine-block mixed-use commercial and retail precinct in Auckland's waterfront CBD, generating revenue from commercial office and retail/hospitality leasing, hotel accommodation (The Hotel Britomart), public parking, and the Britomart Black Card gift card program redeemable across 50+ tenants. The precinct is owned and developed by Cooper and Company under a 20-year heritage regeneration programme, with day-to-day property, facilities, and precinct management delivered by Britomart Group Management Company.

Product overview

Britomart is a nine-block commercial and retail precinct in downtown waterfront Auckland, operated by Cooper and Company. The offering consists of a mixed-use district combining heritage buildings with new architecture, featuring retail boutiques, award-winning restaurants, bars, health and beauty services, and office spaces. Key products include the Britomart Black Card gift card system redeemable across 50+ participating businesses, The Hotel Britomart (New Zealand's first 5 Green Star hotel), and the upcoming Britomart Central premium office tower. The precinct is managed by Britomart Group Management Company, with strategic asset management by Cooper and Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Britomart Black Card (Gift Card) Britomart Black Card is a precinct-wide gift card that can be loaded with any amount between $50 and $999 and redeemed at 50+ participating shops, bars, cafés, restaurants, health and beauty businesses, The Hotel Britomart, and Britomart Car Park. Cards remain valid for 36 months from the purchase date and are available to individual and corporate buyers.
• The Hotel Britomart The Hotel Britomart is New Zealand's first 5 Green Star hotel, designed by Cheshire Architects with 99 guest rooms and five Landing Suites. It offers premium sustainable accommodation, dining, and event hosting within the Britomart precinct.
• Britomart Car Park The six-storey Britomart Car Park operates 24/7, providing public parking with online booking capability, valet services, and end-of-trip bike storage. Reception is open 24 hours and serves commuters, precinct visitors, and hotel guests.
• Commercial Office Leasing Britomart leases office space across heritage and contemporary Green Star-rated buildings to corporate tenants, government bodies, financial institutions, and professional services firms. Tenants include the Reserve Bank of New Zealand, Westpac, EY, the Financial Markets Authority, Morrison, Arup, and multiple architecture and law firms. Leasing enquiries are managed by Cooper and Company.
• Retail and Hospitality Leasing Britomart leases approximately 50+ retail, restaurant, bar, café, and health and beauty storefronts across the nine-block precinct. Tenants include Tiffany & Co, Karen Walker, Deadly Ponies, CHANEL Beauty, Café Hanoi, Amano, Ghost Street, The Brit, Caretaker, and Les Mills.

Quantifiable outcome

• Chief Post Office Building achieved 6 Green Star Built rating, first heritage building in New Zealand to reach this level
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cooper and CompanycoreStrategic or Co-development Partner · 1 January 2004Cooper and Company is the private investment company that has led Britomart's regeneration since winning the development contract in 2004. Founded in 1989 by Peter Cooper, the company manages Britomart's strategic asset management and property development. The Britomart Group of companies operates under Cooper and Company's oversight, with day-to-day property, facilities, and precinct management provided by Britomart Group Management Company.
• Toitū EnvirocarecoreStrategic or Co-development PartnerToitū Envirocare is Britomart's sustainability accreditation partner. Britomart Group began working with Toitū in 2019 to develop a base-case emissions profile and operates under a Toitū Carbonreduce plan targeting 5% reduction in total GHG emissions by 2026.
• NZ Green Building CouncilcoreStrategic or Co-development PartnerBritomart works with the NZ Green Building Council on Green Star rating system for all significant building refurbishments or new developments. Notable achievements include The Hotel Britomart (NZ's first 5 Green Star hotel) and Chief Post Office Building (first heritage building in NZ to achieve 6 Green Star Built).
• NABERSNZcoreStrategic or Co-development PartnerBritomart uses the NABERSNZ (National Australian Building Energy Ratings System New Zealand) ratings scheme to measure energy efficiency of commercial buildings. Currently 10 buildings are rated under this system, with the Chief Post Office Building assessment expected in 2027.
• Motutapu Restoration TrustminorStrategic or Co-development PartnerBritomart's annual Greening the City native tree giveaway raises funds for the Motutapu Restoration Trust. The partnership supports restoration of the Hauraki Gulf island and brings native plants into gardens across Auckland. Cooper and Company also owns The Landing property on the Bay of Islands, connected to this conservation work.
• Auckland CouncilcoreStrategic or Co-development PartnerAuckland Council awarded the Britomart development contract to the Bluewater Consortium (later Cooper and Company) in 2004. The council continues to work with Britomart on transport connections, public spaces, and urban regeneration initiatives including the City Rail Link.
• Cheshire ArchitectscoreTechnology or IntegrationCheshire Architects designed The Hotel Britomart (NZ's first 5 Green Star hotel) and are designing Britomart Central, the new premium office tower. The firm led the creation of Te Ara Tahuhu pedestrian street and The Pavilions.
• PeddlethorpcoreTechnology or IntegrationPeddlethorp architectural firm led the refurbishments of Britomart's Hayman Kronfeld and Australis Nathan buildings and is collaborating with Cheshire Architects on Britomart Central. Also designed the Westpac and EY Building.
• Auckland Writers FestivalminorGTM or Marketing PartnerStreetside: Britomart is a fringe evening event presented in partnership with the Auckland Writers Festival, featuring writers, musicians, and artists in the Britomart precinct with creative programming including poetry, books, and cultural discussions.
• City Rail LinkcoreTechnology or IntegrationThe City Rail Link project will expand Britomart Station with an underground connection, further strengthening Britomart's position as Auckland's best-connected location. Opening expected later in 2026.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mirvac Group: ASX-listed Australian property developer with a substantial mixed-use precinct portfolio (e.g., Green Square, Harold Park, Eastbank). Direct comparable in operating a curated mix of heritage-sensitive, sustainability-certified office, retail, and F&B assets with a destination branding model.
• Stride Property Group: NZX-listed New Zealand diversified property investor and manager with retail and office holdings. Provides comparable NZ-listed exposure to mixed-use commercial property economics and tenant-mix dynamics across multiple precincts.
• Precinct Properties: New Zealand's largest listed CBD office landlord (owner of Commercial Bay and PwC Tower in Auckland waterfront). Operates premium CBD office assets with a similar sustainability-forward positioning and serves a largely overlapping tenant base of government, financial, and professional services firms.
• Argosy Property: NZX-listed New Zealand commercial property investor with a portfolio of office and industrial assets across Auckland, Wellington, and Christchurch. Direct peer on CBD office leasing economics and tenant-mix dynamics, though more diversified across cities and asset types.
• Dexus: ASX-listed Australian office and logistics REIT with a strongly developed office-precinct operating model (e.g., Collins Street, 1 Bligh Street). Closely comparable in driving premium rents through asset curation, sustainability credentials, and prime-CBD adjacency to transit.
• Kiwi Property Group: NZX-listed New Zealand property investor with a portfolio of large-format retail and office assets. Comparable as a long-tenured NZ commercial property operator with mixed retail/office exposure, though focused more on suburban retail than waterfront office.

Broad incumbents

• Lendlease: Global developer and precinct operator with major mixed-use destinations (Barangaroo in Sydney, Elephant & Castle, Victoria Cross in Sydney). Broad incumbent peer in delivering and operating precinct-scale mixed-use environments with sustainability leadership.
• Stockland: ASX-listed Australia's largest diversified property developer with a mixed-use portfolio including office, retail, and town-centre precincts. Less specialist than Britomart on premium heritage office, but operates comparable multi-revenue-stream master-planned destinations.
• Argent: UK-based mixed-use regeneration specialist behind King's Cross, Brent Cross Town, and Mayfield. Among the closest operating analogues to Britomart globally on delivering a heritage-aware, transit-adjacent, sustainability-led mixed-use precinct with cultural programming.

Regional players

• SkyCity Entertainment Group: NZX-listed Auckland-based entertainment, hospitality, and destination operator running SkyCity Auckland complex. Regional peer on Auckland CBD tourism, hospitality, and destination economics, but with a gaming-led mix rather than office-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BritomartNZ
• Instagraminstagram.com/britomartnz
• TikToktiktok.com/@britomartnz
• LinkedInlinkedin.com/company/britomart-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britomart